Daimler Buses GmbH
Daimler Buses GmbH is the bus division of Daimler Truck AG, manufacturing and selling city buses, intercity coaches, and school buses under the Mercedes-Benz, Setra, Thomas Built Buses, and BharatBenz brands across Europe, the Americas, and Turkey, with after-sales support through OMNIplus and used bus sales via BusStore.
- Company typePrivate
- Founded-
- HeadquartersStuttgart, Baden-Württemberg, Germany
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Daimler Buses GmbH does
Daimler Buses GmbH is a wholly-owned subsidiary of Daimler Truck AG and operates as the dedicated bus division of one of the world's largest commercial vehicle manufacturers. The company is headquartered in Leinfelden-Echterdingen, Germany, with main manufacturing in Neu-Ulm, and is described as one of the world's leading full-line bus providers (>8t). Its portfolio spans city buses, intercity buses, and coaches marketed under the Mercedes-Benz and Setra brands, complemented by Thomas Built Buses for the North American school bus segment and BharatBenz for emerging markets. The eCitaro and eCitaro G platforms anchor its zero-emission electric city bus offering, and the company has explicitly positioned electric drivetrains as a core technology priority in response to tightening urban emissions standards.
The business operates across 17 markets through 16+ wholly-owned national subsidiaries and an authorized dealer network, with regional headquarters in Brazil (São Paulo), Mexico (Mexico City), Turkey (Istanbul), and the United States (Redford, MI). Revenue is generated through three streams: new bus hardware sales (Mercedes-Benz, Setra, BharatBenz, Thomas Built Buses), after-sales service and parts under the OMNIplus brand, and certified used bus remarketing under the BusStore brand. Daimler Buses Solutions GmbH adds a digital and fleet management services layer. Pricing is quote-based and not publicly disclosed, reflecting a fleet sales / enterprise procurement go-to-market rather than transactional retail.
Daimler Buses employs 1,001–5,000 people directly and is part of the broader Daimler Truck AG group, which has approximately 100,000 employees globally and 35 main locations. The parent company was demerged from Daimler AG and listed on the Frankfurt Stock Exchange in 2021 under ticker DTG. Management of Daimler Buses GmbH is led by Chairman Till Oberwörder, with a board that includes Michael Klein, Peter Rödder, Mirko Sgodda, and Julia Stolz, and Eva Scherer as Chairwoman of the Supervisory Board.
Daimler Buses GmbH firmographics
Firmographics- Name
- Daimler Buses GmbH
- Legal name
- Daimler Buses GmbH
- Website
- https://buses.daimlertruck.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Daimler Buses GmbH is the bus division of Daimler Truck AG, manufacturing and selling city buses, intercity coaches, and school buses under the Mercedes-Benz, Setra, Thomas Built Buses, and BharatBenz brands across Europe, the Americas, and Turkey, with after-sales support through OMNIplus and used bus sales via BusStore.
- Ownership category
- akta.pro rank
Daimler Buses GmbH industry classification
Industry- Product category
- Commercial Bus Manufacturing
- NAICS
- Motor Vehicle Manufacturing (3361)
- SIC
- Truck & Bus Bodies (3713), Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- City/Urban Transit Bus Manufacturing (IMACADAA)
- akta.pro secondary industries
- Intercity/Coach (Touring) Bus Manufacturing (IMACADAB), Bus & Coach Aftermarket Parts & Refurbishment Manufacturing (IMACADAO), School Bus Manufacturing (IMACADAC)
Keywords
Where Daimler Buses GmbH is headquartered
LocationHeadquarters
- HQ city
- Stuttgart, Baden-Württemberg
- HQ country
- Germany
- HQ region
- Europe
Offices19 records
Markets served
Daimler Buses GmbH business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- New Bus Sales: Sale of new city buses, intercity buses, and coaches under Mercedes-Benz, Setra, and BharatBenz brands to fleet operators, transit authorities, and private transport companies
- After-Sales Service & Parts: Service network providing maintenance, repairs, spare parts, and digital services through OMNIplus brand
- Used Bus Sales (BusStore): Sale of certified pre-owned buses through the BusStore brand
Go-to-market motion1 record
Distribution channels6 records
Marketing channels7 records
Daimler Buses GmbH product offering
Product offeringCore offering
Daimler Buses GmbH manufactures and sells city buses, intercity buses, and coaches under the Mercedes-Benz, Setra, and BharatBenz brands, including electric models such as the eCitaro. The company also provides comprehensive after-sales services through its OMNIplus brand, certified used bus sales through BusStore, and digital fleet solutions through Daimler Buses Solutions GmbH, serving fleet operators, transit authorities, and private transport companies worldwide.
Product overview
Daimler Buses operates as the Bus Division of Daimler Truck, offering a comprehensive full-line bus portfolio spanning multiple brands. The core product lineup includes Mercedes-Benz Omnibusse (city and intercity buses including the eCitaro electric model) and Setra (premium coaches with TopClass, ComfortClass, and MultiClass series). These products are supported by OMNIplus Services for after-sales maintenance, training, and digital services, while BusStore handles certified used bus sales. Daimler Buses Solutions GmbH provides digital solutions for fleet operations. Together, these brands position Daimler Buses as a full-line provider (>8t) offering complete solutions from new vehicle sales through comprehensive service offerings to used bus remarketing.
Differentiator
Problem solved
Functional benefit
Brands
- Mercedes-Benz (Bus Division): City buses, intercity buses, and coaches under the Mercedes-Benz brand
- Setra
- OMNIplus Services
- BusStore
- Daimler Buses Solutions GmbH
Products and services
- Mercedes-Benz Omnibusse Full range of Mercedes-Benz city and intercity buses including the eCitaro electric city bus, serving urban and regional passenger transport operations.
- Setra Premium coach and intercity bus brand offering TopClass, ComfortClass, and MultiClass series including TC500, CC500, and MC400 models for long-distance travel.
- OMNIplus Services Comprehensive after-sales service brand providing maintenance, spare parts, training, and digital services for Mercedes-Benz and Setra buses.
- BusStore Certified used bus sales program offering pre-owned Mercedes-Benz and Setra buses with quality assurance and warranty options.
- Daimler Buses Solutions GmbH Digital solutions and services subsidiary providing innovative technology offerings for bus fleet management and operations.
Companies that use Daimler Buses GmbH
Customer profileSegments3 records
Ideal customer profiles3 records
Daimler Buses GmbH technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Daimler Buses GmbH partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Daimler Buses GmbH competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Daimler Buses GmbH social profiles
Digital presenceDaimler Buses GmbH financial estimates
Financial estimateRevenue estimate
Valuation estimate
Daimler Buses GmbH leadership team
Management profileNumber of profiles
Profiles6 records
Daimler Buses GmbH subsidiaries and ownership
Company hierarchySubsidiaries17 records
Daimler Buses GmbH funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Daimler Buses GmbH M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Daimler Buses GmbH
What does Daimler Buses GmbH do?
Daimler Buses GmbH manufactures and sells city buses, intercity buses, and coaches under the Mercedes-Benz, Setra, and BharatBenz brands, including electric models such as the eCitaro. The company also provides comprehensive after-sales services through its OMNIplus brand, certified used bus sales through BusStore, and digital fleet solutions through Daimler Buses Solutions GmbH, serving fleet operators, transit authorities, and private transport companies worldwide.
Is Daimler Buses GmbH a public or private company?
Daimler Buses GmbH is a private company. It is classified as corporate owned and is currently operating.
When was Daimler Buses GmbH founded?
Daimler Buses GmbH was founded in -1. It employs 1,001 to 5,000 people.
Where is Daimler Buses GmbH based?
Daimler Buses GmbH is headquartered in Stuttgart, Baden-Württemberg, Germany, in the Europe region.
How does Daimler Buses GmbH make money?
Three revenue lines are on record. New Bus Sales are the primary driver. The others are after-Sales Service & Parts and used Bus Sales (BusStore).
Does Daimler Buses GmbH have an API?
No public API is recorded for Daimler Buses GmbH.
What industry is Daimler Buses GmbH in?
Daimler Buses GmbH's product category is Commercial Bus Manufacturing. Its primary akta.pro industry code is IMACADAA, City/Urban Transit Bus Manufacturing, with a secondary code of IMACADAB, Intercity/Coach (Touring) Bus Manufacturing. Its NAICS code is 3361 and its SIC code is 3713.