What BruZelle does

BruZelle is a Belgian nonprofit association (ASBL/vzw) founded in 2016 and headquartered in Brussels, dedicated to combating menstrual precarity and the social taboos surrounding menstruation across Belgium. The organization operates four interconnected service pillars: (1) collection and free distribution of menstrual products to menstruating people in precarious situations, delivered through a network of field-actor partners (social workers, NGOs, community organizations) in direct contact with beneficiaries; (2) awareness and prevention activities including solidarity workshops, public events, conferences, and speaking engagements aimed at breaking the stigma around menstruation; (3) the proprietary "Règles de 3" educational program, designed to deconstruct menstrual taboos among youth, caregivers, and adults in varied living, learning, and support environments; and (4) consulting and advisory services for public and private sector organizations implementing menstrual equity initiatives. The organization also runs volunteer workshops where participants sew pouches and fill them with menstrual pads for distribution.

The underlying operational model is community-led, leveraging partnerships with field actors as the primary distribution channel rather than direct-to-beneficiary delivery. Technology infrastructure is minimal and nonprofit-typical: a WordPress website (bruzelle.be), Koalect for donation processing, Mailpoet for newsletter distribution, and Google Analytics for audience measurement. The organization is GDPR-compliant under Belgian law.

BruZelle's business model is entirely donation-based, funded through voluntary contributions of time (volunteering at workshops and events), products (donated menstrual products collected at points across Belgium), and financial contributions from individuals and partners. All products, workshops, and services are provided free of charge. Revenue figures are not publicly disclosed, no funding rounds have been reported, and the organization operates with approximately 10 employees supplemented by a volunteer base. The organization is independently governed under Belgian ASBL law with no parent company, venture backing, or disclosed board composition.

Name

BruZelle

Legal name

ASBL BruZelle

Website

https://bruzelle.be

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

BruZelle is a Belgian nonprofit association (ASBL) founded in 2016 that combats menstrual precarity and taboos across Belgium by collecting and distributing free menstrual products through field-actor partners, delivering the "Règles de 3" educational program, running awareness workshops, and advising public and private organizations on menstrual equity.

Ownership category

akta.pro rank

Product category

Menstrual Equity Nonprofit Services

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Other Similar Organizations (except Business, Professional, Labor, and Political Organizations) (813990)

akta.pro primary industry

Menstrual Pain Relief & Period Care Supplements (CRABAIAJ)

akta.pro secondary industry

Monitoring, Evaluation, Research & Learning (MERL) for Global Health (BPADAIAO)

Keywords

• Menstrual equity advocacy
• Menstrual product distribution
• Menstrual health education
• Nonprofit consulting services
• Community solidarity workshops

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Donations and Voluntary Contributions: BruZelle operates as a non-profit association (ASBL/vzw) funded entirely by voluntary donations of time (volunteering), products (menstrual products), and financial contributions. Donations are directed primarily to field actions including free distribution of menstrual products and awareness campaigns, especially targeting youth.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

BruZelle is a Belgian nonprofit association (ASBL/vzw) that combats menstrual poverty and the taboo around menstruation across Belgium. It operates four pillars: (1) free collection and distribution of menstrual products through field partner networks, (2) awareness and prevention workshops and public events, (3) the proprietary "Règles de 3" educational program targeting youth, caregivers, and adults, and (4) consulting and advisory services for public and private organizations seeking expertise on menstrual equity.

Product overview

BruZelle is a non-profit association offering a suite of interconnected services to combat menstrual poverty in Belgium. The organization operates four core service pillars: (1) collection and distribution of menstrual products through field partnerships, (2) awareness and prevention workshops and public events, (3) the educational program « Règles de 3 » for youth and adults, and (4) consulting services for public and private actors. Additionally, BruZelle runs volunteer workshops for sewing pouches and filling them with menstrual products, including sessions on reusable menstrual pads. The services work together to address menstrual product access, education, and community engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Collection and Distribution of Menstrual Products (Collecte et distribution de produits menstruels) Free collection and distribution of menstrual products to menstruating people experiencing financial precarity across Belgium, delivered through partnerships with field actors in direct contact with beneficiaries.
• Awareness and Prevention Workshops (Sensibilisation et prévention) Solidarity workshops, citizen workshops, information sessions, conference participation, and public speaking engagements that raise awareness about menstruation and prevent the effects of menstrual poverty on health, well-being, and social participation.
• Règles de 3 Educational Program (Programme éducatif « Règles de 3 ») A proprietary educational program developed by BruZelle that addresses menstrual taboos and promotes open dialogue about menstruation. The program adapts to different living, learning, and support environments and targets young people, educators/caregivers, and adults.
• Consulting and Advisory Services (Conseil et expertise) Advisory and support program for public and private actors seeking expertise on menstrual precarity, tailored to their specific needs and target audiences.
• Sewing and Pouch-Filling Workshops (Ateliers de couture et remplissage de trousses) Free volunteer workshops including sewing sessions, pouch-filling sessions, and reusable menstrual pad workshops, where volunteers create pouches filled with menstrual pads for distribution to people in precarity.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Field Actor Partners (Terreinactors)coreStrategic or Co-development PartnerBruZelle works with field actors who are in direct contact with beneficiaries. These partnerships enable the collection and distribution of menstrual products to menstruating people in precarious situations across Belgium. The field actors serve as the distribution channel to reach end beneficiaries.
• Grand HospiceminorStrategic or Co-development PartnerGrand Hospice collaborates with BruZelle as a venue partner for workshops, hosting 'Atelier remplissage de trousses' events at their location in Brussels (Grootgodshuisstraat 7, 1000 Brussel).
• R-Use FabrikminorStrategic or Co-development PartnerR-Use Fabrik, an association that collects and valorizes textile waste, partners with BruZelle to host solidarity workshops. The collaboration supports both organizations' social and environmental missions.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Bloody Good Period: UK charity providing menstrual products to people experiencing period poverty through partner organizations — comparable to BruZelle's field-partner distribution model and beneficiary focus.
• The Red Box Project: UK charity that places menstrual products in schools via a network of partner organizations — comparable to BruZelle's youth-focused distribution through partner intermediaries.
• Freedom4Girls: UK charity fighting period poverty through product distribution, education, and advocacy — closely parallels BruZelle's combination of material aid and awareness/education work.
• Days for Girls: International nonprofit that distributes menstrual products and delivers menstrual health education to people in need — directly comparable to BruZelle's four pillars of product access, education, awareness, and training.
• PERIOD. US-based youth-focused nonprofit tackling period poverty and stigma through education and product distribution — shares BruZelle's emphasis on youth-targeted programming and free product provision.
• AFRIpads: Social enterprise manufacturing and distributing reusable menstrual pads, with education components — comparable mission and product-centric model, with a focus on sustainable product access for people in low-income settings.
• The Cup Foundation: Charity that distributes menstrual cups and delivers menstrual health education, particularly in schools — directly comparable to BruZelle's reusable product workshops and educational programming.

Broad incumbents

• Plan International: Global development NGO with substantial menstrual health and hygiene programs — operates across a much broader portfolio but overlaps meaningfully with BruZelle on menstrual education and equity advocacy.
• WASH United: International NGO working on Menstrual Hygiene Management (MHM) within broader water, sanitation, and hygiene programming — overlapping with BruZelle on awareness, education, and policy advocacy around menstruation.

Others

• Menstrual Health Hub: Global platform connecting and supporting menstrual health organizations and practitioners — adjacent ecosystem enabler rather than direct distributor, but illustrative of the network BruZelle operates within.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BruZelle
• LinkedInlinkedin.com/company/bruzelle
• Instagraminstagram.com/bruzelle.vzw.asbl

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BruZelle