Burnett's Country Gardens

What Burnett's Country Gardens does

Burnett's Country Gardens is a privately held, family-owned retail garden center and nursery headquartered in Salem, Connecticut, serving homeowners and landscape professionals across southeastern Connecticut. The business operates a 15-acre retail site at 380 New London Road (Route 85) supported by a related 85-acre wholesale production nursery, Canterbury Horticulture, located in Canterbury, CT. Todd and Meghan Burnett purchased the business in 2012 and relaunched it under the current name in spring 2013, continuing a family lineage in horticulture that traces back to the 1970s.

Core products and production infrastructure include locally grown annuals, perennials, hanging baskets, shrubs, trees, fruit trees, herbs, vegetables, houseplants, tropicals, succulents, and cacti. Production is anchored by four active greenhouses, over 100 cold frames, and a propagation room with heated coils, enabling in-house cutting propagation from mother stock under a Bloomin' Easy license. Supporting product lines include bulk mulch (hardwood, cedar, hemlock, dark pine, black blend), premium leaf compost, screened topsoil, and 3/4" and 3/8" crushed stone, plus bagged soils and amendments from brands including Coast of Maine and Master Nursery Bumper Crop.

The revenue model combines direct-to-consumer retail (in-store and Shopify-powered online shop), transactional bulk delivery across a New London-to-Hartford and Clinton-to-Norwich corridor (minimum $40 delivery fee), free landscape design and container planting services, a loyalty program (Bloomy Bucks), and a destination attraction (Pollinator Park & Butterfly House) with day passes at $10 and season passes at $25–$75. Customers span three segments: home gardeners (primary), landscape professionals (secondary), and families visiting the Pollinator Park. Pricing is small-ticket unit-based across plants and bulk materials, with no subscription or recurring software component.

Name

Burnett's Country Gardens

Legal name

Burnett's Country Gardens

Website

https://burnettscg.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Burnett's Country Gardens is a family-owned garden center and nursery in Salem, Connecticut, serving southeastern Connecticut homeowners and landscape professionals. It operates a 15-acre retail site and an 85-acre production farm, offering locally grown plants, bulk landscaping materials, design services, and a Pollinator Park destination attraction.

Ownership category

akta.pro rank

Product category

Garden Center Retail

NAICS

Nursery, Garden Center, and Farm Supply Retailers (444240), Nursery and Floriculture Production (11142)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)

akta.pro secondary industries

Soils, Mulch, Fertilizers & Lawn Care Chemicals Retail (CRAIAIAC), Nursery Production (Woody Ornamentals: Trees, Shrubs, Roses) (AFAGAHAF), Protected Cultivation of Specialty Crops (Orchids, Bonsai, Exotics) (AFAGAHAH)

Keywords

• Retail garden center
• Plant nursery
• Landscaping supplies
• Bulk mulch delivery
• Pollinator park

Headquarters

HQ city

Salem

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others

Revenue model

1. Retail Plant and Garden Supply Sales: In-store and online sales of locally grown plants including annuals, perennials, shrubs, trees, herbs, vegetables, houseplants, pottery, and garden decor. Also includes bagged soils, fertilizers, and amendments.
2. Bulk Landscaping Materials: Sales of bulk mulch, compost, topsoil, and stone with delivery services. Products include hardwood, cedar, hemlock, and pine mulches in various colors, premium leaf compost, screened topsoil, and crushed stone.
3. Delivery Services: Bulk landscape material delivery from New London to Hartford, Clinton to Norwich. Delivery fees based on distance from Salem garden center, minimum $40.
4. Landscape Design Consultation: Expert staff provides plant selection and garden layout recommendations. Special plant orders available for items not regularly stocked.
5. Pollinator Park & Butterfly House Admission: Day passes and season passes for entry to the Pollinator Park and Butterfly House attraction. Day passes $10 (ages 3+), Individual Season Pass $25, Family Season Pass $75.
6. Bloomy Bucks Rewards Program: Customer loyalty program earning $1 Bloomy Bucks for every $20 spent on regularly-priced merchandise. Redeemable during August for up to 50% off purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Burnett's Country Gardens is a family-owned retail garden center on 15 acres in Salem, Connecticut that sells locally grown plants (annuals, perennials, shrubs, trees, herbs, vegetables, houseplants, tropicals), bulk and bagged landscaping materials (mulches, soils, composts, stones), and accessories, supported by custom container planting, landscape design consultation, and bulk delivery. The inventory is largely propagated on-site and at the affiliated 85-acre Canterbury Horticulture farm, with a Pollinator Park & Butterfly House agritourism attraction on the property.

Product overview

Burnett's Country Gardens operates as a full-service garden center and nursery offering a unified retail experience combining locally-grown plants, landscaping materials, and related services. The core product portfolio includes: (1) Plants & Plant Materials — an extensive selection of annuals, perennials, hanging baskets, shrubs, trees, fruit trees, herbs, vegetables, houseplants, tropicals, succulents, and cacti sourced from on-site greenhouses and an 85-acre Canterbury farm; (2) Bulk Mulch, Soil & Stone — landscaping materials available for pickup or delivery across southeastern Connecticut; (3) Bagged Soils & Amendments — organic soils, potting mixes, and fertilizers from brands including Coast of Maine and Master Nursery. Supporting services include: Custom Container Planting (free), Plant Selection & Garden Design Consultation (free), Bulk Delivery, the Bloomy Bucks rewards program, Burnett's Promise plant guarantee, and the Pollinator Park & Butterfly House attraction. The business also hosts annual events including the Hobbiton Garden Faire. All products are available through a Shopify-powered online shop and the physical garden center in Salem, CT, operating seasonally from March through November.

Differentiator

Problem solved

Functional benefit

Brands

• Pollinator Park & Butterfly House: A dedicated outdoor space featuring native plants, butterfly house, beehives, picnic areas and play activities for families.
• Grow Success Kit
• Bloomy Bucks Club

Products and services

• Plants & Plant Materials Locally grown plants including annuals, perennials, hanging baskets, shrubs, trees, fruit trees, herbs, vegetables, houseplants, succulents, cacti, and tropicals, sourced from on-site greenhouses and the 85-acre Canterbury Horticulture farm. Sold to home gardeners and landscape professionals throughout southeastern Connecticut.
• Bulk Mulch, Soil & Stone Bulk landscaping materials including hardwood, cedar, hemlock, and dark pine mulches; premium leaf compost; screened topsoil; and 3/4" and 3/8" crushed stone. Available for pickup or local delivery from New London to Hartford, Clinton to Norwich, with a minimum delivery fee of $40 based on distance.
• Bagged Soils & Amendments Organic bagged garden soils, potting mixes, and amendments including Coast of Maine products (Monhegan Blend, Stonington Blend, earthworm castings) and Master Nursery Bumper Crop organic products, sold to home gardeners for raised beds, containers, and landscape beds.
• Pollinator Park & Butterfly House
• Landscape Design Services Professional landscape design including on-site consultation, scaled drawings, and plant selection tailored to client preferences and the local environment. Examples include Piet Oudolf-inspired naturalistic plantings for residential clients in southeastern Connecticut.
• Custom Container Planting Service Free in-store service where staff plants customer-selected plants into the customer's own containers using complimentary soil, available to walk-in and pickup customers at the Salem garden center.
• Bulk Material Delivery Service Delivery of bulk mulch, soil, compost, and stone to residential and landscaping job sites across southeastern Connecticut, from New London to Hartford and Clinton to Norwich, with distance-based fees (minimum $40).

Quantifiable outcome

• Plants grown locally on 85-acre Canterbury farm and in greenhouses are acclimated to regional conditions, resulting in better survival rates

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Canterbury HorticulturecoreStrategic or Co-development PartnerRelated family-owned wholesale production nursery located in Canterbury, CT. This 85-acre farm serves as the primary source for shrubs, evergreens, perennials, and select trees sold at Burnett's Country Gardens. Operated by Todd Burnett, the farm features over 100 cold frames and propagation facilities.

Scale indicators7 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Broken Arrow Nursery: Hamden, CT specialty nursery focused on unusual and rare plants, particularly woody ornamentals and perennials. Comparable as a Connecticut-based destination plant nursery serving local gardeners and serious enthusiasts.
• Weston Nurseries: Multi-generation family-owned garden center chain in Massachusetts offering plants, landscaping services, bulk materials, and seasonal events. Comparable as a regional New England full-service garden center with design services and a similar vertically integrated grower-retailer orientation.
• Logee's Plants for Home & Garden: Connecticut-based nursery specializing in tropicals, houseplants, and edible plants sold primarily online. Comparable as a Connecticut-rooted plant retailer with a strong regional brand and direct-to-consumer e-commerce presence.
• Pride's Corner Farms: Large wholesale nursery in Connecticut serving the Northeast with shrubs, perennials, and container plants. Comparable as a Connecticut-based wholesale production operation that supplies independent garden centers and landscapers.
• Mahoney's Garden Centers: Family-owned Massachusetts garden center chain operating multiple retail locations with plants, bulk materials, and landscape services. Comparable as a regional New England full-service garden center with delivery, design, and seasonal event offerings.
• White Flower Farm: Connecticut-based nursery and garden retailer offering plants, garden supplies, and design content through both mail-order and online channels. Highly comparable as a regional New England grower-retailer with deep horticultural expertise and a strong content/direct-to-consumer brand.

Broad incumbents

• Costa Farms: One of the largest horticultural growers in North America, supplying houseplants, tropicals, and bedding plants to mass merchants and garden centers. Comparable as a large-scale incumbent grower competing on volume and price in overlapping plant categories.
• Monrovia Nursery Company: National wholesale nursery producing ornamental plants distributed through garden centers across the U.S. Comparable as a much larger incumbent plant grower supplying the same retail channel with branded container plants.
• Home Depot Garden Centers: National big-box retailer with seasonal garden centers selling plants, mulches, soils, and landscape supplies. Comparable as the mass-market incumbent that competes with Burnett's on commodity garden center categories and price-sensitive shoppers.
• Proven Winners: National plant brand cooperative marketing branded annuals, perennials, and shrubs through a network of licensed growers and retailers. Comparable as the broader brand/licensor whose varieties (including Bloomin' Easy, which Burnett's propagates) flow into the independent garden center channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/burnettscg
• Instagraminstagram.com/burnettscountrygardens
• Pinterestpinterest.com/burnettscg
• TikToktiktok.com/@burnettscountrygardens
• LinkedInlinkedin.com/company/burnett's-country-gardens

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Burnett's Country Gardens