Rutgers School of Business–Camden

What Rutgers School of Business–Camden does

Rutgers School of Business–Camden (RSBC) is a public, AACSB-accredited business school and constituent unit of Rutgers, The State University of New Jersey, founded in 1988 and headquartered at 227 Penn Street, Camden, NJ. The institution serves undergraduate students, graduate students, working professionals, high school students, and corporate partners through a multi-modal portfolio that includes on-campus and online Bachelor of Science and Bachelor of Business Administration programs, multiple MBA formats (Professional, Online, On Campus, JD/MBA dual degree), an Online Master of Accountancy, an MS in Finance–Financial Planning, an MS in Business Analytics (online and on-campus), accelerated Bachelor/MBA, Bachelor/MSBA, and Bachelor/MSF pathways, and a stackable suite of online graduate certificates. Specialized centers—the Ragone Center for Excellence in Accounting, the Financial Markets Lab, the Small Business Development Center, and Professional and Executive Education at Rutgers (PEER)—extend the school into CPA exam review, trading simulation, regional small business consulting, and custom corporate training.

The technology stack is centered on an asynchronous online learning platform supporting the fully online degree programs, supplemented by a Financial Markets Lab that delivers real-time market data and trading simulations for experiential learning. Curriculum investments in Python, Tableau, machine learning, prompt engineering and generative AI, Lean Six Sigma, and FinTech signal a deliberate modernization of pedagogy, though the school is a consumer and teacher of AI tools rather than a developer of AI products. Revenue mechanics are anchored in tuition and fees across undergraduate and graduate programs (with differential in-state/out-of-state and online/on-campus pricing), supplemented by Professional and Executive Education custom training, the Utility Rates Certificate Program with NJBPU, Ragone Center CPA review and conference revenue, and corporate partner scholarships that simultaneously fund students and create a recruitment funnel. Go-to-market is hybrid: high school outreach programs (BizEd, RUSE, Summer Business Boot Camp) feed the undergraduate funnel, while digital presence, information sessions, and employer partnerships drive graduate and executive enrollment across the Philadelphia/South Jersey region and beyond.

Name

Rutgers School of Business–Camden

Legal name

Rutgers, The State University of New Jersey

Website

https://business.camden.rutgers.edu

Company type

Public

Founded year

1988

Operating status

Operating

Headcount range

51–100 employees

Short description

Rutgers School of Business–Camden is an AACSB-accredited public business school within Rutgers University serving undergraduate, graduate, working professional, and high school students in the Philadelphia/South Jersey region through on-campus, online, and executive education programs.

Ownership category

akta.pro rank

Product category

Higher Education Business School

NAICS

Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (611310), Colleges, Universities, and Professional Schools (61131)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Undergraduate Business Schools (BBA/BSBA Programs) (EDAHAHAA)

Keywords

• Business education
• Undergraduate programs
• Graduate degrees
• Executive education
• Professional certificates

Headquarters

HQ city

Camden

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tuition and Fees: Revenue from undergraduate and graduate tuition, with different fee structures for in-state vs out-of-state students and online vs on-campus programs
2. Professional and Executive Education (PEER): Continuing education programs for individuals and organizations including certificate programs, custom corporate training, and executive education courses
3. Corporate Partnerships and Sponsorships: Corporate Partner Scholarship Program, course project partnerships, and corporate engagement initiatives generating revenue and support
4. Ragone Center Programs: CPA exam review program, accounting conferences with CPE credits, and scholarship funding from accounting industry partnerships
5. Utility Rates Certificate Program: Fee-based certificate program in partnership with NJBPU offering coursework and fellowships

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Rutgers School of Business–Camden (RSBC) is a public AACSB-accredited business school that delivers undergraduate degrees (BS and BBA in on-campus, online, and off-campus modalities), graduate degrees (MBA, MAcc, MSF, MSBA, JD/MBA dual degree, and accelerated bachelor's/master's pathways), professional certificates, executive education through PEER, CPA exam preparation via the Ragone Center, and pre-college programs for high school students.

Product overview

Rutgers School of Business–Camden (RSBC) is a business school offering a comprehensive portfolio of educational programs at undergraduate, graduate, and professional levels. The institution provides three undergraduate degree modalities: On Campus Bachelor of Science, Online Bachelor of Business Administration (BBA), and Off Campus BBA, with accelerated pathways to graduate degrees including MBA, MS in Business Analytics, and MS in Finance. Graduate offerings include Professional, Online, and On Campus MBA programs; a JD/MBA dual degree; Online Master of Accountancy; and both Online and On Campus MS in Business Analytics. RSBC operates specialized centers including the Ragone Center for Excellence in Accounting (with CPA exam review) and the Financial Markets Lab. Professional development is delivered through PEER (Professional and Executive Education at Rutgers), which offers corporate training and custom programs including the Utility Rates Certificate. The school also serves high school students through BizEd, RU Student Executive (RUSE), and Summer Business Boot Camp programs. The institution is AACSB accredited.

Differentiator

Problem solved

Functional benefit

Brands

• Rag One Center for Excellence in Accounting: A center launched in 2014 to facilitate connections between accounting professionals and RSBC's research and accounting faculty, offering CPA exam review and continuing education.
• SEED Office
• Business Leader Development Program (BLDP)
• RUSE Program
• BizEd Program
• Summer Business Boot Camp
• PEER

Products and services

• On Campus Bachelor of Science (BS) Traditional on-campus undergraduate degree covering core business disciplines including accounting, finance, marketing, management, and operations for high school graduates and transfer students.
• Online Bachelor of Business Administration (BBA)

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• New Jersey Board of Public Utilities (NJBPU)coreStrategic or Co-development PartnerRSBC's Professional and Executive Education at Rutgers (PEER) partnered with NJBPU to launch a Utility Rates Certificate Program. This one-year program prepares students for careers in utility regulation and energy policy, including six paid fellowships sponsored through the partnership. The program covers utility rate design, revenue requirements, regulatory and energy policy.
• Small Business Development Center (SBDC) at Rutgers-CamdencoreStrategic or Co-development PartnerSBDC provides small business support and development services for the regional community. RSBC serves as a hub for SBDC operations and academic support, connecting students with small business consulting opportunities.
• New Jersey CPA Society (NJCPA)coreStrategic or Co-development PartnerCo-sponsor of the Annual Ragone Center for Excellence in Accounting Conference. Partnership provides Continuing Professional Education (CPE) credits for accounting professionals and networking opportunities between students and regional accounting firms.
• Rutgers University (University-wide)coreStrategic or Co-development PartnerPart of Rutgers, The State University of New Jersey, providing access to 615,000+ alumni network, cross-campus research collaboration, and university-wide resources including New Brunswick, Newark, and RBHS campuses.
• Corporate Partner OrganizationscoreGTM or Marketing PartnerCorporate Partner Scholarship Program offering tuition scholarships to students while providing companies with recruitment pipeline access. Includes course project partnerships and employer internship programs through the SEED office.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Penn State Smeal College of Business: Pennsylvania-based public AACSB business school with a much larger undergraduate and online MBA footprint, competing with RSBC for regional applicants and online graduate learners across the Mid-Atlantic.
• Villanova School of Business: Philadelphia-area AACSB business school with comparable undergraduate and graduate program portfolio, competing directly for Philadelphia regional talent, online MBA students, and corporate partner relationships.
• Drexel University LeBow College of Business: Philadelphia AACSB business school with similar undergraduate, MBA, and online graduate offerings, competing for the same working-professional and traditional student segments in the Delaware Valley.
• Temple University Fox School of Business: AACSB-accredited Philadelphia business school offering undergraduate, MBA, MS, and online programs directly competing for the same regional student and employer pool as RSBC. Closest geographic and mission peer in the Philadelphia/South Jersey market.
• Saint Joseph's University Haub School of Business: Philadelphia-based AACSB business school with overlapping undergraduate, MBA, and professional education programs, drawing from a similar regional feeder pool of students and corporate partners.
• University of Delaware Lerner College of Business: Nearby AACSB business school serving the Mid-Atlantic region with comparable undergraduate and graduate programs in finance, accounting, and analytics, competing for the same regional student pool.
• Rowan University Rohrer College of Business: Another New Jersey public university business school (AACSB-accredited) offering similar undergraduate and graduate business programs, directly competing with RSBC for in-state New Jersey tuition-paying students.
• Seton Hall University Stillman School of Business: New Jersey-based AACSB business school competing with RSBC for in-state New Jersey students, particularly graduate and working-professional learners, with overlapping program offerings in accounting, analytics, and finance.

Broad incumbents

• Wharton School (University of Pennsylvania): Elite Philadelphia-area business school and global brand incumbent; while not a direct competitor on price, it sets the brand benchmark for the Philadelphia market and draws top students and corporate partnerships that RSBC also courts.

Regional players

• La Salle University School of Business: Philadelphia-based business school serving similar commuter and working-professional student demographics in the regional market with overlapping undergraduate and graduate offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/RutgersSBC
• YouTubeyoutube.com/channel/UC48wlgXtqoMJ7Aj7EFiOmCQ
• Facebookfacebook.com/RutgersSBC
• LinkedInlinkedin.com/school/rutgers-school-of-business-camden
• Instagraminstagram.com/rutgerssbc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rutgers School of Business–Camden