CircuPool
- Company typePrivate
- Founded2008
- HeadquartersHouston, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
CircuPool firmographics
Firmographics- Name
- CircuPool
- Legal name
- CircuPool
- Website
- https://circupool.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
CircuPool industry classification
Industry- Product category
- Residential Pool Equipment
- akta.pro primary industry
- Saltwater System Service (Salt Cells & Chlorinators) (HSAIALAF)
Keywords
Where CircuPool is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CircuPool business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Hardware Sales (Direct E-commerce): CircuPool generates revenue primarily through direct-to-consumer e-commerce sales of pool equipment including salt chlorine generators, ozone generators, variable speed pumps, and filters. Products are sold through circupool.com with prices ranging from approximately $549 to $3,479 depending on product type and model. The company also generates recurring revenue from replacement parts including titanium salt cells, replacement cartridges, and replacement lamps.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Salt Chlorinator Systems - Entry to Premium |
| One time/ perpetual license | Pay-as-you-go | Ozone Generators |
| One time/ perpetual license | Pay-as-you-go | pH Control Systems |
| One time/ perpetual license | Pay-as-you-go | Variable Speed Pumps |
| One time/ perpetual license | Pay-as-you-go | Pool Filters and Pre-filters |
| One time/ perpetual license | Pay-as-you-go | Robotic Pool Cleaners |
| Unit Pricing | Pay-as-you-go | Replacement Cells |
| Unit Pricing | Pay-as-you-go | Replacement Lamps |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
CircuPool product offering
Product offeringCore offering
CircuPool manufactures and sells saltwater pool chlorination systems and related residential pool equipment, including salt chlorine generators, variable-speed pool pumps, cartridge and cyclonic filters, ozone generators, pH control systems, and robotic cleaners. The company sells directly to consumers through its own e-commerce storefront (circupool.com) with prices ranging from approximately $549 to $3,479, and also generates recurring revenue from replacement parts such as titanium salt cells and UV lamps.
Product overview
CircuPool is a manufacturer of saltwater pool equipment offering a comprehensive portfolio of products for residential swimming pool sanitation, circulation, and maintenance. The core product lines include multiple series of salt chlorine generators (CORE CONTROL, CORE, RJ PLUS, EDGE, Universal, and SJ Series) that automatically generate chlorine from salt to sanitize pools. Supporting sanitation products include INDIGO3 ozone generators for enhanced oxidation and TOTALBalance/CORE Balance Control pH management systems. The circulation portfolio features SmartFlo variable-speed and adaptive-flow pumps, plus cartridge and cyclonic filtration systems including TJ-16 pre-filters, CJ-series cartridge filters, and multi-stage filter packages. Pool cleaners (SwimDrone robotic cleaners) and comprehensive replacement parts (titanium cells, lamps, O-rings, adapters) complete the ecosystem. The products integrate with existing pool equipment and offer adapter kits for compatibility with Hayward, Pentair, and Jandy systems. CircuPool sells directly to pool owners and also offers packages bundling multiple products for complete system solutions.
Differentiator
Problem solved
Functional benefit
Brands
- CORE Series: Compact salt chlorine generators with easy DIY installation
- CORE CONTROL Series
- RJ PLUS Series
- EDGE Series
- Universal Series
- SJ Series
- SmartFlo
- TOTALBalance
- CORE Balance Control
- INDIGO3
Products and services
- CORE CONTROL Series Salt Chlorine Generator Industry-leading pool automation salt chlorine generator with app-based control, WiFi connectivity, and smart water management for residential swimming pools. Features an 8-year warranty.
- CORE Series Salt Chlorine Generator Compact and powerful salt chlorinator with an industry-easiest DIY install, advanced digital electronics, plug-in wiring, and an all-in-one integrated design for typical residential pools.
- RJ PLUS Series Salt Chlorine Generator Durable salt chlorinator with third-generation technology, extended-lifespan titanium cells, high-performance sanitation, OLED digital controls with touch keypad, and a 7-year warranty.
- EDGE Series Salt Chlorine Generator Streamlined salt system providing high-performance sanitation, modern worry-free controls, advanced digital electronics, and titanium cells for residential pool owners.
- Universal Series Salt Chlorine Generator Compatible replacement salt chlorinator for existing Hayward, Goldline, SwimPure Plus, and Mineral Springs systems, providing an easy upgrade for older equipment with a 4-year warranty.
- SJ Series Salt Chlorine Generator Economical salt system delivering proven reliability, broad operating range, easy maintenance, and up to 50% savings over conventional chlorine with a 3-year warranty.
- INDIGO3 Ozone Generator Pool ozone generation system that uses ultraviolet VUV light to convert air into ozone, reducing chemical demand by up to 85%, destroying chlorine-resistant germs, and extending salt cell lifespan. Available in S, M, and XL sizes.
Quantifiable outcome
- 50% or more savings over traditional chlorination
- +4 more outcomes
Companies that use CircuPool
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
CircuPool technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
CircuPool partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
CircuPool competitors and assessment
Company assessmentMarket position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Customer concentration
CircuPool social profiles
Digital presenceCircuPool financial estimates
Financial estimateRevenue estimate
Valuation estimate
CircuPool leadership team
Management profileNumber of profiles
CircuPool funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CircuPool M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CircuPool
What does CircuPool do?
CircuPool manufactures and sells saltwater pool chlorination systems and related residential pool equipment, including salt chlorine generators, variable-speed pool pumps, cartridge and cyclonic filters, ozone generators, pH control systems, and robotic cleaners. The company sells directly to consumers through its own e-commerce storefront (circupool.com) with prices ranging from approximately $549 to $3,479, and also generates recurring revenue from replacement parts such as titanium salt cells and UV lamps.
Is CircuPool a public or private company?
CircuPool is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CircuPool founded?
CircuPool was founded in 2008. It employs 1 to 10 people.
Where is CircuPool based?
CircuPool is headquartered in Houston, United States, in the North America region.
How does CircuPool make money?
One revenue line is on record: hardware Sales (Direct E-commerce).
Does CircuPool have an API?
No public API is recorded for CircuPool.
What industry is CircuPool in?
CircuPool's product category is Residential Pool Equipment. Its primary akta.pro industry code is HSAIALAF, Saltwater System Service (Salt Cells & Chlorinators).