Burn Fitness

What Burn Fitness does

Burn Fitness is a fitness club operator headquartered in Rochester Hills, Michigan, with a headcount of 56 employees. Based on the company's name and web domain (burnfitnessclub.com), its core function is operating a physical fitness facility — likely offering gym access, group classes, and personal training services — to local consumer members in the Rochester Hills / northern Detroit metropolitan area. The available source material returned only a website verification/loading page, so no further detail on facility count, service mix, programming, pricing tiers, or membership structure is available for verification.

No information was disclosed regarding the company's underlying technology platform, digital member experience, proprietary training methodology, or partner integrations. As such, the technical footprint cannot be characterized beyond standard fitness-club operations: physical facility infrastructure, point-of-sale and membership management systems, and basic scheduling/booking tooling. There is no evidence of a proprietary digital product, mobile app, content library, or data platform.

The business model is presumed to follow the conventional local fitness-club template: recurring membership dues (monthly/annual), supplemented by per-class fees, personal training packages, and ancillary retail. The company is privately held with no disclosed funding history, ownership structure, or investor base. Customer base is presumed to be retail consumers within driving distance of the Rochester Hills location. Overall, the data set is too thin to support more granular financial, operational, or strategic claims, and the analysis above should be treated as a baseline characterization pending primary-source diligence.

Name

Burn Fitness

Website

https://burnfitnessclub.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Burn Fitness is a privately held fitness club operator in Rochester Hills, Michigan, employing 56 staff to deliver gym access, group fitness, and personal training services to local consumer members in the northern Detroit metropolitan area.

Ownership category

akta.pro rank

Product category

Health and Fitness Club Services

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Strength & Conditioning Bootcamps (HSADABAB)

akta.pro secondary industries

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE), Outdoor Fitness & Park Bootcamps (HSADABAC)

Keywords

• Fitness club membership
• Group fitness classes
• Personal training services
• Health club facilities
• Boutique fitness studio

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Core offering

Burn Fitness operates as a fitness club located in Rochester Hills, Michigan, providing health and fitness facility-based services to individual members. The company delivers exercise, training, and wellness services through its physical club location, as suggested by its website domain (burnfitnessclub.com) and firmographic profile of approximately 56 employees. Specific service offerings, class schedules, and membership tiers were not available in the source content.

Differentiator

Problem solved

Functional benefit

Products and services

• Fitness Club Membership

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Expansion highlights1 record

Direct peers

• F45 Training: Functional training and HIIT franchise with group classes. Directly comparable as a branded strength and conditioning studio with a similar positioning and target demographic to Burn Fitness.
• Orangetheory Fitness: Boutique HIIT and strength-focused fitness franchise with group coaching. Directly comparable as a branded, instructor-led training club targeting similar results-oriented consumers in physical studio locations.
• Barry's: Premium boutique fitness brand combining HIIT and strength training in instructor-led classes. Comparable as a branded strength-and-conditioning studio targeting similar high-intent, results-driven consumers.
• Anytime Fitness: 24/7 membership-based fitness club franchise. Closely comparable business model — recurring memberships at local franchise locations — with similar unit economics and customer base.
• CrossFit (affiliates): Affiliate-based functional fitness and strength conditioning network. Comparable as community-driven strength and conditioning clubs with coaching-led programming, often operating as independent small-business units.

Broad incumbents

• Planet Fitness: Largest U.S. value-priced fitness club franchise. Comparable as a membership-based fitness club operator serving mass-market consumers with brick-and-mortar locations, though it operates at vastly greater scale and a different price/positioning tier.
• Life Time Fitness: Premium multi-service fitness club operator. Comparable membership club model but operates premium, large-format facilities with broader amenity sets (pools, spas, classes) at a higher price point.
• LA Fitness: Large multi-state fitness club chain with full-service amenities. Comparable as a traditional membership-based fitness operator, though at significantly larger scale and broader facility scope.
• Gold's Gym: Iconic strength-focused fitness club franchise. Comparable as a membership club with a strength training heritage, though it operates at national scale with broader programming and amenities.
• Crunch Fitness: Mid-market fitness club chain offering group classes and strength training. Comparable membership club model with broader programming breadth and stronger brand recognition.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks4 records

Key highlights3 records

Customer concentration

• LinkedInlinkedin.com/company/burn-fitness

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Burn Fitness