Burger Up
Burger Up is a privately held, single-location full-service restaurant in Nashville's 12 South neighborhood, founded in 2010, serving burgers and a full beverage program sourced from local Tennessee farms and Porter Road Butcher to walk-in, to-go, and delivery diners.
- Company typePrivate
- Founded2010
- HeadquartersNashville, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Burger Up does
Burger Up is a privately held, single-location full-service restaurant and bar in Nashville, Tennessee, founded in 2010 on the concept of "thoughtful consuming." The restaurant operates at 2901 12th Avenue South in the 12 South neighborhood, open daily from 11:00 AM to 9:00 PM, with a Happy Hour Sunday through Friday from 4:00 PM to 6:00 PM. It sources its beef from Porter Road Butcher and features an expanding array of Tennessee and surrounding-area farms across its menu of burgers, appetizers, salads, sides, kids' meals, desserts, and a beverage program including cocktails, wine, and Tennessee craft beer. Burger pricing is $14–$20, appetizers $9–$14, salads $13–$17, sides $6–$8, cocktails $12–$14, and beer $6–$8, with a 10% service charge on to-go orders and a 20% gratuity for parties of six or more.
The business model is direct-to-consumer across three order channels: walk-in dine-in (first come, first served, no reservations), to-go pickup ordered online through ChowNow, and delivery via Postmates. Revenue is generated almost entirely through on-premise food and beverage sales supplemented by digital gift card sales through Toast Tab. The restaurant runs on a standard, off-the-shelf restaurant technology stack — ChowNow for ordering, Postmates for delivery, Toast Tab for gift cards, Yelp Waitlist for queue management, and JotForm for employment applications — with no proprietary technology, mobile app, or loyalty program. The company employs 23 people, has no subsidiaries, no disclosed funding, no parent company, and no named enterprise customers. Its only commercial contact outside the consumer base is Chad Allen, identified as a press and media contact using the @CommunityHospitality.com domain, which suggests a possible affiliation with a hospitality management entity, though no formal parent relationship is documented.
Burger Up firmographics
Firmographics- Name
- Burger Up
- Legal name
- Burger Up
- Website
- https://burger-up.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Burger Up is a privately held, single-location full-service restaurant in Nashville's 12 South neighborhood, founded in 2010, serving burgers and a full beverage program sourced from local Tennessee farms and Porter Road Butcher to walk-in, to-go, and delivery diners.
- Ownership category
- akta.pro rank
Burger Up industry classification
Industry- Product category
- Casual Dining Restaurant
- NAICS
- Limited-Service Restaurants (722513)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Burger Fast Casual (THAFABAA)
Keywords
Where Burger Up is headquartered
LocationHeadquarters
- HQ city
- Nashville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Burger Up business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Dine-in and To-go Sales: Burger Up generates revenue through in-person dining and to-go orders. The restaurant charges a 10% service charge for all to-go orders and adds 20% gratuity for parties of 6 or more.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Full-service burger restaurant with variable pricing by item category |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Burger Up product offering
Product offeringCore offering
Burger Up is a single-location, full-service burger restaurant in Nashville's 12 South neighborhood that serves locally sourced burgers, appetizers, salads, sides, kids meals, and a full beverage program (cocktails, beer, wine). It complements dine-in service with online to-go ordering through ChowNow, third-party delivery via Postmates, gift cards through Toast Tab, and a daily Happy Hour (Sunday–Friday, 4–6 PM). Be Beef is sourced from Porter Road Butcher, with an expanding roster of Tennessee and surrounding-area farms supplying the menu.
Product overview
Burger Up is a single-location, community-driven restaurant offering a unified dining experience. The core product is its full-service menu featuring locally-sourced burgers, appetizers, salads, and beverages, complemented by a Happy Hour program with discounted drinks and bar food. Supporting services include online ordering via ChowNow for to-go orders, delivery through Postmates, digital gift cards via Toast Tab, and an online employment application system. The restaurant was founded in 2010 with a focus on thoughtful consuming and sustainability, sourcing beef from Porter Road Butcher and produce from local Tennessee farms.
Differentiator
Problem solved
Functional benefit
Products and services
- Main Menu (Dine-in Service) Full dining menu offering appetizers, burgers, salads, sides, desserts, and a dedicated kids menu, plus non-alcoholic beverages, cocktails, wine, and draft/bottled beer sourced from local Tennessee breweries; served to dine-in guests at the 12 South Nashville location.
- Happy Hour Menu Reduced-price drink and food specials available Sunday through Friday from 4:00 PM to 6:00 PM, featuring discounted Tennessee mule cocktails, classic cocktails, well drinks, select draft beers, bottled cocktails, house wines, and bar food items such as beef sliders and fry flighthouse.
- Gift Cards Digital and physical gift cards available for purchase through the Toast Tab platform, enabling customers to give and receive restaurant credit redeemable at Burger Up.
Companies that use Burger Up
Customer profileSegments1 record
Ideal customer profiles4 records
Burger Up technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Burger Up partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Porter Road ButchercorePrimary beef supplier for Burger Up. The restaurant proudly sources its beef from Porter Road Butcher as part of its commitment to thoughtful consuming and local sourcing.
- PostmatesminorThird-party delivery partner enabling delivery of food orders to customers.
Scale indicators1 record
Recent moves5 records
Expansion highlights3 records
Burger Up competitors and assessment
Company assessmentDirect peers
- BurgerFi: Premium fast-casual burger chain emphasizing natural, sustainable ingredients — overlapping with Burger Up's thoughtful-consuming / sustainability positioning and burger-centric menu.
- Bareburger: Fast-casual burger chain built around organic, humanely sourced, and local ingredients — directly aligned with Burger Up's sustainability, sourcing transparency, and community-brand narrative.
- SMASHBURGER: Casual burger chain competing in the same mid-premium burger category with a similar dine-in and to-go mix; relevant as a competitive benchmark for unit-level traffic and pricing.
- Hopdoddy Burger Bar: Austin-born full-service burger concept with craft cocktails and a chef-driven menu — the closest direct peer to Burger Up in terms of full-bar, premium-burger, sit-down format and pricing tier.
Broad incumbents
- Five Guys: National burger chain emphasizing fresh-ground beef and customization. Comparable to Burger Up on core menu and casual dine-in/takeout format, though Five Guys competes primarily on speed and value versus Burger Up's local-sourcing narrative.
- Shake Shack: Public fast-casual burger chain with a similar premium-ingredient, community-driven brand positioning. Comparable to Burger Up in menu category and target diner, though Shake Shack operates at scale and broader geographic footprint.
Regional players
- Paradise Park (Nashville): Community-driven Nashville eatery with a casual, all-ages atmosphere and full bar. Comparable to Burger Up on community positioning and casual full-service burger/sandwich menu in the same Nashville market.
- The Pharmacy Burger Parlor & Beer Garden: Nashville-based craft burger restaurant with a full bar and a strong local brand; the most direct local-market peer to Burger Up for share-of-stomach and dine-in burger occasions in the Nashville market.
- Lockeland Table: Community-driven East Nashville restaurant operated by the same Community Hospitality orbit; comparable on hospitality group affiliation, neighborhood casual dining, and menu philosophy.
Others
- Porter Road Butcher: Nashville craft butcher supplying Burger Up's beef. Included as an ecosystem partner and adjacent comparable in the local-sourcing / Nashville food economy in which Burger Up operates.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Burger Up social profiles
Digital presenceBurger Up financial estimates
Financial estimateRevenue estimate
Valuation estimate
Burger Up leadership team
Management profileNumber of profiles
Profiles1 record
Burger Up funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Burger Up M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Burger Up
What does Burger Up do?
Burger Up is a single-location, full-service burger restaurant in Nashville's 12 South neighborhood that serves locally sourced burgers, appetizers, salads, sides, kids meals, and a full beverage program (cocktails, beer, wine). It complements dine-in service with online to-go ordering through ChowNow, third-party delivery via Postmates, gift cards through Toast Tab, and a daily Happy Hour (Sunday–Friday, 4–6 PM). Be Beef is sourced from Porter Road Butcher, with an expanding roster of Tennessee and surrounding-area farms supplying the menu.
Is Burger Up a public or private company?
Burger Up is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Burger Up founded?
Burger Up was founded in 2010. It employs 11 to 50 people.
Where is Burger Up based?
Burger Up is headquartered in Nashville, United States, in the North America region.
How does Burger Up make money?
One revenue line is on record: dine-in and To-go Sales.
Who are Burger Up's main competitors?
Direct peers on record are BurgerFi, Bareburger, SMASHBURGER and Hopdoddy Burger Bar. Broad incumbents are Five Guys and Shake Shack. Regional players are Paradise Park (Nashville), The Pharmacy Burger Parlor & Beer Garden and Lockeland Table. Porter Road Butcher is listed as an others.
Does Burger Up have an API?
No public API is recorded for Burger Up.
What industry is Burger Up in?
Burger Up's product category is Casual Dining Restaurant. Its primary akta.pro industry code is THAFABAA, Burger Fast Casual. Its NAICS code is 722513 and its SIC code is 5810.