Business Advisor

What Business Advisor does

Business Advisor, operated by Online Business Advisor (Pvt) Ltd, is a Sri Lankan digital business services platform founded in 2018 and headquartered in Kandy. It targets startups, SMEs, and established mid-market businesses across Sri Lanka, delivering end-to-end advisory, registration, and managed services spanning the full business lifecycle — planning, starting, running, growing, and closing. Core offerings include company registration, online bookkeeping, payroll management, auditing and statutory compliance, business consultancy, social media marketing, website development, trademark registration, and online tax services. The company claims to be the first online business advisory website in Sri Lanka and reports cumulative metrics of 4,000+ business registrations, 10,000+ clients served, and 7,000+ consultations delivered.

The technology stack is built around three proprietary platforms: a Business Owner Portal (portal.businessadvisor.lk) with phone/email two-factor authentication for client data and document access; a Consultation Portal (consultation.businessadvisor.lk) that connects clients to a panel of 30+ expert consultants across 26+ specializations for 15-, 30-, or 60-minute paid sessions; and the affiliated Tax Advisor portal (taxadvisor.lk) for tax-specific workflows. Integrations include Xero (premium bookkeeping tier), WhatsApp Business (multi-line routing for registrations, consultants, and publications), and Google Business Profile. The company maintains active social channels across Facebook, YouTube, Instagram, LinkedIn, TikTok, and Spotify, citing 10 million+ monthly engagements.

Revenue is generated through a hybrid model combining one-time incorporation packages (LKR 30,000–61,950), recurring monthly subscriptions for bookkeeping (LKR 25,000–60,000), payroll, and social media marketing (LKR 25,000–100,000), and project-based fees for business planning (LKR 60,000) and consulting engagements. The go-to-market blends sales-led direct engagement (website, client portal, WhatsApp, consultation platform) with community-led growth via the Young Entrepreneur's Alliance (YEA) referral network. The firm is founder-led by Director/COO Viraj Henegedera, privately held with no disclosed external funding, and operates exclusively in Sri Lanka.

Name

Business Advisor

Legal name

Online Business Advisor (Pvt) Ltd

Website

https://businessadvisor.lk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Online Business Advisor (Pvt) Ltd, operating as Business Advisor, is a Sri Lankan digital business services platform providing registration, bookkeeping, payroll, auditing, tax, and digital marketing services to startups, SMEs, and mid-market businesses across Sri Lanka through its integrated client portal, consultation platform, and sister tax portal.

Ownership category

akta.pro rank

Product category

Business Advisory Services

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro industry

PRIMARYFSAEAAAM

Fee-Based Advisory

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Investment Advisory & Financial Planning

SECONDARYBPAHAOAG

Corporate Development & Strategic Partnerships Advisory (JVs, Alliances, Carve-outs)

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/M&A, Transaction & Restructuring Advisory

Keywords

• Business advisory services
• Company registration
• Tax consultancy
• Bookkeeping services
• Business planning

Headquarters

HQ city

Kandy

HQ country

Sri Lanka

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Business Registration Services: One-time company incorporation packages at multiple price tiers (Budget LKR 35,950, Starter LKR 47,950, Premium LKR 61,950, Export & Import LKR 30,000) covering name approval, articles of association, incorporation certificates, director seals, and statutory filings.
2. Online Bookkeeping & Accounting: Monthly subscription packages for cloud-based accounting services: Standard (LKR 30,000/mo, 30 transactions/day), Plus (LKR 35,000/mo, 40 transactions/day), and Premium (LKR 60,000/mo, 50 transactions/day). Includes Xero integration at Premium tier.
3. Payroll Management Services: Outsourced payroll management services providing professional HR support, EPF/ETF compliance, and statutory deadline management on a recurring basis.
4. Auditing and Statutory Services: Professional auditing services with fully digitized document submission platform, working closely with client internal teams to ensure accuracy and deadline compliance.
5. Social Media Marketing: Three-tier social media marketing packages: Package 1 (LKR 25,000), Package 2 (LKR 50,000), and Package 3 (LKR 100,000), each with increasing platform coverage, content production, and management services.
6. Website Development: One-time website development services across Starter, Custom, and domain/hosting packages, with pricing not publicly disclosed — estimated based on project scope.
7. Business Planning: Business plan development services delivered as a project-based engagement at LKR 60,000, covering executive summary, market analysis, marketing plan, financial planning, and milestones.
8. Expert Consultation Services: Panel of 30+ expert consultants across fields (tax, business, IT, HR, engineering, marketing, legal, agriculture, etc.) available for 15, 30, or 60-minute paid consultation sessions booked through the consultation platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Business Advisor (Online Business Advisor (Pvt) Ltd) is a Sri Lanka-based private limited company that provides business advisory and back-office services to small businesses and entrepreneurs. Its offerings span business planning, company registration, tax and accounting (bookkeeping, payroll, auditing, taxation), intellectual property (trademark filing), and digital services (website development, social media marketing).

Product overview

Business Advisor operates as a comprehensive business services platform providing advisory, registration, and management services for Sri Lankan businesses. The core offering consists of 10 primary services including Business Planning, Business Registration (Private Limited Company formation with Budget/Starter/Export packages), Business Consultancy (covering 15+ specialization areas), Online Bookkeeping (cloud-based accounting with Xero integration across Standard/Plus/Premium tiers), Payroll Services, Auditing and Statutory Services, Trade Mark Registration, Online Tax Services (via taxadvisor.lk), Website Development (Starter/Custom/Hosting packages), and Social Media Marketing (3-tier package structure). Supporting these are two digital platforms: the Client Portal for business owners to access their accounts, and a separate Consultation Portal connecting clients with 26+ specialized consultants. The company also operates the Young Entrepreneur's Alliance (YEA) networking program and maintains satellite portals for tax advisory (taxadvisor.lk) and other services (takeme.lk). The company claims to be the first online business advisory website in Sri Lanka, having facilitated 4,000+ business registrations, 10,000+ local clients, and 10 million+ monthly social media engagements.

Differentiator

Problem solved

Functional benefit

Brands

• Tax Advisor: Integrated tax advisory services website - www.taxadvisor.lk
• Young Entrepreneur's Alliance (YEA)
• Business Club

Products and services

• Business Planning Advisory service that helps entrepreneurs and small business owners develop structured business plans to launch and operate their ventures.
• Company Registration End-to-end service for registering new companies and businesses in Sri Lanka on behalf of founders and entrepreneurs.
• Business Consultancy General business consultancy service providing strategic and operational guidance to small and medium-sized enterprises.
• Bookkeeping Outsourced bookkeeping service that records and reconciles financial transactions for small businesses.
• Payroll Services Payroll processing and administration service for small businesses, handling employee pay calculations and related compliance.
• Auditing External auditing service to review and verify the financial records of client businesses.
• Taxation Services Tax advisory, filing, and compliance service for businesses operating in Sri Lanka.
• Trademark Registration Service that assists clients with filing and registering trademarks to protect their brand in Sri Lanka.
• Website Development Design and development of business websites for SME clients to establish their online presence.
• Social Media Marketing Social media marketing service that creates and manages social media campaigns for small businesses to promote their offerings.

Quantifiable outcome

• 4000+ business registrations completed
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Tax Advisor (taxadvisor.lk)coreGTM or Marketing PartnerTax Advisor (taxadvisor.lk) is an integrated sister platform providing instant tax solutions. It is operated by Online Business Advisor (Pvt) Ltd and integrated into the company's service ecosystem, cross-referring clients seeking tax services. The CEO's message specifically highlights the integration of taxation services with taxadvisor.lk to provide instant tax solutions, making it a core component of the service offering.
• TakeMe (takeme.lk)minorOthersTakeMe (takeme.lk) is listed alongside Tax Advisor as a sister portal/service under the same business group, though no specific partnership details are provided.
• XerocoreTechnology or IntegrationXero cloud-based accounting software is offered as part of the Premium Online Bookkeeping package, with setup services provided for both PC and mobile. Business Advisor provides Xero setup as a key feature of its premium bookkeeping tier, integrating the third-party platform into its service delivery.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vakilsearch: India-based online platform offering company registration, bookkeeping, tax filing, and business advisory services to startups and SMEs. Highly comparable business model, online-first delivery, and SME target segment, though operating in a larger and more competitive market.
• IndiaFilings: Online business services platform for company incorporation, accounting, tax, and compliance. Directly comparable in service mix (registration, accounting, payroll, tax) and digital-first delivery model targeting SMBs in South Asia.

Others

• Xero: Cloud accounting platform already integrated into Business Advisor's Premium bookkeeping tier. Acts as both a partner (enabling Business Advisor's bookkeeping service) and a potential disruptor (firms could buy Xero directly and bypass Business Advisor's bookkeeping layer).

Broad incumbents

• PwC Sri Lanka: Big 4 professional services firm offering assurance, tax, and advisory across Sri Lanka. Comparable audit, tax, and business advisory services for the upper end of the SME market that Business Advisor's clients may graduate into.
• Ernst & Young (EY) Sri Lanka: Big 4 firm providing assurance, tax, transaction, and advisory services in Sri Lanka. Directly comparable on audit and tax offerings but competes at a far larger client scale.
• BDO Sri Lanka: Member of the BDO global network offering audit, tax, advisory, and accounting services to Sri Lankan corporates. Directly comparable on audit, tax, and bookkeeping services but serves mid-market and enterprise clients rather than startups.
• KPMG Sri Lanka: Big 4 firm providing audit, tax, and advisory services in Sri Lanka. Overlaps with Business Advisor's audit, tax, and statutory service lines but targets large corporates and higher-mid-market clients with much deeper resourcing.

Emerging players

• Zoho Books: Cloud-based accounting and bookkeeping software competing for the same SME bookkeeping segment. While Business Advisor uses Xero, Zoho Books is a regional cloud-accounting alternative that threatens the software layer of Business Advisor's offering.
• ClearTax (Clearfilings): India-focused tax and compliance technology platform offering tax filing, GST, and business compliance. Comparable on the tax-advisory side (taxadvisor.lk cross-sell) and cloud-first delivery, though more productized and technology-led than Business Advisor.
• Wave Financial: Cloud-based accounting and invoicing platform targeting very small businesses globally. Indirect competitor to Business Advisor's bookkeeping line, threatening the SME bottom of the market with free/low-cost software.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/online-business-advisor-pvt-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Business Advisor