Australian Butchers Store

What Australian Butchers Store does

Australian Butchers Store, operated by Catresca Pty Ltd, is a multi-location retail and wholesale butcher business headquartered in Boronia, Victoria, Australia. The company runs three large-format butcher shops in Melbourne's eastern suburbs (Berwick, Boronia, and Somerville), where in-store butchers prepare fresh cuts daily for walk-in retail customers as well as bulk orders for the food-service industry. Its core product portfolio covers fresh beef (with branded ranges including Three Lakes, Southern Ranges, Premium Angus, and Diamantina Wagyu), lamb, chicken, and pork, sourced from local Australian farmers and complemented by an expanding wholesale grocery assortment. The company emphasizes pasture-raised, hormone-free meat and offers a 100% money-back guarantee.

The business operates a hybrid go-to-market combining direct-to-consumer retail with a B2B wholesale food-service motion. Retail customers pay unit or per-kilogram prices on individually merchandised SKUs (e.g., A$7.99 butterflied chicken, A$23.99/kg lamb shoulder roast), while wholesale buyers access a dedicated Fresho-based online portal for ordering, repeat orders, and account management, with delivery coverage extending across Victoria. Customer segments are split between Melbourne families purchasing for household consumption and hospitality operators including restaurants, cafes, hotels, hospitals, aged care facilities, and catering companies. Marketing leverages Facebook and Instagram, location-segmented email newsletters, a recipe blog, and a calendar of seasonal promotions tied to Australian occasions such as Christmas, Easter, Australia Day, and the Spring Racing Carnival.

Underlying technology is intentionally low-tech: daily fresh supply logistics, in-store preparation by skilled butchers, and the third-party Fresho ordering platform for wholesale accounts. There are no disclosed proprietary systems, AI capabilities, or mobile applications. The company is privately held by Catresca Pty Ltd with no external funding rounds or institutional investors indicated in the available data, and operations are run with a lean headcount of 18 employees supporting all three retail locations and the wholesale division.

Name

Australian Butchers Store

Legal name

Catresca Pty Ltd

Website

https://butchersstore.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Australian Butchers Store is a Melbourne-based multi-location butcher operating three retail shops in Berwick, Boronia, and Somerville, serving families and Victoria-wide hospitality businesses with fresh Australian beef, lamb, chicken, and pork, plus an expanding wholesale grocery range ordered through the Fresho portal.

Ownership category

akta.pro rank

Product category

Specialty Meat Retail

NAICS

Meat Retailers (445240), Meat and Meat Product Merchant Wholesalers (42447)

SIC

Meat Packing Plants (2011)

akta.pro primary industry

Butcher Shops & Meat Markets (CRAHAHAB)

akta.pro secondary industry

Bulk Meat & Seafood Wholesale-to-Consumer (CRAHAMAI)

Keywords

• Retail butcher shop
• Fresh meat supply
• Wholesale meat distribution
• Food service supply
• Australian beef and lamb

Headquarters

HQ city

Berwick

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Meat Sales: Sale of fresh meat products (beef, lamb, chicken, pork) to individual consumers visiting physical store locations. Products are prepared in-store by butchers and sold at competitive wholesale prices to the general public.
2. Food Service / Wholesale Accounts: Bulk meat supply to hospitality businesses including restaurants, cafes, hotels, hospitals, aged care facilities, and catering companies. Customers access a dedicated online portal for ordering, repeat orders, and account management. Delivered anywhere in Victoria.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Australian Butchers Store operates three large-format retail butcher shops across Melbourne's eastern suburbs (Berwick, Boronia, Somerville) selling fresh beef, lamb, chicken, and pork at competitive wholesale prices to the general public. The company also runs a Food Service wholesale division supplying bulk meat to restaurants, cafes, hotels, hospitals, aged care facilities, and caterers across Victoria via a dedicated online ordering portal. Meat is sourced from local Australian farmers, delivered fresh daily, and prepared in-store by professional butchers.

Product overview

Australian Butchers Store is a large-format butcher shop operating three retail locations across Melbourne (Boronia, Somerville, Berwick). The company offers a unified product portfolio centered on premium Australian meat products including fresh beef (with branded varieties Three Lakes, Southern Ranges, Premium Angus, and Diamantina Wagyu), fresh lamb, chicken/poultry, fresh pork, and an expanding grocery range. The core offering is complemented by a Food Service/wholesale division providing bulk meat supply to hospitality businesses with an online ordering portal. Products are sourced from local Australian farmers, delivered daily, and prepared in-store by professional butchers. The company emphasizes pasture-raised, hormone-free meat quality with a 100% money back guarantee.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Beef Premium quality fresh beef sold at retail and wholesale, including branded varieties Three Lakes, Southern Ranges, Premium Angus, and Diamantina Wagyu. Sold in-store and to food service customers.
• Fresh Lamb Fresh lamb products including lamb chops, lamb mince, lamb shoulder, lamb leg, and lamb rump steaks, sourced from Australian farms. Sold retail and wholesale.
• Fresh Chicken and Poultry Fresh poultry products including chicken breast, drumsticks, wings, and value-added items such as Herb Parmesan Chicken Schnitzel and Butterflied Chicken.
• Fresh Pork Fresh pork products including pork belly, pork chops, and pork shoulder cuts for retail and wholesale customers.
• Wholesale Grocery Range A growing range of grocery items featuring unique or hard-to-find brands available alongside traditional butcher offerings.
• Food Service Wholesale Meat Supply Bulk meat supply service for hospitality businesses including restaurants, cafes, hotels, aged care facilities, hospitals, and catering companies. Features an online ordering portal (Fresho platform), repeat orders, account management, and delivery across Victoria.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/australianbutchersstore
• Instagraminstagram.com/australianbutchersstore
• LinkedInlinkedin.com/company/australian-butchers-store

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Australian Butchers Store