Burasari Group Co., Ltd.

What Burasari Group Co., Ltd. does

Burasari Group Co., Ltd. is a privately held, founder-owned boutique hotel management and lifestyle hospitality company headquartered in Bangkok's Samphanthawong district, founded in 2002 by Ms. Lily Udomkunnatum. The group operates a curated portfolio of six to seven distinct boutique properties across Thailand (Bangkok and Phuket/Coconut Island) and Laos (Luang Prabang), including Shanghai Mansion Bangkok (Art Deco/1930s Shanghai-themed), W22 Hotel by Burasari, Burasari Phuket on Patong Beach, Island Escape by Burasari (a five-star island resort with three private beaches), Villa Escape Burasari (fifteen private pool villas with smart-room technology), Burasari Heritage in UNESCO-listed Luang Prabang, and Café de Laos. The portfolio is differentiated by heritage themes, central/unique locations, and a signature "City Oasis" cooling concept maintained at three degrees Celsius below ambient temperature through tropical landscaping.

The group operates a vertically integrated hospitality stack: branded accommodation, F&B (six distinct restaurants and bars including Red Rose Modern Chinese, Kantok Thai, Misty Bar, Red Rose Wine Bar, and Café de Laos), and the award-winning Spa Burasari sub-brand with locations in Bangkok, Phuket, Coconut Island, and Luang Prabang (multiple World Luxury Spa Awards and Turnkey spa development consulting for third-party resort owners). Distribution runs through official property websites powered by the RedDot payment gateway, OTAs and aggregators, the Burasari Elite loyalty program (launched 2025, five tiers Silver through Ambassador earning 20 points per THB 100 spent), OTA and consortium partners, plus exclusive membership in Thai Airways' Star Alliance Royal Orchid Plus (only non-chain hotel in the program) and consortia such as Special Hotels of the World. Differentiation rests on heritage-themed property design, awarded spa and dining concepts, the cross-property loyalty stack, and selective payment innovations including cryptocurrency acceptance at Island Escape for on-property services.

Revenue is generated through room accommodation across the six properties (highest-priced inventory at Villa Escape's fifteen private pool villas); F&B operations; spa treatments and turnkey spa consulting; ancillary fees (loyalty point redemption, transfers); and hotel management services (hospitality management, sales/marketing support, feasibility studies, training, and conceptual design for third-party owners). Pricing is quote-based and not publicly disclosed; the 44-employee organization is built around a central Bangkok corporate office managing property-level general managers, with a CRM/Digital Marketing function spanning the group. Customer segments are dominated by luxury and mid-range individual travelers, couples, and small groups seeking culturally distinctive experiences, supplemented by MICE/group bookings and a small B2B consulting segment of third-party hotel and resort owners.

Name

Burasari Group Co., Ltd.

Legal name

Burasari Group Co., Ltd.

Website

https://burasarigroup.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Burasari Group is a privately held Thai boutique hotel management company founded in 2002 by Lily Udomkunnatum, operating six to seven heritage-themed boutique properties across Thailand and Laos, with branded spa, dining, and loyalty services for individual luxury travelers.

Ownership category

akta.pro rank

Product category

Boutique Hotels and Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Bed-and-Breakfast Inns (721191)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Heritage & Historic Boutique Hotels (THAGADAD)

akta.pro secondary industries

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Hotel & Resort Restaurants (THAFACAH), Hospitality (Hotel) Property Management (BPAJAGAG)

Keywords

• Boutique hotel management
• Hospitality services
• Spa and wellness
• Hotel operations
• Guest loyalty programs

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Hotel Accommodation Services: Revenue from room bookings across six boutique hotel properties in Thailand and Laos, including Shanghai Mansion Bangkok, W22 Hotel by Burasari, Burasari Phuket, Island Escape by Burasari, Villa Escape Burasari, and Burasari Heritage Luang Prabang. Room types range from standard rooms to luxury private pool villas.
2. Spa Management Services: Award-winning Spa Burasari generates revenue through spa treatments and wellness services. With accolades from World Luxury Spa Awards and high TripAdvisor ratings, spa services are available at multiple properties and include turnkey spa development consulting for external clients.
3. Food & Beverage Operations: Revenue from restaurants and bars including Red Rose Chinese Restaurant & Jazz Lounge, Kantok Restaurant, Misty Bar, Red Rose Wine Bar, Café de Laos, and The Terrace. Properties emphasize farm-to-table sourcing and local culinary experiences.
4. Burasari Elite Loyalty Program: Free membership loyalty program earning 20 points per THB 100 spent on qualifying charges. Members can redeem points for free nights, room upgrades, dining, spa treatments, and hotel credit. Five tiers from Silver to Ambassador based on qualifying nights per calendar year.
5. Hotel Management Consulting: Burasari Group offers management services to hotel and resort owners including hospitality management, sales & marketing, e-commerce, training, human resources, project development, conceptual design, technical services, and feasibility studies.
6. Cryptocurrency Payments: Island Escape Burasari accepts select cryptocurrencies for on-property purchases including dining, bars, spa treatments, and resort activities. Crypto payments are not accepted for room bookings or reservations.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Burasari Group is a lifestyle and boutique hotel management company operating six boutique hotel properties across Thailand and Laos, including Shanghai Mansion Bangkok, W22 Hotel by Burasari, Burasari Phuket, Island Escape by Burasari, Villa Escape Burasari, and Burasari Heritage Luang Prabang. The company provides hotel accommodation, food and beverage operations, award-winning Spa Burasari wellness services, and also offers hotel management consulting to third-party property owners.

Product overview

Burasari Group is a lifestyle and boutique hotel management company operating a portfolio of seven distinct hotel properties across Thailand (Bangkok and Phuket) and Laos (Luang Prabang). The portfolio includes Shanghai Mansion Bangkok, W22 Hotel by Burasari, Burasari Phuket, Island Escape by Burasari, Burasari Heritage, Villa Escape Burasari, and Café de Laos. Supporting services include award-winning Spa Burasari and Sunyata Spa & Wellness brands, multiple restaurant and bar outlets (Red Rose, Kantok, Misty Bar, Café de Laos), the Burasari Elite loyalty program, and professional hotel management services for third-party property owners. Properties feature signature '3-degrees Celsius below outside temperature' cooling and the Burasari Elite program enables cross-property point earning and redemption.

Differentiator

Problem solved

Functional benefit

Brands

• Spa Burasari: Award-winning spa brand and full-service spa consulting company specializing in turnkey spa development, resort spa management and profitability.
• Sunyata Spa & Wellness
• Burasari Elite

Products and services

• Shanghai Mansion Bangkok

Quantifiable outcome

• Ranked Top 10 out of 319 hotels in Patong (2010-2017)
• +4 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Special Hotels of the WorldcoreChannel Partner/ Reseller/ DistributorBurasari Resort was the first hotel invited to join Special Hotels of the World consortium. This membership provides international marketing and distribution through the consortium's network of high-end travel advisors and affluent traveler referrals.
• Thai Airways Star Alliance Royal Orchid PluscoreChannel Partner/ Reseller/ DistributorBurasari Group is the only non-chain hotel granted membership in Thai Airways' frequent flyer program. Royal Orchid Plus members can earn and redeem miles at Burasari properties. The partnership provides access to Thai Airways' customer base and marketing channels.
• Great Hotels of the World Luxury CollectionminorChannel Partner/ Reseller/ DistributorBurasari Group maintains membership in the Great Hotels of the World Luxury Collection, providing international marketing support and access to luxury travel advisor networks.
• RedDot Payment GatewaycoreTechnology or IntegrationRedDot serves as the official payment gateway for Burasari Group Hotels. All booking payments must be made through the official RedDot link with Merchant Name 'Burasari Phuket'. The system processes secure online payments for room bookings across all properties.
• TripAdvisorcoreChannel Partner/ Reseller/ DistributorTripAdvisor serves as a critical distribution and reputation channel. Multiple Burasari properties have received TripAdvisor Travelers' Choice Awards and Certificates of Excellence, driving organic discovery and bookings through the platform.
• Burasari Elite Loyalty PlatformcoreTechnology or IntegrationBurasari Elite loyalty program powered by giftcardandloyalty.com platform. The program manages point earning, tier status, and redemptions across participating hotels in Thailand and Laos.
• Vatel University FranceminorStrategic or Co-development PartnerFrancia Andriamahenintsoa, Operations Manager at Island Escape Burasari, holds a Bachelor's degree from Vatel University France (the prestigious hospitality management school). This represents a talent pipeline relationship for recruiting hospitality professionals.

Scale indicators8 records

Recent moves5 records

Expansion highlights7 records

Broad incumbents

• Anantara Hotels, Resorts & Spas: Major Thai-headquartered luxury hospitality group with strong presence in Bangkok, Phuket and Luang Prabang. Comparable as a regional incumbent offering upscale/luxury rooms, spa and F&B—though at much larger scale than Burasari.
• Minor Hotels: Thailand-based international hotel group operating Anantara, Avani, Tivoli, Oaks and NH Collection brands. Comparable as a Thailand-rooted multi-brand hospitality group with properties across Bangkok and Phuket, though at vastly greater scale.
• Avani Hotels & Resorts: Thai-origin upscale hotel brand with multiple Southeast Asian properties. Comparable as a Thailand-rooted multi-property operator serving similar leisure and corporate travelers, though broader and more standardized than Burasari.

Direct peers

• Six Senses Hotels Resorts Spas: International luxury boutique resort operator with strong wellness/spa DNA. Comparable to Burasari on the intersection of distinctive resort design, integrated award-winning spa offerings and experiential luxury positioning.
• Aleenta Resorts: Boutique luxury resort brand in Thailand with wellness and villa concepts. Comparable to Burasari's boutique-villa positioning, award-winning spa focus and curated luxury experience.
• Capella Bangkok: Award-winning luxury boutique hotel on the Chao Phraya River in Bangkok. Comparable to Burasari's Bangkok luxury-boutique positioning, F&B destination appeal and design-forward guest experience.
• Sala Hospitality Group: Thai boutique hotel and resort operator with properties including SALA Phuket and SALA Samui. Closely comparable as an independent Thai boutique operator focused on distinctive design, intimate scale and curated guest experiences.
• COMO Hotels and Resorts: Singapore-based luxury boutique hotel group with wellness/spa focus across Asia including Thailand. Comparable to Burasari on lifestyle/luxury positioning, spa brand prominence, and heritage/unique-design properties.
• Sri panwa: Luxury boutique resort on Cape Panwa, Phuket, with private pool villas and award-winning spa. Directly comparable to Burasari's Phuket-area resort positioning, heritage-boutique aesthetic, and small-scale luxury villa model.
• The Siam: Luxury heritage-style boutique hotel in central Bangkok with art deco and antique design elements. Directly comparable to Shanghai Mansion Bangkok's heritage-boutique positioning and curated luxury experience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/burasari-group

Compliance14 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Burasari Group Co., Ltd.