What B&K GmbH & Co. KG does

WELLER is a German multi-brand automobile dealership group operating as a unified retail-and-services platform. The company runs 42 physical dealership locations across Germany under the corporate entity "Holding SE & Co. KG," with headquarters in Osnabrück and a corporate Zentrale in Berlin. Its product offering spans new and used vehicle sales across ten automotive brands — BMW, MINI, Toyota, Lexus, SEAT, CUPRA, MG, BYD, Hyundai, and BMW Motorrad — plus micro-mobility products from Horwin and Microlino. WELLER also operates an online vehicle marketplace (wellergruppe.de/fahrzeuge) that allows filtering by brand, powertrain (electric/hybrid/combustion), and offer type (leasing/financing/cash), and supports online booking for service appointments.

The company serves two primary customer segments: private consumers purchasing vehicles for personal use, and business/fleet customers (Geschäftskunden) including SMEs and institutional organizations. Beyond vehicle sales, WELLER monetizes through a layered services model: financing and leasing intermediation, certified pre-owned warranty programs (BMW Premium Selection, MINI Next, Toyota & Lexus Relax Garantie), motor vehicle insurance (WellerVersichert), vehicle buyback/trade-in (Fahrzeugankauf), aftersales maintenance and repairs (Wartung & Service), UVV fleet safety inspections, e-mobility advisory including battery certificates and EV subsidy guidance, and a dedicated classic car service line (Classicline). The underlying technology stack is not proprietary — WELLER is fundamentally a physical retail and service operation supplemented by a transactional website rather than a technology platform.

Revenue mechanics are transaction-based: one-time sales of new and used vehicles form the core, complemented by recurring aftersales service revenue and intermediation fees on financing, leasing, and insurance products. Distribution is exclusively through owned physical dealerships combined with the proprietary online marketplace; there is no evidence of e-commerce vehicle sales, third-party marketplaces, or channel reseller models. Scale indicators include 2,200+ employees, 5,000+ vehicle stock, and brand-specific or multi-brand retail locations spanning northern and central Germany.

Name

B&K GmbH & Co. KG

Legal name

Holding SE & Co. KG

Website

https://bundk.de

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

WELLER is a German multi-brand automobile dealership group operating 42 locations across Germany, selling new and used vehicles from 10 brands (BMW, MINI, Toyota, Lexus, SEAT, CUPRA, MG, BYD, BMW Motorrad) to private consumers and business fleet customers, with full aftersales, leasing, financing, and e-mobility services.

Ownership category

akta.pro rank

Headquarters

HQ city

Osnabrück

HQ country

Germany

HQ region

Europe

Offices37 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. New vehicle sales: Sale of new automobiles across 10 brands (BMW, MINI, Toyota, Lexus, SEAT, CUPRA, MG, BYD, Hyundai, BMW Motorrad, Horwin, Microlino). Revenue is generated through one-time vehicle transactions at listed retail prices, with financing and leasing options facilitated through financial partners.
2. Used vehicle sales: Sale of pre-owned vehicles including certified used car programs (BMW Premium Selection, MINI Next, BMW & MINI Garantie, Toyota & Lexus Relax Garantie). Revenue from one-time transactions of used vehicles.
3. Aftersales service and maintenance: Workshop services including maintenance, repairs, warranty servicing (including UVV vehicle inspections), parts replacement, and service campaigns. Revenue generated through service labor and parts sales.
4. Vehicle leasing and financing: Facilitation of leasing and financing arrangements for vehicle purchases. WELLER acts as intermediary for financial products offered alongside vehicle sales.
5. Insurance products: Kfz-Versicherung (motor vehicle insurance) offered as part of vehicle purchase or independently.
6. Vehicle repurchase/buyback: Fahrzeugankauf (vehicle buyback) program where WELLER purchases used vehicles from customers, who then may purchase a new or used vehicle from WELLER.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

B&K GmbH & Co. KG operates a multi-brand automobile dealership group selling new and used passenger vehicles, motorcycles, and micro-EVs across 10+ brands (BMW, MINI, Toyota, Lexus, SEAT, CUPRA, MG, BYD, Hyundai, BMW Motorrad, Horwin, Microlino). The group complements vehicle sales with financing/leasing facilitation, Kfz-Versicherung brokerage, certified pre-owned warranty programs, and a full workshop service operation covering maintenance, repairs, and UVV fleet safety inspections. Distribution is anchored in 42 physical dealership branches across Germany plus an online vehicle marketplace and online service appointment booking.

Product overview

WELLER is a multi-brand automobile dealership group operating as a unified platform-plus-services model. The core offering comprises vehicle sales (new and used) across 10 automotive brands: BMW, MINI, TOYOTA, LEXUS, SEAT, CUPRA, MG, BYD, BMW Motorrad, and Horwin/Microlino for micro-EVs. These are complemented by financing and leasing services, extended warranty programs (BMW Premium Selection, MINI Next, Relax Garantie), vehicle insurance, and an online vehicle marketplace platform. Additional services include vehicle maintenance and repair, classic car services (Classicline), UVV fleet vehicle inspections, e-mobility support including battery certificates and subsidy guidance, test drive scheduling, and vehicle purchase (Fahrzeugankauf). The company operates 42 locations across Germany with a centralized online appointment booking system.

Differentiator

Problem solved

Functional benefit

Brands

• WELLERGARAGE: Dealership location in Osnabrück
• Wellerchance
• WELLER erleben

Products and services

• New vehicle sales (multi-brand)

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor and core.

• Diakonie HerfordminorGTM or Marketing PartnerWELLER entered a fleet partnership with Diakonie Herford (a non-profit social services organization) for the supply of corporate fleet vehicles. The partnership was announced via news article on 30.03.2026 and involved a symbolic vehicle handover ceremony at WELLER's dealership.
• Deutscher SportpresseballminorGTM or Marketing PartnerWELLER served as the official shuttle partner for the Deutscher Sportpresseball 2025, providing BMW shuttle vehicles to transport guests at the event held at the Alten Oper Frankfurt. This partnership generates PR and brand visibility in the sports journalism and VIP event space.
• BMW AG / BMW GroupcoreChannel Partner/ Reseller/ DistributorWELLER is an authorized BMW and MINI dealership franchise, reselling new BMW and MINI vehicles, certified pre-owned vehicles (BMW Premium Selection, MINI Next), and providing aftersales services including warranty repairs. WELLER also offers BMW Motorrad products.
• Toyota Motor Corporation / Toyota DeutschlandcoreChannel Partner/ Reseller/ DistributorWELLER is an authorized Toyota and Lexus dealership franchise, reselling new Toyota and Lexus vehicles, certified pre-owned vehicles (Toyota & Lexus Relax Garantie), and providing aftersales services. Multiple WELLER locations carry these brands.
• SEAT / CUPRA (Volkswagen Group)coreChannel Partner/ Reseller/ DistributorWELLER is an authorized SEAT and CUPRA dealership, reselling new vehicles from both brands across multiple WELLER locations (Bremen, Herford, Melle, Osnabrück).
• MG AutomobilcoreChannel Partner/ Reseller/ DistributorWELLER is an authorized MG dealership across multiple locations, reselling MG vehicles. WELLER also promotes MG-specific offers including the 'MG Tankrabatt' prepaid card promotion.
• BYDcoreChannel Partner/ Reseller/ DistributorWELLER is an authorized BYD dealership at multiple locations (Bad Salzuflen, Cloppenburg, Hamburg-Bergedorf, Hamburg-Harburg, Kronberg, Osnabrück Sutthauser Str.), reselling BYD electric vehicles including the BYD SEAL model.
• Hyundai Motor GermanycoreChannel Partner/ Reseller/ DistributorWELLER offers Hyundai vehicles through its test drive program. Hyundai is listed among the brands available for test drives at WELLER locations.
• Horwin & MicrolinominorChannel Partner/ Reseller/ DistributorWELLER offers Horwin (electric motorcycles/scooters) and Microlino (micro-electric vehicles) for test drives at select locations, extending its portfolio beyond traditional automobiles into micro-mobility.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Dello Group: German multi-brand automotive dealership group headquartered in Hamburg with branches across northern Germany, representing VW, Audi, Skoda and other brands. Strong geographic overlap with WELLER's northern footprint and similar multi-brand authorized franchise model.
• Emil Frey Group: Swiss-headquartered European automotive retail group with significant German operations representing multiple OEM franchises including premium brands. Comparable multi-brand European dealer model, though headquartered outside Germany.
• Senger Gruppe: German family-owned multi-brand dealer group headquartered in Münster, operating Mercedes-Benz, VW, Audi and other franchises primarily in northwestern Germany. Geographic and franchise overlap with WELLER makes it a highly comparable peer.
• Hahn Gruppe: German multi-brand automotive dealer group headquartered near Stuttgart, representing premium and volume brands including Mercedes-Benz, smart, Volkswagen and others. Closely comparable structure to WELLER as a multi-OEM authorized retailer.
• LUEG AG: Large German multi-brand automotive dealership group based in Bochum with Mercedes-Benz, BMW, Volkswagen and other franchises across western Germany. Closely comparable business model to WELLER with a similar mix of premium and mainstream brands.
• Spindler Gruppe: German multi-brand automobile dealership group based in Würzburg, operating VW, Audi, Skoda, SEAT and other franchises across Bavaria and Baden-Württemberg. Comparable multi-brand authorized dealer model to WELLER with similar service and aftersales focus.
• Moll Group: German multi-brand automobile dealer group based in Cologne, representing premium and volume brands including BMW, Volkswagen and others across western Germany. Comparable multi-brand authorized franchise retailer structure to WELLER.
• AVAG Holding SE: One of Germany's largest multi-brand automobile dealer groups, headquartered in Augsburg, operating dealerships across southern and eastern Germany with BMW, Audi, VW, Opel and other franchises. Directly comparable to WELLER as a multi-brand German retailer of similar scope and scale.

Others

• Mobile.de: Germany's leading online vehicle marketplace (owned by Adevinta). Enabling platform where WELLER lists inventory for customer acquisition; not a direct competitor in sales/service but shapes digital customer funnel alongside WELLER's own marketplace.
• AutoScout24: Europe's largest online vehicle marketplace, operating in Germany. Adjacent ecosystem participant that competes with WELLER's online vehicle marketplace in customer acquisition but does not directly compete in vehicle sales or aftersales.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/wellergruppe
• LinkedInlinkedin.com/company/bundk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about B&K GmbH & Co. KG