Green Flash

What Green Flash does

Green Flash is a sub-brand of natural cosmetics and personal care products sold through ecoLove, a private Israeli e-commerce retailer headquartered in Tel Aviv with 8 employees. ecoLove (legal name "ecoLove," inferred Israeli domicile from the .il domain, Hebrew content, and +972 phone numbers) operates a direct-to-consumer Shopify storefront at ecolove.co.il and a parallel B2B channel for hotels and businesses, marketing itself under the Hebrew brand name "Organiczone" (אורגניקזון). The portfolio spans natural cosmetics and bath products, feminine hygiene, pregnancy and baby care, ecological household goods, and ecological cleaning products, plus curated sub-brand lines including ecoKits (gift/subscription boxes), ecoMix (bundles), ecoCare (personal care), Organ(y)c (feminine hygiene), Cottony (cotton-based products), and Green Flash (the natural cosmetics collection).

The company's positioning is built on a Clean Beauty philosophy emphasizing natural ingredients and avoidance of SLS, parabens, and silicone, with eco-friendly packaging. It runs ongoing promotional campaigns, a content/blog section, free shipping above 199 ILS, a gift card product, and human-staffed customer service. No founding date, revenue, funding events, management team, or parent company is disclosed in the available source material, and the business is described as founder- or small-team-led with women-owned business values.

Name

Green Flash

Legal name

ecoLove

Website

https://b-shvilenu.co.il

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Eco-friendly Personal Care Products

NAICS

Health and Personal Care Retailers (456), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Natural Personal Care & Clean Beauty Retail (within Health Food Stores) (CRAHAEAF)

akta.pro secondary industries

Feminine Hygiene & Intimate Care (Wash, Wipes, Deodorants) (CRADANAG), Natural/Green Pest Control Products (CRAJAHAK), Eco-Friendly & Plant-Based Dishwashing Products (CRAJABAJ)

Keywords

• Natural cosmetics retail
• Organic personal care
• Eco-friendly household products
• Feminine hygiene products
• Clean beauty products

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Core offering

Green Flash is a sub-brand of natural cosmetics and personal care products sold through ecoLove's Israeli e-commerce platform. The broader ecoLove operation sells organic and eco-friendly personal care items across multiple sub-brands including Organ(y)c (feminine hygiene), Cottony (cotton-based products), ecoKits (gift sets), ecoMix (bundles), and ecoCare (personal care). The offering follows a Clean Beauty philosophy, excluding ingredients such as SLS, parabens, and silicone, and spans cosmetics, feminine hygiene, baby and pregnancy care, ecological household goods, and ecological cleaning products.

Product overview

ecoLove operates as an e-commerce platform offering a curated selection of natural and organic personal care products. The platform features multiple sub-brands and product collections including Green Flash (natural cosmetics line), ecoLove (own-brand natural care products), Organ(y)c (feminine hygiene products), and Cottony. Green Flash is positioned as one of the eco-friendly product lines within ecoLove's broader portfolio of cosmetics, hygiene, and household ecological products. The platform follows a Clean Beauty approach emphasizing natural ingredients, avoidance of harmful chemicals (SLS, parabens, silicone), and eco-friendly packaging.

Differentiator

Problem solved

Functional benefit

Brands

• ecoKits: Gift/subscription box sets featuring eco-friendly products
• ecoMix
• ecoCare
• Green Flash
• Organ(y)c
• Cottony

Products and services

• Green Flash (natural cosmetics collection) A sub-brand / collection of natural and eco-friendly cosmetics and personal care products sold through the ecoLove online store, for Israeli consumers seeking clean beauty alternatives.
• Organ(y)c (organic feminine hygiene line) A sub-brand line of organic feminine hygiene and personal care products sold through ecoLove's online store.
• Cottony (cotton-based personal care line) A sub-brand line of cotton-based personal care products sold through ecoLove's online store.
• ecoKits (gift / subscription box sets) A gift / box-set product line featuring curated eco-friendly products sold through ecoLove's online store.
• ecoMix (mixed eco-friendly product bundles) A bundle product line mixing multiple eco-friendly products, sold through ecoLove's online store.
• ecoCare (personal care product line) A sub-brand personal care product line of eco-friendly items sold through ecoLove's online store.
• Gift Card A digital gift card redeemable across ecoLove's online store product catalog.
• ecoLove for Hotels (B2B hospitality supply) A dedicated B2B service supplying eco-friendly personal care amenities and cleaning products to Israeli hotels and hospitality operators.

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Expansion highlights3 records

Direct peers

• Dr. Bronner's: Family-owned organic and fair-trade personal-care brand spanning soaps, body care, and household cleaning. Comparable as a multi-category natural brand stocked in eco-retail channels like ecoLove's catalog.
• Lush Fresh Handmade Cosmetics: Global handmade, natural-ingredient cosmetics and bath retailer with stores in Israel. Comparable on clean-beauty positioning, ethical sourcing messaging, and curated multi-category personal-care assortment.
• Burt's Bees: Naturally-derived personal-care brand spanning lip, skin, and body care with strong eco/clean credentials. Comparable as a multi-category natural personal-care brand often found alongside ecoLove's own SKUs in the natural-retail shelf.
• Weleda: NATRUE-certified natural cosmetics and personal-care brand sold globally and stocked by eco-retailers. Comparable as a multi-category natural personal-care line (skin, hair, body, baby) that eco-style retailers distribute alongside their own brands.
• Sabon Israel: Israeli-founded natural cosmetics and personal-care retailer with brick-and-mortar and online presence. Directly comparable as an Israel-based seller of natural, ingredient-conscious beauty and bath products targeting similar demographics.

Broad incumbents

• The Body Shop: Established global retailer of naturally-inspired beauty, skin care, and bath products with a long-standing ethical/eco positioning. Comparable on natural-ingredient ethos but operates as a broad incumbent with far larger scale.
• iHerb: Large global e-commerce platform specializing in natural products, supplements, and clean beauty. Comparable on the curated natural-products e-commerce model but at vastly greater scale and with cross-border shipping.
• Sephora: Global multi-brand beauty retailer with a growing "Clean at Sephora" assortment. Comparable as a channel where clean-beauty consumers shop, putting competitive pressure on independent eco-retailers' customer acquisition.

Emerging players

• Organ(y)c (by BioNike): Organic feminine hygiene brand whose products ecoLove explicitly resells under its Organ(y)c sub-brand. Comparable as the upstream brand partner whose product line is core to ecoLove's feminine-care category.

Regional players

• Aroma (Israeli eco retailer): Israeli natural and eco-friendly personal-care and household retailer operating in the same domestic market. Comparable as an Israel-based competitor targeting similar eco-conscious households and stocking overlapping clean-beauty brands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/green-flash

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Flash