Brookvale Mitsubishi

What Brookvale Mitsubishi does

Brookvale Mitsubishi is a privately held, authorized Mitsubishi motor vehicle dealership operating a single retail location at 780 Pittwater Road in Brookvale, on Sydney's Northern Beaches, New South Wales, Australia. The dealership is part of Motus Australia, a diversified automotive retail group that operates 36 franchised vehicle outlets across 14 locations in Victoria and NSW with approximately 500 employees nationally. The company sells the full Mitsubishi new-vehicle lineup — Pajero (arriving 2026), Triton ute variants, Pajero Sport, Outlander (including the Outlander Plug-in Hybrid EV with 84km electric range), Eclipse Cross Plug-in Hybrid EV, and the All-New ASX — together with used vehicles across multiple brands, supported by an in-house service workshop, parts counter, and accessories retail.

The business operates six primary revenue streams: new vehicle sales, used vehicle sales, workshop service and maintenance using genuine Mitsubishi parts, parts and accessories retail, finance and insurance (consumer and corporate lending, novated leases, extended warranties via Allied Retail Finance and Mitsubishi Motors Financial Services), and MiDiamond Fleet Leasing operating leases delivered through Fleet Partners. The dealership's go-to-market combines a physical showroom with online inventory browsing, online quote and test-drive booking, an Express Service Kiosk self-check-in flow, a dedicated fleet sales team for SMB and government/corporate accounts, and a fleet leasing product tailored to ABN-registered businesses. Pricing is structured around drive-away Australian-dollar prices for retail buyers (e.g., ASX LS from $34,990; Outlander ES from $39,990; Eclipse Cross PHEV ES from $36,690; Triton GLX-R at $52,990), with separate fleet and government pricing. Customer segments are horizontally diversified across retail consumers, SMB and corporate fleets, government departments, and members of sponsored local sports clubs, with multi-award winning recognition from Mitsubishi Motors Australia. Revenue is not publicly disclosed.

Name

Brookvale Mitsubishi

Legal name

Brookvale Mitsubishi

Website

https://brookvalemitsubishi.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Brookvale Mitsubishi is a single-location, authorized Mitsubishi dealership in Sydney's Northern Beaches (Brookvale, NSW), part of Motus Australia, selling new and used Mitsubishi vehicles, providing service, parts, finance, and MiDiamond Fleet Leasing to retail consumers, SMB and government fleets, and local club members.

Ownership category

akta.pro rank

Product category

Automotive Dealership

NAICS

Automotive Equipment Rental and Leasing (5321), Passenger Car Rental (532111)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Commercial Fleet Leasing & Management (Trucks/Vans/LCVs) (THADAKAD)

Keywords

• Mitsubishi vehicle sales
• Automotive dealership
• Vehicle servicing
• Fleet leasing
• Genuine parts

Headquarters

HQ city

Brookvale

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sales of new Mitsubishi vehicles including SUVs, utes, and plug-in hybrid EVs
2. Used Vehicle Sales: Pre-owned vehicle sales across multiple brands
3. Service and Maintenance: Workshop service, repairs, and maintenance using genuine Mitsubishi parts
4. Parts Sales: Genuine Mitsubishi parts and accessories retail
5. Finance and Insurance: Vehicle financing through Mitsubishi Motors Financial Services and third-party lenders, plus insurance products
6. Fleet Leasing: MiDiamond Fleet Leasing operating leases for small businesses with bundled services

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Brookvale Mitsubishi is an authorized Mitsubishi dealership located in Brookvale on Sydney's Northern Beaches. The dealership retails new Mitsubishi passenger and light commercial vehicles, used vehicles, genuine parts and accessories, and provides manufacturer-backed servicing, finance, insurance, and MiDiamond fleet leasing solutions.

Product overview

Brookvale Mitsubishi is an authorized Mitsubishi dealership offering a comprehensive range of Mitsubishi vehicles and automotive services. The core product offering comprises eight Mitsubishi vehicle models: All-New Pajero (large 4WD SUV arriving 2026), Triton (ute/pickup), Triton Single Cab UTE, Pajero Sport (large 4WD SUV), Outlander (medium SUV), Outlander Plug-in Hybrid EV (with 84km electric range), Eclipse Cross Plug-in Hybrid EV (compact SUV with 54km electric range), and All New ASX (compact SUV with Google built-in technology). Supporting the vehicle sales, the dealership provides servicing (factory-trained technicians, genuine parts), genuine accessories, finance services through Allied Retail Finance, MiDiamond Fleet Leasing operating lease solutions, Diamond Advantage warranty program (10-year warranty, 10-year capped price servicing, 10-year roadside assistance), roadside assistance, and vehicle trade-in/purchase services. The dealership operates as a single-location franchise serving the Sydney Northern Beaches area.

Differentiator

Problem solved

Functional benefit

Products and services

• New Mitsubishi Vehicle Sales Retail sale of new Mitsubishi passenger and light commercial vehicles including the Triton, Pajero Sport, Outlander (including Plug-in Hybrid EV), Eclipse Cross PHEV, All New ASX, and All-New Pajero. Targeted at retail consumers and fleet buyers in Sydney's Northern Beaches.
• Used Vehicle Sales Sale of pre-owned vehicles through the dealership's used car inventory, including trade-in and stock vehicles. Targeted at value-conscious retail consumers in the Northern Beaches catchment.
• Vehicle Servicing and Maintenance Manufacturer-aligned mechanical servicing, logbook servicing, diagnostics, repairs and warranty work for Mitsubishi vehicles, delivered through the dealership's workshop and Express Service Kiosk drop-off.
• Genuine Parts and Accessories Retail and trade supply of Mitsubishi genuine parts and approved accessories for vehicle repair,保养 and personalisation. Targeted at vehicle owners and independent repairers.
• Finance and Insurance Brokerage Arrangement of vehicle finance, consumer credit and insurance products via manufacturer-aligned and third-party providers to support new and used vehicle purchases.
• MiDiamond Fleet Leasing Operating lease and novated lease fleet solutions delivered through the Motus MiDiamond Fleet program, targeted at corporate, SME and government fleet customers seeking Mitsubishi passenger and commercial vehicles.
• Diamond Advantage Warranty and Roadside Assistance Mitsubishi manufacturer-backed new vehicle warranty coverage and complementary roadside assistance program attached to new vehicle sales.
• Sell Your Car and Trade-In Valuation Vehicle appraisal and trade-in purchase service for retail customers looking to sell or trade their existing vehicle against a new or used Mitsubishi purchase.

Quantifiable outcome

• 10 year/200,000km New Car Warranty with completing scheduled services at Mitsubishi dealership
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• NBL1 AustraliacoreGTM or Marketing Partner · 1 January 2024Mitsubishi Motors Australia is Naming Rights Partner for NBL1 Australia - a semi-pro basketball league with 76 clubs and 152 teams nationally. Over 1.1 million registered basketball players in Australia. Competition serves as stepping stone to NBL and NBA.
• NBL (National Basketball League)coreGTM or Marketing PartnerMitsubishi Motors is Major Partner & Official Vehicle Partner of the NBL. The partnership provides vehicle visibility at elite basketball games and NBL member reward programs. Previously naming rights partner of Mitsubishi Challenge in the 1990s. Supports basketball from grassroots through elite level.
• Melbourne UnitedminorGTM or Marketing PartnerOfficial Vehicle Partner of Melbourne United Basketball Club. Players and coaches travel in Mitsubishi Outlander vehicles. Partnership aligns Mitsubishi brand with successful NBL club.
• Total ToolsminorGTM or Marketing PartnerInsider Membership partnership offering Total Tools customers National Fleet pricing with Diamond Advantage across Mitsubishi range, plus $1,000 Total Tools gift voucher with Triton 4x4 purchase.
• Cromer Kingfishers JRLFCminorGTM or Marketing PartnerBrookvale Mitsubishi sponsors the Cromer Kingfishers Junior Rugby League Football Club - a community club developing young players with exclusive vehicle purchase benefits for members, families and supporters.
• St Augustine Football ClubminorGTM or Marketing PartnerBrookvale Mitsubishi is proud sponsor of St Augustine Football Club (Saints FC) supporting their success on and off the field. Members eligible for Diamond Fleet Discounts up to $2,000.
• Northern Beaches CouncilminorGTM or Marketing PartnerSponsorship of Northern Beaches Council Open Air Cinema bringing community entertainment, families and movie magic to the local area.
• Fleet Partners Pty LimitedcoreChannel Partner/ Reseller/ DistributorFleet Partners provides MiDiamond Fleet Leasing operating leases for small businesses. Dealer acts as intermediary selling leasing packages to ABN-registered businesses. Lease includes registration, CTP, services, maintenance, roadside assistance, replacement tyres, and accident management.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Autosports Group: ASX-listed multi-brand automotive retailer with luxury and volume franchises across Sydney and NSW. Closest geographic peer operating franchised new vehicle dealerships with the same service, parts, and finance revenue model in overlapping Sydney markets.
• Peter Warren Automotive Group: ASX-listed automotive retail group with franchised dealerships across Sydney and NSW. Direct competitor for new vehicle sales, finance brokerage, service, and fleet customers in the same metro geography.
• SG Fleet: ASX-listed fleet management and leasing company serving corporate, government, and SMB customers across Australia. Comparable business model in the fleet side of Brookvale Mitsubishi's operations.
• Eagers Automotive: Australia's largest automotive retailer, operating over 200 dealerships across all major brands. Most direct large-scale peer for franchised auto retail, with the same revenue mix of new/used sales, service, parts, finance, and fleet, but at vastly greater scale.
• AHG (Automotive Holdings Group, now part of Eagers): Previously Australia's second-largest auto retailer, now integrated into Eagers Automotive. Comparable multi-brand franchised dealer group in similar Australian metro markets.

Others

• Bapcor: ASX-listed automotive aftermarket parts and accessories distributor. Adjacent participant in the parts and accessories value chain that supplies independent workshops competing with dealer service departments.
• Motus Corporation (parent group, South Africa): JSE-listed parent of Motus Australia. Operates the largest automotive distribution and dealer group in Southern Africa, providing group-level context for the strategy and capital allocation that flows into Brookvale Mitsubishi.

Direct peers

• Melbourne City Mitsubishi: Authorized Mitsubishi dealer in Melbourne offering the same model range, Diamond Advantage program, and service/parts structure. The most directly comparable single-rooftop Mitsubishi franchise peer.
• FleetPartners: ASX-listed fleet leasing and management company that is both Brookvale Mitsubishi's MiDiamond leasing partner and a direct competitor in the Australian SMB operating-lease market.
• Brisbane Mitsubishi: Authorized Mitsubishi dealership in Brisbane with parallel new vehicle, used, service, parts, and finance operations. A direct same-brand peer against which to benchmark stock turn, service throughput, and F&I penetration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/brookvale-mitsubishi

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brookvale Mitsubishi