Bryn Mawr Orthodontics

What Bryn Mawr Orthodontics does

Bryn Mawr Orthodontics is a privately held, single-location orthodontic practice based in Bryn Mawr, Pennsylvania, founded in 2013 by co-owners Dr. Karen Conn and Dr. Ross Segal. The firm provides comprehensive orthodontic treatment to families, children, teens, and adults across the Main Line and Greater Philadelphia area, including Invisalign clear aligners (the practice is in the Top 1% of national Invisalign providers), Damon self-ligating metal braces, LightForce 3D-printed custom ceramic braces, palate expanders, space maintainers, retainers, Phase 1 interceptive treatment, and adjunctive therapies such as OrthoPulse photobiomodulation.

Operationally, the practice runs as a tech-forward, doctor-led clinical operation supported by 5 total employees. Diagnostic and treatment-planning workflows are built around digital scanning, 3D cone beam imaging, digital smile mockups, and 3D-printed custom appliances, though none of these constitute AI/ML systems. Revenue is generated on a per-case basis from individual patients, with fees scaled to treatment length and complexity, complemented by in-network participation with most dental insurers, FSA/HSA acceptance, no-interest in-house financing, and a free new-patient consultation as the primary acquisition funnel. Demand generation combines content marketing (the Dr. Connversations blog, YouTube, Instagram, Facebook, LinkedIn), earned media (Philadelphia Magazine Top Dentists, AAO Bulletin cover, regional TV, 2024 Philly Inquirer Philly Favorites Best Orthodontist), and a robust dentist and dental-specialist referral network across the region.

Name

Bryn Mawr Orthodontics

Legal name

Bryn Mawr Orthodontics

Website

https://brynmawrorthodontics.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Bryn Mawr Orthodontics is a privately held, single-location orthodontic practice in Bryn Mawr, Pennsylvania, founded in 2013 by two board-certified orthodontists. It serves families, children, teens, and adults on Philadelphia's Main Line with Invisalign, Damon and LightForce braces, expanders, retainers, and Phase 1 treatment.

Ownership category

akta.pro rank

Product category

Orthodontic Services

NAICS

Offices of Dentists (621210)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Comprehensive Orthodontic Clinics (HLABABAA)

akta.pro secondary industries

Orthodontic Group Practices (HLABAKAC), Early Interceptive Orthodontics (Phase I) (HLABABAF), Adult Orthodontics (HLABABAC)

Keywords

• Orthodontic treatment
• Invisalign clear aligners
• Metal and ceramic braces
• Pediatric orthodontics
• Orthodontic retainers and expanders

Headquarters

HQ city

Bryn Mawr

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Orthodontic Treatment Services: The practice generates revenue through orthodontic treatment fees charged for braces (metal, ceramic/LightForce, Damon), Invisalign clear aligners, palate expanders, space maintainers, retainers, and related appliances. Fees are based on the length and complexity of treatment — patients pay less if less treatment is needed. The practice offers complimentary consultations, no-interest financing plans, and accepts most dental insurance plans. FSA and HSA accounts are accepted.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

Bryn Mawr Orthodontics is a private orthodontic practice that diagnoses and treats malocclusion and dentofacial irregularities in children, teens, and adults. Core services include Invisalign clear aligner therapy, Damon self-ligating metal braces, and LightForce custom 3D-printed ceramic braces, supplemented by pediatric appliances such as palate expanders, space maintainers, retainers, Phase 1 interceptive treatment, and OrthoPulse-accelerated treatment plans. All services are delivered directly by two board-certified orthodontists at a single Bryn Mawr, PA office.

Product overview

Bryn Mawr Orthodontics is an orthodontic practice offering a comprehensive suite of teeth-straightening treatments led by two Ivy League-educated, Board-Certified Orthodontists. The core product portfolio centers on two primary treatment modalities—Invisalign clear aligners and various braces systems (Damon Metal Braces and LightForce Custom Ceramic Braces)—supplemented by specialized appliances including Palate Expanders/RPE, Retainers (Essix, Hawley, Fixed), and Space Maintainers for pediatric patients. The practice also offers Phase 1 Child Orthodontic Treatment for children ages 7-10 and advanced technology adjuncts like OrthoPulse to accelerate treatment. Digital scanning and 3D printing are used for custom appliance fabrication. All services are provided through direct patient care at the Bryn Mawr, PA location.

Differentiator

Problem solved

Functional benefit

Products and services

• Invisalign Clear Aligner Therapy Clear aligner treatment using a series of removable, virtually invisible plastic trays to gradually straighten teeth; offered for teens and adults, including Invisalign First for children ages 6-10.
• Damon Metal Braces Self-ligating metal braces using brackets with a tiny door that holds the archwire in place, reducing friction and enabling gentler, more efficient tooth movement that may shorten treatment time by up to 6 months compared to traditional braces.
• LightForce Custom Ceramic Braces 3D-printed clear ceramic brackets custom-crafted to fit each patient's unique teeth, paired with state-of-the-art digital treatment planning software that produces a personalized digital mockup of planned final results.
• Palate Expander / Rapid Palatal Expander (RPE) Orthodontic appliance placed on the roof of the mouth to expand the upper jaw, used to correct posterior crossbites, accommodate severely crowded teeth, improve facial development, and treat sleep-related breathing disorders; most effective between ages 7-10.
• Retainers (Essix, Hawley, Fixed) Custom-fabricated retention appliances to preserve orthodontic treatment results, including Essix clear retainers (BPA-free plastic), Hawley retainers (metal wire with acrylic plate), and fixed permanent retainers (thin wire bonded behind front teeth).
• Space Maintainers Custom-made fixed or removable appliances that preserve space in the mouth for future permanent teeth after premature loss of a primary tooth, preventing adjacent teeth from shifting and guiding healthy eruption of adult teeth.
• Phase 1 Child Orthodontic Treatment Early interceptive orthodontic treatment for children ages 7-10 in the mixed dentition stage, addressing crossbite, underbite, excessive overjet, severe crowding, and harmful oral habits; typically lasts 9-12 months.
• OrthoPulse Accelerated Treatment FDA-cleared photobiomodulation device using low-level light energy to stimulate bone surrounding tooth roots; can reduce orthodontic treatment time by up to 50% and reduce pain and discomfort; used 10 minutes twice daily with braces or clear aligners.
• Custom Athletic Mouthguards Custom-fitted mouthguards designed to protect teeth, lips, tongue, face, and jaws during sports activities, with special designs available for patients in braces or Invisalign.
• Free New Patient Consultation with Digital Smile Mockup Complimentary consultation that includes a thorough exam, one-on-one advice from Dr. Conn or Dr. Segal, a personalized treatment plan, and a digital mockup of planned treatment outcomes, provided with no obligation to begin treatment.

Quantifiable outcome

• OrthoPulse can reduce orthodontic treatment time by up to 50%
• +5 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Smile Doctors: Largest orthodontic-focused DSO in the U.S., operating hundreds of orthodontic clinics across the country. Directly comparable as a provider of comprehensive orthodontic treatment (braces, Invisalign, Phase I/II treatment), serving the same patient demographic and treatment categories, but at massive scale versus Bryn Mawr Orthodontics' single-site model.

Broad incumbents

• Dental Care Alliance: Dental support organization partnering with affiliated dental practices across multiple states, including specialty services. Comparable as a scaled DSO platform, but not orthodontic-specialty focused like Bryn Mawr Orthodontics.
• Benevis: Dental support organization focused on general and orthodontic care, primarily serving Medicaid and family demographics across 100+ offices. Comparable as a DSO-supported orthodontic services platform, but with a different payer and demographic mix than an affluent-market private practice.
• Western Dental & Orthodontics: Large dental and orthodontic care provider with hundreds of offices, particularly in California and other U.S. markets. Comparable as a multi-site orthodontic and dental services operator, though at much greater scale and with a different demographic focus than the Main Line practice.
• Great Expressions Dental Centers: Large multi-specialty DSO with hundreds of offices offering general dentistry, orthodontics, and specialty care. Comparable as a scaled dental services organization with an orthodontic service line, but competes across the full dental category rather than specializing in orthodontics alone.
• Pacific Dental Services: Large DSO supporting hundreds of dental offices including specialty services. Comparable as a scaled dental services platform offering comprehensive care including orthodontics, but broader in scope than an orthodontic specialty practice.
• Heartland Dental: One of the largest DSOs in the U.S., supporting thousands of dentist- and specialist-owned offices with non-clinical services. Adjacent comparable as a DSO-scale dental platform, though orthodontic services are a smaller part of its offering versus comprehensive orthodontic clinics like Bryn Mawr Orthodontics.

Others

• Align Technology: Manufacturer of the Invisalign system and iTero scanners used by Bryn Mawr Orthodontics (Top 1% Invisalign provider). Comparable as an enabling technology supplier whose products are central to the practice's clinical offering, rather than a direct competitor; however, Align's broader push into consumer-facing channels creates indirect competitive pressure.
• Dentsply Sirona: Global manufacturer of dental and orthodontic equipment, supplies, and consumables (including the former Byte aligner brand). Comparable as a major orthodontic equipment and technology supplier to the practice and as an indirect competitor through prior direct-to-consumer aligner initiatives.
• 3M Oral Care (Solventum): Manufacturer of orthodontic brackets, adhesives, and related supplies historically sold through the 3M Oral Care business, now part of Solventum. Comparable as a key orthodontic materials and equipment supplier whose products (including Clarity brackets) compete with the Damon and LightForce systems used at Bryn Mawr Orthodontics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCG8tlAChhVkmRAwl3eRQ3Tg
• Facebookfacebook.com/Bryn-Mawr-Orthodontics-105473098555081
• LinkedInlinkedin.com/company/bryn-mawr-orthodontics-invisalign-braces
• Instagraminstagram.com/brynmawrorthodontics

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bryn Mawr Orthodontics