The Weekly Vista
The Weekly Vista is a 60-year-old hyperlocal weekly newspaper serving Bella Vista, Arkansas, and surrounding Northwest Arkansas communities. Owned by Northwest Arkansas Newspaper LLC (NWA Media), it generates revenue from digital subscriptions ($3.99/month), print home delivery, and local advertising across a five-employee operation.
- Company typePrivate
- Founded1965
- HeadquartersBella Vista, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Weekly Vista does
The Weekly Vista is a hyperlocal weekly newspaper serving Bella Vista, Arkansas, and surrounding Northwest Arkansas communities. Founded in 1965 by Cooper Communities alongside the development of Bella Vista Village, the publication is now in its 60th year of continuous operation and is owned by Northwest Arkansas Newspaper LLC (NWA Media), a regional media conglomerate that also operates sister titles such as the McDonald County Press, Westside Eagle Observer, La Prensa Libre, and the Pea Ridge Times. The newspaper covers local government (including Bella Vista POA), community events, obituaries, opinion pieces, sports and recreation, and religion, with a small staff of three named writers (Rachel Dickerson, Steve Andrews, Doug Thompson) within a 5-employee operation. It distributes content across print home delivery, a digital replica edition, an email newsletter program, a dedicated YouTube video channel, and a Facebook social presence, with subscriber authentication handled via Auth0.
The publication operates a subscription-based business model with three revenue streams: digital subscriptions at $3.99 per month (cancelling anytime) with subscriber-exclusive premium reporting, print home delivery managed through a shared circulation department (800-641-6882), and local advertising including display, classifieds, and special section sponsorships. The underlying technology is a standard publishing platform — an Ellington CMS-hosted website with a digital replica edition, a Braze-integrated newsletter signup system, and a customer account management portal — with no proprietary features or AI capabilities disclosed. Subscriber login and account management are unified through Auth0 across the NWA Media platform.
The company serves a single geographic micro-market (Bella Vista and adjacent Northwest Arkansas counties) and is positioned as a community-legacy brand rather than a growth-stage venture. There are no funding rounds, M&A activity, or leadership changes disclosed; operations appear sustained as a stable, parent-supported local publication.
The Weekly Vista firmographics
Firmographics- Name
- The Weekly Vista
- Legal name
- Northwest Arkansas Newspaper LLC
- Website
- https://bvwv.nwaonline.com
- Company type
- Private
- Founded year
- 1965
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Weekly Vista is a 60-year-old hyperlocal weekly newspaper serving Bella Vista, Arkansas, and surrounding Northwest Arkansas communities. Owned by Northwest Arkansas Newspaper LLC (NWA Media), it generates revenue from digital subscriptions ($3.99/month), print home delivery, and local advertising across a five-employee operation.
- Ownership category
- akta.pro rank
The Weekly Vista industry classification
Industry- Product category
- Local Newspaper
- NAICS
- Newspaper Publishers (513110)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro industry
- Local & Regional Newspapers (Print & Digital)Media, Entertainment & Sports/Publishing (Books, News, Magazines)/News Publishing (Newspapers, Digital Newsrooms, Wire Services)
Keywords
Where The Weekly Vista is headquartered
LocationHeadquarters
- HQ city
- Bella Vista
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The Weekly Vista business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- Digital Subscriptions: Monthly subscription model offering unlimited digital access to original local reporting on web, mobile and newsletters. Subscriber-exclusive content gates premium reporting.
- Print Subscriptions: Home delivery of print edition with circulation department managing deliveries and customer service.
- Advertising: Local advertising opportunities including display ads, classifieds, and special section sponsorships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Digital subscription at $3.99 per month |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
The Weekly Vista product offering
Product offeringCore offering
The Weekly Vista is a local weekly newspaper serving Bella Vista, Arkansas, delivering original hyperlocal journalism covering local government, the Bella Vista Property Owners Association, community events, schools, churches, sports and recreation, religion, obituaries, and opinion content. It distributes content via a print edition delivered to subscriber homes and a digital edition accessible through a subscription website, email newsletters, and a digital replica of the printed pages.
Product overview
The Weekly Vista is a local newspaper operated by Northwest Arkansas Newspaper LLC, offering a core print and digital newspaper product along with subscription-based digital access. The publication operates on a platform-plus-services model, with the main newspaper product supplemented by digital subscription services, email newsletters, a replica edition for archived print viewing, and circulation customer service. The company serves the Bella Vista community in Northwest Arkansas with coverage of local news, community events, obituaries, opinion, religion, sports, and outdoor recreation content.
Differentiator
Problem solved
Functional benefit
Products and services
- The Weekly Vista Newspaper A local weekly newspaper serving Bella Vista, Arkansas, providing original local news, community-event coverage, obituaries, opinion, sports and recreation, and religion reporting to readers in the Northwest Arkansas region.
- Digital Subscription
Companies that use The Weekly Vista
Customer profileSegments1 record
Ideal customer profiles1 record
The Weekly Vista technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
The Weekly Vista partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Associated PressminorLicensed content from Associated Press for news coverage. AP materials copyright notices appear on content.
Scale indicators2 records
Recent moves5 records
Expansion highlights3 records
The Weekly Vista competitors and assessment
Company assessmentDirect peers
- La Prensa Libre: Bilingual newspaper within the NWA Media group serving Hispanic communities in Northwest Arkansas. Directly comparable as a community-focused publication under the same parent.
- The Herald-Leader: Local newspaper within the NWA Media group, serving a nearby Northwest Arkansas community with the same subscription-based print and digital model as The Weekly Vista.
- Pea Ridge Times: Small-market community newspaper in the NWA Media portfolio. Directly comparable in scale, hyperlocal focus, and subscription-driven business model.
- The Free Weekly: Sibling NWA Media alternative weekly covering Northwest Arkansas. Comparable subscription and advertising model with a slightly different editorial slant focused on arts, culture, and community events.
- McDonald County Press: Another local newspaper in the NWA Media portfolio covering McDonald County, Missouri — directly comparable as a hyperlocal community weekly using the same subscription platform, parent ownership, and operational model.
- Westside Eagle Observer: Sibling NWA Media publication covering western Benton County, Arkansas. Operates on the same digital subscription infrastructure and serves a similarly sized Northwest Arkansas community with comparable local news coverage.
- Washington County Enterprise-Leader: Another NWA Media local newspaper covering Washington County, Arkansas. Shares the same parent company, digital subscription platform, and local community newspaper positioning.
Regional players
- Benton County Record: Independent community newspaper covering a portion of Benton County in Northwest Arkansas. Comparable in hyperlocal focus and small-team operations but operating independently of NWA Media.
Emerging players
- NWA Newsroom: Digital-first local news outlet covering Northwest Arkansas. An emerging competitor with overlapping local coverage but distributed via digital rather than print subscription model.
Broad incumbents
- Arkansas Democrat-Gazette: The flagship regional newspaper in Arkansas, serving the broader Northwest Arkansas market including Bella Vista. Represents the larger incumbent with overlapping coverage but a regional rather than hyperlocal focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
The Weekly Vista social profiles
Digital presenceThe Weekly Vista financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Weekly Vista leadership team
Management profileNumber of profiles
Profiles3 records
The Weekly Vista funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Weekly Vista M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Weekly Vista
What does The Weekly Vista do?
The Weekly Vista is a local weekly newspaper serving Bella Vista, Arkansas, delivering original hyperlocal journalism covering local government, the Bella Vista Property Owners Association, community events, schools, churches, sports and recreation, religion, obituaries, and opinion content. It distributes content via a print edition delivered to subscriber homes and a digital edition accessible through a subscription website, email newsletters, and a digital replica of the printed pages.
Is The Weekly Vista a public or private company?
The Weekly Vista is a private company. It is classified as corporate owned and is currently operating.
When was The Weekly Vista founded?
The Weekly Vista was founded in 1965. It employs 1 to 10 people.
Where is The Weekly Vista based?
The Weekly Vista is headquartered in Bella Vista, United States, in the North America region.
How does The Weekly Vista make money?
Three revenue lines are on record. Digital Subscriptions are the primary driver. The others are print Subscriptions and advertising.
Who are The Weekly Vista's main competitors?
Direct peers on record are La Prensa Libre, The Herald-Leader, Pea Ridge Times, The Free Weekly, McDonald County Press, Westside Eagle Observer and Washington County Enterprise-Leader. Benton County Record is listed as a regional player. NWA Newsroom is listed as an emerging player. Arkansas Democrat-Gazette is listed as a broad incumbent.
Does The Weekly Vista have an API?
No public API is recorded for The Weekly Vista.
What industry is The Weekly Vista in?
The Weekly Vista's product category is Local Newspaper. Its primary akta.pro industry code is MPAJADAB, Local & Regional Newspapers (Print & Digital). Its NAICS code is 513110 and its SIC code is 2711.