ターゲットメディア株式会社｜TARGET MEDIA

What ターゲットメディア株式会社｜TARGET MEDIA does

ターゲットメディア株式会社 (TARGET MEDIA) is a Tokyo-headquartered B2B marketing services firm founded in 2009 that provides end-to-end marketing support — from strategy design through execution and measurement — to Japanese B2B enterprises. The company serves primarily IT/SIer, manufacturing, and financial-sector clients, with named engagements including 日東エルマテリアル株式会社 (Nitto L Material), 株式会社クレディセゾン (Credit Saison), and テックファーム株式会社 (Techfirm). It claims 230+ cumulative client engagements over 17+ years of specialization (as of January 2025).

The company's service portfolio spans strategy consulting, ABM and category marketing, lead generation and lead nurturing, MA operations, inside sales support, listing/DSP advertising operations (with minimum spends of ¥100,000/month on Ciralel and ¥300,000/month on ADMATRIX), B2B site production and improvement, content production, and site analytics. Its core proprietary technology assets are ENTERA, a digital ABM media platform that delivers IP/name-list targeted advertising with per-account engagement tracking; LG-GROWTH, a free B2B media database covering approximately 70 media outlets; and an AIO (AI Search Optimization) visualization service. Underpinning these is a proprietary corporate database of more than 750,000 Japanese companies, with specialized segment lists including 64,197 factory-holding firms and 45,000 store/operating companies available as subscription data products on annual contracts with 20% renewal discounts.

The business model combines professional services (consulting and agency execution), subscription/recurring revenue (ABM list data products), performance-based lead acquisition (成果報酬型), and advertising operations. GTM is sales-led, combining enterprise field sales (ABM targeting named accounts), inside sales (lead nurturing and deal conversion), and a freemium entry point via free online brainstorming consultations and free resource downloads. The company operates from a single Tokyo headquarters in Minato-ku with a lean team of approximately 10 employees, relying on practitioner leverage rather than scale. Leadership comprises CEO 佐竹正臣 (Satake Masaomi). The firm is privately held with no disclosed funding rounds, no parent company, and no M&A activity in the source material.

Name

ターゲットメディア株式会社｜TARGET MEDIA

Legal name

ターゲットメディア株式会社

Website

https://btobmarketing.tmedia.co.jp

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Tokyo-based B2B marketing services firm providing end-to-end strategy, ABM, lead generation, content, and advertising operations to Japanese IT, manufacturing, and financial enterprises, supported by a 750,000+ company data asset and proprietary ABM tooling.

Ownership category

akta.pro rank

Product category

B2B Marketing Consulting

NAICS

Advertising Agencies (541810), Marketing Consulting Services (541613), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYMPAAAFAM

B2B / Account-Based Marketing (ABM) Strategy Consulting

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Marketing Strategy & Consulting

SECONDARYMPAAAAAI

B2B/ABM Creative Agencies

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

SECONDARYBPAFAKAA

B2B Demand Generation & Lead Nurture Agencies

Business & Public Services/Marketing, Advertising & PR Services/Direct Marketing & Lead Generation (Email, Telemarketing, Demand Gen)

SECONDARYBPAFADAI

Technology & B2B PR

Business & Public Services/Marketing, Advertising & PR Services/Public Relations & Communications

Keywords

• B2B marketing consulting
• ABM strategy services
• Lead generation services
• Marketing automation operations
• B2B content production

Headquarters

HQ city

Tokyo (Minato-ku, Shiba)

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. BtoBマーケティングコンサルティング・代行サービス: 戦略設計から施策実行まで一貫してサポートするプロフェッショナルサービス。ABM・カテゴリーマーケティング、Webマーケティング、リードジェネレーション、リードナーチャリング、MA運用、インサイドセールスを網羅。
2. 成果報酬型リード獲得サービス: 特定企業へのリーチ成果に基づく報酬型のサービス。リード獲得成果に応じた課金モデル。
3. 広告運用サービス: リスティング広告運用、企業ターゲティング広告、LinkedIn広告、Metaリード獲得広告など各種広告媒体の運用代行サービス。
4. ABMリスト販売サービス: 工場保有企業リスト（64,197社）、店舗・運営企業リスト（45,000社）等の業種特化リストをデータ製品として販売。年間契約で翌年度版20%割引等の料金体系。

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

ターゲットメディア株式会社 (TARGET MEDIA) is a Japan-based B2B marketing agency that provides end-to-end B2B marketing support, from strategy design to execution. Its services span B2B marketing consulting, ABM (Account-Based Marketing), category marketing, lead generation, lead nurturing, MA (Marketing Automation) operations, content production, listing and display ad operations, inside sales, and site analytics/improvement. The firm pairs consulting work with proprietary platforms such as ENTERA (corporate targeting advertising) and LG-GROWTH (B2B media search tool).

Product overview

ターゲットメディア株式会社（TARGET MEDIA）は、BtoBマーケティング支援を展開する専門服务商です。「日本のBtoBマーケティングをアップデートする」をミッションに、17年以上・支援社数200社以上の実績を有します。同社のサービスポートフォリオは、戦略コンサルティング層と実行支援層に大きく分かれます。戦略層では、BtoBマーケティングコンサルティング、ABM・カテゴリーマーケティング、製造業・IT業界・SIer向け業界特化支援を提供します。実行層では、企業ターゲティング広告（ENTERA）、ABMリスト作成サービス（75万社超の企業データベース）、MA運用支援、リスティング広告運用、BtoBサイト制作・改善、コンテンツ制作、リードジェネレーション、リードナーチャリング、インサイドセールスを展開します。これらに加え、約70媒体のBtoBリード獲得施策データベース「LG-GROWTH」（無料）やWordPressセキュリティ強化サービスWP-Chorus тожеを支援します。「LG-GROWTH」は施策選定・効果試算ツールとして全社横断的に活用されるハブ的位置づけのツールです。BtoBマーケティングの戦略設計から施策実行、分析・改善までを一気通断で支援する統合的なサービス群を形成しています。

Differentiator

Problem solved

Functional benefit

Products and services

• ENTERA (企業ターゲティング広告) [Corporate Targeting Advertising] ABM advertising service that distributes ads to employees of specified target companies via IP addresses and named-account data, with company-level tracking of ad views. Targets B2B marketers seeking to break through BDR-heavy pipelines and reach enterprise accounts.
• ABMリスト作成サービス [ABM List Creation Service] Generates custom target account lists from a database of 750,000+ companies using fine segmentation items. Produces specialized lists including factory-owning companies (64,197), store/operating companies (45,000), subscription-service companies, and call-center-owning companies, sold on annual subscription.
• AIO対策可視化・分析サービス [AIO Optimization Visualization & Analysis Service] Visualization and analysis service for AI Search Optimization (AIO) response. Tracks how client content appears in AI search results and provides analysis to support ABM strategy improvement.
• BtoBマーケティングコンサルティング [B2B Marketing Consulting] End-to-end consulting covering B2B marketing strategy design through execution, including ABM, category marketing, web marketing, lead generation, and lead nurturing.
• MA運用支援 [Marketing Automation Operations Support] Support for introducing and operating Marketing Automation tools, enabling measurable outcomes from MA investments including monthly appointment acquisition of 30-35.
• インサイドセールス [Inside Sales] Non-face-to-face sales service with phone and email outreach to prospects as part of lead nurturing activities, tracking needs and engagement status to acquire high-potential appointments.
• リスティング広告運用 [Listing Ad Operations] Operations support for Google/Yahoo keyword search ads, offering B2B-specialized account setup, performance visualization, and PDCA improvement cycles.
• BtoBサイト制作・改善（オウンドメディア）[B2B Site Production & Improvement (Owned Media)] Production and improvement service for B2B marketing sites that drive lead generation, including content design, SEO, and CV flow design to build a sales-acquisition apparatus.
• サイト効果分析・改善提案サポート [Site Performance Analysis & Improvement Proposal Support] Site performance analysis and improvement proposal service using Google Analytics and similar tools; identifies and executes improvement points based on seven effectiveness KPIs.
• 成果報酬型リード獲得 [Performance-Based Lead Acquisition] Lead generation service under a performance-based compensation model, providing outsourced lead acquisition operations including ad operations and necessary content preparation.
• BtoBコンテンツ制作 [B2B Content Production] Support service from planning to production of B2B marketing content such as white papers and SEO articles, essential for maximizing marketing effectiveness.
• ABM・カテゴリーマーケティング [ABM & Category Marketing] ABM strategy support service that focuses on high-LTV customers and concentrates management resources on winning markets or specific customer tiers.
• IT業界向けBtoBマーケティング支援 [IT Industry B2B Marketing Support] Industry-specialized B2B marketing support for the IT industry, covering marketing strategy, planning, and execution. Addresses pain points such as BDR strategy inefficiency and lead shortage.
• 製造業向けBtoBマーケティング支援 [Manufacturing Industry B2B Marketing Support] Industry-specialized B2B marketing support for manufacturers, providing SEO, ABM, and website improvement strategies effective for new customer development.
• SIerマーケティング支援 [SIer Marketing Support] Marketing support service for System Integrator (SIer) companies, proposing strategies and tactics that address system integrator-specific challenges.
• LG-GROWTH (BtoBメディア検索ツール) [B2B Media Search Tool] Free tool providing a database of approximately 70 B2B-specialized media lead generation strategies, enabling verification of media listings by industry and job type, and usable for planning and effectiveness simulation.

Quantifiable outcome

• CPA降低実現（6ヶ月での運用型广告改善実績）
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Dentsu Group: Largest Japanese advertising holding company with broad digital and B2B marketing capabilities including B2B ABM, content production, and data-driven targeting — a broad incumbent whose B2B unit overlaps Target Media's offering but at much larger scale.
• Hakuhodo DY Holdings: Major Japanese advertising group offering comprehensive B2B marketing, ABM, content, and digital advertising services — a broad incumbent competitor with overlapping capability sets but operating at significantly larger scale and breadth.
• Septeni Holdings: Japanese digital advertising holding company with strengths in performance marketing, programmatic display, and data-driven B2B campaigns, with offerings that overlap Target Media's listing ads, DSP/AIO, and lead generation services.

Direct peers

• PLAN-B: Japanese digital marketing agency focused on SEO, content marketing, and B2B customer acquisition, with comparable offerings in owned media, content production, and lead generation services.
• Basic Inc. Japanese B2B marketing agency specialized in lead generation, content marketing, and MA operations — directly comparable to Target Media's full-stack B2B marketing support, including Inside Sales and content production services.
• SpearEdge: Japanese B2B marketing agency with strong ABM and demand generation offerings, comparable in service portfolio and target mid-market Japanese enterprise clients.
• ferret (Century Medical): Japan-based B2B marketing platform offering MA tools, lead nurturing, and content marketing solutions, with a comparable focus on the B2B customer lifecycle and consulting + tooling bundle.
• MAdesign (Salesforce consulting arm): Japanese consulting firm specializing in Marketing Automation implementation and operations — directly comparable to Target Media's MA運用支援 (MA operations support) service line.

Emerging players

• Demandbase: US-based ABM platform with company-targeted advertising, intent data, and account identification — comparable to Target Media's ENTERA and ABM list creation services from a category perspective, though larger and more software-centric.

Regional players

• Ideaxidea / IOIX: Japanese digital marketing agency offering SEO, content, and B2B web consulting — a comparable specialist in SEO/owned-media aspects of Target Media's service portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/targetmedia-btob

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ターゲットメディア株式会社｜TARGET MEDIA