Brújula
Brújula Estrategia is a Mexican strategic consulting firm offering integrated branding, performance marketing, marketing automation, and business strategy services to mid-market and enterprise clients across Mexico, Latin America, and Toronto.
- Company typePrivate
- Founded-
- HeadquartersZapopan, Mexico
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Brújula does
Brújula Estrategia is a strategic consulting firm headquartered in Zapopan, Jalisco, Mexico, with operational references to Latin America and Toronto, Canada. Founded around 2010 with approximately 13 employees, the firm delivers an integrated growth offering rather than standalone marketing services. Its portfolio is organized into four pillars: strategic branding (brand strategy, visual identity, naming, storytelling), performance marketing (Google Ads, Meta Ads, CRO, retargeting), marketing automation (CRM implementation, lead scoring, Zapier/Make integrations, automated reporting), and business strategy consulting (audits, positioning, training). Supporting services include web development, SEO, and social media management.
The firm leverages four platform partner certifications — Google Partner, Meta Business Partner, Shopify Partner, and Google Cloud Partner — alongside Zapier/Make integration platforms to execute client campaigns. Brújula does not operate a proprietary technology platform; instead, it builds custom automation stacks for clients and layers AI features (intelligent chatbots, predictive lead scoring, recommendation engines, dynamic email campaigns) on top of third-party tools. Customer evidence includes case studies and testimonials with PepsiCo, El Yucateco, Botanas Pakal, Sermar Mariscos, Universidad Siglo XXI, Fresenius Kabi, Snaps MX, Navisa Cristales, Constructora Gagsa, Avanti Business Centers, Cunas Colecho, and others, spanning food and beverage, education, healthcare, retail, industrial, and construction verticals.
Brújula's go-to-market is consultative direct sales targeting mid-market and enterprise businesses, with a free diagnostic session offered as the lead-generation entry point. Revenue streams are project-based or retainer professional services across the four pillars, priced custom to scope with no publicly disclosed rate card. The company is privately held with no disclosed institutional investors, funding rounds, or acquisitions, and no management team profiles are publicly available. Reported client outcomes include 42% lead growth in 30 days, 30-50% CPL reductions, and 4.8x sustained ROAS in paid media campaigns.
Brújula firmographics
Firmographics- Name
- Brújula
- Legal name
- Brújula Estrategia
- Website
- https://brujulaestrategia.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Brújula Estrategia is a Mexican strategic consulting firm offering integrated branding, performance marketing, marketing automation, and business strategy services to mid-market and enterprise clients across Mexico, Latin America, and Toronto.
- Ownership category
- akta.pro rank
Brújula industry classification
Industry- Product category
- Marketing Consulting Services
- NAICS
- Marketing Consulting Services (541613), Advertising Agencies (541810), Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Customer, Marketing & Sales Consulting (BPAHACAG)
- akta.pro secondary industries
- CRM Strategy & Consulting (BPAFAFAA), ERP, CRM & Enterprise Applications Consulting (BPAHAEAI)
Keywords
Where Brújula is headquartered
LocationHeadquarters
- HQ city
- Zapopan
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
Brújula business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Strategic Consulting Services: Consulting engagements encompassing business strategy, brand positioning, and marketing diagnostics. Delivered as customized projects or retainer arrangements tailored to client scale and objectives.
- Branding and Identity Services: Brand strategy, visual identity development, naming, storytelling, and brand voice definition. Typically project-based engagements with deliverable milestones.
- Digital Marketing Campaigns: Performance marketing services including Google Ads management, Meta Ads campaigns, SEO, and social media management. Revenue generated through management fees and/or performance-based arrangements.
- Marketing Automation Implementation: CRM implementation, automated workflow setup, lead scoring systems, and integration services using platforms like Zapier and Make.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free diagnostic session |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels8 records
Brújula product offering
Product offeringCore offering
Brújula is a strategic consulting firm that designs, executes, and automates integrated growth systems combining strategic branding, performance marketing (Google Ads and Meta Ads), and marketing automation for mid-market and enterprise businesses primarily in Mexico and Latin America. Founded in 2010 and based in Zapopan, Jalisco, the firm delivers end-to-end marketing services including web development, SEO, social media management, and strategic consulting under a unified growth methodology.
Product overview
Brújula is a strategic consulting firm operating as a single integrated service offering — not a modular software platform. Its portfolio is organized into four core service pillars: (1) Branding Estratégico (visual identity, naming, storytelling, digital visual systems), (2) Performance Marketing (Google Ads, Meta Ads, conversion funnels, CRO, retargeting), (3) Marketing y Automatización (CRM implementation, automated flows, lead scoring, Zapier/Make integrations, automatic reporting), and (4) Estrategia & Consultoría (business strategy, marketing training, audits, positioning studies). Supporting services include Desarrollo Web (landing pages, online stores), SEO y Posicionamiento (organic search, international SEO), Social Media Marketing (content strategy, community management), and an Insights & Recursos content hub. These services are delivered as an integrated system rather than standalone products, with each component designed to reinforce the others in a cohesive growth strategy.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 42% increase in leads within 30 days; cost per acquisition reduced by nearly half
- +6 more outcomes
Companies that use Brújula
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles1 record
Brújula technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability6 records
Brújula partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- GooglecoreGoogle Partner certification enabling managed advertising services. Brújula manages Google Ads campaigns including Search, Display, Shopping, and Performance Max for clients.
- Meta (Facebook & Instagram)coreMeta Business Partner certification for social advertising services. Manages campaigns across Facebook and Instagram including prospecting, retargeting, and dynamic catalog ads.
Scale indicators4 records
Expansion highlights5 records
Brújula competitors and assessment
Company assessmentDirect peers
- Bunker: Mexico-based digital marketing and branding agency offering integrated performance, branding, and content services to mid-market and enterprise clients, directly comparable to Brújula's positioning.
- Trovare: Mexican digital marketing consultancy offering SEO, paid media, and conversion optimization, overlapping Brújula's performance marketing and SEO services.
- Hogarth Mexico: Production and integrated marketing agency with operations in Mexico serving enterprise brands; comparable to Brújula in multi-channel campaign execution and client tier.
- Nodo: LATAM-focused digital and brand agency offering strategy, creative, and performance media services to mid-market and enterprise clients in Mexico and Spanish-speaking markets.
Broad incumbents
- Ogilvy Mexico: Global agency network with full-service advertising, branding, and digital capabilities in Mexico; competes for the same enterprise branding and integrated marketing budgets as Brújula but at much larger scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Brújula social profiles
Digital presenceBrújula financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brújula leadership team
Management profileNumber of profiles
Brújula funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brújula M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brújula
What does Brújula do?
Brújula is a strategic consulting firm that designs, executes, and automates integrated growth systems combining strategic branding, performance marketing (Google Ads and Meta Ads), and marketing automation for mid-market and enterprise businesses primarily in Mexico and Latin America. Founded in 2010 and based in Zapopan, Jalisco, the firm delivers end-to-end marketing services including web development, SEO, social media management, and strategic consulting under a unified growth methodology.
Is Brújula a public or private company?
Brújula is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Brújula founded?
Brújula was founded in -1. It employs 11 to 50 people.
Where is Brújula based?
Brújula is headquartered in Zapopan, Mexico, in the Latin America region.
How does Brújula make money?
Four revenue lines are on record. Strategic Consulting Services are the primary driver. The others are branding and Identity Services, digital Marketing Campaigns and marketing Automation Implementation.
Who are Brújula's main competitors?
Direct peers on record are Bunker, Trovare, Hogarth Mexico and Nodo. Ogilvy Mexico is listed as a broad incumbent.
Does Brújula have an API?
No public API is recorded for Brújula.
What industry is Brújula in?
Brújula's product category is Marketing Consulting Services. Its primary akta.pro industry code is BPAHACAG, Customer, Marketing & Sales Consulting, with a secondary code of BPAFAFAA, CRM Strategy & Consulting. Its NAICS code is 541613 and its SIC code is 8742.