Busch & Brunner GmbH & Co KG Farbenfachhandel

What Busch & Brunner GmbH & Co KG Farbenfachhandel does

Busch & Brunner GmbH & Co KG Farbenfachhandel is a German B2B specialist wholesaler of paints, coatings, flooring, insulation systems, drywall materials, tools, and consumables, headquartered in Petersaurach/Wickelsgreuth and operating 12 branch locations across Bavaria and surrounding regions (Ansbach, Bamberg, Bayreuth, Hof, Marktredwitz, Nürnberg, Rothenburg, Schwäbisch Hall, Schweinfurt, Weißenburg, Würzburg). The company exclusively serves commercial trade customers — primarily professional painting contractors (Malerbetriebe), flooring installers, and building/renovation trades — and requires registration and approval for online shop access.

The company's product portfolio spans eight main categories (interior/exterior paints, primers, lacquers, wood oils, façade paints, WDV insulation systems, drywall, plasters, flooring, wall/ceiling coverings, tools and machines, and consumables) and is anchored by the M-Plus private label brand. Distinctive technical/service capabilities include a Mischservice (color mixing service) supporting over 1 million color formulations using computer-controlled tinting plus the Colorstick measurement device (computer-vision-based color sampling), a Digitales Beratungscenter (online room visualization tool integrating Caparol, Alligator, and RAL color libraries), and an exclusive WinWorker software interface that automatically synchronizes pricing, material master data, and electronic invoices (ZUGFeRD/EDIFACT) into the customer's trade business software.

Revenue is generated through one-time product sales (paints, coatings, flooring, building materials), transaction-fee color mixing services, tool/machine rental and maintenance services, and proprietary-brand distribution. The business is a regional operating entity within the CMS Gruppe, which itself belongs to the DAW Group (Deutsche Amphibolin-Werke), providing Busch & Brunner access to a nationwide network of 180+ locations, shared brands (Caparol, Alligator), and group-wide marketing infrastructure including the Caparol Club loyalty program.

Name

Busch & Brunner GmbH & Co KG Farbenfachhandel

Legal name

Busch & Brunner GmbH & Co KG

Website

https://busch-brunner.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Busch & Brunner is a German B2B wholesaler of paints, coatings, flooring, insulation, tools, and building materials serving professional painters and trade contractors across 12 Bavarian branches, operating as a regional entity within the DAW Group's CMS Gruppe nationwide distribution network.

Ownership category

akta.pro rank

Product category

Paint and Building Materials Wholesale

NAICS

Paint and Wallpaper Retailers (444120)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

HVAC, Water Heaters & Indoor Air Quality Distribution (CRAOAFAJ)

Keywords

• Paint wholesale distribution
• Professional coating supplies
• Construction materials trade
• Painter trade supplies
• Building materials wholesaler

Headquarters

HQ city

Petersaurach / Wickelsgreuth

HQ country

Germany

HQ region

Europe

Offices13 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales - Paints and Coatings: Wholesale distribution of paints, coatings, facade paints, interior paints, lacquers, stains, wood oils and waxes for professional painters and trade businesses.
2. Building Materials Sales: Sales of flooring, wall and ceiling coverings, drywall materials, plasters, insulation systems (WDVS), tools and machines, and consumables for construction and renovation projects.
3. Color Mixing Services: Custom color mixing service using advanced tinting technology to create custom colors from over 1 million formulations. Additional fees for custom mixing services.
4. Tool and Machine Services: Equipment rental, maintenance, repair, and training services for professional painting equipment including Wagner, Graco, NESPRI systems.
5. M-Plus Private Label Products: Exclusive proprietary brand (M-Plus) of the CMS Gruppe offering professional quality products including design flooring, textile flooring, elastic flooring, laminate, parquet, cork, and building materials at competitive pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Busch & Brunner is a B2B specialist wholesaler distributing paints, coatings, flooring, insulation systems, drywall, plasters, wall and ceiling coverings, tools, and consumables exclusively to commercial painters and trade professionals across Bavaria and Germany. The company also delivers dedicated services including a Mischservice (custom color mixing with over 1 million formulations), Werkzeug- & Maschinenservice (tool rental, repair, and training), a Digitales Beratungscenter for online room visualization, and an exclusive WinWorker painter software integration.

Product overview

Busch & Brunner operates as a specialized B2B paints, building materials, and tools wholesaler serving trade professionals exclusively. The company offers a comprehensive product portfolio organized into eight main categories: Colors (interior/exterior paints, primers, lacquers, wood oils, facade paints), WDV Systems (thermal insulation composite systems for facades and interiors), Drywall (gypsum boards, profiles, fillers), Plasters and Fillers, Flooring (design, textile, elastic, laminate, parquet, cork), Wall and Ceiling (wallpapers, glass fabrics, decorative coverings), Tools and Machines, and Consumables. The M-Plus private label brand provides exclusive professional-grade products across paints and floor coverings. Digital services include the Digitales Beratungscenter for online room visualization, WinWorker software integration for trade business management, and Mischservice for custom color mixing. The company is part of the CMS Group and DAW SE, operates across multiple German locations, and serves commercial customers (B2B) requiring registration.

Differentiator

Problem solved

Functional benefit

Brands

• M-Plus: Exclusive brand of CMS Gruppe offering quality products for professionals in colors, floor coverings, wall coverings and accessories.

Products and services

• Paints and Coatings Assortment

Quantifiable outcome

• Over 1 million color formulations available for custom mixing
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• GracocoreTechnology or IntegrationEquipment partner for airless sprayers, texture sprayers, and coating equipment. Steve.tools provides training, rental, and service for Graco equipment.
• WagnercoreTechnology or IntegrationEquipment partner for painting and coating application equipment including Wagner painting systems. Steve.tools provides training, rental, and service for Wagner equipment.
• WinWorkercoreTechnology or IntegrationExclusive software integration partnership providing Busch & Brunner customers with automatic access to prices and material master data directly in WinWorker painter software. Eliminates need for manual DATANORM file imports and enables streamlined offer creation and invoice processing.
• Caparol ClubcoreGTM or Marketing PartnerLoyalty and bonus program partnership with Caparol. Customers earn JUMBOplus points on Caparol promotional products and exchange for prizes, vouchers, and seminar offerings from Caparol Academy.
• CMS Gruppe / DAW GroupcoreStrategic or Co-development PartnerBusch & Brunner is part of the CMS Gruppe which belongs to the DAW Group (Deutsche Amphibolin-Werke). DAW Group is a leading European manufacturer of paints and building materials including Caparol, Alligator, and other brands. The partnership provides access to proprietary brands, shared services, and nationwide distribution through 180+ locations.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• Contorion GmbH: Germany-focused online construction and trade-supplies retailer targeting SMB contractors. Competes with Busch & Brunner in paints, tools, and consumables with a digital-first model and lower overhead.

Direct peers

• MEGA Maler-Einkauf-Genossenschaft eG: Germany's largest painter-owned cooperative wholesale network for paints, coatings, and decorating supplies. Operates a comparable B2B model targeting Malerbetriebe with branch-based distribution, color-mixing services, and exclusive private-label offerings.
• NORDWEST Handel AG: German steel and building-services wholesale cooperative offering paints, coatings, tools, and construction materials to trade customers through affiliated specialist merchants.
• Hagebau Handelsgesellschaft für Baustoffe mbH & Co. KG: German building materials and DIY cooperative wholesaler with hundreds of locations nationwide. Overlaps with Busch & Brunner in paint distribution to trade contractors and operates a comparable branch-plus-online B2B model.
• Schedel GmbH: Specialist German wholesaler for painter, lacquering, and wood-coating supplies, with branches across Bavaria. Direct competitor to Busch & Brunner with a near-identical painter-centric assortment and color-mixing services.
• Eurobaustoff Handelsgesellschaft mbH & Co. KG: Central purchasing and distribution cooperative for German building materials specialists. Comparable product mix spanning paints, flooring, drywall, and tools, serving both trade and retail customers via member merchants.

Broad incumbents

• Adolf Würth GmbH & Co. KG: Global leader in fasteners, tools, and consumables for trades, including painters. While its core is fastening/chemicals, Würth's adjacent painter-services portfolio makes it a partial substitute for painters' consumables needs.
• BayWa Bau & Garten / BayWa Baustoffe: Diversified German group with a sizable building-materials and renovation supply business. Competes with Busch & Brunner in paints, flooring, and insulation through both trade and consumer channels.
• Hornbach Baumarkt AG: Major German DIY and trade-focused big-box retailer with deep paint assortments and contractor-friendly pricing. Overlaps with Busch & Brunner at the SMB-painter customer boundary despite differing in core channel model.

Regional players

• Karl Bubenhofer AG: Swiss paint manufacturer and trade-wholesale specialist. Operates a similar painter-focused distribution model in Switzerland/DACH, making it a regional comparable rather than a domestic German competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Busch-und-Brunner-GmbH-CoKG-1703882079830813
• Instagraminstagram.com/busch_und_brunner
• LinkedInlinkedin.com/company/busch-&-brunner-gmbh-&-co-kg-farbenfachhandel

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Busch & Brunner GmbH & Co KG Farbenfachhandel