The British School of Beijing, Sanlitun
The British School of Beijing, Sanlitun is a British international school in Beijing's Embassy District serving children ages 1-11 with Early Years and Primary education, part of the Nord Anglia Education network of 80+ premium schools serving international and diplomatic families.
- Company typePrivate
- Founded2000
- HeadquartersBeijing, China
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The British School of Beijing, Sanlitun does
The British School of Beijing, Sanlitun (BSB Sanlitun) is a British international school located in the Embassy District of Chaoyang, Beijing. It is described as downtown Beijing's only British international school and the longest-serving international school in Beijing, having operated for over 20 years. The school serves children ages 1-11, offering an Early Years programme (ages 1-4) featuring play-based learning in purpose-built facilities including the Li Building, and a Primary programme (ages 5-11) following Key Stages 1 and 2 of the English National Curriculum. The school maintains an average teacher-to-pupil ratio of 1:10 and integrates a STEAM-focused curriculum supported by interactive whiteboards, iPads, VR headsets, Spheros, and 3D printers. BSB Sanlitun is part of the Nord Anglia Education family of 80+ premium schools globally, which provides access to a Global Campus digital platform and exclusive collaborations with Apple, The Juilliard School, MIT, and UNICEF.
The school's customer base comprises international and diplomatic families in Beijing, with a parent community spanning over 60 nationalities. Parent satisfaction metrics are consistently high, with 97% reporting their child is happy at the school, 95% reporting good relationships with teachers, and 96% indicating a stimulating learning environment. The school operates a dedicated EAL (English as an Additional Language) department supporting students new to English-language education. Beyond academics, BSB Sanlitun runs social purpose and environmental initiatives including the BSB Earth Guardians programme and a Winter Accessories Appeal supporting the Roundabout charity.
BSB Sanlitun generates revenue through subscription/annual tuition fees, with specific pricing not publicly disclosed and available only upon enquiry. The admissions process is a tailored, sales-led motion involving campus visits, virtual meetings, Open Days, and Baby Group sessions. The school employs 36 staff and is led by Principal Joanne Prabhu (appointed September 2024). It is wholly owned by Nord Anglia Education, a private global education company, and reports directly as part of that organization rather than as an independent entity. The school does not develop proprietary AI/ML technology; its primary technology adoption centers on educational hardware, the Seesaw parent communication platform, and the Nord Anglia Global Campus digital learning platform.
The British School of Beijing, Sanlitun firmographics
Firmographics- Name
- The British School of Beijing, Sanlitun
- Legal name
- The British School of Beijing, Sanlitun
- Website
- https://bsbsanlitun.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The British School of Beijing, Sanlitun is a British international school in Beijing's Embassy District serving children ages 1-11 with Early Years and Primary education, part of the Nord Anglia Education network of 80+ premium schools serving international and diplomatic families.
- Ownership category
- akta.pro rank
The British School of Beijing, Sanlitun industry classification
Industry- Product category
- International K-12 Education
- NAICS
- Elementary and Secondary Schools (6111), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- International/Global Curriculum Schools (IB, Cambridge, etc.) (EDAJABAG)
- akta.pro secondary industry
- Early Childhood Development (ECD) & Pre-Primary Education (BPADAKAB)
Keywords
Where The British School of Beijing, Sanlitun is headquartered
LocationHeadquarters
- HQ city
- Beijing
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
The British School of Beijing, Sanlitun business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Tuition Fees: The school generates revenue primarily through tuition fees charged to families for Early Years and Primary education. The school offers programs for children ages 1-11, with tuition fee information available on their website though specific amounts were not disclosed in the source content.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Early Years programme (Ages 1-4) |
| Subscription | Annual | Primary programme (Ages 5-11) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
The British School of Beijing, Sanlitun product offering
Product offeringCore offering
The British School of Beijing, Sanlitun is a British international school delivering Early Years education (ages 1-4) and Primary education (ages 5-11) following the English National Curriculum with integrated STEAM learning. The school charges tuition fees for in-person schooling delivered at its Chaoyang campus and supplements core academics with EAL support, social purpose programmes, and access to its parent communication app and Nord Anglia Global Campus platform.
Product overview
The British School of Beijing, Sanlitun is a British international school offering Early Years education (ages 1-4) and Primary education (ages 5-11). The school follows the English National Curriculum with STEAM integration using technologies including interactive whiteboards, iPads, VR headsets, Spheros, and 3D printers. It provides EAL support for English language learners and operates social purpose programmes including the BSB Earth Guardians initiative. The school is part of the Nord Anglia Education family and utilises the Global Campus platform for international student collaboration. Programmes range from play-based early learning to structured primary education with small class sizes (average 1:10 teacher-to-pupil ratio).
Differentiator
Problem solved
Functional benefit
Products and services
- Early Years Programme Early childhood education programme for children ages 1 to 4, focusing on experiential, play-based learning in specially designed indoor and outdoor spaces including the Li Building, with EAL support for English language learners.
- Primary Education Programme Primary education for students ages 5 to 11 covering Key Stage 1 and Key Stage 2, following the English National Curriculum with internationally recognised qualifications and a 1:10 average teacher-to-pupil ratio.
- STEAM Education Programme Science, Technology, Engineering, Arts and Mathematics programme integrating technologies such as interactive whiteboards, iPads, VR headsets, Spheros, and 3D printers to foster innovation and critical thinking across all grade levels.
- Social Purpose Programme Curriculum-embedded social programmes including community outreach, charity work, the Winter Accessories Appeal in support of Roundabout, and student leadership opportunities available across all age groups.
Quantifiable outcome
- 97% of parents report their child is happy at BSB Sanlitun
- +3 more outcomes
Companies that use The British School of Beijing, Sanlitun
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
The British School of Beijing, Sanlitun technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
The British School of Beijing, Sanlitun partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, flagship and minor.
- Nord Anglia EducationcoreNord Anglia Education is the parent company and global family of premium educational institutions. BSB Sanlitun is a proud member of this network, benefiting from shared resources, Global Campus platform connecting students across 80+ schools worldwide, and collective brand strength. The school's international parent community comprises 60 nationalities as part of this network.
- AppleflagshipCollaboration with Apple provides students with access to cutting-edge technology and STEAM education resources. Students use iPads and other Apple technologies as part of the school's integrated technology curriculum.
- The Juilliard SchoolflagshipExclusive collaboration with The Juilliard School enhances the school's arts and music education programmes, providing students with world-class performing arts curriculum and resources.
- MIT (Massachusetts Institute of Technology)flagshipCollaboration with MIT provides STEAM education resources and exclusive projects, giving students access to MIT's innovative curriculum and teaching methodologies.
- UNICEFflagshipPartnership with UNICEF supports the school's social purpose and global citizenship programmes, enabling students to engage in meaningful social impact initiatives and international causes.
- SeesawcoreSeesaw app is used for daily parent communication, connecting families directly with teachers and allowing parents to participate in their child's educational experience through the app's portfolio and communication features.
- RoundaboutminorCharity partnership with Roundabout, a charity that delivers warm clothes to families in need. The school organises a Winter Accessories Appeal supporting this charity, demonstrating the school's commitment to social purpose and community service.
Scale indicators9 records
Recent moves6 records
Expansion highlights4 records
The British School of Beijing, Sanlitun competitors and assessment
Company assessmentDirect peers
- Keystone Academy: Keystone Academy is a bilingual IB K-12 school in Beijing emphasizing Chinese and Western traditions. Comparable: similar premium tier, overlapping international-family target segment in Beijing, and competing for families seeking rigorous international education with cultural breadth.
- International School of Beijing (ISB): ISB is a leading non-profit international school in Shunyi serving K-12 with an IB curriculum. Comparable: same premium international-school category, same Beijing expatriate target market, and overlapping admissions cycle competing for diplomatic and multinational-corporate families.
- Dulwich College Beijing: Dulwich College Beijing is a premium British international school in Shunyi offering Early Years through Secondary. Directly comparable: same British curriculum tradition, similar premium tuition positioning, overlapping expatriate target market in Beijing, and competing for the same diplomatic and corporate-relocation families.
- Yew Chung International School of Beijing: YCIS Beijing is a premium K-12 international school offering bilingual education with a strong early-years program. Comparable: similar target segment of Beijing expatriate families, similar early-years and primary offering, and competing for the same premium tuition tier in the city.
- Western Academy of Beijing (WAB): WAB is a long-established international school in Beijing's Shunyi area serving K-12 with an IB curriculum. Comparable: similar premium positioning, similar international-family target segment, and competing head-to-head for the same Beijing expatriate enrollment pool as BSB Sanlitun.
- Beijing City International School: BCIS is an IB K-12 international school in central Beijing's Wangjing area. Comparable: similar central-Beijing positioning serving the same expatriate community, same international curriculum framework, and overlapping admissions timing.
- The British School of Beijing, Shunyi: BSB Shunyi is BSB's sister school under Nord Anglia Education, located in Shunyi and serving Early Years through Secondary. Directly comparable: same brand, same Nord Anglia backbone, and serves as the natural feeder for Sanlitun graduates, with overlap in target families across Beijing.
- Harrow International School Beijing: Harrow Beijing is a premium British-curriculum K-12 international school in the Tongzhou district serving expatriate families. Comparable: same premium positioning and British heritage, overlapping target segment of diplomatic and corporate families in Beijing, and competing for similar high-tuition enrollment.
Regional players
- Wellington College International Tianjin: Wellington College International Tianjin is a premium British-curriculum K-13 school in nearby Tianjin. Comparable: same premium British-heritage positioning, similar target segment of expatriate and diplomatic families, and exemplifies the same network-elevated international school model in a different but proximate geography.
Broad incumbents
- Nord Anglia Education: Nord Anglia Education is the parent group operating 80+ premium schools globally. Comparability is through its centralized platforms (Global Campus, MIT/Juilliard collaborations) that set the curriculum, technology, and brand standard BSB Sanlitun delivers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The British School of Beijing, Sanlitun social profiles
Digital presenceThe British School of Beijing, Sanlitun financial estimates
Financial estimateRevenue estimate
Valuation estimate
The British School of Beijing, Sanlitun leadership team
Management profileNumber of profiles
Profiles1 record
The British School of Beijing, Sanlitun funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The British School of Beijing, Sanlitun M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The British School of Beijing, Sanlitun
What does The British School of Beijing, Sanlitun do?
The British School of Beijing, Sanlitun is a British international school delivering Early Years education (ages 1-4) and Primary education (ages 5-11) following the English National Curriculum with integrated STEAM learning. The school charges tuition fees for in-person schooling delivered at its Chaoyang campus and supplements core academics with EAL support, social purpose programmes, and access to its parent communication app and Nord Anglia Global Campus platform.
Is The British School of Beijing, Sanlitun a public or private company?
The British School of Beijing, Sanlitun is a private company. It is classified as corporate owned and is currently operating.
When was The British School of Beijing, Sanlitun founded?
The British School of Beijing, Sanlitun was founded in 2000. It employs 11 to 50 people.
Where is The British School of Beijing, Sanlitun based?
The British School of Beijing, Sanlitun is headquartered in Beijing, China, in the Asia region.
How does The British School of Beijing, Sanlitun make money?
One revenue line is on record: tuition Fees.
Who are The British School of Beijing, Sanlitun's main competitors?
Direct peers on record are Keystone Academy, International School of Beijing (ISB), Dulwich College Beijing, Yew Chung International School of Beijing, Western Academy of Beijing (WAB), Beijing City International School, The British School of Beijing, Shunyi and Harrow International School Beijing. Wellington College International Tianjin is listed as a regional player. Nord Anglia Education is listed as a broad incumbent.
Does The British School of Beijing, Sanlitun have an API?
No public API is recorded for The British School of Beijing, Sanlitun.
What industry is The British School of Beijing, Sanlitun in?
The British School of Beijing, Sanlitun's product category is International K-12 Education. Its primary akta.pro industry code is EDAJABAG, International/Global Curriculum Schools (IB, Cambridge, etc.), with a secondary code of BPADAKAB, Early Childhood Development (ECD) & Pre-Primary Education. Its NAICS code is 6111 and its SIC code is 8200.