BroCo Products Inc.

What BroCo Products Inc. does

BroCo Products Inc. is a privately-held specialty chemical manufacturer founded approximately 50+ years ago (circa 1970, conflicting with a 1968 firmographic reference) and headquartered at 18624 Syracuse Avenue in Cleveland, Ohio, with a secondary location at 8510 Bessemer Ave. The company formulates and manufactures chemistry for the surface finishing industry, with a portfolio spanning industrial cleaners (over 40 alkaline and acidic formulations for soak, spray, and electro cleaning), phosphate conversion coatings (iron, zinc, manganese), plating auxiliaries (defoamers, accelerators, brighteners, passivates), aluminum processing chemicals (etchants, deoxidizers, chromate and zincate coatings), corrosion inhibitors, metal working fluids, mass finishing compounds, and the branded "The Stuff" specialty cleaning line. Select products meet industry certifications including ASTM A967 for citric acid passivation (BroCo 539M) and military specifications for phosphating.

Beyond chemistry, BroCo has expanded into adjacent equipment and services: electroplating rack manufacturing and rebuild, custom fabrication of processing tanks/ventilation/wastewater systems, OEM equipment supply, water treatment chemistries, and commodity chemical distribution with company-owned regional truck delivery. The company's go-to-market is sales-led and consultative, relying on dedicated field representatives who provide process consultation, technical support, and chemistry recommendations. Pricing is quote-based across packaging sizes from pints to drums, with sales conducted via phone (216-531-0880), email ([email protected]), and quotation forms.

BroCo targets six primary verticals — aerospace, medical, marine, military, automotive, and general manufacturing — within a regional Midwest US market footprint. The company maintains listing partnerships with surface finishing peers Conventya, MacDermid, One-Plate+tag, and Chemeon. With only 5 reported employees and no disclosed revenue, ownership structure, or institutional investment, BroCo Products Inc. presents as a small, founder/family-operated specialty chemical formulator that competes through depth of technical expertise and breadth of integrated chemistry-plus-equipment offerings rather than scale.

Name

BroCo Products Inc.

Legal name

BroCo Products Inc.

Website

https://brocoproducts.com

Company type

Private

Founded year

1970

Operating status

Operating

Short description

BroCo Products Inc. is a privately-held, Cleveland-based specialty chemical manufacturer founded over 50 years ago, formulating surface finishing chemistries (cleaners, phosphate coatings, plating auxiliaries, metal working fluids) and offering electroplating racks, custom fabrication, and OEM equipment to aerospace, medical, military, automotive, marine, and general manufacturing customers in the US Midwest.

Ownership category

akta.pro rank

Headquarters

HQ city

Cleveland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Specialty Chemical Sales: Formulation and manufacturing of specialty chemicals for surface finishing, metal working, and industrial cleaning applications. Products sold as concentrates and ready-to-use formulations in various container sizes from pints to drums.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

BroCo Products formulates and manufactures specialty chemicals for the surface finishing industry, including industrial cleaners, phosphate conversion coatings, plating chemistries, aluminum processing chemicals, metal working fluids, corrosion inhibitors, and mass finishing compounds. In addition to chemicals, the company manufactures electroplating racks (including rebuild, repair, and plastisol coating services), designs and fabricates custom chemical processing equipment (tanks, ventilation, wastewater treatment systems), and supplies OEM plating equipment. Products are sold as concentrates and ready-to-use formulations in pints through drum packaging.

Product overview

BroCo Products Inc. is a specialty chemical manufacturer and formulator serving the surface finishing industry since the company's inception over 50 years ago. The company's portfolio centers on industrial chemistry products organized into distinct product lines: Industrial Cleaners (powdered and liquid alkaline/acidic formulations for soak, electro, and spray applications), Phosphate Coatings (iron, zinc, and manganese conversion coatings for pretreatment), Plating Specialties (auxiliary plating chemistries including defoamers, accelerators, and passivates), Aluminum Processing Chemicals (etchants, deoxidizers, and zincate coatings), Metal Working Fluids (synthetic, semi-synthetic, and emulsion oils for machining operations), Mass Finining Compounds (deburring, descaling, and burnishing compounds), and the branded 'The Stuff' specialty cleaning line. Beyond chemicals, BroCo Products offers electroplating racks for manufacturing and repair, custom fabrication of processing tanks and ventilation systems, OEM equipment supply, water treatment products, and commodity chemicals. The company provides these products primarily to aerospace, medical, marine, military, automotive, and general manufacturing sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Industrial Cleaners Powdered or liquid alkaline and acidic cleaners formulated for diverse industrial applications including soak, electro, and spray cleaning on steel, copper/brass, zinc, and aluminum substrates. For industrial plating and finishing operations.
• Phosphate Conversion Coatings Iron, zinc, and manganese phosphate coatings for prepaint, corrosion inhibition, and lubricity applications, including military-specification phosphating products for metal surface treatment operations.
• Plating Specialties Auxiliary plating chemistry including defoamers, accelerators, activators, rinse enhancers, desmutters, passivates, chromates, brighteners, and rinse aids for electroplating processes.
• Aluminum Processing Chemicals Complete aluminum processing chemistries including alkaline and acid etchants, deoxidizers, chromate conversion coatings, and zincate coatings for surface preparation of aluminum parts.
• Corrosion Inhibitors and Rust Preventatives Petroleum and non-petroleum based corrosion inhibitors and rust preventatives producing varying surface coatings with different corrosion inhibition, visibility, and lubricity characteristics for in-process and storage protection.
• Metal Working Fluids Synthetic, semi-synthetic, and emulsion oil metal working fluids for cutting, grinding, honing, drawing, extruding, and other manufacturing processes on ferrous and non-ferrous metals.
• Mass Finishing Compounds Alkaline and acid compounds for cleaning, deburring, descaling, burnishing, and corrosion inhibition in mass finishing operations across various substrate metals.
• The Stuff Specialty Cleaning Line Branded specialty cleaning products for aluminum, stainless steel, steel, and rust removal applications, including ready-to-use acid cleaners, weld stain removal products, and water-displacing rust preventatives.
• Water Treatment Products Industrial water care products including anti-foam, boiler treatment, coagulants, cooling water treatment, flocculants, metal precipitants, and polymers for cooling towers, heat coils, chillers, and boiler systems.
• Commodity Chemicals Stock and delivered commodity chemical products including industrial chemicals, laboratory reagents, and specially blended concentrations to customer-specified purity levels, distributed via company-owned truck.
• Small Package Division Products Consumer and small-scale product packaging including corrosion removers, rust converters, paintable rust inhibitors, and drawing/stamping lubricants in smaller quantities for hobbyists and small shops.
• Miscellaneous Maintenance Products Additional specialty chemistries including paint strippers, citrus-based cleaners, hand soaps, machine cleaners, floor soaps, and safety solvents for industrial maintenance applications.
• Electroplating Racks Rack manufacturing, rebuilding, repair, and plastisol coating services for electroplating, anodizing, e-coat, electroless plating, and painting processes using aluminum, copper, steel, stainless steel, and titanium materials.
• Custom Fabrication Services Design, fabrication, and installation services for processing tanks, ventilation systems, wastewater treatment systems, and associated chemical processing equipment constructed from polypropylene, PVC/CPVC, Kynar, fiberglass, stainless steel, steel, vinyl lining, and aluminum.
• OEM Equipment Supply OEM equipment supply including pumps, filters, controllers, barrels, heaters, rectifiers, and other plating and process equipment sourced from partnered manufacturers.
• BroCo 539M Citric Acid Passivation Citric-based passivation product for stainless steel that meets ASTM A967 standards, providing a safer alternative to traditional nitric acid passivation processes for industrial customers.

Quantifiable outcome

• Meets military specifications for phosphating products
• +1 more outcomes

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• MacDermid Enthone Electronics Solutions (Element Solutions): MacDermid (part of Element Solutions) is a global leader in surface finishing and plating chemistries serving aerospace, electronics, and industrial markets. Directly comparable as a top-tier supplier of metal finishing chemistries; BroCo is listed as one of its partners.
• Atotech (MKS Instruments): Atotech, now part of MKS Instruments, is a global specialty chemicals leader for plating, surface finishing, and electronics. It directly competes with BroCo in plating chemistries and conversion coatings, particularly for automotive and industrial customers.
• Quaker Houghton: Quaker Houghton is a global leader in industrial metalworking fluids, cleaners, and specialty chemistries. While broader and more diversified than BroCo, it competes directly in metalworking fluids and industrial cleaners.
• DuPont Electronics & Industrial (metal finishing): DuPont's metal finishing portfolio (formerly Dow Electronic Materials) offers plating chemistries and surface treatments for automotive, electronics, and industrial customers. It is a broad incumbent competitor to BroCo's plating specialty lines.

Direct peers

• Coventya: Coventya is a specialty chemical company providing surface treatment solutions for the metal finishing industry, including plating, conversion coatings, and pre-treatment chemistries. Listed as a BroCo partner, it competes head-to-head in many of the same end-markets.
• Chemeon Surface Technology: Chemeon is a surface treatment technology company known for TCP trivalent chromium coatings and other environmentally preferred chemistries. Listed as a BroCo partner, it serves overlapping aerospace, defense, and industrial finishing customers.
• Technic Inc. Technic is a specialty chemical and equipment supplier for the metal finishing industry, offering plating chemistries, precious metals, and process equipment. Closely comparable to BroCo across chemistry, equipment, and racking in aerospace and electronics finishing.
• Columbia Chemical: Columbia Chemical manufactures decorative and functional plating brighteners, specialty plating additives, and pre/post treatment chemistries. It is a direct competitor to BroCo's plating specialty and conversion coating lines for industrial finishing shops.
• Heatbath Corporation: Heatbath is a US-based formulator of metal finishing chemistries including cleaners, phosphates, chromates, and blackening compounds. Comparable mid-sized US specialty formulator competing with BroCo in industrial pre-treatment and finishing chemistry.
• Uyemura International: Uyemura is a global supplier of plating chemistries, surface treatment chemicals, and base metal technologies serving electronics, decorative, and industrial finishing. Overlaps with BroCo in plating specialties and conversion coatings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BroCo Products Inc.