Bushcraft

What Bushcraft does

Bushcraft Adventures Ltd is an independent outdoor activity provider operating from a private woodland Basecamp near Laleston, Bridgend, in South Wales. Founded in 2012 by Steph Thompson and co-run with Rachel, the company delivers hands-on bushcraft sessions (fire lighting, shelter/den building, marshmallow toasting) alongside archery, axe throwing and knife throwing for children aged 5+ and adults. Its activities take place entirely at the single woodland site, which is positioned for access from Cardiff, Swansea and the M4 corridor. The portfolio also includes autism-friendly sessions led by instructors with autism-awareness training, and a combined Woodland Yoga and Mindful Axe Throwing workshop run with Newton Bay Yoga launched in September 2022.

The business serves five distinct customer segments: families booking children's birthday parties (ages 7-11, £15-£18 per child for 6-12 children); adult social groups purchasing tickets or private events for hen/stag parties and mate dates; schools and educational groups booking curriculum-linked outdoor learning at £200-£250 per day; corporate teams arranging away days (clients include DS Smith and Macmillan Cancer Support); and community/nonprofit organisations such as Calon Cymru Fostering and the Young Carers ROOTS Project. Individual tickets start from £15 per person, with average group sizes of 6. Go-to-market is direct-to-consumer via the company's website and Eventbrite, supported by organic social (Facebook, Instagram, Twitter), blog content, email newsletter, and word-of-mouth from over 250 five-star reviews. Gift vouchers sold via Eventbrite provide a flexible-denomination product across the full activity set.

The company is registered in Wales as Bushcraft Adventures Ltd (company number 12024029) with 14 employees. It was rebranded to its current name in January 2018, expanded into axe throwing in 2019, weathered a COVID-19 closure from March to July 2020, and added knife throwing in 2021 — claimed as a first in South Wales. There is no external investment, parent company, or institutional ownership disclosed, and operations remain concentrated on a single site serving the South Wales market.

Name

Bushcraft

Legal name

Bushcraft Adventures Ltd

Website

https://bushcraftadventures.co.uk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Bushcraft Adventures is an independent outdoor activity provider in South Wales delivering bushcraft, archery, axe throwing, knife throwing, and yoga sessions from a private woodland near Bridgend, serving families, schools, corporate teams, and community groups via direct-to-consumer Eventbrite and website bookings.

Ownership category

akta.pro rank

Product category

Outdoor Adventure Activities

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Educational Adventure Programs (Outdoor Education, Skill Development) (THAAAAAO)

akta.pro secondary industry

Youth Adventure Camps & Summer Programs (THAAAOAB)

Keywords

• Outdoor experiential activities
• Bushcraft skills training
• Archery experiences
• Axe throwing events
• Outdoor team building

Headquarters

HQ city

Bridgend

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Birthday Party Bookings: Private bushcraft birthday parties for kids aged 7+, priced per child with volume discounts (6-12 children). Den building, marshmallow toasting, fire lighting activities.
2. Individual Event Tickets: Ticketed access to scheduled bushcraft, archery, and axe throwing events for individuals and families. Age 5+ activities starting at £15 per person.
3. School Trips and Educational Sessions: Curriculum-related outdoor learning sessions for school groups. Priced from £200 per day for woodland sessions, £250 for travel to school grounds. Group sizes from under 10 to approximately 30 pupils.
4. Corporate Team Building Events: Private team building events for businesses including hen/stag parties, corporate away days, and group adventures.
5. Gift Vouchers: Adventure vouchers sold for any value, valid for use against any activity. E-vouchers delivered by email.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Bushcraft Adventures is an outdoor activity provider running bushcraft, archery, axe throwing, knife throwing, and combined woodland yoga sessions from a private woodland near Bridgend, South Wales. Activities are delivered as ticketed individual events, children's birthday parties, curriculum-themed school trips, adult hen/stag celebrations, corporate team building events, and autism-friendly sessions. All experiences are instructor-led in a fixed woodland Basecamp location serving the Cardiff, Swansea, and Bridgend region of South Wales.

Product overview

Bushcraft Adventures operates as an outdoor activity provider offering a unified portfolio of hands-on outdoor experiences. The core activities include bushcraft (fire lighting, shelter building, den building), archery, and axe throwing, complemented by knife throwing and woodland yoga sessions. The company serves diverse segments including children's birthday parties (ages 7-11), school trips and outdoor learning sessions, adult group events (hen/stag parties, team building), and individual experience days. All activities take place in their private woodland near Bridgend, South Wales, with pricing starting at £15 per person for individual tickets. Gift vouchers provide flexible access across the full range of activities.

Differentiator

Problem solved

Functional benefit

Products and services

• Bushcraft Activities Core outdoor bushcraft activities including fire lighting, shelter building, den building, and marshmallow toasting. Conducted in private woodland near Bridgend for children aged 7+ and adults.
• Archery Outdoor archery sessions offered as a family activity for ages 5+ using a woodland archery podium in the private woodland setting.
• Axe Throwing Axe throwing activities offered in 90-minute sessions. Available as standard experience or improver's experience with three 90-minute events. Age restrictions apply (age 9+).
• Knife Throwing Knife throwing activity for age 18+, 1.5 hours duration, priced at £20 per person. Claimed as the first company in South Wales to offer knife throwing.
• School Trips Educational school trips for pupils aged 6+ featuring fire lighting, shelter building, archery, water purification, and team games. Conducted at the woodland site near Bridgend or at the school grounds. From £200 for a day with one instructor.
• Outdoor Learning Sessions Curriculum-related outdoor learning activities for pupils aged 6+. Can be themed around specific books or subject areas including literacy, maths, or topics like Kensuke's Kingdom, Castaway, and Explorers themes.
• Children's Birthday Parties Bushcraft birthday parties for kids aged 7-11 (Primary School age). Includes den building, marshmallow toasting, and certificates. 1.5 hours duration, 6-12 children, priced from £15-£18 per child depending on group size.
• Gift Vouchers Adventure gift vouchers available for bushcraft, archery, or axe throwing activities. Suitable for ages 5+. Delivered via email and valid for 1 year (extended during pandemic closures).
• Woodland Yoga & Axe Throwing Combined woodland workshop featuring yoga with Julie from Newton Bay Yoga in the woodland roundhouse, followed by a mindful axe-throwing session. Launched September 2022.
• Autism-Friendly Sessions Autism-friendly bushcraft and archery sessions run by instructors with autism-awareness training. More structured format with quiet areas available. For children aged 7+ and adults on the autistic spectrum.

Quantifiable outcome

• Children describe parties as 'epic' and 'best party ever'
• +1 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• RB CakesminorOthers · 16 May 2020Local cake business providing bushcraft-themed celebration cakes for birthday party customers. Partnership involves recommending RB Cakes to customers as a local business support initiative.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Go Ape: UK's largest outdoor adventure operator offering high ropes, zip lines, and bushcraft-style activities across 30+ sites. Comparable because both target families and groups seeking outdoor adventure experiences, though Go Ape operates at significantly greater scale and with different core activities.
• Bewilderwood: UK outdoor adventure theme park offering woodland-based imaginative play, den building, and storytelling for families with young children. Comparable in woodland-family activity positioning, though operates at theme-park scale rather than instructor-led sessions.
• Center Parcs: UK family short-break resort operator offering extensive outdoor activities including archery, bushcraft, and team building. Comparable in family/adventure activity mix, though operates a much broader integrated resort model rather than a single activity site.

Emerging players

• Calvert Trust: UK charity operating outdoor adventure centres specifically designed for disabled people and those with additional needs. Comparable through shared focus on inclusive, accessible outdoor experiences; less direct overlap on core bushcraft/archery offering.

Direct peers

• Mojo Active: Wales-based outdoor activity provider near Cardiff offering team building, school trips, and family adventure experiences including bushcraft, archery, and axe throwing. Directly comparable as a same-region competitor serving overlapping customer segments (families, schools, corporate) with a similar activity mix.
• Bear Grylls Survival Academy: Survival and bushcraft skills experience operator offering outdoor adventures globally. Comparable because it teaches bushcraft-style survival skills to groups and individuals, though it operates at a larger, branded scale and predominantly through franchise/license arrangements.
• Adventure Britain: Wales-based outdoor adventure operator offering bushcraft, archery, gorge walking, and team building across South Wales. Comparable as a regional South Wales competitor with overlapping activity mix and target customers.
• Pure Outdoor: UK outdoor activity provider offering bushcraft, archery, axe throwing, and team building sessions for corporate and private groups. Directly comparable in activity mix and B2B/B2C dual channel approach.
• The Big Outdoor Adventure Company: UK provider of outdoor adventure activities including bushcraft, archery, and team building for schools, families, and corporate groups. Directly comparable in target market (schools, families, corporate) and activity mix to Bushcraft Adventures.
• Woodlands Adventure Devon: Devon-based outdoor woodland adventure company offering bushcraft, den building, archery, and team building for schools, families, and groups. Comparable as a regional woodland-based outdoor adventure operator serving identical customer segments with overlapping activity portfolios.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/BushcraftEvents
• Facebookfacebook.com/BushcraftAdventuresWales
• Instagraminstagram.com/bushcraftadventureswales
• LinkedInlinkedin.com/company/bushcraft-bash

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bushcraft