HOQUET BUSINESS

What HOQUET BUSINESS does

Hoquet Business is a French franchise network, launched in March 2023 as a dedicated division of Guy Hoquet l'Immobilier, specializing in the brokerage of commercial real estate (immobilier d'entreprise) and the sale and transfer of businesses (fonds de commerce). It targets two primary end-customer segments: small retail operators and entrepreneurs buying, selling, or transferring local businesses and commercial premises, and aspiring entrepreneurs or very small enterprises seeking acquisition, succession, or franchise opportunities. The network operates via independently owned franchise cabinets distributed across France, each combining traditional brokerage services with a differentiated physical concept — a hybrid 'café-style' street-level meeting space designed to function as a local entrepreneur hub. The overarching objective stated by the company is to become a national leader in commercial and business real estate, with an ambition of 70 cabinets within five years.

The technology layer is a centralized digital platform supporting the franchise system: a national website for the division plus dedicated local websites for each franchise cabinet, a digital ecosystem including an expert partner directory and an e-shop for branded items, and standardized onboarding tools (candidacy review, feasibility study, financial projections, location scouting). There is no proprietary AI, API, or partner-facing SDK disclosed; the platform is franchise-management infrastructure rather than a tech product.

The business model is a classic franchise structure with three revenue streams: one-time entry fees (€18,500 HT for new franchisees or affiliated cabinets), an initial 10-week training package (€10,000 HT for new franchisees; included for affiliates), and recurring royalties plus advertising contributions that fund ongoing legal monitoring, continuous training, and network events. Total initial franchisee investment is €100,000–€150,000 with a €50,000–€100,000 personal contribution. Franchisees earn transaction fees and commissions on the business sales and commercial property deals they broker. The offering is supplemented by strategic partnerships — most notably CrediPro for embedded business financing — and franchisees are supported by an integrated ecosystem of expert partners (accountants, lawyers, insurers).

Name

HOQUET BUSINESS

Legal name

GUY HOQUET L'IMMOBILIER

Website

https://business.guy-hoquet.com

Company type

Private

Founded year

2023

Operating status

Operating

Short description

Hoquet Business is a French franchise network launched in 2023 by Guy Hoquet l'Immobilier, operating independently owned cabinets that broker commercial real estate transactions and business sales for SMEs, retail operators, and entrepreneurs across France.

Ownership category

akta.pro rank

Headquarters

HQ city

Gentilly

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Franchise Fees and Royalties: Hoquet Business generates revenue through initial entry rights (droit d'entrée) of 18 500 € HT plus initial training access fee of 10 000 € HT (new creation) or 4 weeks initial formation for affiliations. Periodic royalties fund franchise services including legal monitoring, continuous training, and network animation.
2. Business Transaction Fees (Franchisee Revenue): Franchised cabinets earn transaction fees from facilitating commercial property sales, business sales (fonds de commerce), commercial leases (droit au bail), and business real estate transactions. Transaction fees generate significant and profitable profit centers for cabinets.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Hoquet Business is a franchise network of business cabinets that intermediates commercial and business real estate transactions, including fonds de commerce sales, commercial leases (droit au bail), and enterprise property transactions. The company offers two paths to join its network: creating a new cabinet (€18,500 HT entry fee plus €10,000 HT training) or affiliating an existing independent cabinet. Franchisees receive a 10-week initial training, unlimited ongoing professional training, a centralized digital platform, branding, networking, and access to an expert partner ecosystem covering legal, financial and insurance advisory.

Product overview

HOQUET BUSINESS is a franchise network of specialized business cabinets operated as a brand under the Guy Hoquet l'Immobilier group. The company operates on a platform-plus-services model, with the core Hoquet Business brand representing the network of business cabinets, supported by two primary programs: the Franchise Program for creating new cabinets and the Affiliation Program for existing independent cabinets joining the network. The PREMIUM Service Suite provides additional value-added services to clients. The network specializes in commercial and business real estate transactions, featuring innovative hybrid meeting spaces at street-level locations inspired by the hospitality industry, with the goal of fostering collaboration between merchants, entrepreneurs, and real estate experts.

Differentiator

Problem solved

Functional benefit

Products and services

• Hoquet Business Franchise Creation Program Subscription-based franchise program enabling entrepreneurs to create a new specialized business cabinet dedicated to commercial and business real estate transactions. Includes a 10-week initial training, unlimited ongoing professional training (in-person and e-learning), a centralized digital platform with national and local websites, regular network workshops, an expert partner referral system, and a branded e-shop. Pricing: €18,500 HT entry fee + €10,000 HT training, with total investment of €100,000–€150,000 and required personal contribution of €50,000–€100,000.
• Hoquet Business Affiliation Program Subscription-based affiliation program for existing independent business transaction cabinets to join the Hoquet Business network. Includes sector analysis, cabinet audits, business forecast development, 4-week initial training, personalized integration sessions, commercial development tools, and methods adapted to the Hoquet Business ecosystem. Pricing: €18,500 HT entry fee + €10,000 HT training.
• Commercial Real Estate Transaction Services Service offering delivered through Hoquet Business franchised cabinets, intermediating commercial property sales, business sales (fonds de commerce), commercial lease transfers (droit au bail), and business rental and purchase transactions. Includes full lifecycle transaction support with financial analysis, business plan development, location search and expert partner coordination, plus financing facilitation via the strategic CrediPro partnership. Sold to merchants, artisans, liberal professionals, business owners and investors across France.
• Hoquet Business PREMIUM Service Suite A premium suite of services offered to clients of Hoquet Business cabinets, complementing the core transaction services with additional value-added offerings enabled by the CrediPro alliance.

Quantifiable outcome

• Market objective: leader in commercial real estate in France within 5 years with 70 cabinets nationally
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Abault Immobilier d'EntreprisecoreChannel Partner/ Reseller/ Distributor · 19 February 2026Abault Immobilier d'Entreprise, a specialist business real estate cabinet with 25 years of field expertise, rejoined Hoquet Business in early 2026 under new director Alexandre Claudet (30+ years of real estate investment and asset management experience). The affiliation structurizes sustainable growth across Toulouse, Bordeaux, and Montpellier, combining Abault's regional expertise with the national franchise network. Hoquet Business supported the transmission process and facilitated the relationship.
• CrediProcoreStrategic or Co-development Partner · 30 January 2025Strategic partnership with CrediPro, France's 1st national network of professional brokers specialized in business financing. The partnership enables Hoquet Business cabinets to offer clients comprehensive financing solutions through CrediPro's banking partner network. Clients benefit from simplified access to project financing, financial analysis, project securitization, and facilitated funding — from initial search through to transaction completion.
• Normand'ImmominorChannel Partner/ Reseller/ Distributor · 1 December 2023Normand'Immo, a local network of 9 real estate agencies in the Rouen, Elbeuf, Seine-Maritime (76), and Eure (27) regions, integrating the Guy Hoquet and Hoquet Business franchise to accelerate development in residential, commercial, and professional real estate. Founded 18 years ago by Julien Le Floc'h, the network brings expertise and a team-oriented culture to the franchise.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Knight Frank France: International real estate consultancy active in France, covering commercial and business real estate brokerage. Comparable to Hoquet Business in commercial transaction advisory with overlap in mid-market mandates.
• Laforêt: Established French real estate franchise network also owned by the Arche group (parent of Hoquet Business). Sibling network with a broader residential focus but shared parent infrastructure, training, and cross-referral potential.
• Citya Immobilier: Arche group real estate network focused on property management and transactions. Sibling network to Hoquet Business within Arche with overlapping capabilities in commercial real estate and shared parent services.
• Nestenn: Arche group real estate franchise network with national coverage in residential and commercial real estate. Operates alongside Hoquet Business under the same parent with shared brand infrastructure and customer reach.
• BNP Paribas Real Estate: Major French commercial real estate services firm and part of BNP Paribas. Competes for larger commercial and business real estate mandates, particularly on enterprise and investor clients that may also engage mid-market players like Hoquet Business.
• JLL France: Global commercial real estate services firm with French operations spanning brokerage, investment, and advisory. Comparable through its commercial and business property brokerage practice, partially overlapping with Hoquet Business.
• CBRE France: Global commercial real estate services leader with French operations. Targets institutional and large commercial transactions; comparable to Hoquet Business through its commercial property and business real estate brokerage activities in France.
• Cushman & Wakefield France: Global commercial real estate services firm with French brokerage operations. Comparable to Hoquet Business through its commercial property transactions and business sales advisory across major French markets.

Direct peers

• Century 21 France: Major French real estate franchise network offering residential and commercial property transactions through a franchise model. Directly comparable to Hoquet Business as a franchise-based real estate network competing for franchisee recruitment and SMB transaction mandates across France.
• Orpi: Largest French real estate franchise network with a national footprint. Directly competes with Hoquet Business for commercial and business real estate transaction mandates and for franchisee talent in major French cities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HOQUET BUSINESS