Brug Bolden Danmark

What Brug Bolden Danmark does

Brug Bolden Danmark is a Danish voluntary social association founded in 2019 by Michael Mogensen, headquartered in Bagsværd, Denmark, and operating primarily from Hafnia-Hallen in the Copenhagen area. The organization runs football-based community programs for young people aged 15-25 who stand outside Denmark's mainstream organized sports associations, including youth from challenging backgrounds such as those involved with crime, substance abuse, difficult family situations, or social exclusion. Its core offerings include regular football training and matches (including DAI tournament participation), two distinct age-tiered communities — Ungdomsfællesskabet for ages 15-17 and Seniorfællesskabet for ages 18-25 — plus a specialized Ungdomsfællesskabet mod ensomhed (Youth Community Against Loneliness) initiative, complemented by social events such as communal meals, go-kart, cinema, and padel. A 3-year collaboration with Kriminalforsorgen (Danish Prison and Probation Service) extends programming into Horserød Fængsel to support reintegration after release.

The organization reports strong self-reported outcome metrics — 96% of participants achieve better well-being, 78% gain healthy relationships, 92% achieve positive changes, and 100% report experiencing a safe community framework — across 1,912 active participants drawn from 29 municipalities and 48 nationalities during 2021-2023, with 469 incarcerated individuals engaged during 2021-2022. Operations are delivered by a small core staff (daily manager, youth trainer, communications, board) with heavy reliance on trained volunteer coaches and mentors; administrative tooling consists of a third-party membership and payment platform (Foreninglet).

The revenue model is entirely non-commercial. Funding is sourced from Danish foundation grants (Jascha Fonden, TrygFonden, A.P. Møller Fonden, Nordea-fonden, Brødrene Hartmann A/S, Hartmanns Fonden), government funding via Social- og Boligstyrelsen, membership fees from participants, and private donations. There is no disclosed revenue figure, no parent company, and no venture capital or private equity investment; the organization operates as an independent non-profit.

Name

Brug Bolden Danmark

Legal name

Brug Bolden Danmark

Website

https://brug-bolden.dk

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Brug Bolden Danmark is a Danish non-profit founded in 2019 that runs football-based community programs for marginalized youth aged 15-25 in the Copenhagen area, combining training, mentorship, and social events to address exclusion, loneliness, and reintegration. Funded primarily by foundations and government grants.

Ownership category

akta.pro rank

Product category

Community Sports Programs

NAICS

Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (71394), Child and Youth Services (62411)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)

akta.pro secondary industries

Youth Athlete Development & Long-Term Athlete Development (LTAD) (HSADAEAE), Youth-to-Adult Transition & Life Skills (Independent Living, Soft Skills) (EDAAAFAN)

Keywords

• Community football programs
• Youth sports activities
• Social inclusion services
• Volunteer mentorship programs
• Nonprofit sports association

Headquarters

HQ city

Bagsværd

HQ country

Denmark

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Foundation and government grants: Primary funding comes from Danish foundations and government bodies including Jascha Fonden, TrygFonden, A.P. Møller Fonden, Nordea-fonden, Brødrene Hartmann A/S, Hartmanns Fonden, and Social- og Boligstyrelsen. Funding supports specific projects like the Ungdomsfællesskabet mod ensomhed (Youth Community Against Loneliness) initiative.
2. Membership fees: Revenue from membership contributions. The organization offers membership options through its website ('Bliv medlem').
3. Private donations: Private donations from individuals who support the organization's social mission.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Brug Bolden Danmark provides football-based community programs for marginalized youth aged 15-25 in the Copenhagen area, combining regular football training and matches with social and cultural activities, mentorship, and community building. The organization operates two main communities — Ungdomsfællesskabet (Youth Community, ages 15-17) and Seniorfællesskabet (Senior Community, ages 18-25) — plus a specialized Youth Community Against Loneliness initiative and partnerships with the Danish Prison and Probation Service for incarcerated participants.

Product overview

Brug Bolden Danmark is a voluntary social sports organization offering a unified portfolio of football-based community activities and support programs for marginalized youth aged 15-25 in the Copenhagen area. The core offering consists of structured football training and matches (including DAI tournaments) combined with social and cultural activities. The organization operates two main community types: Ungdomsfællesskabet (Youth Community, ages 15-17) and Seniorfællesskab (Senior Community, ages 18-25), both running regular Saturday sessions at Hafnia-Hallen. A specialized initiative, Ungdomsfællesskabet mod ensomhed (Youth Community Against Loneliness), extends the core offering with targeted loneliness prevention. The organization complements its football programs with social activities (communal meals, go-kart, cinema, padel) and volunteer mentorship support. All offerings share the common goal of increasing wellbeing, building healthy relationships, and supporting positive personal development for participants facing social challenges.

Differentiator

Problem solved

Functional benefit

Brands

• Ungdomsfællesskabet mod ensomhed: Youth community project focused on preventing and reducing loneliness among young people, launched as a pilot project in 2023 with support from Hartmanns Fonden and Nordea Fonden.

Products and services

• Football Training Activities (Faste fodboldaktiviteter) Regular football training sessions, matches, and tournaments for youth and young adults in the Copenhagen area, including participation in DAI tournaments.
• Ungdomsfællesskabet (Youth Community) Football community specifically for young people aged 15-17, meeting every Saturday year-round at Hafnia-Hallen, providing a safer and more age-appropriate environment than mixing with older participants.
• Senior Community (Seniorfællesskab) Football community for young adults aged 18-25, providing regular training, matches, and social activities as the senior counterpart to the Youth Community.
• Social and Cultural Activities (Sociale og kulturelle aktiviteter) Social events complementing the football programs, including communal meals (fællesspisning), go-kart, cinema trips, padel tournaments, and other community activities for participants.

Quantifiable outcome

• 96% of participants achieve better well-being
• +5 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Two partnerships are on record, tiered core.

• Hafnia-HallencoreStrategic or Co-development PartnerLong-term venue partner and central location for Brug Bolden's football communities. Served as the founding location and continues to host regular training sessions and social activities. Jan Barslev and Maria Skovdal Knudsen represent Hafnia-Hallen in the ongoing collaboration.
• Kriminalforsorgen (Danish Prison and Probation Service)coreStrategic or Co-development Partner3-year collaboration agreement with Kriminalforsorgen and Horserød Fængsel to involve inmates in sports communities and support their reintegration into society after serving sentences.

Scale indicators9 records

Recent moves5 records

Expansion highlights6 records

Emerging players

• Skateistan: Nonprofit using skateboarding to empower youth, especially girls, in low-income and conflict-affected communities. Comparable as a sport-for-social-impact nonprofit targeting marginalized youth, but uses skateboarding rather than football and operates in different geographies.

Direct peers

• PeacePlayers International: Organization using basketball to bring together young people from divided communities. Comparable to Brug Bolden in using sport as a bridge-building tool for youth from different or challenging backgrounds, with similar focus on safety and mentorship.
• Homeless World Cup Foundation: Global organization using football to inspire homeless and socially excluded people to change their lives. Directly comparable to Brug Bolden in leveraging football for social reintegration, with a global network of member programs.
• Street League (UK): UK-based charity that uses sport (including football) to help disadvantaged young people into education and employment. Directly comparable to Brug Bolden in mission, target audience (NEET/marginalized youth), and football-based delivery model.
• Sport in Action (Zambia): African nonprofit using sport to develop and empower youth and disadvantaged communities. Comparable mission of using structured sports activities for youth development and social inclusion, though operating in a different geography and broader sport portfolio.

Broad incumbents

• Right To Play International: Global nonprofit using sport and play to educate and empower children facing adversity. Comparable to Brug Bolden because it uses sport as a vehicle for youth development among marginalized populations, though it operates globally and at significantly larger scale.
• Save the Children Denmark: Large Danish NGO delivering youth programs including sport-based initiatives for vulnerable children. Comparable as a broader Danish organization serving marginalized youth, but operates at significantly larger scale with a much wider program portfolio.

Others

• FC Midtjylland – social football programs: Danish professional football club that runs community-based social programs. An adjacent/ecosystem participant in the Danish football-for-good space rather than a direct peer, but relevant as a comparable established football entity addressing social inclusion.
• StreetFootballWorld: International network of organizations using football to drive social change. Functions as an ecosystem enabler/peer network for organizations like Brug Bolden, providing resources, partnerships, and cross-learning opportunities.

Regional players

• Crossroads Denmark (Røde Kors / Red Cross youth programs): Danish Red Cross operates youth and refugee integration programs in Denmark. Comparable regional peer working with marginalized youth populations in Denmark, complementary to Brug Bolden's football-based approach rather than directly competitive.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/brugbolden_dk
• LinkedInlinkedin.com/company/brug-bolden

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brug Bolden Danmark