BUDICH Unternehmensgruppe

What BUDICH Unternehmensgruppe does

BUDICH International GmbH, operating as part of the BUDICH Unternehmensgruppe (BUDICH Group), is a German mid-sized contract manufacturer of cleaning, care, disinfection, personal hygiene, and air freshening products. Founded in 1882 in Oppeln and currently headquartered in Hiddenhausen, North Rhine-Westphalia, the company operates two production sites in Germany — Hiddenhausen and Lutherstadt Wittenberg — under an exclusively "Made in Germany" manufacturing model. Capabilities span liquid filling (50 ml bottles through to tank trucks), tablet production from 1 g to 500 g, extrusion technology, automated packaging lines for bottles, canisters, IBC containers, cartons, buckets, and bags, and specialized chlorine storage, mixing, and filling equipment.

The company runs three business lines: (1) contract manufacturing and toll production for multinational brand manufacturers in the washing, cleaning, and fragrance sectors, including overflow production for competitors experiencing capacity bottlenecks; (2) private-label retail brand development and production for European discounters, full-range supermarkets, and drugstores; and (3) OEM complementary products for machine manufacturers. The service range covers pure contract filling through full product development, manufacturing, packaging, and palletizing, with multilingual staff supporting direct international client communication.

BUDICH is privately held and family-owned, with Michaela Budich having assumed leadership in 2015 as the latest in a succession that includes Reinhold Budich (1907), Herbert Budich (1938), and Meinrad Budich (1973). The parent BUDICH GRUPPE also encompasses KLEEN PURGATIS GmbH (industrial/institutional cleaning, laundry, and disinfection, formed via a 2003 merger) and BUDICH PRODUKTION + CONTRACTING GmbH (Wittenberg). The company holds ISO 9001:2015, ISO 14001:2015, IFS Household and Personal Care (valid until 2026-01-12), and AISE sustainability certifications. Revenue is not publicly disclosed.

Name

BUDICH Unternehmensgruppe

Legal name

BUDICH INTERNATIONAL GmbH

Website

https://budich.de

Company type

Private

Founded year

1882

Operating status

Operating

Headcount range

11–50 employees

Short description

BUDICH International is a German mid-sized contract manufacturer, founded 1882, producing cleaning, care, disinfection, and air freshening products for multinational brand manufacturers, European retail chains, and OEM machine manufacturers from two Made-in-Germany sites.

Ownership category

akta.pro rank

Headquarters

HQ city

Hiddenhausen, Nordrhein-Westfalen

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Contract Manufacturing / Toll Production: Production services for multinational corporations and brand manufacturers who outsource production lines or supplement portfolios with specialty products. Services range from pure filling to complete product development, manufacturing, packaging and palletizing.
2. Retail Brand Development: Development and production of customer-oriented retail brands for European discounters, supermarkets, and drugstores. Focus on market-oriented realization of innovative, customer-specific product ideas.
3. OEM Products: Development and production of customized OEM products for machine manufacturers, including complementary products for equipment manufacturers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

BUDICH International is a German manufacturer of cleaning, care, disinfection, personal hygiene and air freshening products, operating three B2B divisions: (1) Contract Manufacturing (Lohnproduktion) producing tablets, gels, liquids, powders and extruded products for multinational brand manufacturers; (2) Retail Brand Development (Handelsmarken) creating customer-driven private label brands for European discounters, supermarkets and drugstores; and (3) OEM Equipment products tailored for machine manufacturers. All products are manufactured exclusively in Germany at Hiddenhausen and Lutherstadt Wittenberg facilities.

Product overview

BUDICH International is a manufacturer of innovative cleaning, care, disinfection, and air freshening products. The company operates three main business divisions: Contract Manufacturing (production of tablets, gels, liquids, powders, and extruded products), Retail Brands (development of customer-driven brands for European retailers), and OEM Equipment (customized products for machine manufacturers). The product portfolio includes Bottle Cleaner Tabs, Sneaker Cleaner Tabs, Display Cleaner, chlorine-based cleaning products, dehumidifiers, and air freshening products. All products are manufactured exclusively in Germany at production sites in Hiddenhausen and Wittenberg.

Differentiator

Problem solved

Functional benefit

Products and services

• Contract Manufacturing (Lohnproduktion) Production services for multinational corporations and brand manufacturers covering tablets, gels, liquids, powders, and extruded products. Services range from pure contract filling to complete product development, manufacturing, packaging, and palletizing. Used by multinational FMCG corporations to outsource production lines or supplement product portfolios with specialty items, and by competitors facing production bottlenecks.
• Retail Brand Development (Handelsmarken) Development and production of customer-driven retail/private label brands for established European companies in discount, full-range supermarket, and drugstore channels. Focus on market-oriented realization of innovative, customer-specific product ideas, with continuous R&D, design, and trend monitoring.
• OEM Equipment Products Development and production of customized OEM products for machine manufacturers, providing complementary product solutions tailored for industrial equipment manufacturers.
• Bottle Cleaner Tabs (Flaschenreiniger Tabs) Tab-based cleaning product designed for effective bottle cleaning applications. Currently featured as an innovation focus in BUDICH's retail brand portfolio.
• Sneaker Cleaner Tabs Tab-based cleaning product designed for sneaker and shoe cleaning applications. Currently featured as an innovation focus in BUDICH's retail brand portfolio.
• Display Cleaner (Displayreiniger) Cleaning product specifically formulated for screens and electronic displays. Currently featured as an innovation focus in BUDICH's retail brand portfolio.
• Chlorine-based Products Chlorine-based cleaning products for professional dish washing, surface disinfection, laundry bleaching, mold removal (as a biocide), and drain cleaning. Produced using specialized storage, mixing and filling equipment designed for safe chlorine handling, with filling into bottles and canisters.
• Dehumidifiers (Luftentfeuchter) Products for moisture control and dehumidification applications, leveraging BUDICH's extensive production capabilities.
• Air Freshening Products Products for air freshening and odor control in various settings, including combination products such as air freshening gel with de-scaler tab cores for sanitary applications.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Kleen Purgatis GmbHcoreOthersRelated company within the BUDICH GROUP serving institutional/industrial customers (building cleaning, laundry and disinfection). Provides important feedback from large-scale product testing that informs consumer product development. Products are tested in cooperation with facility management, laundry and disinfection experts.
• External Logistics Service ProvidersminorOthersExperienced external logistics partners responsible for product distribution. They guarantee precise, on-time delivery to multiple delivery points even within narrow timeframes.

Scale indicators4 records

Recent moves10 records

Expansion highlights3 records

Direct peers

• Dalli Group: German family-owned private label manufacturer of detergents, cleaning and personal care products. Comparable mid-sized European contract manufacturer with similar retail brand development capabilities and customer overlap in discount and drugstore channels.
• McBride plc: UK-listed private label manufacturer of household cleaning and personal care products serving European discounters, supermarkets and drugstores. Directly comparable contract manufacturing and private label development model targeting the same retail customer base as BUDICH.
• Werner & Mertz GmbH: German manufacturer of professional and consumer cleaning products including the Frosch and Tana brands. Comparable German mid-sized manufacturer in the same cleaning product categories with both contract manufacturing and own-brand operations.
• Christeyns NV: Belgian manufacturer of professional cleaning, hygiene and laundry chemicals serving industrial and institutional customers across Europe. Comparable European mid-sized chemical formulator and contract manufacturer in the household/professional cleaning space.
• Burnus GmbH: German mid-sized manufacturer of household cleaning and laundry care products, including private label manufacturing. Comparable Mittelstand competitor in the same product categories and contract manufacturing space.

Broad incumbents

• Diversey Holdings: Global provider of hygiene, cleaning and infection prevention solutions serving B2B customers across multiple industries. A much larger incumbent with overlapping capabilities in contract manufacturing and professional cleaning chemistry relevant to BUDICH's KLEEN PURGATIS operations.
• Ecolab Inc. Global leader in water, hygiene and infection prevention solutions serving food service, hospitality and industrial customers. Major incumbent in the professional cleaning and sanitation space where BUDICH operates through KLEEN PURGATIS.
• Henkel AG & Co. KGaA: German multinational and one of the largest manufacturers of laundry, home care and personal care products globally. A key prospective customer and competitor; BUDICH serves such multinational brand manufacturers via contract manufacturing.
• RB (Reckitt Benckiser): Global multinational consumer goods company with major positions in household cleaning (e.g., Cillit Bang, Vanish). Comparable prospective customer profile for BUDICH's contract manufacturing services given multinational brand manufacturer focus.

Emerging players

• Laboratoires Anios: European specialist in disinfection and hygiene products for healthcare and professional markets. Comparable specialty manufacturer with focus on disinfection chemistry, a core specialty area for BUDICH given chlorine-handling capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/budich-unternehmensgruppe

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BUDICH Unternehmensgruppe