Carson College of Business - WSU Vancouver

What Carson College of Business - WSU Vancouver does

The Carson College of Business at WSU Vancouver is a public, state-funded undergraduate business college operating as an academic unit within Washington State University's Vancouver campus in Vancouver, Washington. Its core product is in-person undergraduate business education, structured around a Bachelor of Arts in Business Administration with six majors (Accounting, Entrepreneurship, Finance, Management, Management Information Systems, and Marketing), a standalone Bachelor of Arts in Hospitality Business Management that requires 1,000 hours of industry experience, and four minors (Human Resource Management, Hospitality Business Management, Entrepreneurship, and Business Administration). Layered on top of the academic catalog are five experiential programs — the Academic Internship Program, the Carson Coaching Program, the Center for Professional Sales, the Business Growth Mentor and Analysis Program (a student consultancy capstone delivering 500 hours of free consulting to local small businesses and nonprofits), and the Center for Experiential Learning and Student Engagement.

The underlying operating model is a regional public-university college rather than a technology platform: there is no proprietary technology stack, software product, or AI/ML capability disclosed, and delivery occurs through on-campus instruction at the Salmon Creek campus, supplemented by academic advising and structured community college transfer pathways. Distribution is exclusively regional (Pacific Northwest / Southwest Washington), with prospective-student demand generation handled through the WSU Vancouver website, a Visit and Connect campus-visit program, broad multi-platform organic social media presence (X, Facebook, YouTube, Instagram, LinkedIn, Bluesky, Flickr), and one-on-one academic advising.

Revenue mechanics are those of a public state institution: tuition (managed at the WSU system level rather than disclosed at the college level), state appropriations, and federal/state grants, with no published pricing or financial disclosures on the Carson College page. The customer base is horizontal — prospective and enrolled undergraduate business students — and there is no enterprise/B2B sales motion. Operating scale is reported as five direct administrative employees, indicating a lean central unit embedded within the much larger WSU Vancouver and WSU system infrastructure.

Name

Carson College of Business - WSU Vancouver

Legal name

Washington State University

Website

https://business.vancouver.wsu.edu

Company type

Public

Operating status

Operating

Headcount range

1–10 employees

Short description

The Carson College of Business at WSU Vancouver is a public undergraduate business college within Washington State University's Vancouver campus, offering six BA majors, a hospitality management degree, four minors, and experiential programs that connect students to regional employers.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113), Business and Secretarial Schools (61141), Colleges, Universities, and Professional Schools (611310)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Undergraduate Business Schools (BBA/BSBA Programs) (EDAHAHAA)

akta.pro secondary industry

Marketing, Sales & Brand Management Schools (EDAHAHAE)

Keywords

• Business education
• Undergraduate degree programs
• Hospitality management
• Professional development
• Accounting programs

Headquarters

HQ city

Vancouver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Distribution channels3 records

Marketing channels4 records

Core offering

The Carson College of Business at WSU Vancouver delivers undergraduate business education through Bachelor of Arts degrees in Business Administration with majors in Accounting, Entrepreneurship, Finance, Management, Management Information Systems, and Marketing, plus a specialized Bachelor of Arts in Hospitality Business Management. The college complements these degrees with minors, academic internship programs, professional coaching, a sales center, and a student consulting program providing services to local businesses.

Product overview

The Carson College of Business at WSU Vancouver is an educational institution offering a unified portfolio of undergraduate degree programs, minors, and professional development services. The core academic offerings include Bachelor of Arts degrees in Business Administration with six majors (Accounting, Entrepreneurship, Finance, Management, Management Information Systems, and Marketing) plus a standalone Hospitality Business Management degree. These degree programs are complemented by four minors (Human Resource Management, Hospitality Business Management, Entrepreneurship, and Business Administration) and six professional programs (Academic Internship Program, Carson Coaching Program, Center for Professional Sales, Business Growth Mentor and Analysis Program, and Center for Experiential Learning and Student Engagement). The portfolio is designed to provide comprehensive business education with experiential learning components, connecting students with industry mentors and real-world consulting opportunities.

Differentiator

Problem solved

Functional benefit

Brands

• Carson College of Business: Business college at WSU Vancouver offering undergraduate majors, minors, and certificates in accounting, entrepreneurship, finance, management, management information systems, marketing, and hospitality business management.

Products and services

• Bachelor of Arts in Business Administration - Accounting Major An undergraduate accounting program that prepares students for careers in financial reporting, auditing, and corporate accounting through rigorous academic coursework and experiential learning opportunities.
• Bachelor of Arts in Business Administration - Entrepreneurship Major An undergraduate program designed to develop skills in launching and managing new ventures, covering business planning, venture creation, and innovation management.
• Bachelor of Arts in Business Administration - Finance Major An undergraduate finance program delivering critical skills for managing capital, analyzing risk, and driving global business growth, preparing students for leadership roles in banking, corporate finance, and investment analysis.
• Bachelor of Arts in Business Administration - Management Major An undergraduate program focused on developing leadership and organizational strategy skills, preparing students for management roles across industries.
• Bachelor of Arts in Business Administration - Management Information Systems Major A tech-focused undergraduate program preparing students for high-demand careers by teaching database systems, project management, and business analytics skills.
• Bachelor of Arts in Business Administration - Marketing Major An undergraduate marketing program enabling students to master professional sales, digital marketing, and data analysis through hands-on projects and mentorship, preparing for roles in branding, e-commerce, and market research.
• Bachelor of Arts in Hospitality Business Management A specialized undergraduate degree that prepares students to manage global hotels, resorts, and restaurants while gaining 1,000 hours of hands-on industry experience, building essential leadership skills for the hospitality industry.
• Minor in Human Resource Management A flexible undergraduate minor that teaches students to recruit, motivate, and retain top talent while building vital leadership skills, preparing for management roles across industries.
• Minor in Hospitality Business Management An 18-credit undergraduate minor that provides essential skills in accounting, management, and strategy to help students stand out to employers in any industry.
• Minor in Entrepreneurship An undergraduate minor designed to develop entrepreneurial mindset and skills for launching new ventures.
• Minor in Business Administration A foundational undergraduate minor providing essential business administration skills in accounting, management, and strategy.
• Carson College of Business Academic Internship Program A program enabling students to earn academic credit while gaining real-world experience through internships, building tangible skills, networking with industry professionals, and preparing for careers.
• Carson Coaching Program A professional development program that connects students with industry mentors for one-on-one professional guidance to accelerate their business careers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights5 records

Direct peers

• Oregon State University College of Business: Another large Pacific Northwest public university offering AACSB undergraduate business degrees in accounting, finance, management, and marketing. Comparable on price, scale, and audience to Carson College.
• Portland State University School of Business: Portland State's AACSB-accredited undergraduate business school in the same Portland–Vancouver metro. It offers comparable undergraduate majors in accounting, finance, management, and marketing, serving a similar commuter and transfer-student population.
• WSU Carson College of Business (Pullman): The flagship Carson College of Business at WSU Pullman offers the same BA in Business Administration majors and minors as the Vancouver campus. It is the most directly comparable peer because it is the same academic unit under the same brand, accreditation, and faculty governance.

Emerging players

• Western Governors University (WGU) – Business: Nationwide online, competency-based university offering accredited undergraduate business degrees at significantly lower tuition. Competes for the same price-sensitive, career-focused adult-learner segment that Carson targets.

Regional players

• University of Portland Pamplin School of Business: Small private Catholic business school in Portland offering undergraduate business majors. Comparable in scale and regional draw to the Vancouver campus, competing directly for Portland-metro applicants.
• Boise State University College of Business and Economics: Public regional university business college in the broader Pacific Northwest / Mountain West. Comparable size, AACSB accreditation, and undergraduate-centric model, though it draws from a different metro area.
• University of Oregon Lundquist College of Business: Pacific Northwest public business school offering undergraduate business majors and minors. Comparable regional competitor for in-state applicants but located in Eugene, so it competes more on prestige than on the Vancouver/Portland local market.
• Gonzaga University School of Business: Regional Jesuit business school in Spokane offering undergraduate and graduate business degrees. Comparable on majors offered but competes as a private, faith-based alternative in the Pacific Northwest market.
• Seattle University Albers School of Business and Economics: Seattle-based private Jesuit business school offering undergraduate majors and graduate programs. Comparable in majors and experiential-learning emphasis, competing for Pacific Northwest applicants via a private-school premium.

Broad incumbents

• University of Washington Foster School of Business: The premier public business school in Washington State, offering undergraduate and graduate business programs. It is the dominant brand competitor in the same state system of higher education, drawing higher-credentialed applicants away from Carson.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/WSUVancouver
• YouTubeyoutube.com/channel/UCN_e1R9hYfi4f7gPJT1VzJw
• Facebookfacebook.com/wsuvancouver
• LinkedInlinkedin.com/company/wsuvanbusiness
• Instagraminstagram.com/wsuvancouver

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carson College of Business - WSU Vancouver