What Bspoke Commercial does

Bspoke Commercial is a UK Managing General Agent (MGA) headquartered in Leeds, West Yorkshire, operating as a specialist commercial insurance brand under BSpoke Insurance Group Ltd. It distributes exclusively through independent insurance brokers and underwrites on behalf of 'A rated' carriers under delegated authority, offering 'one quote to market' exclusivity to its broker partners. The firm is led by Managing Director Wayne Tonge and employs approximately 22 people.

The product shelf is built around six specialist commercial lines: Commercial Combined (multi-trade cover including buildings, contents, business interruption, employers' and public/products liability), Contractors (covering 140+ trades with public liability options up to £5m and contract works/plant cover), Tradesman (sole traders up to 12-person firms across 300+ trades), Office, Property Owners, and Let Property. Underwriting is supported by an in-house team of underwriters, risk management, and claims specialists for complex or tailormade risks, while standard quotes and policy servicing are handled through a Schemeserve-integrated Broker Portal and a separate customer-facing Online Portal.

Bspoke Commercial earns revenue by taking a share of premiums written through its broker network on behalf of its carrier partners; pricing is quote-based and tailored to individual risk profiles rather than publicly listed. The company has no disclosed external investors and is part of the privately held BSpoke Group, a diversified UK insurance holding entity that also operates sports & leisure, fee protection, lifestyle, private clients, and property owners brands alongside Miramar and Provego underwriting divisions.

Name

Bspoke Commercial

Legal name

Bspoke Insurance Group Ltd

Website

https://bspokecommercial.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Bspoke Commercial is a UK-based Managing General Agent that underwrites specialist commercial insurance — covering tradesmen, contractors, offices, property owners, and let property — exclusively for independent insurance brokers under delegated authority from 'A rated' carriers.

Ownership category

akta.pro rank

Product category

Commercial Insurance Underwriting (MGA)

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Mid-Market Commercial Package (Package Policies) (FSAJAFAB)

akta.pro secondary industries

Commercial Lines Insurance Brokerage (FSAEADAB), Professional Firms BOP (Office/Professional) (FSAJAFAE), Commercial Package / Business Owners Policies (BOP) (FSAJAMAG)

Keywords

• Commercial insurance MGA
• Broker distribution
• Underwriting solutions
• Specialist insurance products
• Delegated authority schemes

Headquarters

HQ city

Leeds

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Insurance Premium Revenue: As an MGA, Bspoke Commercial earns revenue by underwriting and administering commercial insurance policies on behalf of 'A rated' insurers. The company receives a share of premiums written through their broker network.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Bspoke Commercial is a Managing General Agent (MGA) that underwrites and administers specialist commercial insurance policies on behalf of 'A rated' insurers. It distributes these products exclusively through independent insurance brokers across the UK across six sectors: Commercial Combined, Contractors, Property Owners, Tradesman, Let Property, and Office. Brokers access the products via an online portal for quotes and policy management, with in-house underwriting, risk management, and claims specialists supporting complex risks.

Product overview

Bspoke Commercial is a Managing General Agent (MGA) offering a portfolio of specialist commercial insurance products designed for independent brokers. The product suite includes Commercial Combined (multi-trade insurance), Contractors (140+ trades), Tradesman (small businesses, 300+ trades), Office, Property Owners, and Let Property products—all backed by A-rated insurers. The core products are complemented by a Broker Portal (Schemeserve-based) for broker access and an Online Portal for customer self-service, enabling the 'one quote to market' exclusivity model. The company provides tailormade insurance solutions across commercial combined, contractors, property owners, tradesman, let property, and office sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Combined Multi-trade commercial insurance product providing Buildings and Contents cover with Accidental Damage, Glass cover, Business Interruption, Employers' Liability (standard £10 million limit), Public and Products Liability, Money cover, and All Risks for Specified Items. Designed for businesses with diverse insurance needs across a wide range of trades; optional Subsidence and Terrorism covers are available.
• Contractors Specialist insurance product for contractors covering over 140 acceptable trades, including Public Liability (£1m, £2m, £5m options), Employers' Liability, Contract Works, Own Plant, Hired in Plant, and Tools. Offers up to 20% No Claims Discount.
• Tradesman Insurance product protecting small businesses from sole traders up to businesses with 12 persons, covering Public Liability up to £5m, over 300 acceptable trades, and legal liability for work carried out by bona fide subcontractors. Optional covers include Employers' Liability, Contract Works, Own Plant, Hired in Plant, Business Equipment, and Tools.
• Office Insurance product for office businesses providing Building and Contents cover, Public and Products Liability (£2m with £5m option), Business Interruption (up to £250,000), Lost Keys, Trace and Access, Book Debts, Goods in Transit, and Equipment Breakdown including Computer cover.
• Property Owners Specialist insurance product for property owners, forming part of Bspoke Commercial's six-sector specialist product portfolio.
• Let Property Specialist insurance product for let (rented) properties, forming part of Bspoke Commercial's six-sector specialist product portfolio.
• Broker Portal Online portal (Schemeserve-based) for independent brokers to access policy documents, customer information, claims guidance, fair value assessments, and to manage insurance policies on behalf of their clients.
• Online Portal Customer-facing online portal for login, quote generation, policy document access, and account management.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Others

• Jensten Group: UK insurance distributor and MGA operator with broker-facing commercial lines. Adjacent player sharing the same broker distribution ecosystem and similar MGA-style products relevant to Bspoke Commercial's broker customers.

Broad incumbents

• Hiscox UK: UK specialty insurer serving SMEs and commercial clients through brokers. Overlaps with Bspoke Commercial on broker-distributed commercial lines but operates as a direct insurer with broader specialty and personal lines exposure.
• Markel UK: UK division of Markel Group underwriting specialty and commercial lines, often via broker channels. Broader incumbent in the same commercial lines space, but with much wider portfolio and direct carrier capability versus Bspoke's MGA model.
• Zurich UK: Large UK commercial insurer distributing through brokers across multiple commercial lines including property owners, contractors, and combined products. Broader incumbent competing for the same broker-placed commercial premiums.
• Aviva UK: Major UK commercial lines carrier with significant broker distribution. Competes with Bspoke Commercial on commercial combined, property owners, and office products but is a large incumbent with direct underwriting capability and personal lines scale.
• Covéa Insurance: UK commercial lines insurer serving brokers with property owners, combined, and trades-focused products. Comparable commercial lines portfolio but operates as a direct carrier at greater scale than Bspoke Commercial.

Direct peers

• Qdos Broker & Underwriting Services: UK-based MGA specializing in contractor and commercial trades insurance, distributed through brokers. Highly comparable to Bspoke Commercial in product mix (contractors, tradesmen), MGA structure, and broker-exclusive GTM.
• Accelerate Underwriting: UK MGA providing commercial lines products to brokers with delegated authority from A-rated carriers. Directly comparable as a UK MGA targeting independent brokers with multi-sector commercial offerings.
• Kingsbridge Risk Solutions: UK MGA distributing commercial insurance products to brokers with delegated authority from rated insurers. Comparable as a UK MGA serving independent brokers with commercial package-style products.

Emerging players

• Ryan Insurance Group (Ryan Specialty): Growing specialty broker and MGA platform with UK presence through delegated authority arrangements. Comparable MGA-style model targeting broker-distributed specialty and commercial lines, but with global scale and PE backing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bspoke-commercial

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bspoke Commercial