Tuapeka
TRENDS is the largest wholesale supplier of branded promotional products and corporate gifts across Australia, New Zealand, and the Pacific Islands, selling exclusively through an approved distributor network to branding and merchandise resellers.
- Company typePrivate
- Founded1987
- HeadquartersDunedin, New Zealand
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Tuapeka does
Tuapeka Gold Print, operating as TRENDS, is a family-owned wholesale supplier of branded promotional products and corporate gifts founded in 1987 in Lawrence, New Zealand by Jim and Karyl Robertson. The company began with gold foil business card printing and expanded through the 1990s and 2000s to become Australasia's largest supplier of branded promotional products, with reported annual pen sales exceeding 12 million units and operations spanning Australia, New Zealand, and the Pacific Islands. A 2013 snowstorm that destroyed the Lawrence warehouse forced relocation to a purpose-built facility at 9 Chadwick Street, Fairfield, Dunedin, with subsequent factory extensions (2,400 sqm in 2015) and a new 8,000 sqm warehouse completed in 2023, the latter projected to be the second-largest facility of its type in the Southern Hemisphere.
Tuapeka firmographics
Firmographics- Name
- Tuapeka
- Legal name
- Tuapeka Gold Print
- Website
- https://business.trends.nz
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- TRENDS is the largest wholesale supplier of branded promotional products and corporate gifts across Australia, New Zealand, and the Pacific Islands, selling exclusively through an approved distributor network to branding and merchandise resellers.
- Ownership category
- akta.pro rank
Tuapeka industry classification
Industry- Product category
- Promotional Products
- SIC
- Wholesale-Apparel, Piece Goods & Notions (5130)
- akta.pro primary industry
- Branded Merchandise & Promotional Apparel Wholesale (CRAOADAI)
Keywords
Where Tuapeka is headquartered
LocationHeadquarters
- HQ city
- Dunedin
- HQ country
- New Zealand
- HQ region
- Oceania
Offices3 records
Markets served
Tuapeka business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Wholesale promotional products and corporate gifts: TRENDS operates as the largest wholesale supplier of branded promotional products and corporate gifts across Australia, New Zealand, and the Pacific Islands. Products are sold exclusively through a trade-only distributor network.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Tuapeka product offering
Product offeringCore offering
Tuapeka Gold Print, operating as TRENDS, is a wholesale manufacturer and supplier of branded promotional products and corporate gifts. The company operates a trade-only model, selling exclusively through a distributor network across Australia, New Zealand, and the Pacific Islands. It also manufactures umbrellas through its acquired Peros brand and offers multiple in-house branding processes including Silicone Digital Print and Colourflex Transfer.
Product overview
Tuapeka operates primarily under the TRENDS brand as a trade-only wholesale supplier of branded promotional products and corporate gifts across Australia, New Zealand, and Pacific Islands. The company offers its products exclusively through a distributor network. Peros, an acquired brand (2020), provides a dedicated low-cost quality umbrella range. The product portfolio is supported by comprehensive in-house branding solutions including Pad Print, Digital Printing, Embroidery, Laser Engraving, Silicone Digital Print, Colourflex Transfer, Screen Print, and Debossing. The company also has an in-house engineering department and research and development team developing innovative branding processes.
Differentiator
Problem solved
Functional benefit
Brands
- Peros: One of the largest umbrella importers and manufacturers in New Zealand, offering a comprehensive range of umbrellas throughout Australia and New Zealand. Acquired by Tuapeka in 2020 as a value-adding service for distributors wanting a low-cost, quality umbrella range.
Products and services
- TRENDS Branded Promotional Products
Companies that use Tuapeka
Customer profileSegments2 records
Ideal customer profiles1 record
Tuapeka technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Tuapeka partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PeroscorePeros is one of the largest umbrella importers and manufacturers in New Zealand, offering a comprehensive range of umbrellas throughout Australia and New Zealand. Tuapeka acquired Peros in 2020 as a value-adding service for their large network of distributors wanting a low-cost, quality umbrella range. Peros operates as a brand within the TRENDS portfolio.
Scale indicators7 records
Recent moves9 records
Expansion highlights4 records
Tuapeka competitors and assessment
Company assessmentDirect peers
- Gemline: Gemline is a US-based supplier of promotional bags, drinkware, and accessories sold primarily through the distributor channel. Comparable to TRENDS as a category-specialist branded merchandise supplier that supports promotional product distributors with in-house decoration services.
- 4imprint: 4imprint is one of the largest direct marketers and distributors of promotional products in North America and the UK, serving corporate end-buyers through both direct and distributor channels. Comparable to TRENDS as a vertically integrated promotional products wholesaler with strong proprietary branding capabilities.
- National Pen: National Pen is a US-based direct marketer and wholesaler specializing in personalized writing instruments and promotional products. Closely comparable to TRENDS given the latter's origins as a pen specialist and its still-significant pen volume (12M+ units annually).
- PCNA (Polyconcept): PCNA is a major North American supplier of promotional products with extensive decoration capabilities and global sourcing. Directly comparable to TRENDS as a multi-category branded merchandise wholesaler offering a full suite of in-house branding services to distributors and corporate buyers.
- Boundless Network: Boundless is a US-based distributor of promotional products focused on the distributor channel with strong technology platforms. Comparable to TRENDS as a B2B promotional products wholesaler that supports value-adding resellers rather than selling direct to end users.
- HALO Branded Solutions: HALO is one of the largest privately held distributors of promotional products in North America, with deep enterprise-customer reach and in-house decoration services. Directly comparable to TRENDS as a top-tier branded merchandise wholesaler with proprietary decoration technology and a multi-region footprint.
- Hub Pen: Hub Pen is a US manufacturer of writing instruments serving the promotional products market with in-house decoration. Comparable to TRENDS given the historical prominence of pens in TRENDS' product mix and the parallel model of pen manufacturing + branding decoration for distributor customers.
- Flashbay: Flashbay is a global promotional products supplier with strong in-house branding capabilities and direct shipping to corporate customers across multiple continents. Comparable to TRENDS as a globally sourced, decoration-led promotional products wholesaler targeting B2B buyers.
Broad incumbents
- alphabroder / S&S Activewear: alphabroder is one of North America's largest distributors of imprintable apparel and promotional products with a broad multi-category portfolio. Comparable to TRENDS as a large-scale branded merchandise wholesaler, though alphabroder's category breadth and apparel focus make it a broader incumbent than a direct promotional-products specialist.
- BIC Graphic: BIC Graphic is the promotional products division of BIC, offering writing instruments and other branded merchandise globally with decoration services. Comparable to TRENDS as a major branded merchandise wholesaler specializing in writing instruments and corporate gifts, though operating as part of a much larger multinational parent.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights7 records
Customer concentration
Tuapeka social profiles
Digital presenceTuapeka financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tuapeka leadership team
Management profileNumber of profiles
Profiles11 records
Tuapeka subsidiaries and ownership
Company hierarchySubsidiaries1 record
Tuapeka funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tuapeka M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tuapeka
What does Tuapeka do?
Tuapeka Gold Print, operating as TRENDS, is a wholesale manufacturer and supplier of branded promotional products and corporate gifts. The company operates a trade-only model, selling exclusively through a distributor network across Australia, New Zealand, and the Pacific Islands. It also manufactures umbrellas through its acquired Peros brand and offers multiple in-house branding processes including Silicone Digital Print and Colourflex Transfer.
Is Tuapeka a public or private company?
Tuapeka is a private company. It is classified as family owned and is currently operating.
When was Tuapeka founded?
Tuapeka was founded in 1987. It employs 101 to 250 people.
Where is Tuapeka based?
Tuapeka is headquartered in Dunedin, New Zealand, in the Oceania region.
How does Tuapeka make money?
One revenue line is on record: wholesale promotional products and corporate gifts.
Who are Tuapeka's main competitors?
Direct peers on record are Gemline, 4imprint, National Pen, PCNA (Polyconcept), Boundless Network, HALO Branded Solutions, Hub Pen and Flashbay. Broad incumbents are alphabroder / S&S Activewear and BIC Graphic.
Does Tuapeka have an API?
No public API is recorded for Tuapeka.
What industry is Tuapeka in?
Tuapeka's product category is Promotional Products. Its primary akta.pro industry code is CRAOADAI, Branded Merchandise & Promotional Apparel Wholesale. Its SIC code is 5130.