Stahlhandel

What Stahlhandel does

Nameshift.com operates a domain name acquisition and transfer marketplace that uses escrow to protect peer-to-peer transactions between domain holders and prospective buyers. The platform's core product is a domain transfer service in which payment is held until the domain is successfully transferred to the buyer, with a full refund issued if transfer fails; the platform reports an average 24-hour transfer turnaround. The underlying technology is an escrow-based workflow with multi-currency payment processing, supporting cards (VISA, Mastercard, American Express, Discover), bank transfer, and regional rails (iDEAL, EPS, Bancontact, Cartes Bancaires, UnionPay, JCB), and the marketplace is delivered through a self-serve website localized into 15 country/language variants.

The business model is transaction-based: buyers pay only the domain purchase price and incur no platform fees, while sellers pay a commission on each completed sale. The platform is positioned as a neutral intermediary serving individuals and SMBs seeking to acquire existing domains that are unavailable through registrars, addressing fraud risk and process uncertainty in direct peer-to-peer deals. The entity is registered in the Netherlands (KvK: 88910652, BTW/VAT: NL864820458B01) at Steenplaetsstraat 6, 2288AA Rijswijk, and operates globally with no physical retail or field sales presence.

A critical caveat: the source data provided pertains to Nameshift.com, not to Stahlhandel. The firmographic header lists 88 employees and references a website URL (brunzel.de) inconsistent with the Nameshift.com content, and the structured data explicitly notes the mismatch. Accordingly, the analysis above is grounded in the Nameshift.com source material, and the requested entity Stahlhandel could not be analyzed from the input provided.

Name

Stahlhandel

Legal name

Nameshift.com

Website

https://brunzel.de

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Nameshift.com is a Dutch-operated online marketplace that uses escrow to facilitate secure peer-to-peer domain name purchases and transfers for individuals and SMBs globally, with no buyer fees and an average 24-hour transfer time.

Ownership category

akta.pro rank

Product category

Steel Trading

akta.pro primary industry

Wholesale/B2B Generalist Marketplaces (CRAFAAAF)

Keywords

• Steel trading
• Steel distribution
• Metal wholesale
• Steel products
• Industrial metals

Headquarters

HQ city

Rijswijk

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Seller commission: The platform charges sellers a commission fee for facilitating domain name transactions. Buyers pay no fees for using the service - only the purchase price of the domain. This creates a transaction-based revenue model where the company takes a cut from each completed sale.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

No substantive product or service offering for Stahlhandel is evidenced in the supplied source material. The only firmographic facts about Stahlhandel are that it has 88 employees and its listed website is https://brunzel.de/, which currently displays a parked Nameshift.com landing page offering the domain for sale via escrow.

Product overview

Nameshift.com operates as a domain name acquisition and transfer marketplace, providing a unified escrow service platform for buying and selling domain names. The core offering is a domain transfer service that protects buyers by holding payment in escrow until the domain transfer is completed successfully. The service is free for buyers with commissions paid by sellers, and supports a 24-hour average transfer time.

Differentiator

Problem solved

Functional benefit

Segments1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Undeveloped: Direct peer: a curated domain marketplace focused on quality and brandable names. Operates in the same buyer-seller escrow model and is owned by the same network as Afternic, putting it in direct competition.
• Sedo: Direct peer: the world's largest secondary domain marketplace, offering listings, brokerage, and escrow services for domain buyers and sellers. Competes head-to-head with Nameshift in the same transactional category.
• Dan.com: Direct peer: a domain name marketplace offering escrow-protected buyer-seller transactions with installment payments. Now part of the Wix/SquareSpace family. Closest 1:1 comparable to Nameshift in product, customer base, and escrow model.
• Escrow.com: Direct peer: a general-purpose online escrow service (acquired by Freelancer.com) that is widely used for domain name transactions specifically. Closest comparable on the escrow/protected-payment side of the model.

Emerging players

• BrandBucket: Emerging player: a curated marketplace for brandable and premium domain names. Comparable in that it mediates secondary-market domain transactions, but differentiates via premium/curated positioning rather than speed or free buyer model.
• Dynadot: Emerging player: a domain registrar with an integrated aftermarket and dropped-domain tooling. Comparable on the buyer-seller marketplace dynamic, with additional breadth from registrar services.
• Squadhelp: Emerging player: a naming and domain marketplace combining crowdsourced naming contests with a curated domain catalog. Overlaps on the secondary-market domain transaction use case but adds creative naming services.

Broad incumbents

• Afternic: Broad incumbent: GoDaddy-owned domain aftermarket and brokerage network. Competes via registrar-distributed inventory and the Undeveloped/DomainAgents network — a vastly larger distribution base than Nameshift.
• Namecheap: Broad incumbent: a major domain registrar with a marketplace function for aftermarket/expired domains. Competes for the same 'where do I buy a domain' demand but primarily as a registrar-led offering.
• GoDaddy: Broad incumbent: world's largest domain registrar with an integrated aftermarket (GoDaddy Auctions, Afternic). Competes in the same customer need (domain acquisition) but as part of a full registration/hosting stack.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/stahlhandel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stahlhandel