Feed The Hungry UK

What Feed The Hungry UK does

Feed The Hungry UK is a registered UK charity (Charity No. 1112955) and company limited by guarantee (Company No. 5537293) headquartered in Coventry, founded circa 2005 and operating with a 17-person team. The organisation's primary commercial proposition targets UK businesses seeking corporate social responsibility (CSR) and team-building engagement, delivering on-site rice packing events in which employees assemble high-nutrition rice meals (a proprietary blend of rice, lentils, soya, vitamins and minerals, unit-priced at approximately 25p per meal excluding shipping) at client premises, the Binley warehouse, or conference venues. Beyond events, it operates a portfolio of partnership products — direct financial donations to Transformation Projects, surplus stock donations, match funding, skills sharing, employee sponsorship support and the Million Meal Miracle school programme — generating revenue through donation streams rather than commercial sales.

The underlying operational stack is logistics and partner-network based rather than software based: rice meal recipes and packing processes constitute the core proprietary know-how; there is no API, SDK or mobile application. Programmes are delivered through a network of in-country partners (The Joseph Foundation, Elna Mukamuri, Foundations for Farming, RE-ACT) feeding children in Zimbabwe, Uganda, Zambia, Somaliland, Ukraine and Kenya, while UK-based operations include a 14-centre Coventry Foodbank network and the Lillington Community Pantry subsidised supermarket. Distribution runs through a direct enterprise sales motion supported by case-study content marketing, LinkedIn and earned media.

Enterprise customers span media (Warner Bros), energy (Centrica), medical technology (Medtronic), automotive (JLR), financial services (AGCO Finance) and retail (Tesco), with named recurring and one-off engagements. Revenue mechanics are donation-led: businesses cover ingredient, packaging and shipping costs for events, fund Transformation Projects and provide surplus inventory, while individual donors and community groups (e.g. Warrington Rotary Club) underwrite school events. Leadership is anchored by CEO and founder Gavin Kibble (MBE, honorary doctorate from Coventry University), supported by a Global Relationships Manager, Head of Communications/Fundraising/IT and a Coventry Foodbank Project Manager.

Name

Feed The Hungry UK

Legal name

Feed The Hungry UK

Website

https://business.feedthehungry.org.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Feed The Hungry UK is a Coventry-based registered charity running corporate rice-packing CSR events, international Transformation Projects, and a 14-centre Coventry Foodbank plus the Lillington Community Pantry. It serves UK enterprises, schools and donors tackling food poverty in the UK and Africa.

Ownership category

akta.pro rank

Product category

Charitable Food Relief and CSR Partnership Services

NAICS

Community Food Services (624210), Community Food and Housing, and Emergency and Other Relief Services (6242), Emergency and Other Relief Services (62423)

SIC

Services-Social Services (8300), Food And Kindred Products (2000)

akta.pro primary industry

Food Assistance & Food Banks (BPAGAEAA)

akta.pro secondary industries

Food Assistance & Safety Nets (In-Kind, Vouchers, Cash Transfers) (BPADAJAA), Emergency Food Assistance & Nutrition Response (BPADADAE), School Feeding & Social Protection Partnerships (Conditional Cash Transfers, etc.) (EDADALAL), Nutrition & Food Security (Global Health) NGOs (HLAJAKAH)

Keywords

• Corporate CSR partnerships
• Food poverty relief
• Rice packing events
• Team building charity
• Transformation project funding

Headquarters

HQ city

Coventry

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Rice Packing Team Event Donations: Businesses make donations to cover the cost of team rice packing events, including ingredients, bags, boxes and shipping. Pricing varies based on team size and number of meals packed.
2. Direct Financial Donations: Corporate financial donations to Transformation Projects that carry communities from survival to significance. Donations fund food programs, sustainable farming training, community development initiatives.
3. Surplus Stock Donations: Businesses donate surplus stock (electronics, equipment, food, tools) and cover delivery costs. Provides tax deductions and ESG benefits for donors.
4. Match Funding Programs: Companies provide match funding pots where employee fundraisers' contributions are matched pound-for-pound, amplifying charitable impact while meeting CSR goals.
5. Employee Fundraising Support: Providing fundraising pages and tracking for employees undertaking challenges, with optional match funding integration.
6. Skills Sharing Programs: Businesses share employee skills (computing, business, farming, financial management) with communities, with company covering costs as part of CSR investment.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Feed The Hungry UK facilitates corporate partnership programs that combine team-building activities (principally rice packing events producing high-nutrition rice meals) with financial and in-kind donations supporting food poverty alleviation domestically and internationally. It also runs long-term Transformation Projects (Coventry Foodbank, Lillington Community Pantry, Sow to Grow garden, and international programs in Zimbabwe, Uganda, Zambia, Somaliland, Ukraine and Kenya) that move communities from emergency relief to sustainable development.

Product overview

Feed The Hungry UK operates as a charitable organization offering a portfolio of business-partnership services centered on food poverty alleviation and community transformation. The core portfolio consists of Rice Packing Events (team-building rice meal packing for overseas schools), Invest in a Transformation Project (long-term community development funding), Surplus Stock Donations, Match Funding, Skills Sharing, Million Meal Miracle (school-to-school rice packing), Employee Sponsorship Events, and Financial Donations. Supporting these service offerings are internal projects including Coventry Foodbank (14-centre emergency food parcel network) and Lillington Community Pantry (subsidised food supermarket). The organization does not offer a software product, platform, or API — all offerings are charitable/humanitarian services facilitated through corporate partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Rice Packing Events

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and supporting.

• Elna MukamuricoreOthers · 1 September 2024Local partner distributing food to 16 schools across Harare, Zimbabwe. Manages distribution of rice meals to children at schools.
• The Joseph FoundationcoreStrategic or Co-development PartnerLocal partner in Zimbabwe distributing rice meals to schools in Epworth, a neglected area of Harare. Feeds over 15,700 children through local schools with high-nutrition rice meals.
• RE-ACT (previously Team Rubicon UK)coreStrategic or Co-development PartnerOrganization of military veterans using skills honed in service to respond to humanitarian situations globally. Built 8 brick kitchens in 4 schools in Kiryandongo refugee camp, Uganda.
• Foundations for FarmingcoreStrategic or Co-development PartnerFarming charity providing training in sustainable, climate-resilient farming methods. Trained 20 widows in Zambia who then trained others in their community.
• Coventry FoodbankcoreStrategic or Co-development PartnerPart of Feed The Hungry UK network with 14 foodbank centres across Coventry. Provides emergency food parcels and signposting to help people exit food crisis.
• Lillington Community PantrycoreStrategic or Co-development PartnerUK-based Transformation Project - subsidised membership-only supermarket serving 861 clients with low-cost access to essential food. Next step from emergency foodbank access.
• Warrington Rotary ClubsupportingGTM or Marketing PartnerSponsored rice packing event at Great Sankey High School, Warrington. Example of community group sponsorship in Million Meal Miracle program.
• Trussel TrustsupportingStrategic or Co-development PartnerTesco has been a major supporter of the Trussel Trust and generous donor to Coventry Foodbank since its inception in 2011.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mary's Meals: International school-feeding charity operating in multiple developing countries. Similar school-based feeding model targeting food poverty in education settings and offering corporate partnership pathways.
• Trussell Trust: UK's largest foodbank network operating hundreds of foodbanks across the country. Directly comparable as a UK food assistance charity serving both emergency food relief needs and corporate/individual donor relationships.
• The Felix Project: London-based food surplus redistribution charity partnering with corporates to feed communities. Overlapping UK food assistance, corporate CSR partnership focus and redistribution model.
• FareShare UK: UK food redistribution charity that partners with major corporates (Tesco, etc.) to redistribute surplus food to communities. Overlapping model of corporate partnership + food assistance to disadvantaged populations.
• Stop Hunger UK (part of The Stop Hunger Charitable Trust): UK corporate-led food charity focused on tackling food poverty via corporate partnerships and employee engagement. Closely aligned to Feed The Hungry UK's CSR-driven donation and corporate-partnership GTM.
• FoodCycle: UK charity combining surplus food with community volunteers to provide free meals. Similar community-food-services classification and UK focus on food poverty alleviation.
• City Harvest London: London-based food redistribution charity partnering with corporates to redistribute surplus food. Comparable UK food assistance mission, corporate partnership model and focus on food poverty alleviation.

Emerging players

• Compassion in World Farming: International food-system focused NGO operating from the UK. Tangentially comparable as UK-based food-related charity with corporate partnerships and global food security advocacy.
• Action Against Hunger: International NGO focused on fighting hunger globally through nutrition programmes and emergency food security. Comparable international food assistance and nutritional focus, though with a broader geographic spread.

Broad incumbents

• Oxfam GB: Large UK-headquartered international humanitarian and development charity addressing poverty and food insecurity globally. Comparable international development focus and broad corporate CSR partnerships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/feed-the-hungry-uk

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Feed The Hungry UK