Brooklyn Bouldering Project

What Brooklyn Bouldering Project does

Bouldering Project is a privately held, multi-location bouldering gym chain operating 14 facilities across 9 US metropolitan areas (Brooklyn, Austin, Boston/Somerville, Twin Cities, Phoenix/Tempe, Salt Lake City, Seattle, and Washington DC), with reciprocal membership access across the entire national network. The flagship Brooklyn Gowanus location occupies the renovated former Daily News Garage building at 575 Degraw St and was expanded in 2023 by 60% in bouldering terrain, with a heated yoga studio, fitness area, climbing-specific training equipment (12x12 Kilter and Tension 2.0 boards, campus boards, hang boards), youth program areas, and high-speed Wi-Fi co-working lounges.

The revenue model is a direct-to-consumer, membership-driven subscription business with monthly and annual recurring tiers, supplemented by single-visit day passes (with complimentary shoe rental on first visit), 10-visit punch cards, and ancillary services including youth programs, private instruction, and group reservations. Pricing is publicly disclosed and includes an introductory '30 Days for $49' trial offer to drive new member acquisition. Customer segments span general fitness consumers, youth and families, yoga practitioners (including climbing-specific yoga), and traveling members who benefit from reciprocal nationwide access.

The go-to-market motion is self-serve, executed through a centralized online portal (boulderingproject.portal.approach.app) for membership signup, waivers, and account management, supplemented by front-desk sales of day passes and punch cards at each location. Marketing relies on organic social (Instagram, TikTok), email newsletters, and experiential community events including the annual Boulderfest competition and monthly Arc'teryx-sponsored Free Climb Friday. There is no mobile app, no disclosed API, and no AI/ML capabilities described in source material; the technology stack appears limited to standard web portal and property management tooling.

Name

Brooklyn Bouldering Project

Legal name

Bouldering Project

Website

https://brooklynboulderingproject.com

Company type

Private

Operating status

Operating

Short description

Bouldering Project is a privately held multi-location bouldering gym chain operating 14 facilities across 9 US metros, offering indoor climbing, yoga, fitness, youth programs, and co-working under a membership-driven direct-to-consumer model with reciprocal nationwide access.

Ownership category

akta.pro rank

Product category

Climbing Gym / Fitness Facility

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Climbing & Mountaineering Gyms/Guides (Indoor, Outdoor, Via Ferrata) (THAAAKAG)

akta.pro secondary industry

Rock Climbing, Via Ferrata & Mountaineering (THAJABAE)

Keywords

• Indoor bouldering gym
• Rock climbing facility
• Climbing fitness membership
• Yoga and fitness classes
• Climbing training programs

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Subscriptions: Monthly and annual recurring memberships providing access to all climbing, yoga, fitness facilities, and co-working spaces. Annual memberships offer better rates than month-to-month.
2. Day Passes: Single-visit day passes granting full access to all gym facilities including yoga classes and fitness equipment for one day.
3. Punch Cards: 10-visit punch cards providing flexible access to the gym over time without commitment to membership.
4. Ancillary Services: Additional offerings include youth programs, private instruction, group reservations, and potentially retail merchandise (snacks, gear available at reception).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Brooklyn Bouldering Project operates a multi-location indoor bouldering and climbing gym chain, with its flagship Brooklyn facility offering over 6,000 sq ft of bouldering terrain, a heated yoga studio, fitness equipment, climbing training boards, youth programs, and co-working space. The company sells day passes, punch cards, and recurring memberships that grant access to all 14 Bouldering Project locations across the United States.

Product overview

Brooklyn Bouldering Project is a bouldering-focused climbing gym that operates as a unified fitness and community space. The core offering centers on indoor bouldering with over 6,000 sq ft of climbing terrain. The product portfolio combines the bouldering facility with integrated complementary services including yoga classes (heated studio), general fitness equipment, dedicated climbing training areas (Kilter boards, Tension boards, campus boards, hang boards), and youth programs. Membership options include monthly and annual subscriptions, day passes, and punch cards, with all options providing access to the full range of amenities. Additional services include co-working space, private instruction, and group reservations. The company also hosts Boulderfest, an annual climbing competition and community event. The 2023 renovation expanded the facility with 60% more bouldering terrain and a hot yoga studio.

Differentiator

Problem solved

Functional benefit

Products and services

• Monthly Membership Recurring monthly subscription that provides individual consumers with access to bouldering walls, yoga and fitness classes, co-working space, and locker facilities at Bouldering Project gyms.
• Annual Membership Prepaid annual membership that offers a discounted rate compared to monthly billing and provides full access to all gym amenities and reciprocal access to all Bouldering Project locations nationwide.
• Day Pass Single-visit pass granting day access to all bouldering walls, yoga classes, fitness equipment, and co-working spaces, with rental climbing shoes included on the first visit.
• 10-Visit Punch Card 10-visit punch pass providing flexible gym access over an extended period without requiring a membership commitment.
• Private Instruction One-on-one climbing instruction and coaching sessions for personalized skill development available to individuals seeking structured learning.
• Group Reservations Private group booking services for team-building events, birthday parties, and group climbing sessions.
• Youth Programs Structured youth climbing teams, summer adventure programs, and dedicated youth and family climbing areas for children and families.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Movement Climbing, Yoga & Fitness: Largest US climbing gym chain with ~30 locations across West Coast, Mountain West, and East Coast. Operates multi-amenity climbing, yoga, and fitness facilities with reciprocal memberships — the most direct comparable to Bouldering Project's national network model.
• Touchstone Climbing: Bay Area and Pacific Northwest climbing gym chain operating multiple facilities with climbing, yoga, and fitness. Competes directly with Bouldering Project in Seattle and is a similar-sized multi-location operator.
• Sender One Climbing & Yoga: Multi-location climbing and yoga gym chain primarily in California and Texas. Directly comparable multi-amenity climbing gym concept competing for overlapping urban customer segments.
• Mesa Rim Climbing Centers: Multi-location climbing gym operator with facilities in San Diego, Reno, and other Western US markets. Comparable full-service climbing, yoga, and fitness business model.
• High Point Climbing & Fitness: Mid-size climbing gym chain with multiple Tennessee and regional locations. Operates climbing, yoga, and fitness under a similar multi-amenity membership model.
• Vertical World: Long-established Pacific Northwest climbing gym chain with multiple Seattle-area locations. Direct geographic competitor to Bouldering Project in the Seattle market.
• Sportrock Climbing Centers: Mid-Atlantic climbing gym operator with multiple Virginia and DC-area locations. Direct regional competitor to Bouldering Project in the Washington DC market.
• EVO Rock + Fitness: Multi-location climbing and fitness chain with locations in Colorado. Similar community-oriented climbing gym concept with yoga and fitness amenities.

Broad incumbents

• Lifetime Fitness: National premium fitness club chain offering climbing walls as part of broader athletic, family, and resort-style facilities. Indirect competitor for premium urban members seeking fitness with light climbing.
• Equinox: Premium national fitness chain operating in the same urban metros as Bouldering Project. Competes for the higher-end urban wellness consumer with broader fitness, spa, and boutique-class offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/brooklynboulderingproject
• TikToktiktok.com/@boulderingprojects

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brooklyn Bouldering Project