Die Bundesländerinnen

What Die Bundesländerinnen does

Die Bundesländerinnen is an Austrian regional lifestyle magazine platform headquartered in Innsbruck that publishes 9 monthly or near-monthly titles covering every Austrian federal state: Die Vorarlbergerin, Tirolerin, Unser Salzburg, Kärntner Monat, Die Burgenländerin, Wienerin, Die Niederösterreicherin, Die Oberösterreicherin, and Die Steirerin. Together the titles produce approximately 90 print issues per year at varying frequencies (8x to 12x annually depending on title), each with its own dedicated website. The platform is operated by Life Style Magazin Verlags GmbH and is co-owned by Moser Holding Beteiligung GmbH (63%) and Styria Media Regional GmbH (37%), ultimately controlled by the Moser family and the Katholischer Medien Verein Privatstiftung.

The company operates a sales-led B2B model offering advertisers the ability to book campaigns across individual regional titles or as bundled packages covering all 9 states through a single point of contact. Subscription revenue from individual readers and newsstand/retail distribution supplement the primary advertising stream. A dedicated team of approximately 11 staff handles Key Account Management, Media Direction, advertising consulting, sales coordination and events, digital channels, and online/PR functions. The titles participate in Media-Analyse, the Austrian audience research body, providing third-party-verified readership data to advertisers.

The underlying technology stack is not disclosed, consistent with a traditional print publishing business rather than a software platform. The company has no disclosed AI/ML capabilities, no APIs, no mobile apps, and no integrations. Distribution relies on physical print subscription and newsstand channels within Austria plus direct B2B sales outreach, with no indication of geographic expansion beyond the Austrian market.

Name

Die Bundesländerinnen

Legal name

Life Style Magazin Verlags GmbH

Website

https://bundeslaenderinnen.at

Company type

Private

Operating status

Operating

Short description

Die Bundesländerinnen is an Austrian regional lifestyle magazine platform publishing 9 titles covering all Austrian federal states, selling bundled advertising packages and subscriptions to national and regional advertisers plus Austrian consumers.

Ownership category

akta.pro rank

Product category

Regional Lifestyle Magazine Publishing

NAICS

Periodical Publishers (51312), Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro industry

PRIMARYMPAJAEAA

Consumer Lifestyle & Fashion Magazines

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Magazine Publishing (Consumer & B2B/Trade Magazines)

Keywords

• Regional lifestyle magazines
• Austrian magazine publishing
• Advertising sales packages
• Magazine subscriptions
• Regional editorial content

Headquarters

HQ city

Innsbruck

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Magazine Subscriptions: Subscription revenue from 9 regional lifestyle magazines published on varying schedules (8x, 10x, 12x annually depending on title). Readers subscribe to regional editions.
2. Advertising & Media Sales: Primary revenue stream from advertising sales. Advertisers can book packages across multiple regional magazines or individual regional editions. Offers tailored campaigns for Austria-wide or state-specific reach.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Die Bundesländerinnen publishes nine regional lifestyle magazines, one for each Austrian federal state (Bundesland), under the Life Style Magazin Verlags GmbH entity. The titles are Die Vorarlbergerin, Tirolerin, Unser Salzburg, Kärntner Monat, Die Burgenländerin, Wienerin, Die Niederösterreicherin, Die Oberösterreicherin, and Die Steirerin, issued 8–12 times per year for roughly 90 issues annually. Revenue is generated through consumer subscriptions/newsstand sales of the print magazines and through B2B advertising sales, with advertisers able to book individual regional editions or bundled Austria-wide packages managed by a single sales contact.

Product overview

Die Bundesländerinnen is a platform of 9 regional lifestyle magazines covering all Austrian states (Bundesländer). The portfolio includes Die Vorarlbergerin (8x/year), Tirolerin (10x/year), Unser Salzburg, Kärntner Monat (12x/year), Die Burgenländerin, Wienerin, Die Niederösterreicherin, Die Oberösterreicherin, and Die Steirerin. The magazines can be booked individually or as a package (90 issues annually), with a single contact person managing all 9 publications. Regional content is provided at international quality standards.

Differentiator

Problem solved

Functional benefit

Brands

• Die Vorarlbergerin: Regional lifestyle magazine for Vorarlberg, Austria, published 8 times annually
• Tirolerin
• Unser Salzburg
• Kärntner Monat
• Die Burgenländerin
• Wienerin
• Die Niederösterreicherin
• Die Oberösterreicherin
• Die Steirerin

Products and services

• Die Vorarlbergerin Regional lifestyle magazine for readers in the Austrian federal state of Vorarlberg, published 8 times annually. Targets Austrian consumers interested in regional lifestyle content and serves as an advertising vehicle for regional and national advertisers.
• Tirolerin Regional lifestyle magazine for readers in the Austrian federal state of Tyrol, published 10 times annually. Targets Austrian consumers in Tyrol interested in regional lifestyle content and serves as an advertising vehicle.
• Unser Salzburg Regional lifestyle magazine for readers in the Austrian federal state of Salzburg, published 10 times annually. Targets Austrian consumers in Salzburg interested in regional lifestyle content and serves as an advertising vehicle.
• Kärntner Monat Regional lifestyle magazine for readers in the Austrian federal state of Carinthia, published 12 times annually (monthly). Targets Austrian consumers in Carinthia interested in regional lifestyle content and serves as an advertising vehicle.
• Die Burgenländerin Regional lifestyle magazine for readers in the Austrian federal state of Burgenland, published 10 times annually. Targets Austrian consumers in Burgenland interested in regional lifestyle content and serves as an advertising vehicle.
• Wienerin Regional lifestyle magazine for readers in Vienna, published 10 times annually. Targets Austrian consumers in Vienna interested in urban regional lifestyle content and serves as an advertising vehicle; one of the flagship titles in the portfolio.
• Die Niederösterreicherin Regional lifestyle magazine for readers in the Austrian federal state of Lower Austria, published 10 times annually. Targets Austrian consumers in Lower Austria interested in regional lifestyle content and serves as an advertising vehicle.
• Die Oberösterreicherin Regional lifestyle magazine for readers in the Austrian federal state of Upper Austria, published 10 times annually. Targets Austrian consumers in Upper Austria interested in regional lifestyle content and serves as an advertising vehicle.
• Die Steirerin Regional lifestyle magazine for readers in the Austrian federal state of Styria, published 10 times annually. Targets Austrian consumers in Styria interested in regional lifestyle content and serves as an advertising vehicle.
• Cross-Title Advertising Packages Advertising package deal allowing B2B advertisers to book campaigns across any combination of the nine Bundesländerinnen regional magazines through a single contact, with options for Austria-wide reach or state-specific targeting. Approximately 90 issues per year are available in the package. Includes tailored campaign design.
• Print Magazine Subscriptions Direct subscription service for individual regional magazine titles, offered to Austrian consumers at varying annual cadences (8x, 10x, or 12x per year depending on title). Distributed via direct subscription and through Austrian newsstands and bookstores.

Quantifiable outcome

• 90 issues per year across 9 regional magazines

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Media-Analyse (Media Research)minorOthersDie Bundesländerinnen participate in Media-Analyse, the Austrian media research organization that measures readership and audience data for publications. This provides verified circulation and readership metrics for advertisers.

Scale indicators3 records

Recent moves1 record

Expansion highlights3 records

Direct peers

• Falstaff: Austrian lifestyle magazine publisher covering wine, food, travel, and culture. Comparable to Die Bundesländerinnen as a domestic Austrian lifestyle magazine brand monetized through advertising and subscriptions, although Falstaff is a single national title rather than a regional portfolio.
• WOMAN (today's women / Woman Magazin Austria): Austrian women's lifestyle magazine with both print and digital editions. Direct competitor for the same women lifestyle advertising budgets and reader cohort as Wienerin, Tirolerin, and the other Bundesländerinnen titles.
• Profil: Austrian news/lifestyle magazine published by Styria Media Group (also a co-owner of Die Bundesländerinnen). Competitor for Austrian magazine advertising spend and reader attention, with a more national/political editorial focus.
• News Magazin: Austrian general-interest magazine competing for the same advertising and reader base. Operates in the same Austrian print+digital magazine market with a similar monetization model.

Broad incumbents

• Styria Media Group AG: 37% owner of Die Bundesländerinnen and one of Austria's largest media groups, publishing multiple magazines, newspapers, and digital outlets. Acts as a broad incumbent peer — overlapping capabilities at the parent level but with a much wider portfolio.
• Moser Holding: 63% owner of Die Bundesländerinnen and a major Tyrol-based Austrian media group operating newspapers, magazines, and digital brands. Direct parent and broader incumbent serving overlapping advertising markets.
• Hubert Burda Media: Large German media conglomerate publishing major lifestyle and women's magazines (e.g., Bunte, Freundin, InStyle DE). Comparable business model (regional/national lifestyle magazines with advertising and subscription revenue) but at significantly larger scale and with a broader portfolio.
• Bauer Media Group: Global magazine publisher with a strong portfolio of women's lifestyle and regional titles across Europe. Comparable in business model (ad-supported, subscription-supported magazine publishing) but operates at much greater scale and geographic breadth.
• Gruner + Jahr (RTL Deutschland): Major German magazine publisher (Brigitte, GEO, Stern) within the RTL Group. Comparable advertising- and subscription-driven magazine business; a broad incumbent in the DACH lifestyle publishing market.
• Kronen Zeitung: Austria's largest newspaper, with a lifestyle magazine portfolio (Kronen Zeitung Wochenende, Krone-Kellergespräch extensions) and significant digital reach. Competes for the same Austrian advertising budgets and reader attention at a much larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Die Bundesländerinnen