BRUNOX AG
BRUNOX AG is a privately held Swiss specialty chemicals company founded in 1985 that develops and sells proprietary rust converters, lubricants, cleaners, and maintenance products under the BRUNOX brand, serving industrial, trade, and DIY customers primarily in Switzerland and Germany through direct e-commerce and B2B channels.
- Company typePrivate
- Founded1985
- HeadquartersSwitzerland, Switzerland
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What BRUNOX AG does
BRUNOX AG is a privately held Swiss specialty chemicals company founded in 1985 and headquartered in Neuhaus SG, Switzerland. The company develops and sells branded chemical maintenance products — primarily rust converters, lubricants, cleaners, fillers, and surface preparation solutions — serving industrial, trade/craft (Handwerk), and DIY/consumer (Heimwerker) end markets. Its commercial footprint is concentrated in Switzerland and Germany, with direct sales and service support via dedicated hotlines in both countries, a multilingual e-commerce website (www.brunox.swiss), trade fair participation, and an ambassador/Botschafter program (including channels such as Aaron Kukic).
The company's anchor product is BRUNOX epoxy, a patented rust converter and primer launched in 1985 by founder, owner, and managing director Dipl. Chem. Bruno Lieberherr. The product's proprietary chemistry converts rust through a chemical reaction into a primer layer that can be recoated in a short timeframe, combining two steps (rust stop and priming) into a single application. Around this anchor, BRUNOX has assembled a 15+ SKU portfolio spanning surface fillers (1-K-FILLER, IX 100), lubrication and corrosion protection (LUB&COR, Lubri-Food, Top-Kett, Top-Lock), cleaning (Turbo-Spray, Turbo-Clean, BIKE-WASHER), cavity treatment (Hohlraumsonde), bike and sports equipment care (CARBONPFLEGE, Deo für die Federgabel), weapon care (Waffenpflege), and pre-packaged gift boxes (Geschenkboxen). The BRUNOX name and individual product brands are protected via registered trademarks.
Commercially, BRUNOX operates with a lean team of approximately 7 employees and a one-time-product-sale revenue model, with quote-based pricing for B2B customers and direct online sales for smaller buyers. A dedicated B2B e-commerce shop is under development. No external funding rounds, partnerships, M&A activity, certifications, or AI/ML capabilities are disclosed in the available data, indicating a small, asset-light specialty chemical operator whose growth lever is product portfolio extension and channel digitization rather than scale-driven expansion.
BRUNOX AG firmographics
Firmographics- Name
- BRUNOX AG
- Legal name
- BRUNOX AG
- Website
- https://brunox.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- BRUNOX AG is a privately held Swiss specialty chemicals company founded in 1985 that develops and sells proprietary rust converters, lubricants, cleaners, and maintenance products under the BRUNOX brand, serving industrial, trade, and DIY customers primarily in Switzerland and Germany through direct e-commerce and B2B channels.
- Ownership category
- akta.pro rank
BRUNOX AG industry classification
Industry- Product category
- Specialty Chemicals
- NAICS
- Paint and Coating Manufacturing (325510), Chemical Manufacturing (325)
- SIC
- Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Miscellaneous Chemical Products (2890)
- akta.pro primary industry
- Rust Repair & Corrosion Treatment (TLAKAEAK)
Keywords
Where BRUNOX AG is headquartered
LocationHeadquarters
- HQ city
- Switzerland
- HQ country
- Switzerland
- HQ region
- Europe
Offices2 records
Markets served
BRUNOX AG business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Chemical tools and surface treatment products: BRUNOX AG generates revenue through the sale of its proprietary chemical tool products including rust converters, primers, fillers, lubricants, and cleaning solutions. The revenue model is based on one-time product sales to industrial, trade, and DIY customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing for B2B customers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
BRUNOX AG product offering
Product offeringCore offering
BRUNOX AG manufactures and sells patented chemical tools for rust treatment, surface preparation, lubrication, cleaning, and maintenance. Its flagship product, BRUNOX epoxy (launched 1985), converts rust into a primer layer through a proprietary chemical reaction, combining rust stop and primer in a single product for industry, trade, and DIY users.
Product overview
BRUNOX AG offers a portfolio of chemical tools for professional results in industry, trade, and consumer markets. The core product is BRUNOX epoxy, a patented rust converter and primer launched in 1985, which serves as the flagship. The product line includes complementary offerings such as BRUNOX 1-K-FILLER for surface preparation, alongside specialized products for lubrication (LUB&COR, Lubri-Food, Top-Kett), cleaning (Turbo-Clean, BIKE-WASHER), maintenance (CARBONPFLEGE, Top-Lock, Waffenpflege), and bicycle care (Deo für die Federgabel). Accessories like the Hohlraumsonde (cavity probe) expand the portfolio. Products serve industrial, automotive, bicycle/sports, and weapon care markets.
Differentiator
Problem solved
Functional benefit
Products and services
- BRUNOX epoxy Patent-protected rust converter and primer for industry, trade, and DIY. Chemically converts rust into a primer layer that can be further processed in a short time.
- BRUNOX Turbo-Spray
Companies that use BRUNOX AG
Customer profileSegments3 records
Ideal customer profiles2 records
BRUNOX AG technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
BRUNOX AG partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights6 records
BRUNOX AG competitors and assessment
Company assessmentDirect peers
- WD-40 Company: Multi-product specialty chemicals company with rust-penetrant, lubricant, and maintenance products (WD-40, 3-IN-ONE, GT85). Comparable product architecture and route-to-market across industrial, trade, and DIY.
- CRC Industries: Specialty chemicals manufacturer of maintenance and repair products including corrosion inhibitors, lubricants, and cleaners. Closely comparable product mix and industrial/trade customer base.
- MOTIP DUPLI Group: European manufacturer of spray paints, primers, and technical sprays including rust treatments. Comparable in aerosol coatings, primers, and rust-protection product categories across DIY and trade.
- Hammerite (AkzoNobel): Specialist brand of AkzoNobel focused on rust-treatment and metal paints. Directly competes with BRUNOX epoxy in the rust converter / primer category with broad European retail distribution.
- Weicon: German specialty chemical manufacturer of adhesives, lubricants, corrosion protection, and surface treatment products. Highly comparable German-speaking regional competitor with similar product architecture and customer segments.
- Rust-Oleum: Global leader in rust-preventive and specialty coatings including rust converters and primers. Directly comparable to BRUNOX in rust treatment product category, serving both professional and DIY channels.
Broad incumbents
- 3M: Diversified industrial conglomerate with significant presence in surface preparation, adhesives, sealants, and coatings. Overlaps with BRUNOX's surface-treatment use cases as part of a much broader portfolio.
- Henkel: Global chemical and consumer products company with Loctite, Pattex, and Bonderite lines spanning adhesives, surface treatment, and corrosion protection. Comparable as a broad incumbent in industrial chemical surface preparation.
- Würth: Global industrial supply and fastener leader with extensive chemical product lines (lubricants, corrosion protection, surface treatment). Comparable as a route-to-market and adjacent chemical manufacturer in the trade channel.
Emerging players
- POR-15: Specialty manufacturer of rust-preventive coatings and moisture-cured urethanes. Directly comparable niche focus on rust treatment with a similar specialty/premium positioning relative to general paint companies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
BRUNOX AG social profiles
Digital presenceBRUNOX AG financial estimates
Financial estimateRevenue estimate
Valuation estimate
BRUNOX AG leadership team
Management profileNumber of profiles
Profiles1 record
BRUNOX AG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BRUNOX AG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BRUNOX AG
What does BRUNOX AG do?
BRUNOX AG manufactures and sells patented chemical tools for rust treatment, surface preparation, lubrication, cleaning, and maintenance. Its flagship product, BRUNOX epoxy (launched 1985), converts rust into a primer layer through a proprietary chemical reaction, combining rust stop and primer in a single product for industry, trade, and DIY users.
Is BRUNOX AG a public or private company?
BRUNOX AG is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BRUNOX AG founded?
BRUNOX AG was founded in 1985. It employs 1 to 10 people.
Where is BRUNOX AG based?
BRUNOX AG is headquartered in Switzerland, Switzerland, in the Europe region.
How does BRUNOX AG make money?
One revenue line is on record: chemical tools and surface treatment products.
Who are BRUNOX AG's main competitors?
Direct peers on record are WD-40 Company, CRC Industries, MOTIP DUPLI Group, Hammerite (AkzoNobel), Weicon and Rust-Oleum. Broad incumbents are 3M, Henkel and Würth. POR-15 is listed as an emerging player.
Does BRUNOX AG have an API?
No public API is recorded for BRUNOX AG.
What industry is BRUNOX AG in?
BRUNOX AG's product category is Specialty Chemicals. Its primary akta.pro industry code is TLAKAEAK, Rust Repair & Corrosion Treatment. Its NAICS code is 325510 and its SIC code is 2851.