Bryngfjorden Golf AB

Name

Bryngfjorden Golf AB

Legal name

Bryngfjorden Golf AB

Website

https://bryngfjorden.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Golf Club Operations

NAICS

Golf Courses and Country Clubs (713910), Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

Keywords

• Golf club memberships
• Golf course operations
• Golf instruction services
• Junior golf development
• Corporate golf partnerships

Headquarters

HQ city

Karlstad

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Golf Memberships (Multiple Tiers): Annual membership fees across seven categories (Mini, Medium, Large, Premium, Founder, Ung Vuxen, Junior). Fees range from 995 kr to 11,395 kr per year. Monthly payment options available (12-month commitment). All revenue is reinvested into the facility and course.
2. Green Fee Revenue: Revenue from non-member green fee play. Members on certain tiers receive included rounds; additional rounds and guest rounds are charged. Discounted green fees available to members. Rabatterad greenfee (discounted green fee) applied after included rounds are used.
3. Restaurant Operations (Bryngfjordens Golfkrog): Restaurant operated by Doman Doski as Bryngfjordens Golfkrog, open daily 8-18. Offers lunch, à la carte dining, outdoor terrace, and private/event catering. Restaurant is also available for private bookings and corporate events.
4. Golf Academy (Coaching & Training): Revenue from private lessons (475 kr for 25 min, 775 kr for 50 min), group training sessions (350 kr/person), Träningskortet (2,095 kr per 8-week period), beginner courses, and custom fitting services led by Anton Ericsson (Head Pro).
5. TopTracer Range & Simulator Use: Revenue from purchase of range balls at the TopTracer-equipped driving range (12 bays). Simulator sessions (TrackMan) also generate revenue for off-season play.
6. Club Trips & Events: Revenue from organized club trips such as the 7-night Mar Menor Golf Resort trip to Spain (18,995 kr/person) which includes flights, accommodation, half-board, 5 rounds, and coaching.
7. Corporate Partnership & Sponsorship: Over 80 corporate partners pay for visibility, branding, hole sponsorship, signage, driving range visibility, golf car branding, website exposure, green fee tickets, and range cards. Partners also support youth operations. Partners receive invitations to partner training sessions and networking events.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels11 records

Core offering

Bryngfjorden Golf AB operates an 18-hole golf club in Karlstad, Sweden, selling tiered individual memberships, green-fee play, private and group golf instruction, junior development programs, summer camps, and clubhouse restaurant services. The club also offers corporate sponsorship packages (hole sponsorship, golf car branding, tee signage) and partners with regional businesses for visibility-driven revenue.

Product overview

Bryngfjorden Golf AB operates a single-location golf club offering a comprehensive suite of golfing services centered around an 18-hole course. The core offering is the membership program with tiered levels (Premium, Large, Medium, Mini, and Founder), supplemented by training services including private lessons, group training, and summer camps for youth. Technology-enhanced offerings include TopTracer Range for driving range practice and TrackMan simulator for year-round play. The club also operates Bryngfjordens Golfkrog, an on-site restaurant serving members and guests. The club integrates with several third-party golf platforms for booking (Sweetspot), scoring (OnTag), handicap management (Golf.se/Min Golf), and course information (LiveCaddie).

Differentiator

Problem solved

Functional benefit

Brands

• Golfkul: Golf program for children ages 4-8 years focused on fun and group activities in a golf environment.
• Bryngfjordens Golfkrog
• Bryngfjorden Golf Academy

Products and services

• Golf Club Memberships Tiered annual memberships (Premium, Large, Medium, Mini, Founder, Ung Vuxen, Junior) granting recurring playing rights and club access to individual golfers and families.
• Private Golf Lessons One-on-one golf instruction delivered by the club's Head Pro and instructors, targeting individual members and visitors seeking personalized coaching.
• Themed Group Training Sessions Structured group lessons focused on specific themes (e.g., short game, bunker play) delivered to small groups of golfers.
• Träningskortet (8-Week Training Program) Fixed-duration eight-week structured training program for golfers seeking systematic skill development.
• Beginner Golf Course Introductory course for adult beginners to learn golf fundamentals and progress to club membership.
• Summer Golf Camp Seasonal multi-day camp program for youth golfers during the summer break.
• Golfkul Junior Program (Ages 4-8) Foundational junior golf program for children aged 4-8 introducing basic skills and movement.
• Steg 1 Junior Development First-tier structured junior development program for progressing young players.
• Steg 2 Junior Development Second-tier structured junior development program for advancing young players.
• Steg 3 Junior Development Third-tier advanced junior development program for performance-oriented young players.
• Bryngfjordens Golfkrog (Restaurant) Clubhouse restaurant offering food and beverage service to members, guests, and event visitors.
• Club Trips Organized multi-day golf trips (e.g., Mar Menor) for members seeking destination play experiences.
• Corporate Sponsorship Packages Visibility-driven corporate partnerships including hole sponsorship, golf car branding, tee signage, and bespoke corporate golf days for regional and national businesses.

Quantifiable outcome

• Reached 136,000+ people and 1.1 million views digitally in 2025
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Karlskoga GKminorStrategic or Co-development PartnerKarlskoga GK is a partner golf club offering discounted green fee (300 kr) to Bryngfjorden Premium and Large members as part of the partner banor program.
• Billerud GKminorStrategic or Co-development PartnerBillerud GK is a partner golf club offering discounted green fee (350 kr) to Bryngfjorden Premium and Large members as part of the partner banor program.
• Kristinehamn GKminorStrategic or Co-development PartnerKristinehamn GK is a partner golf club offering discounted green fee (300 kr) to Bryngfjorden Premium and Large members as part of the partner banor program.
• SweetspotcoreTechnology or IntegrationSweetspot is the primary booking and membership management platform for Bryngfjorden, handling all tee time bookings, membership sign-ups, payment processing, and digital scorekort integration. The club uses Sweetspot's club management tools including the pro-venue scheduling for the golf academy.
• 80+ Corporate Partners (see below)coreGTM or Marketing PartnerOver 80 companies partner with Bryngfjorden for branding visibility, hole sponsorship, signage, golf car branding, website presence, green fee tickets, range cards, and support for youth operations. Partners include Autoexperten, Avio, BilligWebbplats.se, BRL Elektronics, C G Kull AB, Citedo, CME Bygg, Coach Knutsson, Concellpa, CRAMO, Custom Golf Scandinavia AB, Dahl, Dizparc, Docero, Eldialog, Enwell, Ernst & Young, Fläktentreprenad, Färjestad Taxi, Gate Security, Guld & Silver Design, Hagalunds montage, Handelsboden, Hemab Värmland AB, iService, JobMeal, Kamic Installation, Kamic Light & Safety, Karlstad Airport, Kotz Utbildning, Larsson Consulting, LR Revision & Redovisning, Lyftblockservice, Maltes Gitarrlåda, Max Matthiessen, Millrock, Myshkin, NPI2, OBM-gruppen, Optimera Karlstad, Orthopedicks AB, Plåtlagret i Kil, Ramudden, Reklamidé, Scandic, Specialelektronik, Stena Recycling, Svensk Fastighetsförmedling, Swegon, Säkerhetstjänst i Värmland AB, TP Betongpumpar, UTAB Spol och Rörteknik, Utveckla ledare, VentAktör, WIPAB.
• Jeremy Turner (Golf Course Architect)coreStrategic or Co-development PartnerJeremy Turner is the internationally recognized golf architect who designed the Bryngfjorden course. Known for courses at Haningestrand, Lofoten, Mjölkeröd, and Knistad. His design is credited as the foundation of the club's competitive differentiation (Värmland's finest greens, most alternative tees).
• Hammarö GKminorStrategic or Co-development PartnerHammarö GK co-organizes the Top-Flit-Cup, a Ryder Cup-style match play competition against Bryngfjorden. The event rotates annually between the two clubs. In 2025 the event was hosted by Hammarö GK.
• TopTracer (by Topgolf Media)coreTechnology or IntegrationTopTracer Range technology installed on 12 driving range bays. Provides interactive ball-tracking, performance data, and gamification for range practice. Golfers use the TopTracer mobile app to access their data and track progress.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Billerud Golfklubb: Partner club in Bryngfjorden's partner banor network. Regional Swedish golf club with comparable tee-time, green fee, and member-based revenue streams.
• Karlskoga Golfklubb: Partner golf club offering Bryngfjorden Premium/Large members discounted green fees. Comparable regional Swedish golf club with similar member and green fee revenue model.
• Karlstads Golfklubb (Karlstad GK): Karlstad-based golf club explicitly referenced in Bryngfjorden's membership tiers, where junior and large members receive reciprocal booking access. Direct competitor in the same catchment area.
• Skaftö Golfklubb: Swedish member-based golf club with similar tiered membership and club competition structure, useful as a comparable for membership pricing and community dynamics.
• Hammarö Golfklubb (Hammarö GK): Nearby regional golf club that co-organizes the annual Top-Flit-Cup with Bryngfjorden. Directly comparable as a competing membership-based 18-hole golf club in the Värmland region.
• Kristinehamns Golfklubb: Värmland-region partner club offering Bryngfjorden Premium/Large members discounted green fees. Directly comparable membership-based course operation.

Broad incumbents

• GolfMore (Swedish Golf Group): Sweden's largest golf course operator, running multiple public and member-accessible courses. Comparable as a multi-course operator; however, operates at national scale rather than a single-member club.

Others

• Sweetspot (Golf club booking platform): Booking and membership management platform used by Bryngfjorden for all member sign-ups and tee time sales. Comparable as a core software/booking infrastructure peer used by many Swedish clubs.
• TopTracer (Topgolf Media): Technology provider whose TopTracer Range system is installed at Bryngfjorden's 12-bay driving range. Comparable as a technology partner and benchmark for tech-enabled driving range economics.
• TrackMan Golf: Premium simulator and ball-tracking technology used by Bryngfjorden's golf academy. Comparable as a key technology partner for club-based simulator revenue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bryngfjordenjunior
• Instagraminstagram.com/bryngfjordenjunior
• LinkedInlinkedin.com/company/bryngfjorden-golf-ab

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bryngfjorden Golf AB