Broomwood

What Broomwood does

Broomwood is a private independent preparatory school operating across four sites in Clapham, London, serving 569 day pupils (294 boys, 275 girls) aged 3–13. The school is structured around a 'diamond model' that combines co-education in the early years (Little Broomwood pre-school for ages 3–4 and Pre-Prep for ages 3–7) with single-sex education in the prep years (Broomwood Prep – Boys and Broomwood Prep – Girls, ages 7–13), while maintaining co-educational activity through House events, residential trips, and workshops. Broomwood is owned by the Dukes Education group, under which Broomwood Hall Lower School, Broomwood Hall Upper School, and Northcote Lodge were unified in September 2023 under a single Broomwood identity.

The school's product is an end-to-end preparatory education: academic instruction across the EYFS and national curriculum, specialist teaching in music (35 lessons per week, with 70%+ of pupils learning an instrument), 50+ co-curricular activities, pastoral care via tutorial systems and house structures, and wraparound care from 7:30am to 6pm delivered in partnership with Junior Adventures Group. A London-wide bus service covers Pimlico, Wimbledon, Battersea, Tooting Bec, Streatham, Earlsfield, and Dulwich, broadening the addressable catchment. The 2025 leavers cohort of 100 secured 39 scholarships and 331 offers across 54 senior schools; the 2026 cohort set a school record with 47 scholarships.

Revenue is generated from termly tuition fees billed directly to families (B2C subscription model), supplemented by after-school clubs (~£110 per term), JAG wraparound care, and ancillary services. Fees are not publicly disclosed; the school's recent awards (Best Independent Preparatory School in London 2025 and 2026 from LUXlife; Independent Schools of the Year 2024; Tatler Schools Guide 2026) and 90% parent satisfaction rating support premium positioning within the London prep market.

Name

Broomwood

Legal name

Broomwood Hall School Limited (Pre-Prep and Prep Girls); Northcote Lodge School Limited (Prep Boys)

Website

https://broomwood.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Broomwood is a private independent preparatory school in Clapham, London, serving 569 pupils aged 3–13 across four sites. Operating within the Dukes Education group, it combines co-educational early years with single-sex prep schools to prepare pupils for leading senior schools.

Ownership category

akta.pro rank

Product category

Independent Preparatory Education

NAICS

Elementary and Secondary Schools (6111), Educational Services (61), Elementary and Secondary Schools (61111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Public Elementary Schools (EDAJAAAB)

akta.pro secondary industry

Outdoor / Nature-Based Before/After Care Programs (EDACAHAJ)

Keywords

• Independent preparatory school
• Co-educational early years
• Single-sex prep education
• Senior school scholarships
• Wraparound childcare

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Tuition Fees: Primary revenue from termly tuition fees for children aged 3-13 across Pre-Prep and Prep schools. Fees cover academic instruction, pastoral care, and core curriculum delivery.
2. Wraparound Care Services: Revenue from before and after school care provided through Junior Adventures Group (JAG), available until 6pm five days a week. Additional revenue from after-school clubs programme booked by parents each term.
3. After School Clubs: Chargeable after-school clubs ranging from approximately £110 per term, with higher costs for external teachers or activities involving travel. Covers activities such as karate, chess, drama, cooking, and sports.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Broomwood is a private independent preparatory school in Clapham, London, delivering co-educational and single-sex primary education to children aged 3-13 across four sites. The school offers a continuous educational pathway from Little Broomwood (Pre-School, ages 3-4) through Pre-Prep (ages 3-7) and into single-sex Prep schools (Broomwood Prep Boys and Broomwood Prep Girls, ages 7-13), supplemented by wraparound care, after-school clubs, and 50+ co-curricular activities including music, sport, drama, and the arts.

Product overview

Broomwood is a private preparatory school in Clapham, London, offering a distinctive educational pathway from Early Years through to Prep. The school operates as a unified system comprising four key stages: Little Broomwood (co-ed pre-school, ages 3-4), Broomwood Pre-Prep (co-ed, ages 3-7), Broomwood Prep – Boys (single-sex, ages 7-13), and Broomwood Prep – Girls (single-sex, ages 7-13). This 'diamond model' combines co-education in the early years with single-sex learning in later stages, allowing tailored academic and pastoral support while ensuring shared experiences through co-curricular activities. The school is part of the Dukes Education family and prepares pupils for entry to senior schools through both 11+ and 13+ pathways, with a strong record of scholarship achievement across academics, sport, music, drama, and art.

Differentiator

Problem solved

Functional benefit

Products and services

• Little Broomwood (Pre-School) Pre-school provision for boys and girls aged 3-4, offering a nurturing, home-like environment with indoor and outdoor classrooms and a focus on 'welly time' outdoor learning, preparing children for outstanding primary education.
• Broomwood Pre-Prep Co-educational preparatory school for boys and girls aged 3-7, offering a vibrant curriculum that balances academic excellence with creativity, sport, music, and the arts in a happy, supportive environment.
• Broomwood Prep - Boys Single-sex preparatory school for boys aged 7-13 (Years 3-8), offering a broad and engaging education with academic excellence alongside co-curricular activities, specialist teaching, and preparation for senior school scholarships at age 11+ and 13+.
• Broomwood Prep - Girls Single-sex preparatory school for girls aged 7-13 (Years 3-8), providing a forward-looking, well-rounded education that encourages exploration of interests, independence, personal growth, and academic challenge alongside preparation for senior school scholarships at age 11+ and 13+.
• Wraparound Care Service Before and after-school care service operated in partnership with Junior Adventures Group (JAG), available until 6pm Monday to Friday across all school sites, with Early Waiters morning care from 7:30am, supporting working parents with flexible childcare integrated into the school day.
• After-School Clubs Chargeable after-school club programme covering 50+ activities including karate, chess, drama, cooking, and sports, with most clubs priced at approximately £110 per term and higher fees for clubs involving external teachers or travel.

Quantifiable outcome

• 47 scholarships achieved in 2026 - record-breaking year and highest in school's history
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Dogs for AutismcoreOthers · 29 September 2025Broomwood's Charity of the Year for 2025/26, selected by the Parents' Association. Dogs for Autism is the UK's only charity providing assistance dogs free of charge to autistic people of any age. The partnership includes school visits from ambassador dogs and fundraising activities.
• Chelwood Partners Estate AgentsminorGTM or Marketing Partner · 20 March 2025Sponsored the Broomwood Colour Fun Run 2025 event. Chelwood Partners provides a bar for the event and has committed to donate 10% of their fee to The Royal Trinity Hospice for clients who sell or let property through them.
• Junior Adventures Group (JAG)coreStrategic or Co-development PartnerJAG provides before and after school care services at Broomwood, available until 6pm Monday-Friday across all school sites. This partnership supports working parents by offering flexible childcare options integrated with the school day. The service is held in the Vicarage Hall and is available for all year groups in the Pre-Prep.
• 60+ Senior SchoolscoreStrategic or Co-development PartnerBroomwood hosts an annual Future Schools Fair welcoming over 60 leading independent senior schools from London and beyond. This provides families with direct access to senior school options including co-educational and single-sex, day and boarding schools.

Scale indicators16 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Hill House School: London independent co-educational prep school (Chelsea) serving ages 3-13 with a strong academic and co-curricular profile. Comparable in scale, age range, and family demographic to Broomwood's combined Pre-Prep and Prep offering.
• Wetherby School: Single-sex London prep school for boys aged 3-13 with co-ed Pre-Prep, located in Kensington. Closely matches Broomwood's diamond structure (co-ed early years, single-sex prep) and competes for the same affluent West and South-West London family pool.
• Thomas's London Day Schools: Group of London-based independent prep and pre-prep schools (e.g., Thomas's Battersea, Clapham) serving similar affluent London families with co-ed early years and a similar academic-plus-co-curricular positioning. Directly comparable in catchment and demographic profile.
• Eaton House Schools: London independent school group operating multiple pre-prep, prep, and senior sites (including Eaton House The Manor, Belgravia, and Kensington). Directly comparable independent co-ed and single-sex prep model in similar premium London catchments.
• Cheam School: Sister school within the Dukes Education family offering independent co-educational prep education. Directly comparable as a Dukes platform peer with similar governance, curriculum philosophy, and prep-school age range.
• The Harrodian School: Independent co-educational day school in Barnes, London, covering ages 4-18 with a strong prep-through-senior pathway. Comparable in scale, co-curricular breadth, and premium London positioning to Broomwood.
• Royal Russell School: Independent co-educational day school in Croydon serving ages 3-18 with strong scholarship outcomes to senior schools. Comparable in school structure, age coverage, and South London catchment to Broomwood.

Broad incumbents

• Dulwich College: Large, established London independent senior school and major leavers' destination for Broomwood boys. Comparable as a broader incumbent in the London independent boys' education category and feeder relationship.
• James Allen's Girls' School (JAGS): Leading independent girls' senior school in Dulwich and a documented senior school destination for Broomwood leavers. Comparable as a broader London independent girls' education incumbent and as a competitor for senior school admissions.
• Wellington College: Major UK independent senior school that receives Broomwood leavers (including into Head Boy/Head Girl roles). Comparable as a broader incumbent and as a key senior-school 'customer' shaping Broomwood's scholarship positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/broomwoodschool

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Broomwood