Black Red White S.A.
Black Red White S.A. is Poland's largest furniture and home goods retailer, operating nearly 1,000 retail points nationwide and an e-commerce platform, with online configurators enabling made-to-measure furniture and a secondary B2B division for hospitality and office contracts.
- Company typePrivate
- Founded-
- HeadquartersPoland ( nationwide network), Poland
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Black Red White S.A. does
Black Red White S.A. (BRW) is a Polish furniture and home goods retailer operating as the country's largest in the category, with a hybrid distribution model spanning nearly 1,000 retail locations nationwide — comprising company-owned showrooms (Salon Firmowy Black Red White), 374 partner/reseller stores, an e-commerce platform at brw.pl, and a marketplace for complementary categories. The company sells furniture (living room, bedroom, kitchen, office, children's room, bathroom, hallway, garden), home accessories, lighting, appliances, and operates an adjacent industrial machinery parts outlet at parts.brwsa.com.pl. Its core differentiator is a custom furniture capability built around online configurators (MultiDo modular storage, Flex wardrobes, and Meble na wymiar made-to-measure service) that allow consumers to specify dimensions, finishes, and accessories with real-time pricing and 3D visualization, supported by a 7-day production cycle from an owned manufacturing facility in Mielec.
The company's revenue model is predominantly one-time retail sales of physical goods at a wide price range (1.99 PLN accessories to ~8,000 PLN premium custom wardrobes), augmented by 0% installment financing (10x raty), PayPo deferred payments, and recurring promotional cycles (up to 50% discounts, VAT-free deals, bundle pricing). A secondary B2B division supplies HoReCa (hotels, restaurants, cafes), corporate office furnishing, and apartment/hotel projects under multi-year contracts. Go-to-market is sales-led via the physical showroom network combined with direct-to-consumer e-commerce, supplemented by enterprise field sales for commercial accounts. Marketing is promotionally intensive: Super Wednesday showroom events, daily "Hity dnia" deals, newsletters, catalogues (gazetki), and inspiration galleries drive traffic across channels.
BRW is a private company (no public ticker disclosed) with no parent entity or subsidiaries on record, and no history of disclosed funding rounds, M&A, or leadership changes in the source data. Operating geography is Poland-only, with products meeting EU conformity standards. The reported 43-employee headcount likely reflects corporate/HQ staff only, given the operational scale of nearly 1,000 retail points, manufacturing, custom production, B2B sales, and industrial parts operations. Ownership, founding year, and revenue figures are not disclosed in available source material.
Black Red White S.A. firmographics
Firmographics- Name
- Black Red White S.A.
- Legal name
- Black Red White
- Website
- https://brw.com.pl
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Black Red White S.A. is Poland's largest furniture and home goods retailer, operating nearly 1,000 retail points nationwide and an e-commerce platform, with online configurators enabling made-to-measure furniture and a secondary B2B division for hospitality and office contracts.
- Ownership category
- akta.pro rank
Black Red White S.A. industry classification
Industry- Product category
- Home Furniture Retail
- NAICS
- Furniture Retailers (449110), Furniture and Home Furnishings Retailers (4491), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)
- SIC
- Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Living Room Furniture Retail (Sofas, Sectionals, Recliners, Coffee/Side Tables, TV Consoles) (CRAIAAAA)
- akta.pro secondary industries
- Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB), Home Office Furniture Retail (Desks, Office Chairs, Bookcases, Filing/Storage) (CRAIAAAD), Outdoor Furniture Retail (Patio Seating, Dining Sets, Umbrellas, Outdoor Storage) (CRAIAAAJ), Flat-Pack & Modular Furniture Assembly (IKEA, Wayfair, etc.) (HSAGAHAA)
Keywords
Where Black Red White S.A. is headquartered
LocationHeadquarters
- HQ city
- Poland ( nationwide network)
- HQ country
- Poland
- HQ region
- Europe
Offices2 records
Markets served
Black Red White S.A. business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Furniture and Home Accessories Retail: One-time purchase revenue from selling furniture (living room, bedroom, kitchen, office, children's room, hallway, bathroom) and home accessories (decorations, lighting, textiles, storage, kitchen equipment, bathroom equipment, garden). Products sold at various price points with promotional discounts.
- Installment Payments (Raty): Customers can purchase furniture on installment plans (e.g., 10 installments at 0% interest). PayPo deferred payment option also available.
- Custom Furniture Design Services: Revenue from custom-made furniture produced according to individual customer specifications through the online configurator. Products are made to order with specific dimensions, colors, and configurations.
- B2B Contract Sales: Furniture supply contracts for business customers including HoReCa establishments, offices, hotels, and apartments. Specialized catalogues and dedicated business sales team.
- Industrial Machinery Parts: Sales of spare parts for industrial machinery, forklift trucks (diesel and electric), and related equipment through parts.brwsa.com.pl outlet.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level furniture starting from 1.99 PLN |
| Unit Pricing | Pay-as-you-go | Standard furniture pricing with promotional discounts |
| Unit Pricing | Pay-as-you-go | Premium custom furniture (Flex modular wardrobes) |
| Unit Pricing | Pay-as-you-go | Accessories and add-ons |
| Transaction based/ take rate | Multi-year contract | B2B/corporate pricing |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
Black Red White S.A. product offering
Product offeringCore offering
Black Red White S.A. is Poland's largest furniture and home goods retailer, selling furniture (living room, bedroom, kitchen, office, children's room, hallway, bathroom, garden) and home accessories through nearly 1,000 physical showrooms, partner stores, and an e-commerce platform. The company also offers custom-made furniture via online configurators (Flex wardrobes, MultiDo modular collection, Meble na wymiar) with a 7-day production time, and operates a B2B division for HoReCa, office, and hospitality projects.
Product overview
Black Red White S.A. is Poland's largest furniture and home goods retailer, operating both as an e-commerce platform (brw.pl) and through nearly 1,000 physical stores including company-owned showrooms and partner locations. The company offers a diverse portfolio centered on furniture (meble) across multiple product lines and services. Key offerings include the MultiDo modular furniture collection for customizable space organization, Szafy Flex customizable wardrobes with an online configurator, and Meble na wymiar (custom furniture) allowing customers to design furniture to specific dimensions for wardrobes, chests of drawers, TV cabinets, tables, desks, bathroom furniture, and shelves with a 7-day production time. The company also offers kitchen collections (Milino, Junona Line), relaxation furniture collections (MAOS, Batani), garden furniture, lighting, bathroom and kitchen equipment, and household appliances. Products are available for purchase online with delivery or in-store pickup, with installment payment options. The company provides design consultation services including online configurators and kitchen design assistance.
Differentiator
Problem solved
Functional benefit
Brands
- MultiDo: Modular furniture collection for organized home storage, featuring customizable shelving, cabinets, and wardrobes in multiple colorways (dąb artisan, biały, grafit). Available in various room configurations including living room, bedroom, hallway, and office.
- Flex
- Meble na wymiar
- Junona Line
- Milino
- MAOS
- Batani
Products and services
- MultiDo Modular Furniture Collection A modular furniture collection designed to maximize space organization through customizable modules. Users can combine shelves, cabinets, and drawers vertically and horizontally to create custom storage solutions for living rooms, bedrooms, closets, offices, hallways, laundries, garages, and basements. Available in three color variants.
- Szafy Flex (Flex Wardrobes) Customizable modular wardrobes with a configurator allowing customers to select width (50-260 cm), height (218-240 cm), depth, front colors, and opening mechanisms. Features include internal accessories for organization, fixed shelves and hanging rods as standard, and corner unit options. Available in hinged and sliding door configurations.
- Meble na wymiar (Custom Made-to-Measure Furniture) Online furniture design and configuration service allowing customers to customize dimensions, colors, handles, and accessories for wardrobes, shelving units, chests of drawers, TV cabinets, tables, desks, bathroom furniture, containers, and shelves with real-time pricing and 7-day production time.
- Kuchnie Milino (Milino Kitchens) Kitchen furniture collection featuring modern design, offered with promotional discounts for purchases over 1,800 PLN.
- Kuchnie Junona Line Kitchen furniture collection offered with a -20% discount for purchases over 800 PLN.
- Meble wypoczynkowe MAOS Upholstered relaxation furniture collection including sofas and seating solutions.
- Meble wypoczynkowe Batani Upholstered relaxation furniture collection featuring seating solutions.
- Meble ogrodowe (Garden Furniture) Outdoor furniture including garden sets, loungers, and accessories for terraces and balconies.
- Oświetlenie (Lighting) Interior and exterior lighting products including lamps, ceiling lights, and outdoor lighting.
- Wyposażenie łazienki (Bathroom Equipment) Bathroom furniture and accessories including vanity units, sinks, and bathroom storage.
- Wyposażenie kuchni (Kitchen Equipment) Kitchen accessories and equipment including serving items, cookware, and kitchen tools.
- AGD (Appliances) Household appliances including air conditioners, fans, portable cooling units, and built-in appliances from brands such as Smeg.
- Części do maszyn (Industrial Machine Parts) Industrial machine parts and forklift components (diesel and electric) sold through the parts.brwsa.com.pl outlet.
- B2B Furniture Contract Sales (HoReCa, Offices, Hotels) Dedicated B2B division handling furniture contracts for hotels, restaurants, cafes, offices, and apartment/hotel projects with specialized catalogues and dedicated business sales contact.
Companies that use Black Red White S.A.
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
Black Red White S.A. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Black Red White S.A. partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- 374 Partner Stores (Bromarkt, Mebligo, Hurtownia-Mebli, Masseno, MIRJAN24, Belvedo, MebleMWM, Beliani PL, Akord Fabryka Mebli, BIRD Meble, Framire, Lukmebel, Kontrasto, Abiks Meble, Bettso, Sepro Meble, Meble Brent, Waszemeble, MEBEL-PARTNER, Meblefirany, ULWE Home, Elektrohome, Moderno Meble, MIRAT, Meble Masztalerz, TOP E SHOP, Natalion, Meble DESIGN, Meble Makarowski SKA, DomoHome, and others)coreExtensive network of 374 trusted partner sellers operating under the BRW brand across Poland. Partners sell BRW furniture products through their own retail locations while maintaining brand standards. Partners include furniture retailers, warehouses, and specialty home goods stores.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Black Red White S.A. competitors and assessment
Company assessmentDirect peers
- VOX Meble: VOX is a Polish furniture retailer and manufacturer with showrooms across Poland, offering comparable furniture collections, B2B services, and an emphasis on branded designer collections. Direct competitor in the Polish furniture market.
- Komfort: Komfort is a Polish home interiors retailer covering furniture, flooring, and bathroom furnishings with a national showroom network. Comparable through omnichannel retail model, similar target customer, and overlapping home category assortment.
- JYSK: JYSK is a pan-European home furnishings retailer with a strong Polish store network, competing head-to-head with BRW on bedroom, living room, and home accessories. Highly comparable on product range, value-segment positioning, and multi-channel distribution.
- IKEA: IKEA is the global leader in flat-pack furniture retail with multiple Polish stores, directly competing with BRW across living room, bedroom, kitchen, and home office categories. Comparable through similar broad assortment, low-price positioning, and self-assembly/modular product strategy.
- Beliani: Beliani is a European online furniture retailer with strong Polish market presence, also listed as a BRW partner seller. Comparable on broad furniture assortment, online configurator/purchase flow, and value-segment pricing.
- Agata Meble: Agata Meble is a major Polish furniture retail chain with a comparable nationwide showroom model and broad furniture assortment. Most direct domestic peer to BRW in scale, customer base, and product mix.
Broad incumbents
- Castorama Polska: Castorama is a major DIY/home improvement retailer in Poland (part of Kingfisher), with broad home category offering including furniture. Overlaps with BRW on furniture and home accessories but operates a wider home-improvement portfolio.
- Wayfair: Wayfair is a global online home furnishings retailer with a Polish-facing site, competing in the same furniture and home accessories categories as BRW. Comparable on broad assortment, online configurator experience, and B2C fulfillment model.
- Leroy Merlin Polska: Leroy Merlin is a leading home improvement retailer in Poland with extensive furniture and home furnishings assortment as part of a broader DIY/category portfolio. Comparable on nationwide store footprint and home furnishings category.
Emerging players
- Meble Wójcik: Meble Wójcik is a Polish furniture manufacturer and retailer with growing retail presence, offering comparable product lines in living room, bedroom, and youth room furniture. Comparable through Polish market focus and similar mid-market positioning.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Black Red White S.A. social profiles
Digital presenceBlack Red White S.A. compliance and trust
Trust signalCompliance1 record
Black Red White S.A. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Black Red White S.A. leadership team
Management profileNumber of profiles
Black Red White S.A. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Black Red White S.A. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Black Red White S.A.
What does Black Red White S.A. do?
Black Red White S.A. is Poland's largest furniture and home goods retailer, selling furniture (living room, bedroom, kitchen, office, children's room, hallway, bathroom, garden) and home accessories through nearly 1,000 physical showrooms, partner stores, and an e-commerce platform. The company also offers custom-made furniture via online configurators (Flex wardrobes, MultiDo modular collection, Meble na wymiar) with a 7-day production time, and operates a B2B division for HoReCa, office, and hospitality projects.
Is Black Red White S.A. a public or private company?
Black Red White S.A. is a private company. It is classified as unknown and is currently operating.
When was Black Red White S.A. founded?
Black Red White S.A. was founded in -1. It employs 11 to 50 people.
Where is Black Red White S.A. based?
Black Red White S.A. is headquartered in Poland ( nationwide network), Poland, in the Europe region.
How does Black Red White S.A. make money?
Five revenue lines are on record. Furniture and Home Accessories Retail is the primary driver. The others are installment Payments (Raty), custom Furniture Design Services, B2B Contract Sales and industrial Machinery Parts.
Who are Black Red White S.A.'s main competitors?
Direct peers on record are VOX Meble, Komfort, JYSK, IKEA, Beliani and Agata Meble. Broad incumbents are Castorama Polska, Wayfair and Leroy Merlin Polska. Meble Wójcik is listed as an emerging player.
Does Black Red White S.A. have an API?
No public API is recorded for Black Red White S.A..
What industry is Black Red White S.A. in?
Black Red White S.A.'s product category is Home Furniture Retail. Its primary akta.pro industry code is CRAIAAAA, Living Room Furniture Retail (Sofas, Sectionals, Recliners, Coffee/Side Tables, TV Consoles), with a secondary code of CRAIAAAB, Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards). Its NAICS code is 449110 and its SIC code is 5712.