Buitenplaats Amerongen

What Buitenplaats Amerongen does

Buitenplaats Amerongen is a private event venue located on a historic estate in Amerongen, in the southern part of the Utrecht province, Netherlands, within the Utrechtse Heuvelrug nature area. The venue occupies a multi-building estate property offering both indoor and outdoor event spaces, with parking on-site and accessibility by car and public transport. It operates under the Swijnenburg venue network, a Dutch hospitality brand that provides centralized booking, shared marketing, and operational support across multiple sister venues.

The company's core offering is full-service event hosting across four verticals: weddings (Trouwen), private celebrations (Vieren), corporate and business events (Bijeenkomen), and funeral services (Uitvaart). The venue accommodates group sizes ranging from 2 to 250 persons and positions itself on a "100% ontzorgen" (full peace-of-mind) service promise, with dedicated account managers guiding clients from initial inquiry through site visit and event execution. There are no proprietary technology components; the business is a traditional hospitality and venue-rental operation.

Revenue is generated through venue rental and event service fees priced on a custom quote basis, varying by event type, guest count, catering requirements, and venue space utilization. Pricing is not publicly disclosed and is tailored per inquiry. Go-to-market is direct sales via the venue website, WhatsApp Business, and the Swijnenburg parent-brand booking funnel. The company employs approximately 5 people and is privately held with no public funding or capital structure disclosed.

Name

Buitenplaats Amerongen

Legal name

Buitenplaats Amerongen

Website

https://buitenplaatsamerongen.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Buitenplaats Amerongen is a private historic estate venue in Amerongen, Utrecht, Netherlands, hosting weddings, private celebrations, corporate events, and funerals for groups of 2–250 guests. It operates as part of the Swijnenburg multi-venue hospitality network under direct-sales and account-management-led booking.

Ownership category

akta.pro rank

Product category

Event Venue & Hospitality Services

NAICS

General Rental Centers (5323)

SIC

Operators Of Nonresidential Buildings (6512)

akta.pro primary industry

Specialty & Historic Venues (Landmarks, Estates) (THAHAAAK)

akta.pro secondary industry

Iconic Architecture & Signature Buildings (Cathedrals, Palaces, Castles) (THAJACAE)

Keywords

• Event venue rental
• Wedding venue services
• Private party hosting
• Corporate event space
• Funeral and memorial services

Headquarters

HQ city

Amerongen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Venue Rental and Event Services: Revenue generated from renting the estate venue for private events including weddings, celebrations, corporate meetings, and funerals. The service includes full-service event coordination with account managers to ensure all guest needs are met.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Buitenplaats Amerongen rents a historic estate venue in Amerongen, Utrecht province, Netherlands for weddings, private celebrations, corporate meetings, and funeral services. The venue offers multiple indoor and outdoor spaces across several buildings on the estate, accommodating groups of 2 to 250 persons, with full-service event coordination provided through dedicated account managers under the Swijnenburg hospitality brand.

Product overview

Buitenplaats Amerongen is an event venue located on a private estate in the southern Utrecht province, Netherlands. The venue operates as a unified location offering four core event services: weddings (Trouwen), private celebrations (Vieren), business events (Bijeenkomen), and funeral services (Uitvaart). The venue accommodates groups of 2 to 250 persons and is managed by Swijnenburg | meet & celebrate. Multiple buildings on the estate provide diverse indoor and outdoor spaces for events of varying scales and styles.

Differentiator

Problem solved

Functional benefit

Products and services

• Trouwen (Wedding Services) Wedding ceremonies and celebrations held at the Buitenplaats Amerongen estate venue, offering elegant settings for couples to exchange vows, with full-service coordination and capacity for 2 to 250 guests.
• Vieren (Private Celebrations) Private party hosting service for special occasions including birthdays, anniversaries, intimate dinners, and festive receptions, accommodating various group sizes from 2 to 250 persons at the historic estate venue.
• Bijeenkomen (Business Events) Corporate meetings, team gatherings, business conferences, and company celebrations held at the historic estate venue, offering unique authentic indoor and outdoor settings in central Netherlands with full-service support.
• Uitvaart (Funeral Services) Funeral and memorial services providing a dignified, worry-free venue for farewells, allowing grieving families to focus on remembrance while full-service arrangements handle logistics.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Swijnenburg (meet & celebrate)coreStrategic or Co-development PartnerBuitenplaats Amerongen is operated as part of the Swijnenburg venue network. Swijnenburg serves as the parent/hospitality brand providing shared marketing, centralized booking systems, and operational support across multiple event venues in the Netherlands. The company website redirects to Swijnenburg.com for detailed event booking and service information.

Scale indicators2 records

Recent moves1 record

Expansion highlights2 records

Broad incumbents

• Van der Valk Hotels: Major Dutch hotel and conference center chain. Broad incumbent in the Dutch events/hospitality market with extensive meeting and wedding capacity, competing for the same corporate and private event customers.
• NH Hotels: International hotel group with significant Dutch presence including conference and event facilities. Broad incumbent competing for corporate meeting and event business.

Direct peers

• Château Marquette: Dutch castle venue offering weddings, corporate meetings, and private celebrations. Direct competitor in the historic estate venue category with similar capacity and service model.
• Kasteel Oud Poelgeest: Castle estate near Leiden hosting weddings, corporate events, and private dinners. Comparable Dutch historic venue targeting the same customer segments with similar full-service event offerings.
• Slot Zeist: Historic estate venue in Zeist offering rooms for weddings, meetings, dinners, and events. Comparable in being a heritage estate in central Netherlands providing full-service event hosting for both private and corporate clients.
• Landgoed Zonneheuvel: Estate venue in Doorn on the Utrechtse Heuvelrug hosting conferences and events. Direct geographic and product peer for MICE and private event hosting in central Netherlands.
• Swijnenburg: Parent hospitality brand operating multiple event venues across the Netherlands. Direct peer and operator of Buitenplaats Amerongen itself, with sister venues offering comparable services.
• Kasteel Henkenshage: Castle venue in Oirschot hosting weddings, corporate events, and private celebrations. Comparable Dutch historic estate venue with similar full-service event offerings.
• Kasteel de Haar: Iconic Dutch castle venue near Utrecht hosting weddings, corporate events, and private celebrations. Directly comparable as a historic estate venue in the same country with similar event service offerings and customer base.
• Landgoed Groeneveld: Historic estate in Baarn offering event hosting and meetings. Comparable Dutch heritage venue for corporate and private events with similar full-service positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/buitenplaats-amerongen

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Buitenplaats Amerongen