Michigan Ross Business+Tech

What Michigan Ross Business+Tech does

Michigan Ross Business+Tech is an academic initiative within the Stephen M. Ross School of Business at the University of Michigan, focused on the intersection of business and technology education. The initiative operates as a hub for U-M students (undergraduate, BBA, and MBA) seeking to combine business knowledge with technology skills for careers in product management, consulting, tech entrepreneurship, and tech-adjacent corporate roles. It is Faculty Directed by M.S. Krishnan and draws on a roster of 35+ faculty members with backgrounds spanning startups, AI/ML, blockchain, digital marketing, operations, and multiple industry sectors.

Its offering is structured as a platform-plus-programs architecture: a catalog of 100+ tech-focused courses (cross-listed across Ross, Engineering, and Information); recurring competitions including the +Tech Innovation Jam ($5,000 top prize) and the Datathon Competition ($3,000 grand prize, run with Deloitte); the Tech Plus Club, an inclusive cross-major student organization; a Digital Transformation Consulting Program with Detroit minority-owned entrepreneurs (via the Detroit Neighborhood Entrepreneurs Project); and an always-on content stack that includes the "Taking Off with Tech" podcast, the +Tech Literacy video series, and the Business+Tech PM Series featuring product managers from Google, Apple, Ford, Amazon, and Snap. Annual events include the +Tech Forum, an AI Hackathon co-hosted with Michigan Engineering, and the Michigan Ross Sports Tech Conference.

The business model is non-commercial: the initiative is funded through Ross School of Business and University of Michigan resources, and its programs are bundled into standard U-M tuition with no separate pricing. It has no paying commercial customers, no revenue line, and no venture funding; growth is driven by academic partnerships (Deloitte, Michigan Engineering, MCWT, DNEP, Sports Tech Conference speakers) and programming expansion rather than market capture.

Name

Michigan Ross Business+Tech

Legal name

The Regents of the University of Michigan

Website

https://businesstech.bus.umich.edu

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Michigan Ross Business+Tech is an academic initiative within the University of Michigan's Ross School of Business that offers courses, competitions, a cross-major student club, and digital content bridging business education with technology skills for U-M undergraduate and graduate students.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Higher Education Course Design & Online Program Development (EDAGAKAB)

akta.pro secondary industries

Higher Education Digital Courseware & Modules (EDAGAEAB), Educational Digital Courseware & Learning Platforms (LMS-Integrated) (MPAJABAH)

Keywords

• Business education
• Tech literacy
• Digital transformation
• Professional development
• Higher education

Headquarters

HQ city

Ann Arbor

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

An academic initiative housed within the Stephen M. Ross School of Business at the University of Michigan that delivers technology-focused courses, learning experiences, and co-curricular programs at the intersection of business and technology. The program also operates a Digital Transformation Consulting service that pairs student teams with Detroit-area small businesses, and runs a membership-based Tech Plus Club for students.

Product overview

Michigan Ross Business+Tech is an educational initiative at the University of Michigan's Stephen M. Ross School of Business that serves as a hub for business and technology education and career development. It operates as a platform-plus-programs architecture comprising: (1) Tech Plus Club, an inclusive student organization offering workshops and consulting projects; (2) Competition and event programs including the +Tech Innovation Jam, Datathon Competition, and +Tech Forum; (3) Content series including the Taking off with Tech podcast, +Tech Literacy video series, and Business+Tech PM Series of interviews; (4) the Digital Transformation Consulting Program connecting students with Detroit entrepreneurs; and (5) a broad portfolio of tech-focused courses covering areas such as AI, blockchain, big data, fintech, and digital marketing. The initiative also organizes the annual Michigan Ross Sports Tech Conference.

Differentiator

Problem solved

Functional benefit

Brands

• +Tech Innovation Jam: A competition program for teams to develop and pitch tech innovations
• Datathon Competition
• +Tech Forum
• +Tech Download
• Tech Plus Club

Products and services

• Tech-Focused Business Courses

Quantifiable outcome

• Students gain practical experience through consulting projects with real entrepreneurs
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• DeloittecoreStrategic or Co-development Partner · 1 January 2026Deloitte partners with Business+Tech for the annual Datathon competition, providing real-world datasets and industry expertise for the week-long hackathon-style competition with $3,000 Grand Prize.
• Detroit Neighborhood Entrepreneurs Project (DNEP)coreStrategic or Co-development Partner · 1 April 2024Conceived in partnership with the University's Detroit Neighborhood Entrepreneurs Project, the Digital Transformation Consulting program gives U-M students practical experience working directly with Detroit minority-owned businesses. Students provide free consulting support while entrepreneurs receive resources and research to develop their offerings. This pilot program positioned Jessie Feliz's Teacher S.W.A.G. business for growth.
• Ross School of BusinesscoreStrategic or Co-development PartnerClose collaboration with Ross School of Business for joint programming including AI Hackathon between Ross and Michigan Engineering, Living Business Leadership Experience, and Multidisciplinary Action Projects (MAP).
• Michigan EngineeringcoreStrategic or Co-development PartnerFirst-ever joint 24 Hour AI Hackathon between Ross School of Business and Michigan Engineering, open to students from both schools to build and pitch agentic solutions together.
• Michigan Council of Women in Technology FoundationminorStrategic or Co-development PartnerPartnership with MCWT for Women in Tech events, making Michigan #1 state for women in tech. Features networking and lightning talks by U-M alumni on AI impact on careers.
• Michigan Ross Sports Tech ConferenceminorStrategic or Co-development PartnerAnnual conference featuring speakers from sports industry including NFL, USA Triathlon, Athletes Unlimited, Zwift, and Women's Sports Foundation discussing sports technology trends.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• The Wharton School (University of Pennsylvania): Premier business school with substantial analytics, fintech, and technology curriculum plus centers such as the Wharton Customer Analytics Initiative; comparable to Michigan Ross Business+Tech in scale, corporate partnerships, and breadth of tech-related programming.
• Carnegie Mellon Tepper School of Business: Business school renowned for the intersection of business and technology, located alongside a top computer science department; the closest analog to Michigan Ross Business+Tech in positioning tech-business fluency as a core identity rather than an add-on.
• NYU Stern School of Business: Major urban business school with prominent tech, fintech, and analytics programs plus a wide range of student-led tech clubs and competitions; directly comparable to Michigan Ross Business+Tech in mission and student-engagement model.
• UC Berkeley Haas School of Business: Top West Coast business school with a strong innovation and entrepreneurship ecosystem anchored near Silicon Valley; comparable to Michigan Ross Business+Tech in offering tech-focused courses, events, and experiential programs for MBA and undergraduate students.
• Columbia Business School: Ivy League business school with significant tech, media, and entrepreneurship programming; comparable to Michigan Ross Business+Tech in targeting MBA students seeking tech-career pathways and in hosting industry-linked events and competitions.
• MIT Sloan School of Management: Elite business school with a strong technology-and-business curriculum and centers such as the Digital Business Center; directly comparable to Michigan Ross Business+Tech in mission, target students (MBAs/BBAs seeking tech fluency), and event-based programming.
• Stanford Graduate School of Business: Top-tier business school with deep tech industry ties and centers focused on entrepreneurship and technology management; comparable to Michigan Ross Business+Tech in combining rigorous business education with technology-focused programs, competitions, and corporate engagement.
• Kellogg School of Management (Northwestern): Top-ranked business school with established technology management, analytics, and entrepreneurship offerings; comparable to Michigan Ross Business+Tech in combining tech-focused curriculum, corporate partnerships, and experiential programs for business students.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/michigan-ross-business-tech
• Instagraminstagram.com/rossbusinesstech

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Michigan Ross Business+Tech