Bühnen Graz
Bühnen Graz is a municipally-backed performing arts holding company in Graz, Austria, operating five venue subsidiaries covering opera, drama, children's theater, and concerts, and serving cultural audiences through a centralized ticketing platform.
- Company typePrivate
- Founded2004
- HeadquartersGraz, Steiermark, Austria
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Bühnen Graz does
Bühnen Graz is a municipally-backed performing arts holding company headquartered in Graz, Styria, Austria, operating as Bühnen Graz GmbH. It consolidates five wholly-owned subsidiaries managing distinct venue brands: Opernhaus Graz GmbH (opera and ballet at Oper Graz), Schauspielhaus Graz GmbH (drama at Schauspielhaus Graz), Next Liberty Jugendtheater GmbH (children's and youth theater at Next Liberty), Grazer Spielstätten GmbH (multi-purpose venues Orpheum, Dom im Berg, and Schloßbergbühne Kasematten), and Theaterservice Graz GmbH (technical production and ticketing services). The organization serves the cultural audiences of Graz and the wider Styria region with live performances spanning opera, drama, ballet, children's theater, concerts, and comedy, and operates a program archive (Spielplanarchiv) documenting over 8,400 performances dating back to 1899.
Its core offerings are the venue experiences themselves — Oper Graz, Schauspielhaus Graz, Next Liberty, and the Grazer Spielstätten venues — supported by a Securix-powered central ticketing platform (Ticketzentrum at tickets.buehnen-graz.com) with broad payment integration including Visa, Mastercard, Diners Club, Maestro, GIROCARD, EPS, Apple Pay, Google Pay, and Klarna. Value-add services include the Freie Fahrt program (free Verkehrsverbund Steiermark public transport bundled with every ticket) and the Bühnen Graz Card membership. There is no public-facing API, no mobile app, and no documented AI/ML capability in the available materials.
Revenue derives primarily from ticket sales priced at EUR 34.50 to EUR 54.90 per seat depending on event and seating type, with a EUR 2.50 system fee on online purchases, plus income from the Bühnen Graz Card membership and ancillary technical-services work from Theaterservice Graz GmbH. The customer base is split between a primary general cultural audience and a secondary families-with-children segment, with no enterprise or B2B anchor customers disclosed. Distribution operates through a centralized physical box office, online web shop, and venue-level at-the-door sales.
Bühnen Graz firmographics
Firmographics- Name
- Bühnen Graz
- Legal name
- Bühnen Graz GmbH
- Website
- https://buehnen-graz.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bühnen Graz is a municipally-backed performing arts holding company in Graz, Austria, operating five venue subsidiaries covering opera, drama, children's theater, and concerts, and serving cultural audiences through a centralized ticketing platform.
- Ownership category
- akta.pro rank
Bühnen Graz industry classification
Industry- Product category
- Performing Arts / Live Entertainment
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Theater Companies and Dinner Theaters (711110)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC)
- akta.pro secondary industries
- Live Music Clubs & Venues (MPAGAIAB), Outdoor Amphitheater & Open-Air Venue Operations (MPAGALAG)
Keywords
Where Bühnen Graz is headquartered
LocationHeadquarters
- HQ city
- Graz, Steiermark
- HQ country
- Austria
- HQ region
- Europe
Offices2 records
Markets served
Bühnen Graz business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Ticket Sales: Primary revenue stream through sale of tickets to performances and events across multiple venues including Oper Graz, Schauspielhaus Graz, Next Liberty, and Grazer Spielstätten. Tickets sold through Ticketzentrum, web shop, and at-the-door sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard seating - Ina Regen concert |
| Unit Pricing | Pay-as-you-go | Standard seating - Wiener Blond concert |
| Unit Pricing | Pay-as-you-go | Standard seating - Oskar Haag concert |
| Unit Pricing | Pay-as-you-go | Standard seating - AUT of ORDA concert |
| Unit Pricing | Pay-as-you-go | Standard seating - Angelo Kelly concert |
| Unit Pricing | Pay-as-you-go | Standard seating - Maria Radutu concert |
| Unit Pricing | Pay-as-you-go | Family pricing - Lichterkinder concert |
Distribution channels3 records
Marketing channels4 records
Bühnen Graz product offering
Product offeringCore offering
Bühnen Graz operates a network of performing arts venues in Graz, Austria, including Oper Graz (opera and ballet), Schauspielhaus Graz (drama), Next Liberty (children's and youth theater), and Grazer Spielstätten (Orpheum, Dom im Berg, Schloßbergbühne Kasematten). Tickets for performances across these venues are sold centrally through the Ticketzentrum, both at a physical box office and online, with historical programming dating back to 1899.
Product overview
Bühnen Graz is a multi-venue performing arts organization comprising the parent company Bühnen Graz GmbH and several wholly-owned subsidiaries. The portfolio includes Oper Graz (opera and ballet, Opernhaus Graz GmbH), Schauspielhaus Graz (drama, Schauspielhaus Graz GmbH), Next Liberty (children's and youth theater, Next Liberty Jugendtheater GmbH), Grazer Spielstätten (Orpheum Graz, Dom im Berg, Schloßbergbühne Kasematten, operated by Grazer Spielstätten GmbH), and art + event | Theaterservice Graz (technical and theater services, Theaterservice Graz GmbH). The Ticketzentrum serves as the central box office and online ticketing platform, while the Spielplanarchiv provides a searchable archive of past performances. Additional services include the Freie Fahrt free public transport benefit and the Bühnen Graz Card membership program. The offering is organized as a network of distinct venue brands under one parent company, each with its own programming, identity, and subsidiary structure.
Differentiator
Problem solved
Functional benefit
Products and services
- Oper Graz The principal opera house of Graz, operated by Opernhaus Graz GmbH, presenting opera, ballet, and orchestral performances on its main stage and studio.
- Schauspielhaus Graz Graz's main spoken-word and drama theater, operated by Schauspielhaus Graz GmbH, featuring contemporary plays, dramatic productions, and guest performances.
- Next Liberty Graz's dedicated children's and youth theater, operated by Next Liberty Jugendtheater GmbH, offering age-appropriate productions and family performances.
- Grazer Spielstätten (Orpheum, Dom im Berg, Schloßbergbühne Kasematten) A group of multipurpose event venues operated by Grazer Spielstätten GmbH: the Orpheum (variety and comedy), Dom im Berg (concerts and club events), and Schloßbergbühne Kasematten (open-air concerts), hosting a diverse program of concerts, comedy, and cultural events.
- art + event | Theaterservice Graz Theater service company (Theaterservice Graz GmbH) providing technical production, event organization, and venue services across all Bühnen Graz venues.
- Ticketzentrum The central box office and online ticketing service for all Bühnen Graz venues, operated by Theaterservice Graz GmbH, offering ticket sales, reservations, and the Bühnen Graz Card membership program via tickets.buehnen-graz.com.
- Spielplanarchiv A comprehensive searchable archive of past and upcoming performances at Bühnen Graz, allowing searches by person, production, role, and date, covering performances dating back to 1899.
- Freie Fahrt A complimentary public transport add-on included with event tickets, offering free travel on the Verkehrsverbund Steiermark (Styrian public transport network) on the day of the performance, valid from 4 hours before to 7 hours after the event.
- Bühnen Graz Card A paid membership card offering discounts and benefits on tickets across all Bühnen Graz venues, providing flexibility and reduced pricing for regular theater-goers.
Companies that use Bühnen Graz
Customer profileSegments2 records
Ideal customer profiles2 records
Bühnen Graz technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Bühnen Graz partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Bühnen Graz competitors and assessment
Company assessmentDirect peers
- Theater Basel: Swiss three-sparten theater (opera, drama, ballet) operating comparable venue portfolio under public ownership. Closest functional analog in DACH region with similar multi-genre programming model.
- Theater Magdeburg: German multi-sparten theater offering opera, drama, and musical productions under public ownership. Comparable mid-sized DACH regional theater with similar three-genre programming structure.
- Tiroler Landestheater Innsbruck: Austrian regional Landestheater with opera, drama, and musical programming under public ownership. Closest size-and-scope peer to Bühnen Graz within Austrian municipal theater network.
- Salzburger Landestheater: Austrian regional theater offering opera, drama, and musical productions under public ownership. Comparable municipal theater serving an Austrian city of similar profile to Graz.
- Vereinigte Bühnen Wien (VBW): Austrian municipal theater holding operating multiple venues in Vienna (Ronacher, Theater an der Wien, Raimund Theater). Directly comparable multi-venue performing arts holding structure under Austrian municipal ownership.
Broad incumbents
- Deutsche Oper Berlin: Major Berlin opera house offering opera and ballet programming. Comparable genre focus and venue-based performance model to Oper Graz, with significantly larger scale and international reach.
- Opéra National de Paris: French national opera with opera and ballet programming across two venues. Operates comparable opera-house model to Oper Graz at substantially larger scale and international profile.
- Bayerische Staatsoper: One of the world's leading opera houses and the largest German state opera. Broader incumbent in the same opera/ballet category with substantially larger scale, comparable programming model.
- Wiener Staatsoper: Vienna State Opera, one of the world's leading opera houses under Austrian federal/municipal ownership. Direct opera-category incumbent at substantially larger scale within the same country.
Regional players
- Landestheater Niederösterreich: Austrian regional Landestheater operating drama and music-theater productions across venues in Lower Austria. Comparable publicly-owned regional theater with similar scale and Austrian audience context.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Bühnen Graz social profiles
Digital presenceBühnen Graz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bühnen Graz leadership team
Management profileNumber of profiles
Bühnen Graz subsidiaries and ownership
Company hierarchySubsidiaries5 records
Bühnen Graz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bühnen Graz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bühnen Graz
What does Bühnen Graz do?
Bühnen Graz operates a network of performing arts venues in Graz, Austria, including Oper Graz (opera and ballet), Schauspielhaus Graz (drama), Next Liberty (children's and youth theater), and Grazer Spielstätten (Orpheum, Dom im Berg, Schloßbergbühne Kasematten). Tickets for performances across these venues are sold centrally through the Ticketzentrum, both at a physical box office and online, with historical programming dating back to 1899.
Is Bühnen Graz a public or private company?
Bühnen Graz is a private company. It is classified as state government owned and is currently operating.
When was Bühnen Graz founded?
Bühnen Graz was founded in 2004. It employs 11 to 50 people.
Where is Bühnen Graz based?
Bühnen Graz is headquartered in Graz, Steiermark, Austria, in the Europe region.
How does Bühnen Graz make money?
One revenue line is on record: ticket Sales.
Who are Bühnen Graz's main competitors?
Direct peers on record are Theater Basel, Theater Magdeburg, Tiroler Landestheater Innsbruck, Salzburger Landestheater and Vereinigte Bühnen Wien (VBW). Broad incumbents are Deutsche Oper Berlin, Opéra National de Paris, Bayerische Staatsoper and Wiener Staatsoper. Landestheater Niederösterreich is listed as a regional player.
Does Bühnen Graz have an API?
No public API is recorded for Bühnen Graz.
What industry is Bühnen Graz in?
Bühnen Graz's product category is Performing Arts / Live Entertainment. Its primary akta.pro industry code is MPAGALAC, Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues), with a secondary code of MPAGAIAB, Live Music Clubs & Venues. Its NAICS code is 71131 and its SIC code is 7900.