Labayh Business | لبيه أعمال

What Labayh Business | لبيه أعمال does

Labayh Business (لبيه أعمال) is a Saudi Arabia-based B2B employee wellbeing company that sells customized corporate wellbeing programs to enterprise and mid-market organizations across the MENA region. Its core offering is delivered through a dual surface: the Labayh Business Platform, which provides organizational services including awareness campaigns, customized workshops, one-on-one consultations with certified specialists, on-site wellbeing clinics, engagement activities, and dedicated support programs for employees in difficulty; and the companion Nafas (نفس) mobile application, which serves individual employees and their families with audio content for meditation and sleep, expert-led video courses, mood tracking, and habit-building tools. The service architecture rests on a proprietary six-dimensional holistic wellbeing framework spanning mental, physical, personal growth, career, social, and financial wellbeing, which functions as the underlying methodology for all programs and content.

The platform is built on a digital-first content and engagement stack centered on the bilingual Nafas app (iOS and Android) and a substantial content library covering 20+ wellbeing categories, with 1,854 English-language and 150+ Arabic-language articles. Proprietary components include the PodCalm meditation capsule, the six-dimensional wellbeing framework, and organizational psychological wellbeing metrics that align departmental and strategic goals. The company does not expose any public or partner-facing API, and no AI/ML capabilities are disclosed in the product stack.

Commercially, Labayh Business operates a sales-led enterprise GTM with a quote-based pricing model and no publicly disclosed per-employee or tier rates. Revenue derives primarily from B2B corporate wellbeing subscriptions or multi-year organizational contracts, supplemented by a freemium consumer channel through the Nafas app. Named enterprise references include Al-Soudah Development (a PIF-owned Saudi real estate developer) and Siemens, and at least 18 client logos are displayed on the homepage. The company also publishes original research reports on workplace wellbeing trends to support thought leadership and lead generation.

Name

Labayh Business | لبيه أعمال

Legal name

لبيه أعمال

Website

https://business.labayh.net

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Corporate Wellbeing Services

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618), Professional, Scientific, and Technical Services (541)

SIC

Services-Management Consulting Services (8742), Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYHSADAGAL

Corporate/Workplace Wellness Coaching

Home & Personal Services/Fitness, Wellness & Personal Training/Health Coaching & Lifestyle Wellness

SECONDARYEDAAAHAN

Workplace Wellness & Wellbeing Education

Education/Adult & Continuing Education/Health, Wellness & Lifestyle Education (Nutrition, Fitness, Mindfulness)

SECONDARYHSADAJAH

Meditation Apps, Digital Courses & Online Communities

Home & Personal Services/Fitness, Wellness & Personal Training/Meditation, Mindfulness & Breathwork

SECONDARYHSADAJAG

Corporate/Workplace Mindfulness & Stress-Reduction Programs

Home & Personal Services/Fitness, Wellness & Personal Training/Meditation, Mindfulness & Breathwork

SECONDARYEDAAAHAK

Mental Wellness & Resilience Education (Non-clinical)

Education/Adult & Continuing Education/Health, Wellness & Lifestyle Education (Nutrition, Fitness, Mindfulness)

Keywords

• Corporate wellbeing services
• Employee wellness programs
• Mental health support
• Workplace wellness platform
• Holistic wellbeing framework

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. B2B Corporate Wellbeing Packages: Subscription-based or package-based corporate wellbeing programs sold to enterprise and mid-market organizations. Services include customized workshops, on-site clinics, consultation sessions, awareness campaigns, and free access to the Nafas app for employees and their families. Revenue is generated through annual or multi-year organizational contracts.
2. Individual App Services (Nafas): The Nafas mobile application provides free access to employees of partner organizations, with premium features available. The app is distributed via Apple App Store and Google Play, serving as both a customer acquisition tool and a standalone revenue stream for individual users.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Labayh Business sells corporate wellbeing packages to enterprise and mid-market organizations in Saudi Arabia and the MENA region. Offerings include awareness campaigns, customized workshops, one-on-one consultations with certified specialists, engagement activities, on-site wellbeing clinics, support programs for employees facing personal or professional challenges, the PodCalm meditation capsule, and free access to the Nafas mobile app for employees and their families, all organized around a six-dimensional holistic wellbeing framework.

Product overview

Labayh Business operates as a dual offering enterprise: the Labayh Business Platform provides organizational wellbeing services (awareness campaigns, workshops, consultations, on-site clinics, and PodCalm meditation content), while the companion Nafas mobile application serves individual employees with meditation audio, consultations, visual courses, and self-tracking tools. Together they address six wellbeing dimensions: Mental, Physical, Personal Growth, Career, Social, and Financial Wellbeing. The company also publishes research reports on workplace topics.

Differentiator

Problem solved

Functional benefit

Brands

• Nafas (نفس): Nafas (نفس) is a mobile application that provides audio content for meditation and relaxation, counseling sessions, and visual courses from Saudi and international experts, along with wellness tracking tools.

Products and services

• Labayh Business Platform Enterprise corporate wellbeing platform sold to organizations in Saudi Arabia and the MENA region, providing awareness campaigns, customized workshops, one-on-one consultations with certified specialists, engagement activities, on-site wellbeing clinics, free access to the Nafas app for employees and their families, the PodCalm meditation capsule, and support programs for employees facing personal or professional challenges, organized around six dimensions of holistic wellbeing.
• Nafas (نَفَس) Mobile Application A personal wellbeing companion mobile application available on iOS and Android that provides audio content for meditation and relaxation, sleep stories, consultation sessions with certified specialists, expert-led video courses, and self-tracking tools including mood tracking, habit building, deep breathing exercises, and nature sounds, designed for individual employees and family members (with free access for employees of partner organizations).
• Labayh Business Research Reports Original research reports published by Labayh Business covering workplace wellbeing topics such as flexible work, workplace inclusion, remote work, generational dynamics in the workplace, psychological safety, and the impact of AI on employee mental health, including proprietary survey data and benchmarking.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Al-Soudah Development (السودة للتطوير)coreStrategic or Co-development Partner · 1 January 2024Al-Soudah Development, a closed joint-stock real estate development company wholly owned by Saudi Arabia's Public Investment Fund (PIF), partnered with Labayh Business to enhance employee psychological wellbeing and support professional growth during an organizational expansion phase. The collaboration represents a core case study demonstrating Labayh Business's capability to serve large-scale enterprise clients in Saudi Arabia's public sector ecosystem.
• Siemens (سيمنز)coreStrategic or Co-development Partner · 1 January 2024Siemens, a global technology company headquartered in Germany founded in 1847, partnered with Labayh Business to build a proactive approach to enhancing psychological wellbeing in the workplace. This case study demonstrates Labayh Business's ability to serve multinational enterprise clients and deliver measurable wellbeing outcomes in complex organizational environments.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Headspace: Headspace offers Headspace for Work, a direct B2B enterprise meditation, mindfulness and wellbeing subscription that competes head-to-head with Labayh Business for corporate contracts. Both deliver content-driven mental wellness to employees via apps plus organizational programs.
• Calm: Calm Business sells enterprise subscriptions to its flagship meditation, sleep, and mental resilience app, directly comparable to Labayh Business's Nafas app + corporate wellbeing bundles. Overlap is strongest on mindfulness content and stress-reduction programs for employees.
• Modern Health: Modern Health is a global enterprise mental health platform combining digital self-service, coaching, and therapy with employer sponsorship — comparable to Labayh Business's mix of Nafas self-service plus certified-specialist consultations under employer contracts.
• Spring Health: Spring Health provides employer-sponsored mental health benefits including assessments, therapy, coaching, and digital tools — a directly comparable enterprise wellbeing benefits model targeting the same HR/people-ops buyer as Labayh Business.
• Lyra Health: Lyra Health delivers enterprise mental health benefits with therapy, coaching, and digital self-care resources, sold on a per-employee basis to large employers — directly comparable business model to Labayh Business's B2B subscription packages.
• Limeade: Limeade is an employee wellbeing cloud serving enterprise customers with holistic wellbeing programs across mental, physical, social, and financial dimensions — comparable to Labayh Business's six-dimensional framework and enterprise sales motion.
• Virgin Pulse: Virgin Pulse (now Personify Health) is an enterprise wellbeing, engagement, and benefits platform sold to large employers with multi-dimensional wellness programs — a direct comparability match for Labayh Business's corporate holistic wellbeing offerings.
• Wellable: Wellable provides a corporate wellness platform with programs, content, challenges, and integrations for employer-sponsored wellbeing initiatives — overlapping with Labayh Business's combination of digital content, workshops, and consulting services for enterprise buyers.

Regional players

• Takalam: Takalam is a UAE-based digital mental health platform offering online therapy and wellbeing content to individuals and corporate clients in the MENA region — a regional peer operating in the same Arabic-language mental wellness market Labayh Business targets.

Broad incumbents

• Thrive Global: Thrive Global is a corporate wellbeing and behavior-change platform selling enterprise programs across mental health, sleep, and productivity — overlapping with Labayh Business's holistic employee wellbeing focus, though positioned more broadly across content, media, and corporate services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Labayh Business | لبيه أعمال