CIM | Business Centre

What CIM | Business Centre does

CIM Business Centre is a professional conference and event venue operated by The Chartered Institute of Marketing (CIM), a non-profit professional body registered in England and Wales. Located at Moor Hall, a 19th-century Manor House set in nine acres of landscaped grounds in Cookham, Maidenhead, Berkshire, the venue offers 24 flexible meeting rooms accommodating 6 to 130 guests, 80 en-suite bedrooms, an on-site restaurant and bar, and extensive grounds suitable for outdoor activities and ceremonies. The business serves four primary customer segments: corporate organizations hosting conferences and training, corporate teams for away days and team building, event celebrations including weddings and milestone parties, and training and development providers.

The venue's technology infrastructure centers on modern AV capabilities supporting hybrid meetings, a Guestline-powered online booking engine for accommodation, Matterport 3D virtual tours for prospective clients, and Google Analytics for website analytics. Team building services are delivered through a partnership with Hi5 Events, which provides activities including segway racing, axe throwing, archery, yoga, and wilderness survival for groups of up to 300. Wedding services include two licensed ceremony rooms (Bray Room and Edinburgh Suite), outdoor ceremony options, and evening reception capacity for up to 180 guests, with dedicated wedding coordinators.

CIM Business Centre operates an event-driven go-to-market model targeting corporate clients for conferences, meetings, team building, and celebrations. Revenue streams include conference and meeting room hire, accommodation (with dynamic pricing via Flexible, Non-Refundable, and Group Booking tiers), event hosting and celebrations, dining and catering, and team building activities shared with activity partners. Distribution is primarily direct through the company website, email enquiries, and a sales department handling group bookings, supplemented by digital marketing across Google SEM, LinkedIn, and Meta, plus referral traffic from the main CIM website. The organization employs approximately 9 staff and functions as an integrated facility supporting CIM's broader professional development mission.

Name

CIM | Business Centre

Legal name

The Chartered Institute of Marketing (CIM)

Website

https://businesscentre.cim.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

CIM Business Centre is a conference and event venue operated by The Chartered Institute of Marketing at a 19th-century Manor House in Cookham, Maidenhead, offering 24 meeting rooms, 80 bedrooms, dining, and team building services to corporate clients and event organizers.

Ownership category

akta.pro rank

Product category

Conference and Event Venue Services

NAICS

Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels & Motels (7011), Operators Of Nonresidential Buildings (6512)

akta.pro primary industry

Hybrid Meetings & Tech-Enabled Conference Hotels (THAGALAM)

akta.pro secondary industries

Integrated Full-Service Hotel Complexes (Mixed-Use) (THAGAAAL), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), Large-Scale Headquarters Convention Hotels (THAGALAH)

Keywords

• Conference venue services
• Corporate meeting rooms
• Event hosting facilities
• Team building venues
• Wedding venue services

Headquarters

HQ city

Cookham, Maidenhead

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Conference and Meeting Room Hire: Revenue from renting out 24 flexible meeting rooms for conferences, training sessions, workshops, and corporate events. Rooms accommodate 6-130 guests with various configurations (theatre, classroom, cabaret, U-shape, boardroom).
2. Accommodation Services: 80 en-suite bedrooms available for booking with dynamic pricing. Room rates fluctuate based on demand. Flexible Rate and Non-Refundable Rate options available. Group bookings (10+ rooms) have separate pricing.
3. Event Hosting and Celebrations: Wedding receptions, milestone parties, and corporate celebrations hosted in dedicated function suites, restaurant, and grounds. Christmas packages available with catering.
4. Dining and Catering: On-site restaurant and bar services including breakfast, working lunches, three-course meals, buffets, BBQs, and pizza ovens. Meals can be delivered to meeting rooms.
5. Team Building Activities: Partnership with Hi5 Events to offer team building activities including segway racing, axe throwing, archery, yoga, and wilderness survival. Revenue shared with activity partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

CIM Business Centre operates a conference, meeting, and event venue at Moor Hall, a 19th-century Manor House in Cookham, Maidenhead, set across nine acres of grounds. It provides 24 flexible meeting rooms accommodating 6–130 guests with advanced AV technology, 80 on-site en-suite bedrooms, a restaurant and bar offering catering services, team building activities in partnership with Hi5 Events, and dedicated spaces for weddings, celebrations, and corporate events.

Product overview

CIM Business Centre is a professional venue offering integrated hospitality services under one roof. The core offering comprises 24 flexible meeting/conference rooms with advanced AV technology, 80 on-site bedrooms, dining services, team building activities (via Hi5 Events partnership), and celebration/event hosting including weddings. The venue spans a 19th-century Manor House on nine acres of grounds near Maidenhead, Berkshire, providing conference facilities for 6–130 guests alongside residential accommodation and catering. Meeting room complexes include Berkshire Centre, Redgrave Centre, Thames House, and Manor House rooms, all equipped with smart/hybrid meeting technology.

Differentiator

Problem solved

Functional benefit

Products and services

• Conference & Meeting Rooms
• On-site Accommodation
• Dining and Catering Services
• Team Building Activities
• Celebrations and Private Events
• Wedding Venue Services

Quantifiable outcome

• 24 flexible meeting rooms available for various configurations (theatre, classroom, cabaret, U-shape, boardroom)
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

One partnership is on record.

• Hi5 EventscoreStrategic or Co-development PartnerHi5 Events is a team building activities provider that operates in partnership with CIM Business Centre at the Moor Hall venue in Cookham, Berkshire. They offer a range of exciting activities including segway racing, axe throwing, yoga, and wilderness survival challenges. The partnership enables CIM Business Centre to offer comprehensive team building experiences for groups of up to 300 participants, combining the venue's professional spaces with Hi5 Events' activity expertise.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pennyhill Park (Exclusive Collection): Five-star UK country-house hotel offering extensive meeting and conference facilities, bedrooms, fine dining, and landscaped grounds for corporate events and weddings — competes in the premium segment of the same addressable market.
• De Vere Hotels & Resorts: UK conference hotel operator with multiple country-house estates offering meeting rooms, on-site bedrooms, dining, and grounds for corporate events, weddings, and team building — the closest scale-comparable domestic competitor to CIM Business Centre.
• Macdonald Hotels & Resorts: UK hotel chain operating country-house and resort properties with dedicated conference centers, accommodation, restaurants, and event spaces for corporate, wedding, and leisure markets, directly overlapping CIM's integrated offering.
• Wyboston Lakes Resort: Single-site UK conference and training venue with extensive meeting rooms, on-site accommodation, dining, and outdoor team building facilities, directly comparable in scale and integrated event offering.
• Champneys Health Spa: UK health/wellness resort group with on-site bedrooms, meeting facilities, dining, and grounds hosting corporate retreats, team building events, and celebrations — directly comparable in the corporate retreat and team away-day segment.
• QHotels (The QHotels Collection): Collection of UK four-star hotels with extensive meeting and event facilities, on-site bedrooms, and dining — competing for the same corporate training, conference, and wedding segments in a comparable price band.

Broad incumbents

• Marriott International (UK): Global hospitality company operating UK hotels with extensive meeting and event capacity, accommodation, and F&B — competes for corporate bookings but as part of a much larger, geographically diverse portfolio.
• Hilton Hotels & Resorts (UK): Global hotel chain with UK properties offering large-scale conference facilities, bedrooms, dining, and weddings — competes with CIM primarily for mid-to-large corporate events but with broader portfolio and stronger brand recognition.

Regional players

• Warwick Conferences (University of Warwick): Large dedicated UK conference venue with extensive meeting rooms, on-site bedrooms, and dining — directly comparable event-driven venue model though anchored to a university rather than a professional body.

Others

• Hi5 Events: UK team building activity provider that operates as a channel partner delivering segway, archery, and other activities at CIM Business Centre — relevant adjacent peer as the partnered supplier shaping CIM's team building value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cim-business-centre

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CIM | Business Centre