Brush It Off LLC

What Brush It Off LLC does

Brush It Off LLC, doing business as Brush It Off Art & Pottery Studio, is a privately held, founder-led art and pottery studio founded in May 2012 by Denise Morgan in Fiskdale (Sturbridge), Massachusetts. The company operates a single 3,800+ square foot facility inside the Sturbridge Marketplace at the Falls, comprising five rooms that support simultaneous classes, private parties, and open studio sessions; it markets itself as the second oldest paint and sip bar in Massachusetts. Core products include professionally guided paint and sip group classes, pottery workshops and memberships led by Master Potter Dave, open studio sessions covering canvas, ceramics, resin, paint pouring, and a neon paint splattering room added in 2022, plus kids parties, private parties, fundraiser events, and a homeschool art workshop program. Travel/off-site party service extends effective reach within a 30-mile radius without a second fixed location.

The business runs on a hybrid revenue model: per-transaction pricing for classes (typically $35/person), open paint ($5-$45), kids party packages ($200-$300), and private events ($15-$35 per guest, $350 base for up to 10 painters); recurring revenue from monthly pottery memberships at three tiers ($50, $80, $150) and from annual prepaid savings tickets ($210-$350). Go-to-market is direct-to-consumer, anchored by a WordPress website with an Event Espresso online calendar for registration, Facebook as the primary social channel, email newsletters for registered customers, and gift certificates as a referral/affiliate vehicle. The customer base is diversified across families, children, couples, art enthusiasts, nonprofits, and corporate groups, with a Frequent Painter loyalty card (9 punches earning a 10th creation free) supporting repeat visits. The company is wholly founder-owned, has no disclosed external investors, and operates with approximately 6 employees.

Name

Brush It Off LLC

Legal name

Brush It Off Art & Pottery Studio

Website

https://brush-it-off.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Brush It Off LLC is a founder-led paint and pottery studio in Sturbridge, Massachusetts, offering guided classes, memberships, kids parties, and private events to families, couples, nonprofits, and corporate groups from a single 3,800+ sq ft facility.

Ownership category

akta.pro rank

Product category

Art & Pottery Studio

akta.pro primary industry

Beverage Craft Classes (Coffee, Tea, Mixology, Wine/Beer Education) (THAJAKAF)

Keywords

• Paint and sip classes
• Pottery studio services
• Private party events
• Art workshop studio
• Creative arts classes

Headquarters

HQ city

Fiskdale (village of Sturbridge)

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Group Painting Classes: Professionally guided group painting classes offered throughout each month on weekdays and weekends. Step-by-step instruction by Brush It Off artists.
2. Pottery Classes and Memberships: Trial spin workshops, 6-week and 8-week pottery wheel workshops, and monthly memberships (Gold, Silver, Bronze tiers) with varying levels of wheel time and included glazes/firing
3. Private Events and Parties: Birthday parties (kids and adults), bridal/baby showers, corporate events, travel paint parties with pricing based on headcount and activity type
4. Fundraisers: Three fundraiser options: hosting at studio ($35/person with $10 return per painter), hosting at organization's location (25+ painters, $10 return), or selling gift certificates (minimum 20)
5. Open Studio and Ceramics: Self-guided painting time with ceramic pieces to paint and take home same day, or glaze functional pieces for later pickup. Piece prices average $16.
6. Savings Tickets (Memberships): Golden Ticket ($350), Silver Ticket ($250), Bronze Ticket ($210) - annual passes offering multiple classes, ceramics, and discounts with 12-month expiration from first use

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Brush It Off LLC operates a paint and sip bar and art/pottery studio in Fiskdale (Sturbridge), Massachusetts, offering guided paint and sip classes, pottery classes, private party events, fundraisers, memberships, and gift certificates. The studio serves individual consumers, families, homeschool groups, and corporate clients with team-building events at its approximately 3,800 square foot facility.

Product overview

Brush It Off LLC operates as an art and pottery studio offering in-person creative experiences. The core offering consists of professionally guided Paint & Sip Classes and Pottery Classes, supplemented by flexible Open Studio sessions where guests create independent projects. Event-based offerings include Kids Parties (with options like splatter painting and slime making), Private Paint Parties (at studio or traveling), Private Clay Parties, and Take Home the Love events for showers and celebrations. The studio also hosts Fundraisers for organizations. Membership tiers (Gold, Silver, Bronze) provide ongoing access for experienced potters. Savings programs include Golden/Silver/Bronze Tickets and Frequent Painter Cards. Additional offerings include Gift Certificates and Homeschool Art Workshops. The 3,800+ square foot facility is located in a rustic mill setting in Sturbridge, Massachusetts.

Differentiator

Problem solved

Functional benefit

Products and services

• Paint and Sip Classes

Quantifiable outcome

• Second oldest paint and sip bar in Massachusetts since 2012
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Painting With a Twist: Largest paint-and-sip franchise in the US, offering guided group painting classes with optional beverages. Directly comparable to Brush It Off's core canvas-painting class offering, though at much larger scale and as a franchisor.
• AR Workshop: Workshop-based franchise offering hands-on classes in woodworking, canvas painting, and home decor — comparable to Brush It Off's guided class format and private party/team-building events.
• Muse Paintbar: Paint-and-sip studio chain combining instruction with a full bar. Highly comparable model — guided painting classes, private parties, and walk-in open studio hours — operating at multiple US locations.
• Sips N Strokes: Paint-and-sip studio offering guided group painting classes, private parties, and BYOB options. Comparable mid-sized regional paint-and-sip operator with similar pricing and party-focused model.
• As You Wish Pottery: Paint-your-own-pottery studio chain with walk-in painting, parties, and memberships. Closely comparable to Brush It Off's open studio ceramic painting and kids/adult party offerings.
• Pinot's Palette: National paint-and-sip franchise chain with a similar business model: professionally guided group painting classes paired with wine/beer service. Operates in comparable markets and targets similar demographics (adults, date nights, private events).
• Color Me Mine: Paint-your-own-pottery franchise with studios offering ceramic piece selection, glazing, and firing — directly comparable to Brush It Off's 400+ ceramic piece offering and bisqueware painting service.
• Bottle & Bottega: Paint-and-sip studio concept offering guided painting classes with wine, plus private events and team-building — matches Brush It Off's adult party and corporate event offerings.

Others

• Pottery Barn Kids (parties/workshops): While primarily a children's furniture retailer, Pottery Barn hosts in-store kids' craft workshops. Comparable as an adjacent kids' arts-and-crafts experience provider, but not a direct paint-and-sip competitor.

Emerging players

• The Clay Studio: Community-focused pottery and ceramics studio offering wheel throwing, hand building, and memberships — comparable to Brush It Off's pottery studio and membership tier offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PaintBrushItOff
• LinkedInlinkedin.com/company/brush-it-off

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brush It Off LLC