What Burns & Ferrall Kitchen Concepts does

Burns & Ferrall Kitchen Concepts is a New Zealand-based commercial kitchen equipment and hospitality supplies brand. According to the available source data, the company is headquartered in Petone and operates with approximately 8 employees. Its products are positioned for the commercial foodservice sector, targeting commercial kitchens, restaurants, hotels, and hospitality businesses across New Zealand.

The company functions primarily as a brand rather than a directly-sold product line in the available evidence. Burns & Ferrall Kitchen Concepts products are distributed through Southern Hospitality, New Zealand's leading commercial kitchen equipment and hospitality supplies distributor, which operates 13 showrooms nationwide and an online e-commerce platform. No standalone product catalog, manufacturing capability, technology stack, or proprietary platform information is disclosed for Burns & Ferrall in the supplied sources.

The business model appears to be channel-mediated: rather than selling directly to end-customers, Burns & Ferrall leverages Southern Hospitality's established showroom network and trade services (including commercial kitchen design, equipment supply, installation, and after-sales service) to reach its target buyers. No publicly disclosed pricing information, customer logos, leadership team, funding history, or financial metrics are available for Burns & Ferrall Kitchen Concepts, which materially limits visibility into revenue mechanics and unit economics.

Name

Burns & Ferrall Kitchen Concepts

Website

https://burnsandferrall.co.nz

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Burns & Ferrall Kitchen Concepts is a New Zealand commercial kitchen equipment brand, headquartered in Petone with approximately 8 employees, distributed to hospitality operators through Southern Hospitality's 13-showroom national network.

Ownership category

akta.pro rank

Product category

Commercial Kitchen Equipment

akta.pro primary industry

Restaurant & Commercial Kitchen Equipment Wholesale (AFAIALAB)

akta.pro secondary industry

Food Preparation Equipment & Smallwares Wholesale (AFAIALAK)

Keywords

• Commercial kitchen equipment
• Hospitality supplies
• Catering equipment
• Food service equipment
• Kitchen design services

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Distribution channels1 record

Core offering

Burns & Ferrall Kitchen Concepts is a brand of commercial kitchen equipment and hospitality supplies distributed through Southern Hospitality in New Zealand. The brand covers catering equipment categories such as bakery, cooking, beverage machines, dishwashing, display cabinets, and general kitchen equipment. It serves commercial kitchens, restaurants, hotels, and hospitality businesses via its distributor's 13 showrooms and online channel.

Differentiator

Problem solved

Functional benefit

Products and services

• Burns & Ferrall commercial kitchen equipment range A distributed brand of commercial kitchen equipment and hospitality supplies including cooking equipment, bakery equipment, beverage machines, dishwashing, display cabinets, and general kitchen equipment, targeted at commercial kitchens, restaurants, hotels, and hospitality businesses in New Zealand.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Southern HospitalitycoreChannel Partner/ Reseller/ DistributorBurns & Ferrall is carried as a brand by Southern Hospitality, New Zealand's leading commercial kitchen equipment and hospitality supplies distributor. Southern Hospitality operates 13 showrooms across New Zealand and offers comprehensive commercial kitchen design services, equipment supply, installation, and after-sales service.

Recent moves1 record

Expansion highlights1 record

Broad incumbents

• Welbilt: Global manufacturer of commercial foodservice equipment across cooking, holding, and beverage categories. Comparable as a broad incumbent serving commercial kitchens, hotels, and restaurants through distribution partners, similar to how Burns & Ferrall sits in Southern Hospitality's range.
• Ali Group: One of the largest global manufacturers and distributors of commercial foodservice equipment with dozens of subsidiary brands. Comparable as a broad incumbent whose portfolio strategy mirrors how a distributed brand like Burns & Ferrall fits inside a distributor's branded assortment.
• Manitowoc Foodservice: Global commercial kitchen equipment manufacturer (now part of Ali Group) covering cooking, refrigeration, ice, and beverage. Comparable as an incumbent multi-category equipment supplier selling through distributors to the same hospitality end-customers.
• Hoshizaki: Global manufacturer of commercial kitchen and food service equipment (ice machines, refrigeration, dispensers). Comparable as a large incumbent commercial kitchen equipment brand distributed to hospitality operators through wholesale channels globally.
• Southern Hospitality: New Zealand's leading commercial kitchen equipment and hospitality supplies distributor, operating 13 showrooms nationwide. Burns & Ferrall is carried as a distributed brand on Southern Hospitality's catalogue, making it both the company's primary distribution partner and its most direct operating-context peer.

Regional players

• Skope Refrigeration: New Zealand-based commercial refrigeration manufacturer with a strong domestic footprint. Comparable as a regionally anchored commercial kitchen equipment brand operating primarily in the same NZ market as Burns & Ferrall.

Direct peers

• Roband Australia: Australian manufacturer and wholesaler of commercial kitchen equipment including cooking, food preparation, and display equipment. Comparable as a regional equipment brand serving hospitality operators with a similar product mix and channel model.
• Moffat: Well-known commercial kitchen equipment brand distributed through Southern Hospitality in NZ. Directly comparable as a competing distributed brand targeting the same commercial kitchen, restaurant, and hospitality buyers in the same channel.
• Williams Refrigeration: Commercial refrigeration brand also distributed through Southern Hospitality in NZ. Directly comparable as a competing equipment brand in the same distributor's catalogue, addressing the same commercial kitchen end-customers.
• Goldstein: Established NZ-based commercial kitchen and food service equipment brand distributed through Southern Hospitality. Directly comparable as a competing distributed equipment brand targeting the same NZ hospitality buyers via the same channel partner.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks4 records

Key highlights3 records

Customer concentration

• LinkedInlinkedin.com/company/burns-&-ferrall-kitchen-concepts

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Burns & Ferrall Kitchen Concepts