Budapest Gyógyfürdői Zrt.

What Budapest Gyógyfürdői Zrt. does

Budapest Gyógyfürdői Zrt. (BGYH Zrt.) is a municipally-owned joint-stock company, 100% owned by Budapest Főváros Önkormányzata, that operates 13 thermal bathhouses and beach facilities across Budapest. The portfolio includes iconic heritage baths (Széchenyi, Gellért, Rudas, Lukács, Király, Csillaghegyi), the year-round Dandár bath, seasonal beach complexes (Palatinus, Paskál, Pesterzsébeti, Római, Pünkösdfürdői), and a new open-air Danube swimming area at Árasztó-part, all drawing on Budapest's natural geothermal springs. The Széchenyi Fürdő alone attracts approximately 1.5 million visitors annually.

The company operates a multi-channel ticketing and subscription business, with three-tier Budapest Spas bérlet passes (GOLD/SILVER/BRONZE) at 100-365 entry configurations, the Zsigmondy Klubkártya loyalty card, demographic-specific discount programs (seniors 65+ and 85+, students via BudapestGO, Budapest residents via Reggeli/Esti passes), and direct retail at all bathhouse box offices. Adjacent revenue streams include event venue rental (Széchenyi Marble Hall up to 150 pax, Rudas/Csillaghegy panorama pools), lane rental for swimming clubs and schools, retail space leasing, branded product sales (Csillaghegyi mineral water bottled since 1904, Kolopi healing mud certified since 1968, handmade thermal water soaps, pestemal wraps), and a NAH-accredited water quality testing laboratory. BGYH also operates the seasonal Lumina Park Budapest winter light attraction at Palatinus Strand in partnership with Polish firm Lumina sp. z o. o., which draws over 100,000 winter visitors.

Revenue mechanics combine transactional ticket sales, recurring subscription passes, and ancillary services. Pricing in Hungarian Forint spans from low single-entry tickets to HUF 738,000 for a 365-entry GOLD cabin pass. The company is undertaking a 20 billion HUF reconstruction of the Gellért Fürdő (closed October 2025, reopening planned 2028) following prior acquisition of the Rácz Fürdő és Hotel complex for 5.088 billion HUF in 2021. EU co-financing supports building energy efficiency (KEHOP) and workforce training (GINOP Plusz).

Name

Budapest Gyógyfürdői Zrt.

Legal name

Budapest Gyógyfürdői és Hévizei Zártkörűen Működő Részvénytársaság

Website

https://budapestgyogyfurdoi.hu

Company type

Private

Founded year

1866

Operating status

Operating

Headcount range

11–50 employees

Short description

Budapest Gyógyfürdői Zrt. operates 13 thermal bathhouses and beaches in Budapest on behalf of the Budapest Municipality, offering ticketed bathing, multi-entry subscription passes, event venue rentals, lane rentals, branded mineral water and healing mud products, and seasonal attractions including Lumina Park.

Ownership category

akta.pro rank

Product category

Thermal Bath & Spa Services

NAICS

Polish and Other Sanitation Good Manufacturing (325612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Thermal Baths, Hot Springs & Saunas (Onsen, Hammams, Banya, Sauna Worlds) (THAJAHAD)

akta.pro secondary industries

Hydrotherapy & Thermal Spa Services (Sauna/Steam/Hot Tubs) (HSALAFAF), Hammam & Turkish Bath Services (HSALAFAG), Sauna & Steam Bath Facilities (HSADAKAC), Thermal Springs, Hot Springs & Thalassotherapy Resorts (THAGAMAE)

Keywords

• Thermal bath services
• Balneology treatments
• Mineral water bottling
• Wellness tourism
• Beach facility management

Headquarters

HQ city

Budapest

HQ country

Hungary

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Bath admission tickets and entrance fees: Core revenue stream from single-entry tickets, discounted evening tickets, and student/senior tickets across 13 bathhouses and beaches. Ticket sales conducted online (webshop, mobile apps) and at box offices.
2. Multi-entry passes and annual tickets: BUDAPEST SPAS GOLD, SILVER, and BRONZE passes sold in 100/150/200/365 entry configurations with cabinet (kabinos) or locker (szekrényes) options. Valid 365 days from purchase. Zsigmondy Club Card provides annual discounted access.
3. Event venue rental: Revenue from renting historical venues for weddings, ceremonies, corporate events, conferences, and private gatherings. Venues include Széchenyi Marble Hall (max 150 pax), Rudas panorama pool (max 15 pax), Csillaghegy panorama pool (max 12 pax).
4. Lane/zone rental for sports: Lane rentals for swimming clubs, schools, and sports organizations at Csillaghegyi, Paskál, Pesterzsébeti, Palatinus pools and Szérűskert Tanuszoda during bath operating hours.
5. Retail space leasing: Commercial premises within bath facilities leased to third-party operators (e.g., restaurant, retail). Managed through competitive tendering process.
6. Csillaghegyi mineral water sales: Bulk water sales and water dispenser rental with maintenance for private individuals and corporate clients. Water from Csillaghegy springs with established 120-year brand heritage.
7. Kolopi mud and Budapest Spas retail products: Sale of Kolopi therapeutic mud (25 kg bags) and branded products (handmade soaps from Széchenyi, Gellért, Rudas thermal waters; pestemál wraps). Sold at bath cashier halls.
8. EU project funding: European Union co-financed projects (KEHOP Széchenyi 2020, GINOP Plusz Széchenyi Plusz) covering building energy efficiency upgrades and workforce training.
9. Lumina Park attraction: Winter seasonal light park at Palatinus beach (October–March), operated in partnership with Lumina sp. z o. o. Generates additional winter footfall to the beach facility.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Budapest Gyógyfürdői Zrt. operates 13 historic thermal bathhouses and beach facilities across Budapest, offering thermal bathing, balneological (therapeutic) treatments, mineral water and healing mud retail, corporate event venue rentals, and an NAH-accredited water quality testing laboratory. The company's portfolio includes iconic facilities such as Széchenyi, Gellért, Rudas, and Lukács baths, drawing visitors to the city as part of its "City of Spas" identity.

Product overview

Budapest Gyógyfürdői és Hévizei Zrt. operates 13 thermal baths and beach facilities across Budapest, representing Hungary's thermal bathing heritage. The core portfolio includes six historic thermal baths (Széchenyi, Rudas, Lukács, Gellért, Király, Csillaghegy), one year-round beach bath (Dandár), and five seasonal beach facilities (Palatinus, Paskál, Pesterzsébeti, Római, Pünkösdfürdő). Ticket access is structured through three-tier Budapest Spas pass bundles (GOLD covering all baths, SILVER covering selected thermal and beach baths, BRONZE covering basic zones). Loyalty offerings include the Zsigmondy Klubkártya for discounted thermal bath access and demographic-specific discounts for Budapest residents, seniors, and students via BudapestGO. Adjacent product lines encompass bottled Csillaghegyi mineral water, Kolopi therapeutic mud (certified medicinal product), artisanal bath soaps, and pestemal wraps. The company also operates an NAH-accredited water testing laboratory serving both internal and external clients. Seasonal offerings include the Lumina Park light installation at Palatinus (partnership with Lumina sp. z o. o.) and the Duna-fürdő Árasztó-part Danube swimming area. Event venues, lane rentals, and medical spa services round out the portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• Széchenyi Fürdő: Historical thermal bath complex, Europe's largest therapeutic bath
• Rudas Fürdő
• Lukács Fürdő
• Gellért Fürdő
• Király Fürdő
• Csillaghegyi Fürdő
• Dandár Fürdő
• Palatinus Strand
• Paskál Fürdő
• Pesterzsébeti Fürdő
• Római Strand
• Pünkösdfürdői Strand
• Lumina Park Budapest
• Csillaghegyi Ásványvíz
• Kolopi Gyógyiszap

Products and services

• Széchenyi Fürdő
• Rudas Fürdő
• Lukács Fürdő
• Gellért Fürdő
• Király Fürdő
• Csillaghegyi Árpád Forrásfürdő és Székely Éva Uszoda
• Dandár Fürdő
• Palatinus Gyógy-, Strand- és Hullámfürdő
• Paskál Gyógy- és Strandfürdő
• Pesterzsébeti Jódos-Sós Gyógy- és Strandfürdő
• Római Strandfürdő
• Pünkösdfürdői Strandfürdő
• Budapest Spas Multi-Visit Passes (GOLD / SILVER / BRONZE)
• Zsigmondy Klubkártya
• BudapestGO Discounted Bath Entry
• Nyugdíjas szerda (Senior Wednesday)
• Csillaghegyi Ásványvíz
• Kolopi Gyógyiszap (Healing Mud)
• Budapest Spas Pestemál
• Budapest Spas Artisanal Soaps
• Rendezvényhelyszínek (Event Venue Rental)
• Sávbérlés (Lane Rental)
• Accredited Water Quality Testing Laboratory
• Lumina Park Budapest
• Duna-fürdő Árasztó-part szabadstrand
• Széchenyi Medical Spa
• Rác Fürdő (under reconstruction)

Quantifiable outcome

• 1.5 million visitors annually at Széchenyi Fürdő alone
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Magyar Fürdőszövetség (Hungarian Bath Association)coreStrategic or Co-development Partner · 1 January 2026BGYH CEO Borosné Szűts Ildikó serves as Vice President of Hungarian Bath Association. BGYH co-organizes national programs including Suli a strandon, Strandok Éjszakája, and Országos vízipisztolycsata. 34-year-old association with ~120 member baths. European Spa Association member since 1998.
• VALYO – Város és Folyó Egyesület (City and River Association)minorStrategic or Co-development Partner · 1 July 2025Collaboration on Duna-fürdő Árasztó-part open-air Danube beach project in Újbuda (District XI). VALYO provides expertise in urban-river integration and contributed to riverside preparation, furniture, and access improvements. BGYH operates the facility.
• Budapest Főváros XI. Kerület Újbuda Önkormányzata (District XI Municipality)minorStrategic or Co-development Partner · 1 July 2025Joint development of Duna-fürdő Árasztó-part open-air Danube beach. Municipality provided local support and coordination for the pilot beach facility launch.
• PriceWaterhouseCoopers Könyvvizsgáló Kft. (PwC)minorImplementation/ SI/ Consulting Partner · 8 August 2024Selected as winner of international tender for Rác Hotel utilization advisory. Contract signed August 2024 to prepare tender documentation and valuation for international hotel operation or sale.
• National Base for International Cultural Trade (Guangzhou, China)minorStrategic or Co-development Partner · 23 March 2024Strategic cooperation framework agreement between National Base for International Cultural Trade (Guangzhou) and Budapest Gyógyfürdői és Hévizei Zrt. (Budapest) in the field of bath tourism. Represents first formal international tourism partnership targeting Chinese visitors and bath culture exchange.
• Geon Építész Stúdió és Mérnöki Iroda Kft.minorImplementation/ SI/ Consulting Partner · 1 June 2023Hotel building technical condition assessment and original design review for Rác Hotel (led by Pethő László, original architect). Assessment served as basis for hotel utilization tender.
• Budapesti Építőművészeti Műhely Tervező Kft.minorImplementation/ SI/ Consulting Partner · 15 February 2023Exclusive design commission for Rác Fürdő reconstruction (copyright holder). Contracted February 2023 to design the bath building renovation based on historical documentation, including restoration of Ybl Miklós-era architectural elements.
• Lumina sp. z o. o. (Poland)coreStrategic or Co-development Partner · 1 October 2022Partnership for seasonal Lumina Park winter light attraction at Palatinus beach (Margitsziget). Lumina sp. z o. o. provides light installations and theming; BGYH provides the venue and operational management. Budapest location is the most successful of 12 Lumina sites across 4 countries. Operating October–March annually since 2022.
• Ozone Tech Hungary Kft.minorImplementation/ SI/ Consulting Partner · 1 March 2022Performed complete mold remediation and disinfection of Rác Fürdő and Hotel complex using partial demolition of contaminated surfaces, cold fog, and ozone technology. Completed March–April 2022 as prerequisite for all further renovation work.

Scale indicators7 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Friedrichsbad Baden-Baden: Historic German thermal Roman-Irish bath complex operating as a heritage bathing destination. Comparable as a 19th-century heritage thermal bath offering sauna, steam, and thermal bathing experiences.
• Hunguest Hotels: Hungarian hospitality chain operating thermal spa hotels across Hungary (e.g., Hunguest Hotel Hévíz, Hunguest Hotel Aqua). Comparable as a Hungarian wellness-hospitality operator where spa/bath services are bundled with accommodation.
• Hévíz Tófürdő: Hungary's most famous thermal lake and bath operation, the principal domestic competitor to BGYH. Comparable as a municipally-affiliated Hungarian thermal bathing destination competing for both domestic and international wellness tourism.
• Aquaworld Budapest: Largest indoor water theme park and bath facility in Budapest/Óbuda, competing for swimming, leisure, and tourist demand. Comparable as a Budapest-based water-based leisure operator with overlapping family and tourist segments.
• Saturnia Terme: Iconic Italian thermal bath and resort destination. Comparable as a globally recognized historic thermal bathing destination monetizing tickets, lodging, and branded wellness products.

Regional players

• Caldea (Andorra): Large thermal leisure center in the Pyrenees combining thermal baths, saunas and wellness. Comparable as a thermal-wellness destination operator in a non-Germanic Central European market.

Broad incumbents

• Blue Lagoon Iceland: Geothermal destination spa and premium skincare brand. Comparable as a destination thermal bathing operator monetizing tickets and branded consumer products from natural thermal water.
• Therme Group: European developer/operator of large-scale thermal wellness resorts (Therme Bucuresti, Therme Wien). Comparable as a multi-site thermal-wellness venue operator at scale, though primarily focused on new-build facilities.
• Therme Erding: World's largest thermal bath complex near Munich operating multiple water slides, saunas, and wave pools. Comparable as a high-volume thermal water park destination serving international tourists.

Others

• European Spas Association (ESPA): Industry association for European balneology and spa operators (BGYH is connected via Magyar Fürdőszövetség). Relevant as a category-defining industry body and source of comparable operator benchmarks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/budapestspas
• YouTubeyoutube.com/channel/UC
• LinkedInlinkedin.com/company/budapest-gy%C3%B3gyf%C3%BCrd%C5%91i-zrt.

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Budapest Gyógyfürdői Zrt.