What Advantech Healthcare does

Advantech is the North America eStore (buy.advantech.com) operated by Advantech Co., Ltd., a publicly listed Taiwan-based (TWSE: 2395) industrial embedded computing company founded in 1983. The business sells industrial-grade computing hardware and supporting software through a direct B2B e-commerce channel, backed by phone support (1-888-576-9668), live chat, and an evaluation program.

The product catalog spans Boards & Cards (ARM/RISC modules, COM-Express, CompactPCI, DAQ I/O cards, industrial motherboards, motion control, frame grabbers, multiport serial cards, video cards), Compact Computers (embedded/box PCs, digital signage players, edge AI systems, EtherCAT PLC controllers, DAQ systems, wallmount/tower servers), Displays & Monitors, IoT Gateways, Panel PCs, POS Terminals, Self-Service Kiosks, Tablet PCs, Peripherals & Modules, and Rackmount Systems. Underlying silicon spans Intel (Atom, Celeron, Core i3/i5/i7, Xeon), AMD Ryzen Embedded, ARM (NXP i.MX, MediaTek Genio, Rockchip, Freescale Cortex), and AI accelerators (NVIDIA Jetson, Intel Movidius). Proprietary software assets — iManager, WISE-PaaS, WISE-DeviceOn, SUSIAccess, Edge AI Suite — and modular expansion systems (iDoor, ARK Plus) tie the catalog together.

The revenue model is hardware unit sales (one-time purchase, pay-as-you-go) with ASPs ranging from roughly $56 (entry-level serial cards) to $3,800+ (server-grade motherboards and high-channel DAQ); many enterprise SKUs are quote-based. Customer segments are organized by vertical — medical/healthcare, retail/hospitality, machine automation, machine vision & AI, transportation & vehicle, enterprise/infrastructure, environmental/facility, and mining — with primary emphasis on industrial automation, machine vision, edge AI, and IoT gateway applications.

Name

Advantech Healthcare

Legal name

Advantech Co., Ltd.

Website

https://buy.advantech.com

Company type

Public

Founded year

1983

Operating status

Operating

Short description

Advantech (TWSE: 2395) operates a direct B2B eStore selling industrial embedded computing hardware — boards, embedded PCs, IoT gateways, panel PCs, and edge AI systems — to medical, retail, automation, transportation, and machine vision customers.

Ownership category

akta.pro rank

Product category

Industrial Embedded Computing

NAICS

Computer and Peripheral Equipment Manufacturing (3341), Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118), Software Publishers (5132)

SIC

Electronic Computers (3571), Electronic Components & Accessories (3670)

akta.pro primary industry

Industrial Embedded Computers (Box PCs) (HDACALAF)

akta.pro secondary industries

Edge AI Hardware & NPUs (SoCs, modules, accelerators) (HDAAAJAC), System-on-Chip (SoC) Platforms (Mobile/Consumer/Embedded) (HDAHAJAC), Embedded & Industrial Network Interfaces (PCIe/M.2/SOM/SoC NICs) (HDAFAEAI), Embedded, Maker Platforms & Development Kits Retail (CRACAKAI)

Keywords

• Industrial embedded computing
• IoT gateways
• Medical computing solutions
• Panel computers
• Data acquisition modules

Headquarters

HQ city

Taipei

HQ country

Taiwan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Revenue model

1. Hardware Product Sales: Sale of industrial embedded computers, single board computers, COM modules, data acquisition cards, IoT gateways, panel PCs, displays, and peripheral modules. Products are sold directly through the eStore with pricing ranging from under $100 for simple cards to over $3,000 for advanced systems. Volume and enterprise pricing available through account registration.
2. Software and Services: Bundled and standalone software including WISE-PaaS subscriptions, DeviceOn, embedded software APIs, security software (Acronis), and operating systems (Windows Embedded, Ubuntu). Professional services including design-in support and customization.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Advantech designs, manufactures, and sells industrial embedded computing platforms including single board computers, COM-Express modules, data acquisition cards, IoT gateways, panel PCs, medical computing systems, and edge AI platforms. The portfolio also includes proprietary software such as the WISE-PaaS IoT cloud platform, DeviceOn remote management, iManager, Edge AI Suite, and SUSI APIs, sold as standalone or bundled offerings to industrial, medical, retail, transportation, and automation customers worldwide.

Product overview

Advantech is an industrial embedded computing and IoT solutions provider offering a comprehensive portfolio of computing platforms, I/O devices, and software for industrial automation, machine vision, digital signage, transportation, retail, and healthcare applications. The product portfolio is organized into major categories: Boards & Cards (including ARM/RISC SBCs, COM-Express modules, embedded SBCs, industrial motherboards, motion control, and video/AI cards), Compact Computers (embedded computers, box PCs, digital signage players, EtherCAT PLCs, and edge AI systems), Displays & Monitors, I/O Devices & Communication, IoT Gateways, Panel PCs, Peripherals & Modules, Rackmount Systems, POS Terminals, Kiosks, Tablet PCs, and Software. The portfolio follows a platform-plus-modules architecture where core computing platforms (boards, embedded computers) are complemented by expansion modules (iDoor, ARK Plus), software (WISE-PaaS IoT platform, Embedded Software APIs, SCADA, SoftLogic), and peripheral add-ons. Key product lines include the UNO embedded computer series, ARK embedded systems, AIMB industrial motherboards, SOM computer-on-modules, VEGA AI video solutions, and the WISE-PaaS cloud platform for device management.

Differentiator

Problem solved

Functional benefit

Brands

• eStore: Online e-commerce platform for purchasing Advantech industrial computing products.
• WISE-PaaS

Products and services

• Embedded Single Board Computers (SBCs) Complete I/O embedded single board computers in 2.5-inch Pico-ITX, 3.5-inch, PC/104, and 5.25-inch form factors with low-power, fanless designs and wide-temperature options, used by system integrators building industrial and embedded solutions.
• COM-Express Modules Computer-on-Module (COM) development boards integrating processor, chipset, memory, and peripherals, available in COM-Express Basic, Compact, Mini, QSeven, and ETX form factors for embedded computing integrators.
• Industrial Motherboards Industrial-grade motherboards in ATX, Micro ATX, Mini-ITX, and UTX form factors supporting Intel and AMD processors, designed for demanding industrial environments.
• ARM/RISC Solutions RISC computing platforms built on ARM technologies including MediaTek Genio, NXP i.MX, Rockchip RK3399, and Freescale Cortex processors, supplied with development boards and evaluation kits.
• CompactPCI Platforms Rugged CompactPCI solutions with hot-swapping capability and CT bus support, delivering industrial-grade durability for demanding applications.
• Data Acquisition & I/O Cards DAQ cards and modules offering analog I/O, digital I/O, multifunction cards, isolated digital I/O, and signal conditioning for industrial measurement and control applications.
• Motion Control Cards Centralized and distributed motion control solutions including 2 to 8-axis stepping/servo motor cards and EtherCAT motion controllers for machine automation.
• Frame Grabber / PoE Cards Power over Ethernet (PoE) gigabit Ethernet PCIe cards designed for machine vision applications, providing PoE power delivery for IP cameras.
• Video Cards & AI Video Solutions (VEGA) Industrial video platforms including VEGA AI modules with Intel Movidius Myriad X VPUs, HEVC/AVC encoder cards, and video capture cards for machine vision and video analytics.
• Edge AI Systems Edge AI inference systems powered by NVIDIA Jetson (Orin NX, Nano, TX2, Xavier) and Intel Movidius for real-time AI processing at the network edge.
• Embedded Computers (UNO, ARK) Fanless, rugged embedded box PCs and wallmount/tower industrial computers used in factory automation and edge deployments.
• Digital Signage Players Fanless, low-power digital signage players with dual and multi-display support up to 4K resolution for retail and advertising applications.
• Panel PCs (Operator, Touch, Medical, Retail) Industrial-grade operator, touch, medical, and retail panel computers designed for HMI, machine interface, medical, and POS applications.
• IoT Gateways Embedded IoT gateways and automation IoT gateways/devices for industrial IoT connectivity, sensor aggregation, and edge computing.
• Tablet PCs (Medical, Rugged, Industrial) Medical tablets, rugged tablets, and industrial tablets designed for harsh environments and specialized mobile applications.
• POS Terminals All-in-one POS terminals, modular POS terminals, and handheld POS tablets for retail and hospitality environments.
• Self-Service Kiosks Interactive kiosks for retail environments that enable customer self-service capabilities such as ordering, wayfinding, and information lookup.
• Medical Computing Solutions Medical-grade panel computers, tablets, medical displays, and medical computing platforms meeting healthcare industry requirements for diagnostic equipment, patient monitoring, and clinical workflows.
• WISE-PaaS IoT Cloud Platform IoT cloud platform offering device management, edge intelligence, and analytics capabilities, available as a subscription for industrial IoT deployments alongside the WISE-PaaS Marketplace.
• iDoor Expansion Modules Modular I/O expansion system enabling customization of serial ports, digital I/O, USB, wireless, and other interfaces for Advantech platforms.
• ARK Plus Modules Extended I/O modules for ARK embedded computers that add interfaces while maintaining environmental and safety ratings after configuration.
• Rackmount Servers and Industrial Computers Industrial rackmount servers, network appliance platforms, and video wall controllers for enterprise-grade deployments.

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature7 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• ADLINK Technology: Taiwanese direct competitor in industrial PCs, embedded boards, COM modules, and edge AI platforms; highly comparable in product portfolio, customer base, and go-to-market across industrial automation and medical/transportation verticals.
• Axiomtek: Taiwanese peer specializing in industrial motherboards, embedded systems, and IoT gateways with overlapping vertical focus on transportation, factory automation, and medical computing.
• Kontron: European embedded computing vendor with comparable portfolio of SBCs, COM modules, and rugged industrial PCs; competes head-to-head in transportation, energy, and industrial automation.
• DFI: Taiwanese industrial motherboard and embedded system vendor with strong overlap in industrial automation, gaming, and medical/retail verticals.
• Eurotech: Italian-headquartered embedded computing and edge IoT provider; comparable in rugged edge gateways, device management software, and vertical solutions for industrial and transportation customers.
• IEI Integration: Taiwanese industrial PC and embedded computing competitor with similar focus on panel PCs, fanless systems, and AI-accelerated edge platforms.
• Avalue Technology: Taiwanese embedded computing peer offering industrial motherboards, panel PCs, and rugged systems targeting medical, industrial, and digital signage segments.
• Digi International: US-based provider of IoT gateways, edge devices, and remote management software (Digi Remote Manager); competes with Advantech's IoT gateway and WISE-PaaS/DeviceOn stack in industrial IoT deployments.

Broad incumbents

• Siemens: Global industrial automation incumbent with the SIMATIC IPC line of industrial PCs that competes with Advantech's UNO/ARK series, especially inside Siemens-dominated factory automation accounts.

Others

• NVIDIA: Strategic silicon and ecosystem partner for Advantech's NVIDIA Jetson-based Edge AI Systems; an indirect competitor at the platform level as NVIDIA expands its own edge AI reference designs and SDKs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Advantech_USA
• YouTubeyoutube.com/user/AdvantecheStore
• Facebookfacebook.com/Advantech.Corp
• LinkedInlinkedin.com/company/162304

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advantech Healthcare