BrookLodge & Macreddin Village

What BrookLodge & Macreddin Village does

BrookLodge & Macreddin Village is a privately held luxury country-house resort in Macreddin, County Wicklow, Ireland, founded in 1999 by organic-food advocate Evan Doyle and operating a 7-vertical hospitality campus built around an organic and carbon-neutral ethos. The asset comprises 86 bedrooms across multiple categories (Classic Rooms, Junior Suites, Mezzanine Suites, BrookHall River Rooms), six F&B outlets anchored by The Strawberry Tree Restaurant (Ireland's only Organic Trust-certified restaurant), an adults-only destination spa (The Wells Spa) using VOYA Organics and FLOURISH Organics, an 18-hole par-72 golf course designed by European Ryder Cup Captain Paul McGinley, conference facilities for 10-250 delegates, and dedicated wedding venues (Macreddin Chapel, BrookHall River Room) with on-site coordination. Operational infrastructure includes 26 km of geothermal piping for under-floor heating and air-conditioning, two 200KVA carbon-neutral wood-chip burners for hot water, a biogas energy system sourced from organic waste, on-site well-water for guest consumption, and a 16-stream waste sorting system in place for nearly two decades.

The business generates revenue across seven distinct streams — accommodation, dining, spa, weddings, conferences, golf, and packaged experiences — using a direct-to-consumer go-to-market: own-website booking engine, phone reservations, walk-ins, dedicated wedding and corporate sales teams, in-person wedding showcases, and a monthly artisan food market. Pricing is largely per-package and per-unit: spa days run €110-€230 per person, multi-year overnight packages (Mindfulness, Romantic Retreat, Suite Dreams, Spa & Golf Break) combine accommodation with F&B and treatments, and masterclasses plus gift vouchers extend monetization beyond room stays. Distribution is exclusively direct; there are no intermediary channels such as OTAs or tour operators documented in the materials.

The customer base is segmented hybrid: couples and romance seekers, wedding parties, corporate and business groups (with a green meetings program), spa and wellness seekers, golf enthusiasts, and food and culinary enthusiasts. No enterprise customers or B2B contracts are named. The company is founder-controlled with no disclosed parent, investor or institutional capital, and has been recognized continuously on the Irish Independent Hot 100 list (2022-2025), with multiple Gold Medal, Irish Restaurant, Good Food Ireland and Green Award recognitions tied to its organic and sustainability positioning.

Name

BrookLodge & Macreddin Village

Legal name

BrookLodge & Macreddin Village

Website

https://brooklodge.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

BrookLodge & Macreddin Village is a privately held luxury country-house resort in County Wicklow, Ireland, founded in 1999, offering 86 bedrooms, six F&B venues including Ireland's only certified organic restaurant, an adults-only spa, golf, weddings and conferences under a carbon-neutral, organic ethos.

Ownership category

akta.pro rank

Product category

Luxury Hotel & Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Accommodation (721)

SIC

Hotels & Motels (7011), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG), Beachfront & Island Luxury Resorts (THAGACAA)

Keywords

• Luxury country house hotel
• Destination spa services
• Organic restaurant dining
• Wedding venue hosting
• Conference and events

Headquarters

HQ city

Macreddin

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Accommodation Revenue: Room bookings across 86 luxurious bedrooms including Classic Rooms, Junior Suites, Mezzanine Suites, and BrookHall River Rooms. Revenue generated through direct bookings, phone reservations, and online booking engine.
2. Restaurant & Dining: Multiple dining venues generate revenue: The Strawberry Tree Restaurant (Ireland's only certified organic restaurant), La Taverna Armento (Italian cuisine), Actons Country Pub, The Orchard Café, The Waterside Lounge. Food and beverage sales including alcohol.
3. Spa Services & Treatments: The Wells Spa offers day spa experiences ranging from 1 hour 50 minutes to 3 hours 10 minutes, priced from €110 to €230 per person. Includes treatments, thermal suite access, and package experiences.
4. Wedding Events: Wedding ceremonies and receptions hosted at Macreddin Chapel, BrookHall, and The Strawberry Tree Restaurant. Revenue from venue hire, catering, accommodation blocks, and wedding coordination services.
5. Meetings & Conferences: Conference and event hosting at BrookMews facility accommodating 10 to 250 delegates. Revenue from room rental, catering, accommodation, and team-building activities.
6. Golf Course: Macreddin Golf Course (18 holes, par 72) located across from the main hotel, designed by European Ryder Cup Captain Paul McGinley. Revenue from green fees and golf packages.
7. Special Packages & Promotions: Themed packages including Spa & Golf Breaks, Foodie Breaks, Romantic Retreats, Mini Moon Escapes, Mindfulness at Macreddin, Summer Getaways. Bundled accommodation, dining, and spa experiences.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

BrookLodge & Macreddin Village operates an 86-bedroom luxury country house hotel and integrated destination resort in County Wicklow, Ireland, offering accommodation across Classic Rooms, Junior Suites, Mezzanine Suites, and BrookHall River Rooms. The property bundles accommodation with six dining venues (including Ireland's first certified organic restaurant, The Strawberry Tree), an adults-only destination spa (The Wells Spa), an 18-hole Paul McGinley-designed golf course, dedicated wedding venues (Macreddin Chapel, BrookHall), conference facilities (BrookMews for 10-250 delegates), and a Macreddin Food Village encompassing an organic bakery, smokehouse, wild food pantry, and masterclasses.

Product overview

BrookLodge & Macreddin Village is a luxury country house hotel resort offering a comprehensive hospitality portfolio built around its organic ethos. The property features 86 bedrooms across multiple accommodation types (Classic Rooms, Junior Suites, Mezzanine Suites, and BrookHall River Rooms), five distinct dining venues led by The Strawberry Tree Restaurant (Ireland's first certified organic restaurant), an adults-only destination spa (The Wells Spa), comprehensive wedding and event services, an 18-hole golf course designed by Paul McGinley, and state-of-the-art conference facilities. The integrated 'Food Village' concept encompasses an organic bakery, smoke house, wild food pantry, and monthly food markets. The resort positions itself as a sustainable, carbon-neutral destination with strong emphasis on organic and locally sourced products.

Differentiator

Problem solved

Functional benefit

Brands

• The Wells Spa: An adults-only destination spa featuring geothermal pool, sauna, aroma steam rooms, Hammam massage room, and wet/dry flotation rooms. Offers treatments using VOYA Organics, Flourish Organics, and ILA products.
• The Strawberry Tree Restaurant
• La Taverna Armento
• Actons Country Pub & The Orchard Café
• The Waterside Lounge
• Macreddin Food Village
• Macreddin Chapel
• BrookHall
• BrookMews
• Macreddin Golf Course

Products and services

• BrookLodge Hotel Accommodation Luxury country-house hotel accommodation offering 86 bedrooms across Classic Rooms, Junior Suites, Mezzanine Suites, and BrookHall River Rooms in a secluded County Wicklow valley approximately one hour from Dublin International Airport. Bookable directly via the hotel website booking engine, phone reservations, and walk-in inquiries.
• The Strawberry Tree Restaurant Ireland's first restaurant certified by the Organic Trust, offering fine dining where every ingredient is traceable to its exact point of origin and free of artificial preservatives or pesticides. Open to resident guests, wedding parties, and outside diners.
• La Taverna Armento Southern Italian restaurant inspired by the village of Armento in Basilicata, sourcing organic olive oil, balsamic vinegar, coffee, and other authentic Italian ingredients direct from Armento supply partners. Sits inside Macreddin Village alongside The Strawberry Tree.
• The Wells Spa Adults-only destination spa featuring geothermal pool, sauna, aroma steam rooms, Hammam massage room, wet/dry flotation rooms, and treatments using VOYA Organics, FLOURISH Organics, and ILA all-natural products. Day spa experiences range from 1 hour 50 minutes to 3 hours 10 minutes priced from €110 to €230 per person, with optional two-course lunch add-on for €22 per person.
• Actons Country Pub & The Orchard Café Traditional Irish country pub and café with adjacent Orchard Café offering on-site bakery, outdoor seating, and casual menus using produce from the Macreddin organic gardens.
• The Waterside Lounge Lounge and game bar offering afternoon tea, cocktails, and organic/wild gin, open daily from 10:30am with a fireplace, board games, and luxurious couches overlooking the water.
• Macreddin Food Village Integrated food destination encompassing Macreddin Organic Bakery, Macreddin SmokeHouse, Macreddin Wild Food Pantry, and four food heritage masterclasses (Baking, Cheese, Smoking, Curing), each including a two-course lunch.
• Wedding & Event Venues Wedding services spanning Macreddin Chapel (HSE-approved for civil marriages, capacity up to 140 guests), BrookHall's River Room (capacity up to 200 guests with geothermal pool), and intimate wedding packages including The Big Table dining experience for up to 44 guests. A dedicated in-house wedding coordination team (including Sally and Amy) manages planning, site visits, and execution.
• Macreddin Golf Course 18-hole, par-72 golf course designed by European Ryder Cup Captain Paul McGinley on 160 acres of Macreddin Valley, located across from the main hotel. Available for standalone green-fee bookings and as part of the Spa & Golf Break package.
• Conference & Meetings Facilities (BrookMews) State-of-the-art conference venue at BrookMews offering geothermal-energy-powered meeting suites for 10 to 250 delegates with dedicated ultra-fast broadband connected directly to the eir exchange, AV facilities, on-site catering, accommodation, team-building activities, and a Green Meetings program covering carbon offsetting of delegate travel via the Climate Protection Partnership.
• Spa & Golf Break Package Overnight Bed & Break-in-a-Classic-Room package bundling accommodation with a choice of one 30-minute spa treatment at The Wells Spa or one round of golf at Macreddin Golf Course.
• Mindfulness at Macreddin Overnight Package Wellness overnight package in a Classic Bedroom with a mindfulness pack (colouring pages, pencils, Macreddin Village Notebook), 25-minute Signature Head/Neck/Shoulder Massage, Thermal Suite access, outdoor hot tub, and 3-course dinner at La Taverna Armento with cooked-to-order breakfast; optional upgrades to a 50-minute Full Body Well-being Massage (+€50 pp) or dinner at The Strawberry Tree (+€31 pp).
• Lover's Romantic Retreat Package Bed & Breakfast for two in a Classic Bedroom with a bottle of Valdo Organic Prosecco on ice, Green & Blacks Organic Mini Milk Chocolates, cooked-to-order breakfast with Macreddin baked bread, and complimentary access to the geo-thermal pool in BrookHall (pre-booking required).
• Suite Dreams Package Bed & Breakfast in a luxury Mezzanine Suite with Night Time Organic Tea, Sleep Eye Mask, VOYA Organics Pillow Heaven Relaxing Sleep Spray, 10% off all VOYA Organics retail products, and complimentary access to The Wells Spa Thermal Suite (pre-booking essential).
• Macreddin Village Food Market Free-to-enter monthly stallholder food market held on the first Sunday from April to October (in its 26th year as of 2026), featuring artisan producers, live jazz, and pig-on-the-spit — set within the Macreddin Food Village.

Quantifiable outcome

• Carbon-neutral operations across entire village property
• +3 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Climate Protection PartnershipcoreStrategic or Co-development PartnerUnique partnership with Climate Protection Partnership to financially offset CO2 emissions generated by delegates travelling to business events at BrookLodge & Macreddin Village. This partnership enables the property to offer carbon-neutral business travel certification for corporate events.
• Organic TrustcoreStrategic or Co-development PartnerCertification partnership for The Strawberry Tree Restaurant being Ireland's only restaurant certified by the Organic Trust. This certification ensures all food served is entirely natural, untainted by artificial preservatives or pesticides, and traceable to its exact point of origin.
• VOYA OrganicscoreTechnology or IntegrationSpa product partnership providing organic seaweed-based skincare products for The Wells Spa treatments. VOYA's philosophy overlaps with the property's organic ethos, with centuries of Irish tradition in using seaweed for skin and rheumatic conditions combined with modern cosmetic science.
• Armento Village (Italy)coreStrategic or Co-development PartnerLong-term supply partnership with the village of Armento in Italy's Basilicata province. Supplies organic olive oil, organic balsamic vinegar, organic coffee and many other authentic Italian ingredients to La Taverna Armento restaurant. Also provides culinary inspiration with chef exchanges to learn authentic southern Italian dishes.
• Michele CanosaminorStrategic or Co-development PartnerMichele Canosa from Armento village is married to Deirdred Doyle (native of Aughrim, 3km from BrookLodge) and established the connection between Armento and the Wicklow restaurant.
• Paul McGinleycoreStrategic or Co-development PartnerEuropean Ryder Cup Captain Paul McGinley designed the Macreddin Golf Course (18-hole, par 72) utilizing 160 acres of Macreddin Valley as his first golf course design, incorporating natural landscape elements.
• Evan DoylecoreOthersCo-founder of BrookLodge & Macreddin Village (established 1999) and passionate organic food advocate since the 1980s. Driving force behind the Slow Food Movement, Taste Council of Ireland, and Organic Trust partnerships.
• Good Food IrelandminorGTM or Marketing PartnerListed on Good Food Ireland network, a verified source for quality food tourism destinations in Ireland. Provides marketing visibility and credibility for organic food offerings.

Scale indicators9 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Adare Manor: 5-star luxury castle resort in County Limerick with championship golf, spa, multiple restaurants, and extensive wedding facilities — a larger and more established Irish luxury destination competitor with overlapping positioning.
• Ballyfin Demesne: 5-star luxury country house hotel in County Laois with fine dining, spa, and grounds — comparable Irish country-house luxury positioning, though smaller and more exclusive.

Direct peers

• Powerscourt Hotel Resort & Spa: Luxury 198-room resort in County Wicklow with spa, two golf courses, and multiple dining venues — the closest geographic and category peer to BrookLodge's country-house-resort model with comparable F&B, wedding, and conference offerings.
• Sheen Falls Lodge: 5-star luxury country lodge in County Kerry with spa, fine dining, and event facilities — comparable Irish luxury country-house positioning with similar scale and amenities.
• The K Club: Luxury 5-star resort in Kildare with two championship golf courses, spa, multiple restaurants, and a strong corporate conference/wedding business — closely mirrors BrookLodge's full-service-resort-with-golf model and Irish luxury positioning.
• Parknasilla Resort & Spa: 4-star resort in County Kerry with spa, golf, multiple dining venues, and strong family/wedding appeal — comparable Irish destination-resort with multi-vertical revenue model.
• Tulfarris Hotel & Golf Resort: 4-star resort in County Wicklow with 18-hole championship golf course, spa, and multiple dining venues — comparable boutique-resort-with-golf model in the same county.
• Mount Juliet Estate: Luxury country estate hotel in Kilkenny with an 18-hole championship golf course, spa, equestrian centre, and multiple dining venues — directly comparable destination-resort format with strong wedding and golf revenue mix.
• Druids Glen Hotel & Golf Resort: 5-star resort in County Wicklow with 18-hole and 12-hole golf courses, spa, and multiple F&B outlets — a direct Wicklow-area competitor targeting similar leisure, golf, and wedding demand.

Emerging players

• Cliff at Lyons (The K Club/Marriott-adjacent): Luxury country house hotel and event venue in County Kildare with strong F&B and wedding focus — an emerging Irish luxury hospitality brand with comparable destination-event positioning to BrookLodge's wedding segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights2 records

Customer concentration

• LinkedInlinkedin.com/company/the-brooklodge-&-wells-spa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BrookLodge & Macreddin Village