Bureau Leefstijl

What Bureau Leefstijl does

Bureau Leefstijl is a Dutch health education consultancy (eenmanszaak / sole proprietorship, KvK 93249217) founded in 2006 and headquartered in Hellevoetsluis, Zuid-Holland. The company delivers guest lessons (gastlessen), workshops, and training programs to primary schools, secondary schools (VO), MBO institutions, municipalities, and corporate clients in the Netherlands, with active geographic concentration in South Holland, Brabant, and Amsterdam. Core topic areas include alcohol and drugs, social media safety, resilience (via Rots & Water techniques), stress and performance pressure, nutrition, identity and sexuality, and traffic safety — the last delivered under ambassador and authorized-provider partnerships with the #impact and Totally Traffic programs.

Service delivery is interactive and in-person at client sites, with online/digital guest lessons (developed with Gezonde School and Da Vinci College during COVID-19) offered as a permanent channel. Bureau Leefstijl's product surface relies on proprietary educational tools rather than a technology platform: the Divo game, drugs demonstration cases (drugsdemokoffers), alcohol simulation goggles, the In de Mix card game, and Kahoot-based quizzes. The company has no public or partner-facing API, no software product, and no disclosed AI/ML capabilities.

The business model is professional-services based with multiple revenue streams: per-engagement contracts with schools (custom quoted), unit-priced training sessions (e.g., €225 for 8 resilience sessions), corporate vitality workshops (Vitale Medewerkers), parent evenings, and government/municipality subsidized programs under #impact and Totally Traffic that cover or subsidize school costs. Distribution is sales-led direct outreach supplemented by organic content marketing, social media (LinkedIn, Facebook, Instagram, YouTube), and partner referrals. Headcount is approximately 7 professionals, with operations anchored by owner/creative director Miranda de Groote.

Name

Bureau Leefstijl

Legal name

Bureau Leefstijl

Website

https://bureauleefstijl.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Bureau Leefstijl is a Dutch health education consultancy delivering guest lessons and training on alcohol, drugs, social media, resilience, nutrition, sexuality, and traffic safety to primary/secondary/MBO schools, municipalities, and corporate clients in South Holland, Brabant, and Amsterdam.

Ownership category

akta.pro rank

Product category

Youth Health Education Services

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Student Wellness & Prevention Programs (Substance Use, Sexual Health, Bullying) (EDAJAIAG)

akta.pro secondary industry

Health Promotion & Public Health Education (Community Workshops) (EDAAAFAG)

Keywords

• Youth health education
• Guest lessons schools
• Alcohol drugs prevention
• Social media safety training
• Corporate vitality workshops

Headquarters

HQ city

Hellevoetsluis

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Educational Institution Contracts: Bureau Leefstijl delivers guest lessons and training programs to primary schools, secondary schools (VO), and MBO institutions. Contracts are negotiated per school or district, with custom quotes provided per engagement.
2. Corporate Training (Vitale Medewerkers): Workshops on healthy lifestyle, mental resilience, nutrition, and vitality are sold to companies for their employees. These are offered as standalone workshops or as part of a multi-session trajectory.
3. Government/Municipality Subsidized Programs: Programs such as Totally Traffic and #impact are fully or partially financed by (regional) governments and municipalities, covering costs for schools. Bureau Leefstijl acts as an ambassador and service provider under these programs.
4. Parent-Facing Programs: Parent information evenings and workshops on topics such as social media, nutrition, and substance use are offered to parents through schools or directly.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Bureau Leefstijl is a Dutch health education consultancy that delivers interactive guest lessons, workshops, and training programs on youth lifestyle topics including alcohol and drugs, social media safety, nutrition, stress, sexuality, and physical/mental resilience. The company serves primary schools, secondary schools (VO), MBO institutions, municipalities, corporate employers, and parents across the Netherlands, using proprietary educational tools such as alcohol simulation goggles, drug demonstration cases, and the Divo game.

Product overview

Bureau Leefstijl is a Dutch health education consultancy offering a portfolio of educational services and training programs rather than a software product. The core offerings consist of guest lessons (gastlessen) and training programs for youth, schools, and corporate clients. Key services include: (1) Alcohol & Drugs education with interactive tools like alcohol goggles and drug demonstration cases; (2) Social Media education covering online safety; (3) Physical and mental resilience training using Rots & Water techniques; (4) Identity and sexuality education; (5) Stress and performance pressure workshops; (6) Nutrition lessons; (7) Vital Employees corporate wellness programs; (8) Elementary school lessons; and (9) Traffic safety education through Totally Traffic and #Impact partnerships. The company also develops educational materials including drugs demonstration cases, alcohol simulation goggles, and the 'In de Mix' drinking awareness game.

Differentiator

Problem solved

Functional benefit

Brands

• NieuwBL: News portal or blog section of Bureau Leefstijl.
• Power Dagen
• Totally Traffic

Products and services

• Physical and Mental Resilience Training (Fysieke- en mentale weerbaarheidstrainingen) Resilience training programs for children, youth, and adults using Rots & Water techniques, focused on building self-confidence, assertiveness, and resistance to peer pressure through physical exercises and mental coaching.
• Guest Lessons on Alcohol and Drugs (Gastlessen Alcohol & Drugs) Interactive guest lessons about alcohol and drugs for secondary schools and MBO institutions, using educational tools including alcohol goggles, drug demonstration cases, and Kahoot quizzes for awareness.
• Social Media Education (Social Media Voorlichting) Education on safe social media use covering topics like sexting, grooming, online bullying, digital footprint, and responsible smartphone use in traffic.
• Identity and Sexuality Lessons (Identiteit en Seksualiteit) Sexual education and identity development lessons for VO and MBO students, emphasizing healthy sexual development, consent, relationships, and making responsible choices.
• Stress and Performance Pressure Lessons (Stress en Prestatiedruk) Guest lessons addressing stress and academic pressure among youth, helping students recognize stress signals and develop coping strategies.
• Nutrition Lessons (Voedingslessen) Nutrition education for youth covering healthy eating, sugar awareness, energy drinks, and food choices, including parent evenings and teacher training programs.
• Vital Employees (Vitale Medewerkers) Corporate Workshops Workshops for corporate employees on healthy aging, nutrition, mental resilience, and work-life balance, conducted by certified lifestyle coach Miranda de Groote.
• Fresh on Vacation (Fris op Vakantie) Summer campaign for 2nd and 3rd year secondary school students covering safe sex, responsible alcohol use, and online behavior during vacation.
• Elementary School Lessons (Lessen voor de Basisschool) Health education lessons tailored for primary school students, focusing on identity, friendship, making choices, and saying no, using age-appropriate methods including play and movement.
• #Impact Traffic Safety Program (#Impact Verkeersveiligheid) Traffic safety education program ambassador in South Holland for youth aged 16-24, providing lessons on alcohol, drugs, and social media impact on road safety.
• Totally Traffic Alcohol and Drugs in Traffic (Totally Traffic - Alcohol en Drugs in het Verkeer) Traffic safety education module in partnership with Totally Traffic covering alcohol, drugs, and their impact on driving behavior for secondary school students.
• Totally Traffic Social Media in Traffic (Totally Traffic - Sociale Media in het Verkeer) Module addressing mobile phone distraction and social media use in traffic, helping students understand dangers and make safer choices as road users.

Quantifiable outcome

• In 4 years, 573 youth aged 16–24 were seriously injured in traffic in South Holland (avg. 12/month), demonstrating the large-scale problem that Bureau Leefstijl's #impact and Totally Traffic programs address.
• +3 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• #impact (ROV Zuid-Holland)coreStrategic or Co-development Partner#impact is a traffic safety program developed by the Regional Support Bureau for Traffic Safety (ROV) Zuid-Holland, targeting youth aged 16–24 in South Holland. Bureau Leefstijl serves as the ambasadeur (ambassador) of #impact, delivering guest lessons on alcohol, drugs, and social media in traffic. The program involves collaboration with municipalities, educational institutions, driving schools, and community organizations with the shared goal of reducing traffic casualties to zero.
• Totally TrafficcoreStrategic or Co-development PartnerTotally Traffic is the structural traffic safety and traffic education program for secondary education in South Holland, Brabant, and Amsterdam. Bureau Leefstijl has been an authorized provider for nearly 12 years, delivering modules on alcohol & drugs in traffic and social media in traffic. Programs are often fully or partially financed by municipalities and Totally Traffic.
• Gezonde School (Healthy School)minorStrategic or Co-development PartnerGezonde School (Healthy School) is a Dutch national program supporting schools in promoting student health and well-being. Bureau Leefstijl collaborated with Gezonde School and Da Vinci College to develop online lessons during the COVID-19 pandemic, enabling remote health education delivery.
• Stichting PUSH – Jongerencentrum BravominorStrategic or Co-development PartnerStichting PUSH operates a youth center in Brielle (De Rik 28). Bureau Leefstijl partners with PUSH to co-organize social media parent evenings and youth workshops, providing digital safety education to the local community.
• Bright FameminorStrategic or Co-development PartnerBright Fame helps women, men, and transgender individuals exit prostitution by identifying their passions, dreams, and talents. Bureau Leefstijl (represented by owner Miranda de Groote) co-presented at an information evening organized by Bright Fame and Christelijke Boekhandel Blijmare on protecting youth from online exploitation, grooming, and sexting.
• Christelijke Boekhandel BlijmareminorGTM or Marketing PartnerChristian bookstore in Nunspeet that organized an information evening for parents, teachers, and community members on youth digital safety and online risks. Bureau Leefstijl was invited as a speaker alongside Bright Fame and journalist Elise Lente.
• Gemeente NissewaardminorGTM or Marketing PartnerMunicipality of Nissewaard co-funded Project High Five (2019–2020), a nutrition education initiative in which Bureau Leefstijl supervised MBO students from Lentiz Life College to deliver nutrition lessons at primary schools.
• Lentiz Life College SchiedamminorStrategic or Co-development PartnerMBO vocational school in Schiedam that partnered with Bureau Leefstijl and Gemeente Nissewaard for Project High Five. MBO students delivered nutrition lessons at primary schools under Bureau Leefstijl's mentorship as part of the Gezonde School curriculum.
• Voedingscentrum (Nutrition Centre) and Team-FitminorStrategic or Co-development PartnerVoedingscentrum is the Dutch Nutrition Centre. Bureau Leefstijl collaborated with Voedingscentrum and Team-Fit to support sports and school canteens in achieving the bronze, silver, or gold 'Healthy Canteen' standard. Sportcentrum/Zwembad Rotterdam West received the Gold standard as a result.
• Leonie Bodaan van Gewoon FitminorStrategic or Co-development PartnerLeonie Bodaan runs Gewoon Fit, a fitness/wellness practice. She partnered with Bureau Leefstijl to co-deliver the 'Resilient in This Time' (Weerbaar in deze tijd) training program for children aged 7 and up, combining physical and mental resilience exercises in outdoor settings.
• Da Vinci CollegecoreStrategic or Co-development PartnerDa Vinci College is a major MBO institution with multiple campuses in South Holland (Dordrecht, Gorinchem). Bureau Leefstijl has maintained a partnership with Da Vinci College for over 5 years, delivering regular guest lessons on alcohol/drugs, social media, nutrition, stress, and sexuality. The college also co-developed online lessons with Bureau Leefstijl during COVID-19.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• VNN (Verslavingszorg Noord-Nederland): Regional addiction care provider in Northern Netherlands running school-based prevention programs on alcohol, drugs, and youth risk behavior. Highly comparable services to Bureau Leefstijl's Alcohol & Drugs and #impact-style modules, but operating in a non-overlapping geography.
• Tactus Verslavingszorg: Addiction care provider covering Overijssel and Gelderland with school-based prevention curricula on substance use and youth behavior. Comparable service model and target audience to Bureau Leefstijl, but with a regional footprint that does not overlap with Bureau Leefstijl's core South Holland / Brabant / Amsterdam territory.
• Mondriaan: Mental health and addiction care provider in Limburg and Brabant with prevention programs targeting secondary school and MBO students. Comparable curriculum and target audience, but a regional Dutch operator rather than a national player.

Broad incumbents

• GGD GHOR Nederland: Umbrella association of Dutch municipal health services (GGD'en) that delivers youth health prevention programs in schools — covering topics such as substance use, sexuality, and resilience. Direct overlap with Bureau Leefstijl's K–12 audience and content, but delivered as part of statutory public health services rather than a commercial consultancy.
• Voedingscentrum: Dutch national nutrition center that provides school nutrition curricula, the Healthy Canteen standard, and parent-facing materials — directly comparable to Bureau Leefstijl's Voedingslessen and Healthy Canteen work, but operating at national authority scale rather than as a regional bureau.
• Rutgers: Dutch center of expertise on sexual health that delivers sexuality education programs to secondary and MBO students — directly comparable to Bureau Leefstijl's Identiteit & Seksualiteit lessons. Serves the same schools and age groups but at national scale with broader program portfolios.
• Trimbos-instituut: Netherlands national institute on mental health and addiction that develops prevention curricula, teacher training, and educational materials used in schools across the same substance-use and mental-health topics Bureau Leefstijl delivers as guest lessons. Overlaps in customer (schools) and content, but operates at a much larger, research-driven scale.

Direct peers

• Stichting Halt: Dutch nationwide foundation delivering school-based prevention education for youth on substance use, social media, and risky behavior. Highly comparable to Bureau Leefstijl in target audience (VO/MBO students), in-school guest-lesson delivery model, and government-backed program positioning.
• Jellinek (Arkin): Major Dutch addiction care provider running school-based prevention programs on alcohol, drugs, and behavioral risks — overlapping directly with Bureau Leefstijl's Alcohol & Drugs guest lessons. Differs in being part of a clinical care organization rather than an independent education bureau.
• Stichting De Roode Olifant: Dutch theater-based youth education organization that delivers interactive school performances on substance use, sexuality, and social risks. Comparable to Bureau Leefstijl's interactive in-school lessons on the same sensitive youth topics, with a similar regional delivery model and K–12/MBO customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCSWpYPJyBL1RsG5xk_GztHQ/featured
• Facebookfacebook.com/BureauLeefstijl
• LinkedInlinkedin.com/company/bureau-leefstijl
• Instagraminstagram.com/bureauleefstijl.nl

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bureau Leefstijl