But First, Coffee
But First, Coffee (BFC Trading Inc.) is a Philippines-based cafe franchise founded in 2020 that sells affordable, quality-sourced coffee through a nationwide network of franchisee-operated locations, generating revenue from franchise fees and recurring supply of coffee, food, and merchandise to franchisees.
- Company typePrivate
- Founded-
- HeadquartersMakati, Philippines
- Headcount101–250
- GTM typeB2B
- OfferingServices
What But First, Coffee does
But First, Coffee, operating through its legal entity BFC Trading Inc., is a Philippine cafe franchise business headquartered in Makati, National Capital Region. Founded in 2020, the company sells affordable coffee beverages made from quality-sourced beans, positioned to compete with major coffee brands while remaining accessible to mass-market Filipino consumers. Its product surface spans core coffee offerings, franchised cafe locations, scheduled food and pastry distribution, branded merchandise, and an online stock-ordering system for franchisees.
The business model is primarily franchise-driven: the company recruits franchise entrepreneurs through an application, letter of intent, and concept-submission process, with franchise packages starting at Php 350,000. Beyond one-time franchise fees, recurring revenue is generated through centralized supply of coffee inventory, food and pastry items, and merchandise to the franchisee network, with scheduled deliveries to branches across the North+NCR and South+Rizal regions. Marketing is digital-first, centered on Facebook, Instagram, and the company's website.
The company operates 172 employees supporting a nationwide franchise network that originated in Metro Manila and now claims availability anywhere in the Philippines. No proprietary technology, AI/ML capabilities, patents, external funding rounds, or institutional ownership have been disclosed in the available source material, indicating a founder-controlled private enterprise whose growth is funded primarily through franchise fees and ongoing supply-chain revenue.
But First, Coffee firmographics
Firmographics- Name
- But First, Coffee
- Legal name
- BFC Trading Inc.
- Website
- https://butfirstcoffee.ph
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- But First, Coffee (BFC Trading Inc.) is a Philippines-based cafe franchise founded in 2020 that sells affordable, quality-sourced coffee through a nationwide network of franchisee-operated locations, generating revenue from franchise fees and recurring supply of coffee, food, and merchandise to franchisees.
- Ownership category
- akta.pro rank
But First, Coffee industry classification
Industry- Product category
- Coffee Shop Franchise
- SIC
- Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Coffee Chains & Franchise Cafes (THAFADAB)
- akta.pro secondary industries
- Coffee (Roasted, Ground, Whole Bean) (CRADAHAG), Coffee, Tea & Cocoa Trading/Wholesale (AFAIAKAD)
Keywords
Where But First, Coffee is headquartered
LocationHeadquarters
- HQ city
- Makati
- HQ country
- Philippines
- HQ region
- Asia
Offices1 record
Markets served
But First, Coffee business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations
Revenue model
- Franchise Fees: One-time franchise licensing fees for establishing But First, Coffee locations. Package starts as low as Php 350,000. Additional revenue likely from ongoing royalty or supply fees for franchisee operations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Base franchise package starting at Php 350,000 |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
But First, Coffee product offering
Product offeringCore offering
But First, Coffee operates a Philippine cafe franchise business that recruits franchisees through an application and approval process, sells franchise rights starting at Php 350,000, and supplies franchisees with coffee products, food/pastry items, inventory/stock, and branded merchandise. Franchisees operate independent cafe locations under the But First, Coffee brand, supported by the company's coffee sourcing expertise and brand marketing.
Product overview
But First, Coffee is a coffee franchise business operating as the fastest growing cafe franchise in Metro Manila, now available throughout the Philippines. The company offers a core product line of high-quality coffee beverages sourced from quality beans at affordable prices, paired with franchise business opportunities starting at Php 350,000. Supporting the franchise network, the company provides supplementary offerings including inventory/stock supplies, food/pastry products, and branded merchandise through its online ordering system. The franchise operates with scheduled delivery logistics for inventory and food items across different regional branches.
Differentiator
Problem solved
Functional benefit
Products and services
- Coffee Products
Companies that use But First, Coffee
Customer profileSegments3 records
Ideal customer profiles2 records
But First, Coffee technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
But First, Coffee partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
But First, Coffee competitors and assessment
Company assessmentMarket position
Strengths1 record
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
But First, Coffee social profiles
Digital presenceBut First, Coffee financial estimates
Financial estimateRevenue estimate
Valuation estimate
But First, Coffee leadership team
Management profileNumber of profiles
But First, Coffee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
But First, Coffee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about But First, Coffee
What does But First, Coffee do?
But First, Coffee operates a Philippine cafe franchise business that recruits franchisees through an application and approval process, sells franchise rights starting at Php 350,000, and supplies franchisees with coffee products, food/pastry items, inventory/stock, and branded merchandise. Franchisees operate independent cafe locations under the But First, Coffee brand, supported by the company's coffee sourcing expertise and brand marketing.
Is But First, Coffee a public or private company?
But First, Coffee is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was But First, Coffee founded?
But First, Coffee was founded in -1. It employs 101 to 250 people.
Where is But First, Coffee based?
But First, Coffee is headquartered in Makati, Philippines, in the Asia region.
How does But First, Coffee make money?
One revenue line is on record: franchise Fees.
Does But First, Coffee have an API?
No public API is recorded for But First, Coffee.
What industry is But First, Coffee in?
But First, Coffee's product category is Coffee Shop Franchise. Its primary akta.pro industry code is THAFADAB, Coffee Chains & Franchise Cafes, with a secondary code of CRADAHAG, Coffee (Roasted, Ground, Whole Bean). Its SIC code is 5812.