Burke Williams Spa
Burke Williams is a privately held California day spa operator founded in 1980, running ten physical locations across Southern California and the Bay Area. It offers massage, facials, hydrotherapy, body treatments, and chiropractic services to individual wellness consumers, with membership, gift card, and e-commerce revenue streams.
- Company typePrivate
- Founded1980
- HeadquartersHollywood, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What Burke Williams Spa does
Burke Williams is a privately held day spa operator founded in 1980 and headquartered in Sherman Oaks, California. The company delivers a unified suite of wellness services centered on four core treatment categories: massage therapy, facials and skin care, hydrotherapy, and chiropractic care, complemented by body treatments and resort-style amenities. It serves individual wellness consumers seeking relaxation, stress relief, and skin care outcomes, as well as a smaller corporate segment purchasing gift cards and employee wellness packages.
The business operates through ten physical locations across Southern California and the Bay Area — Hollywood, Mission Viejo, Orange, Pasadena, Santa Monica, Sherman Oaks, Torrance, Woodland Hills, and San Jose — plus the Simply Massage sub-brand in Marina del Rey, a massage-focused brand extension under the Burke Williams umbrella. Underlying technology is minimal and service-centric: a HubSpot-hosted marketing website, an online booking platform (secure.burkewilliams.com), and a separate e-commerce storefront (shop.burkewilliams.com). No proprietary technology, patents, software products, or AI/ML capabilities are disclosed.
Burke Williams generates revenue through four primary streams: per-treatment service fees for spa services, recurring membership subscriptions that offer exclusive specials and priority booking, gift card sales (individual and corporate), and retail product sales through its e-commerce shop. Marketing is primarily direct-to-consumer via Instagram, Facebook, an email newsletter, and a wellness blog, supplemented by a corporate gifting channel targeting enterprise buyers. Pricing is not publicly disclosed and is determined per treatment category at point of booking.
Burke Williams Spa firmographics
Firmographics- Name
- Burke Williams Spa
- Legal name
- Burke Williams
- Website
- https://burkewilliamsspa.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Short description
- Burke Williams is a privately held California day spa operator founded in 1980, running ten physical locations across Southern California and the Bay Area. It offers massage, facials, hydrotherapy, body treatments, and chiropractic services to individual wellness consumers, with membership, gift card, and e-commerce revenue streams.
- Ownership category
- akta.pro rank
Burke Williams Spa industry classification
Industry- Product category
- Day Spa Services
- NAICS
- Other Personal Care Services (81219), Hair, Nail, and Skin Care Services (81211)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Day Spas (Facials, Body Treatments & Packages) (HSADAKAA)
- akta.pro secondary industry
- Day Spas (HSALAFAA)
Keywords
Where Burke Williams Spa is headquartered
LocationHeadquarters
- HQ city
- Hollywood
- HQ country
- United States
- HQ region
- North America
Offices10 records
Markets served
Burke Williams Spa business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Spa Services: Revenue generated from massage therapy, facials, hydrotherapy, and body treatments offered at day spa locations. Services are sold on a per-visit basis.
- Membership Program: Recurring subscription revenue from spa membership plans offering member-only specials and benefits to encourage repeat visits.
- Gift Cards: Revenue from sale of gift cards including individual spa gift cards, Simply Massage gift cards, and corporate gift card programs.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Burke Williams Spa product offering
Product offeringCore offering
Burke Williams operates a chain of physical day spas offering personalized massage therapy, results-driven facials and skin care, hydrotherapy, chiropractic services, and body treatments delivered by skilled therapists. The company runs 9 Burke Williams Day Spa locations plus a Simply Massage sub-brand across California, supported by membership programs and gift card sales.
Product overview
Burke Williams Spa is a day spa offering a unified portfolio of wellness services including massage therapy, facials and skin care, hydrotherapy, and chiropractic services. The core offering is built around personalized, purpose-driven treatments delivered by skilled therapists. The company operates multiple California locations under two brands: the full-service Burke Williams Day Spa (offering all treatment categories) and the more affordable Simply Massage sub-brand focused on massage-only services. Additional offerings include membership programs, gift cards (individual and corporate), and seasonal wellness packages.
Differentiator
Problem solved
Functional benefit
Brands
- Simply Massage: A budget-friendly massage location concept operated by Burke Williams, with locations including Marina del Rey.
Products and services
- Massage Therapy Personalized massage treatments delivered by skilled therapists, designed to restore balance and promote relaxation for individual wellness consumers.
- Facials & Skin Care Results-driven facial treatments and skin care services targeting various skin concerns and promoting healthy, radiant skin for individual consumers.
- Hydrotherapy Water-based therapeutic treatments that complement massage and facial services for comprehensive wellness.
- Chiropractic Chiropractic services offered as part of the integrated wellness experience at Burke Williams day spa locations.
- Membership Program Subscription-based membership offering access to member specials, exclusive treatments, and ongoing wellness benefits for repeat customers.
- Gift Cards Digital and physical gift cards available for individual spa visits and treatments at Burke Williams and Simply Massage locations.
- Corporate Gift Cards Bulk gift card options for corporate wellness programs and employee rewards.
- Simply Massage A separate, more affordable massage-focused spa brand with locations including Marina del Rey, operating under the Burke Williams umbrella.
Companies that use Burke Williams Spa
Customer profileSegments1 record
Ideal customer profiles2 records
Burke Williams Spa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Burke Williams Spa partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Burke Williams Spa competitors and assessment
Company assessmentDirect peers
- Massage Envy: Largest massage and facial services franchise in the U.S. with hundreds of membership-based locations nationwide. Directly comparable to Burke Williams on core service offerings (massage, facials), membership model, and multi-location retail footprint.
- Hand & Stone Massage and Facial Spa: Membership-based massage and facial spa franchise with 500+ locations across North America. Competes head-to-head with Burke Williams on massage and facial services, subscription model, and accessible neighborhood spa positioning.
- Woodhouse Day Spa: Day spa chain operating upscale, full-service spas in multiple U.S. states. Closely comparable to Burke Williams on resort-style amenity positioning, full-service massage and facial offerings, and premium pricing strategy.
- The Now Massage: Premium massage-focused day spa concept with multiple Southern California locations. Direct geographic overlap with Burke Williams and similar positioning around affordable luxury massage experiences.
- Elements Massage: Therapeutic-focused massage franchise with hundreds of U.S. locations. Comparable on membership model, multi-location retail footprint, and emphasis on skilled therapist-delivered massage therapy.
Broad incumbents
- Canyon Ranch: Pioneer of destination wellness resorts offering massage, skincare, hydrotherapy, and chiropractic services. Comparable to Burke Williams on full-service wellness offerings, though operates at a larger resort scale rather than urban day-spa locations.
- Spa Helios at the Arizona Biltmore: Premium hotel-resort spa offering massage, facials, hydrotherapy, and body treatments. Comparable service menu to Burke Williams though operated as part of a luxury hospitality property rather than standalone day-spa locations.
- Equinox Spa: Luxury spa concept operated within Equinox fitness clubs in major U.S. cities. Comparable premium positioning, massage and facial service offerings, though tied to broader membership fitness ecosystem.
Emerging players
- Soothe: On-demand mobile massage platform connecting users with licensed therapists for at-home and in-office services. Represents the digital-native delivery model that competes with traditional brick-and-mortar day spa operators like Burke Williams.
Regional players
- Milk + Honey Spa: Premium day spa chain with locations primarily in Texas and Southern California. Directly comparable service menu (massage, facials, body treatments) and upscale day-spa positioning, with overlapping California presence.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Burke Williams Spa social profiles
Digital presenceBurke Williams Spa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Burke Williams Spa leadership team
Management profileNumber of profiles
Burke Williams Spa subsidiaries and ownership
Company hierarchySubsidiaries1 record
Burke Williams Spa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Burke Williams Spa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Burke Williams Spa
What does Burke Williams Spa do?
Burke Williams operates a chain of physical day spas offering personalized massage therapy, results-driven facials and skin care, hydrotherapy, chiropractic services, and body treatments delivered by skilled therapists. The company runs 9 Burke Williams Day Spa locations plus a Simply Massage sub-brand across California, supported by membership programs and gift card sales.
Is Burke Williams Spa a public or private company?
Burke Williams Spa is a private company. It is classified as unknown and is currently operating.
When was Burke Williams Spa founded?
Burke Williams Spa was founded in 1980.
Where is Burke Williams Spa based?
Burke Williams Spa is headquartered in Hollywood, United States, in the North America region.
How does Burke Williams Spa make money?
Three revenue lines are on record. Spa Services are the primary driver. The others are membership Program and gift Cards.
Who are Burke Williams Spa's main competitors?
Direct peers on record are Massage Envy, Hand & Stone Massage and Facial Spa, Woodhouse Day Spa, The Now Massage and Elements Massage. Broad incumbents are Canyon Ranch, Spa Helios at the Arizona Biltmore and Equinox Spa. Soothe is listed as an emerging player. Milk + Honey Spa is listed as a regional player.
Does Burke Williams Spa have an API?
No public API is recorded for Burke Williams Spa.
What industry is Burke Williams Spa in?
Burke Williams Spa's product category is Day Spa Services. Its primary akta.pro industry code is HSADAKAA, Day Spas (Facials, Body Treatments & Packages), with a secondary code of HSALAFAA, Day Spas. Its NAICS code is 81219 and its SIC code is 8000.