What BR Otimiza does

BR Otimiza is a privately held industrial automation systems integrator founded in 2015 and headquartered in Salvador, Bahia, Brazil. The company delivers turnkey automation projects spanning basic and detailed engineering design, DCS/PLC/SIS development and migration, inter-system integration (MES/PIMS/DCS/SCADA), IIoT/Industry 4.0 deployment, industrial network design and certification (Profibus, Foundation Fieldbus), cybersecurity assessment, plant optimization, periodic maintenance, commissioning, and operator training. Its primary technology stack is built around Yokogawa (Centum VP, Prosafe-RS, Exaquantum PIMS) and Siemens (TIA Portal, S7-1200), with additional proficiency across Honeywell, Schneider Electric, Emerson, and Rockwell Automation platforms. The company also distributes and integrates third-party industrial networking, cybersecurity, remote access, edge computing, and IIoT products from partners including Hirschmann/Belden, Fortinet, SECOMEA, HMS Networks (Anybus, Ixxat, Red Lion, Ewon), Dell Edge, Intesis, VIAVI, Teltonika, and SIA Connect, and offers proprietary platforms ioTorq EMIS (energy management) and ioTorq LEAN (real-time OEE/monitoring) developed under a partnership with Canada's Panevo.

BR Otimiza generates revenue almost entirely through project-based professional services contracts, with resale of third-party hardware and software typically bundled into turnkey project proposals rather than sold as standalone products. Pricing is not publicly disclosed; each engagement is scoped and quoted based on project complexity, equipment specifications, and duration. The go-to-market is direct enterprise sales targeting engineering, automation, and operations leaders at large industrial operators across Brazil and South America. Its customer base is concentrated in heavy process industries: petrochemicals and chemicals (Braskem, Acelen, Unigel, Pequiven, PQS), pulp and paper (Bracell, Suzano), oil and gas both downstream and offshore upstream (Acelen Mataripe refinery, Modec FPSO), and second-generation ethanol (Granbio). Repeat engagements with major clients (notably Braskem across at least four sites) indicate long-cycle relationship-based selling typical of plant-floor automation work.

The company's stated differentiators are full-cycle project delivery from engineering through commissioning and startup, multi-vendor platform expertise, proprietary IIoT monitoring platforms, and adherence to international standards such as ANSI/ISA and EEMUA for alarm and supervision management. Quantified outcomes include a 30% production capacity increase at Braskem's green ethylene plant following migration and expansion, and large-scale I/O migration projects exceeding 6,000 physical I/Os (Pequiven, Venezuela) and 1,600 physical / 3,500 communication I/Os (Bracell Project Star). The company maintains a content-driven marketing presence via its website case studies, blog, LinkedIn, and a customer portal (Portal Colaborador), with bottom-of-funnel conversion through direct contact forms, WhatsApp, and email.

Name

BR Otimiza

Legal name

BR Otimiza

Website

https://brotimiza.com.br

Company type

Private

Founded year

2015

Operating status

Operating

Short description

BR Otimiza is a Salvador-based industrial automation systems integrator delivering turnkey DCS, PLC, and SIS migration, integration, and IIoT projects for petrochemical, pulp and paper, oil and gas, and 2G ethanol clients across Brazil and South America.

Ownership category

akta.pro rank

Product category

Industrial Automation Services

NAICS

Computer Systems Design Services (541512), Custom Computer Programming Services (541511)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Services-Computer Programming Services (7371)

akta.pro primary industry

Factory Automation & Control Systems (PLC/SCADA/DCS) (IMAIAMAA)

akta.pro secondary industries

Industrial Edge Control & IIoT Gateways (Edge PLCs, Data Acquisition, MQTT/OPC UA) (IMAGABAI), Integration Monitoring, Observability & AIOps for Integration (HDAEAIAH)

Keywords

• Industrial automation services
• DCS PLC migration
• IIoT Industry 4.0
• Process control systems
• Safety instrumented systems

Headquarters

HQ city

Salvador

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Systems Integration and Project Services: BR Otimiza generates revenue primarily through project-based professional services, delivering turnkey automation projects from engineering design through commissioning and startup. Revenue is earned on a per-project basis, with engagements including DCS/PLC/SIS migration, new system development, and plant modernization. The company also provides specialized consulting, training, and periodic maintenance services as ongoing revenue streams.
2. Distributed Products (Resale of Third-Party Automation Hardware and Software): BR Otimiza resells and integrates third-party industrial automation products including Hirschmann networking equipment, Prosoft connectivity solutions, Fortinet cybersecurity, SECOMEA remote access, HMS Networks (Anybus, Ixxat, Red Lion, Ewon), VIAVI test equipment, Teltonika routers, Dell Edge Computing, Intesis gateways, and SIA Connect gateways. Revenue from product resale is likely incorporated into overall project contracts rather than sold standalone.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

BR Otimiza is an industrial automation systems integrator delivering turnkey automation solutions from engineering design through commissioning and startup for heavy process industries. The company specializes in DCS, PLC, and SIS migration and development, IIoT 4.0 implementation, industrial network certification, and plant optimization, while also reselling and integrating third-party automation products (Hirschmann, Fortinet, SECOMEA, Anybus, Dell Edge, etc.) and distributing Panevo's ioTorq EMIS and ioTorq LEAN platforms for energy management and manufacturing monitoring.

Product overview

BR Otimiza is an industrial automation services company founded in 2015 in Salvador, Bahia, Brazil, offering turnkey automation solutions from project conception through commissioning and startup. The company operates as a technology integrator, reselling and implementing products from global partners including Hirschmann (industrial networking), Fortinet (cybersecurity), SECOMEA (remote access), Anybus/HMS Networks (protocol converters), Dell Edge Computing, Intesis (building automation), Ixxat/HMS (machine communication), Red Lion/HMS (HMI and data access), Ewon/HMS (IIoT connectivity), VIAVI (fiber testing), Teltonika (industrial routers), and SIA Connect (IIoT gateways). BR Otimiza also distributes Panevo's ioTorq platforms for energy management (EMIS) and manufacturing monitoring (LEAN). Core services include automation system development and migration (DCS/PLC/SIS), inter-system integration, IIoT 4.0 implementation, industrial network certification, security assessment, plant optimization, periodic maintenance, commissioning execution, international standards alignment, training, and engineering project development. The company serves the petrochemical, oil and gas, pulp and paper, chemicals, and 2G ethanol sectors throughout Brazil and South America.

Differentiator

Problem solved

Functional benefit

Products and services

• Automation System Development and Migration Turnkey automation solutions for system modernization and optimization, covering small to large projects with DCS, PLCs, SIS, and supervisory systems from major manufacturers. Targeted at industrial plant operators in petrochemicals, chemicals, oil and gas, and pulp and paper sectors.
• Industrial Automation System Migration Specialized migration services for DCS, PLCs, safety systems, and supervisory systems ensuring minimal downtime during technology transitions. For industrial plants modernizing legacy control infrastructure.
• Inter-System Integration Plant-wide data integration connecting MES/PIMS, DCS, PLCs, and safety systems for unified operations and real-time KPI generation. For industrial operators needing unified operational views.
• IIoT 4.0 Technology Implementation Industrial Internet of Things deployment connecting and optimizing industrial plants through smart device interconnection for enhanced efficiency. For plants adopting Industry 4.0 practices.
• Industrial Network Design, Installation, and Certification Complete industrial network services including design, installation, and certification of Profibus DP/PA and Foundation Fieldbus networks with CCM and digital field device integration. For plants needing reliable industrial communication infrastructure.
• Industrial System Security Assessment Detailed security evaluation of industrial architectures identifying and mitigating risks to ensure system integrity and operational reliability. For industrial operators addressing cybersecurity exposure.
• Plant Optimization Opportunities Expert analysis of production processes, systems, and automation architecture to identify valuable optimization opportunities for improved efficiency. For industrial plants seeking operational improvements.
• Periodic Automation System Maintenance Specialized maintenance ensuring longevity and efficiency of automation equipment with focus on prevention and continuous optimization. For ongoing support of installed automation systems.
• Commissioning Control and Execution Commissioning management and execution for new industrial installations ensuring efficiency and compliance with established timelines. For greenfield and brownfield industrial projects.
• Plant Supervision Alignment to International Standards Supervision screen, alarm, and event alignment services following ANSI/ISA and EEMUA international standards for improved safety and reduced operator fatigue. For plants needing compliance-driven HMI redesign.
• Industrial System Training Comprehensive training for operation, production, and maintenance teams covering latest technologies and industrial system best practices. For industrial client staff capacity building.
• Engineering Project Development Multidisciplinary engineering project development from basic to detailed design covering automation, networks, instrumentation, and electrical systems. For capital projects needing turnkey engineering documentation.
• Other Automation Equipment Integration Integration of advanced automation solutions including asset managers, remote software, PIMS, and alarm/event management systems for maximum operational efficiency. For plants extending automation stack.
• ioTorq EMIS (Energy Management Information System) Energy Management Information System platform developed by partner Panevo for industrial energy monitoring, providing real-time visibility into power consumption by equipment, production line, or cost center with dashboards, configurable reports, and alerts. For industrial plants seeking energy conservation and demand monitoring.
• ioTorq LEAN (Real-time Manufacturing Monitoring) Real-time manufacturing monitoring platform based on Lean Manufacturing principles aligned with Industry 4.0, collecting data directly from machines to track OEE, availability, performance, and quality indicators. For plants implementing Lean Manufacturing with Industry 4.0 visibility.

Quantifiable outcome

• 30% increase in green ethylene production capacity at Braskem Eteno Verde plant following system migration and expansion by BR Otimiza (US$87M total project investment)
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration25 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core.

• PanevocoreTechnology or IntegrationBR Otimiza has a strategic partnership with Panevo, a Canadian company specializing in advanced industrial technology solutions using the ioTorq EMIS and ioTorq LEAN platforms. Through this partnership, BR Otimiza delivers Panevo's energy management and manufacturing monitoring solutions to Brazilian and South American industrial clients, combining Panevo's software platforms with BR Otimiza's local implementation and integration expertise.
• SiemenscoreTechnology or IntegrationBR Otimiza maintains a technology partnership with Siemens, utilizing Siemens automation platforms (including TIA Portal) as part of its systems integration projects. Siemens technology is featured as a core platform in BR Otimiza's automation portfolio.
• Schneider ElectriccoreTechnology or IntegrationBR Otimiza features Schneider Electric as a technology partner in its automation portfolio, integrating Schneider platforms into its industrial automation solutions for clients across multiple sectors.
• EmersoncoreTechnology or IntegrationBR Otimiza partners with Emerson as a technology provider, integrating Emerson automation and control solutions into its industrial automation project portfolio.
• Rockwell AutomationcoreTechnology or IntegrationBR Otimiza features Rockwell Automation as a technology partner, incorporating Rockwell platforms into its industrial automation and control integration projects.
• YokogawacoreTechnology or IntegrationYokogawa is a primary technology platform for BR Otimiza, with extensive project experience using Yokogawa Centum VP (DCS), Prosafe-RS (SIS), and Exaquantum (PIMS). BR Otimiza has delivered numerous projects across Yokogawa platforms including migrations, new implementations, and commissioning.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Altus Sistemas de Automação: Brazilian-headquartered industrial automation manufacturer and systems integrator specializing in PLCs, remote I/O, and industrial networking for process industries — closely comparable as a local Brazilian automation solutions provider serving similar petrochemical and process-industry customers.

Broad incumbents

• Yokogawa América do Sul: Global DCS and process automation leader whose Centum VP and ProSafe-RS platforms underpin much of BR Otimiza's project portfolio — comparable as a regional DCS vendor competing for the same migration budgets at Brazilian industrial operators.
• Siemens Industry (Brazil): Global automation incumbent offering TIA Portal, PLCs, and DCS-adjacent solutions through direct sales and integrator channels in Brazil — comparable as both a technology partner to BR Otimiza and a competing solutions provider for plant modernization projects.
• Schneider Electric Brasil: Global automation and industrial software vendor serving Brazilian process industries with PLC/DCS/SCADA offerings — comparable as both a BR Otimiza technology partner and an incumbent competing for plant-modernization mandates.
• Emerson Automation Solutions (Brazil): Global DCS (DeltaV) and process automation vendor with a regional Brazil presence serving oil & gas, refining and chemicals — comparable as a competing DCS/systems-integration provider for the same modernization budgets.
• Rockwell Automation (Brazil): Global industrial automation leader providing PLC, DCS-adjacent, and IIoT solutions to Brazilian process and discrete manufacturers — comparable as both a technology partner and an incumbent competitor for automation projects.
• ABB Brasil: Global automation, electrification and motion vendor with significant Brazilian operations serving petrochemicals, mining, pulp & paper and oil & gas — comparable as a broad incumbent competing for migration/integration mandates in the same verticals.

Regional players

• SMAR Industrial Automation: Brazilian manufacturer of industrial instrumentation, controllers, and automation systems founded in the São Paulo region — comparable as a fellow Brazilian-domestic automation player addressing similar process-industry clients.
• Vega Instrumentos: Process instrumentation specialist (level, pressure, density measurement) with strong presence in Brazilian petrochemical and chemical plants — adjacent comparable supplying the measurement instruments BR Otimiza integrates into DCS projects.

Emerging players

• TI Safe Tecnologia: Brazilian OT/ICS cybersecurity specialist serving industrial operators with security assessments, monitoring and compliance — comparable as a niche Brazilian specialist addressing industrial security and compliance pain points that overlap with BR Otimiza's security assessment service line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/br-otimiza-automacao

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BR Otimiza