Allgemeiner Deutscher Fahrrad-Club (ADFC) Landesverband Baden Württemberg e.V.

What Allgemeiner Deutscher Fahrrad-Club (ADFC) Landesverband Baden Württemberg e.V. does

ADFC Landesverband Baden-Württemberg e.V. is the Baden-Württemberg state chapter of the Allgemeiner Deutscher Fahrrad-Club (ADFC), Germany's principal cycling advocacy association, and is registered as a non-profit eingetragener Verein founded in 1991. The chapter operates from Stuttgart, serves approximately 30,000 members in the state (against a national ADFC membership exceeding 240,000), and delivers its mission through a combination of paid staff (6 employees at the state office) and a volunteer base of more than 1,000 active participants who execute local rides, advocacy campaigns, and training events.

The chapter's product surface is built around a membership subscription that unlocks an integrated service stack: Pannenhilfe breakdown assistance, Club-Radreisen guided cycling trips, Qualitätsradrouten quality-route certification, certified RadGuides tours, Radspaß and the recently piloted Radspaß4Kids cycle training, the Bett+Bike cyclist-friendly accommodation directory, the biennial Fahrradklima-Test cycling-climate survey, and the Radwelt magazine published five times per year. Programmatic technology is conventional web infrastructure — TYPO3 content management, Matomo analytics, Mapbox mapping, and standard social and fundraising integrations — with no proprietary AI or data products.

Revenue is generated primarily through tiered membership fees (€66 individual, €78 family, and a discounted €19 first-year rate), supplemented by trip fees from Club-Radreisen, accommodation listing income from Bett+Bike, advertising in Radwelt, donations, and project-related grants. The chapter also coordinates the MOVERS school cycling-safety initiative. Governance is exercised by an elected board led by Chair Dr. Matthias Zimmermann, with day-to-day management carried out by dual managing directors Kathleen Lumma and Daniel Steegmaier; a refreshed advisory board was constituted in 2026 alongside the new board team elected in 2025.

Name

Allgemeiner Deutscher Fahrrad-Club (ADFC) Landesverband Baden Württemberg e.V.

Legal name

Allgemeiner Deutscher Fahrrad-Club (ADFC) Landesverband Baden-Württemberg e. V.

Website

https://bw.adfc.de

Company type

Private

Founded year

1991

Operating status

Operating

Short description

ADFC Baden-Württemberg is the state chapter of Germany's principal cycling advocacy association, serving ~30,000 members through membership subscriptions that bundle breakdown assistance, guided cycling trips, route certification, and training programs, delivered via 6 staff and 1,000+ volunteers.

Ownership category

akta.pro rank

Product category

Cycling Advocacy and Member Services

NAICS

Professional Organizations (813920)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Cycling Events (Road Races, Gran Fondos, Sportives) (MPAKAIAC)

akta.pro secondary industries

Cycling / MTB / E-Bike Guiding & Rentals (THAAALAG), Cycling, Mountain Biking & E-Bike Adventure Tour Operators (THAAADAE)

Keywords

• Cycling advocacy services
• Membership association
• Cycling tourism
• Cycling safety training
• Mobility policy

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: The primary revenue source. Annual membership fees are 66 €/year for individuals and 78 €/year for families/households. Fees are collected centrally by the federal ADFC e.V. with a portion allocated to the state chapter.
2. Donations: ADFC Baden-Württemberg accepts donations to fund advocacy, infrastructure projects, events, and campaigns. Donations are tax-deductible as the association is recognized as a charitable organization (gemeinnützig). For donations up to 200 €, a bank statement copy suffices; for higher amounts, a donation certificate is issued.
3. Club Cycling Trips (ADFC-Club-Radreisen): Exclusive multi-day guided cycling trips for ADFC members, priced at 529–599 €/person (double/single room) depending on the trip. Revenue from trip bookings contributes to funding the organization's activities. Non-members can join by first purchasing a membership (first year: 19 €).
4. Supporting Memberships (Fördermitgliedschaft): Service providers, retailers, businesses, and public administrations can become supporting (sponsor) members, providing financial and moral support to local ADFC work. This is a separate membership category from individual memberships.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

ADFC Baden-Württemberg is the state chapter of Germany's largest cycling advocacy association, operating as a registered non-profit (e.V.) that provides paid membership benefits, cycling tourism services, safety training programs, route and accommodation certifications, and policy advocacy on behalf of approximately 30,000 members in Baden-Württemberg. Core offerings include annual memberships (€66 individual / €78 family), nationwide breakdown assistance, bimonthly magazine, club cycling trips, certified cycle routes and guides, the Bett+Bike accommodation certification, and the Fahrradklima-Test national cycling conditions survey.

Product overview

ADFC Baden-Württemberg is a cycling advocacy organization (e.V. - registered association) serving as the state-level branch of the German Cyclists' Federation. The organization operates a membership-based service model centered on ADFC-Mitgliedschaft (membership) at €66/year individual or €78/year family, which includes exclusive benefits such as ADFC-Pannenhilfe (breakdown assistance), Radwelt magazine, and legal protection insurance. The product portfolio encompasses cycling tour services including ADFC-Club-Radreisen (guided club cycling trips) and ADFC-Qualitätsradrouten (quality-certified cycling routes), cycling education through Radspaß-Fahrsicherheitstrainings (safety training courses) and Radspaß4Kids (children's cycling competency program), tourism infrastructure certification (Bett+Bike), and advocacy tools like the ADFC-Fahrradklima-Test survey. Publications include Radwelt magazine, Radkurier Baden-Württemberg newsletter, and various annual reports. The organization also certifies RadGuides (tour guides) and manages MOVERS – Aktiv zur Schule school mobility consulting program.

Differentiator

Problem solved

Functional benefit

Products and services

• ADFC-Mitgliedschaft (Membership) Annual membership at €66 for individuals and €78 for families/households, including nationwide breakdown assistance (Pannenhilfe), bimonthly Radwelt magazine, legal protection insurance, exclusive partner discounts, and access to member-only offerings such as ADFC-Club-Radreisen.
• ADFC-Pannenhilfe (Breakdown Assistance) Exclusive nationwide breakdown assistance service for ADFC members providing 24-hour hotline support for punctures, breakdowns, and accidents during daily use, leisure, and travel. Workshops and businesses can register as ADFC breakdown assistants.
• ADFC-Club-Radreisen (Club Cycling Tours) Exclusive multi-day guided group cycling trips for ADFC members featuring professional tour guides, curated destinations, and organized itineraries. Examples include the Wilder Kaiser trip (€529 double / €589 single) and Baiersbronn trip (€549 double / €599 single).
• ADFC-Qualitätsradrouten (Quality Cycling Routes) ADFC-certified cycling routes in Germany rated on a 1–5 star system based on surface quality, signage, scenery, and services. Routes in Baden-Württemberg include Neckartal-Radweg, Württemberger Weinradweg, and others. The Württembergische Allgäu was certified as the first ADFC-RadReiseRegion in 2022.
• ADFC-RadGuides (Certified Tour Guides) ADFC-certified volunteer cycling tour guides trained through a 94-hour program covering regional history, flora and fauna, didactics, and traffic safety. 33 active guides currently operate in Rhein-Neckar-Kreis.
• Radspaß-Fahrsicherheitstrainings (Cycling Safety Training) ADFC cycling safety and skills training courses ('Radspaß') offered regularly in cities and counties across Baden-Württemberg for adults and newcomers.
• Radspaß4Kids (Children's Cycling Competency Training) 6-week cycling competency training program for children combining Life Kinetik® brain training method with practical cycling skills. Pilot launched at Ameisenbergschule Stuttgart with plans for statewide rollout.
• Bett+Bike Certification ADFC certification program for bicycle-friendly accommodation covering over 5,800 hotels, guesthouses, hostels, campsites, and holiday apartments across Germany and Europe serving cycling tourists.
• ADFC-Fahrradklima-Test (Bicycle Climate Test) Germany's largest cycling friendliness survey conducted annually by ADFC; citizens rate cycling conditions in their cities and municipalities. Results published to influence local cycling infrastructure policy. Approximately 213,000 participants in 2024.
• Radwelt Magazine Bimonthly ADFC member magazine covering cycling consumer topics, political developments, and association news, with a Radwelt-Ritzelbande children's section and Radkurier Baden-Württemberg regional supplement.
• MOVERS – Aktiv zur Schule (School Mobility Program) State program that advises and supports schools and municipalities in Baden-Württemberg with school mobility management implementation and planning, including consultant recruitment for active school commute promotion.
• Fördermitgliedschaft (Supporting Membership) Supporting (sponsor) membership category for service providers, retailers, businesses, and public administrations that provides financial and moral support to local ADFC work.

Quantifiable outcome

• ADFC Baden-Württemberg has approximately 30,000 members in the state and more than 240,000 members nationally.
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature6 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Landratsamt Rhein-Neckar-KreiscoreStrategic or Co-development Partner · 1 January 2019The Landratsamt Rhein-Neckar-Kreis and ADFC Baden-Württemberg jointly developed the 'RadGuides Rhein-Neckar' certification program in 2019. The district office provides institutional support and funding, while the ADFC contributes its cycling expertise and tour guide training. In 2026, 22 new RadGuides were certified, bringing the total to 33 active guides in the region.
• Umweltakademie Baden-Württemberg (Academy for Nature and Environmental Protection)coreStrategic or Co-development Partner · 1 January 2019The Umweltakademie Baden-Württemberg co-developed the RadGuides Rhein-Neckar training program, providing educational content on regional flora, fauna, and environmental topics. The academy supports the program with its expertise in environmental education and adult learning, complementing the ADFC's cycling and traffic safety training.
• Netze BWminorOthersNetze BW provided drinking water at the ADFC-Radsternfahrt 2026 closing rally, serving as an event sponsor.
• DecathlonminorOthersDecathlon supplied T-shirts for volunteer stewards and refreshments at the ADFC-Radsternfahrt 2026 closing rally.
• Stadtwerke StuttgartminorOthersStadtwerke Stuttgart supported the crowdfunding campaign that funded the Radspaß4Kids pilot project at the Ameisenbergschule Stuttgart.
• NVBW (Nahverkehrs- und Tarifverbund Stuttgart GmbH)minorOthersNVBW is listed as a funder and partner of ADFC Baden-Württemberg, supporting the organization's work in the Stuttgart transport region.
• TMBW (Tourismus Marketing Baden-Württemberg GmbH)minorOthersTMBW is listed as a funder and partner supporting ADFC Baden-Württemberg's cycling tourism activities in the state.
• UKBW (Unfallkasse Baden-Württemberg)minorOthersUKBW is listed as a funder and partner, likely supporting the organization's road safety and accident prevention work.
• Radreisen OnlineminorOthersListed as a funder and partner, Radreisen Online is a commercial cycling tourism platform that likely collaborates with the ADFC on route content and tour offerings.
• Biketeam RadreisenminorOthersListed as a funder and partner, Biketeam Radreisen is a cycling tour operator that collaborates with the ADFC on guided cycling trip offerings.
• GLS BankminorOthersGLS Bank is the designated donation and membership fee collection bank for ADFC Baden-Württemberg. Donations are made to account: ADFC Baden-Württemberg e.V., IBAN: DE76 4306 0967 7030 7323 04, BIC: GENODEM1GLS.
• VCD (Verkehrsclub Deutschland)minorStrategic or Co-development PartnerThe ADFC co-organizes the annual Radsternfahrt (cycle rally) with VCD, DGB, Fridays for Future, Bike Bridge, and Kidical Mass, forming a broad coalition for cycling and mobility policy.
• DGB Baden-Württemberg (German Trade Union Confederation)minorStrategic or Co-development PartnerThe DGB Baden-Württemberg co-organizes the annual Radsternfahrt and advocates for better cycling infrastructure as part of a sustainable mobility mix for workers.
• Fridays for Future Baden-WürttembergminorStrategic or Co-development PartnerClimate activist movement that co-organizes the Radsternfahrt, emphasizing cycling as a tool for climate protection in the transport sector.
• Bike Bridge StuttgartminorStrategic or Co-development PartnerA cycling initiative focused on mobility justice and participation that co-organizes the Radsternfahrt and advocates for diverse, democratic cycling culture.
• Kidical Mass GermanyminorStrategic or Co-development PartnerA cycling demonstration movement for children, youth, and families that co-organizes the Radsternfahrt and advocates for safe cycling conditions for young people.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ADFC Bundesverband (Allgemeiner Deutscher Fahrrad-Club e.V.): The federal parent organization of ADFC Baden-Württemberg, with 240,000+ members nationwide. Operates the same membership, advocacy, Bett+Bike, RadGuides, and Fahrradklima-Test programs at the national level; the state chapter is a regional franchise of this larger body.
• VCD (Verkehrsclub Deutschland): Germany's largest sustainable transport advocacy organization. Closest direct comparable to ADFC in mission (transport mode shift, policy advocacy), membership funding model, and coalition activity (jointly co-organizes the Radsternfahrt).
• ADFC Bayern e.V. Sister ADFC state chapter covering Bavaria. Directly comparable in structure, mission, programs, and member base; one of the largest ADFC state chapters after Nordrhein-Westfalen and Baden-Württemberg.
• ADFC Nordrhein-Westfalen e.V. Another large ADFC state chapter, serving Germany's most populous state. Comparable in scope, programs, and advocacy influence; the largest ADFC state chapter by membership.

Broad incumbents

• European Cyclists' Federation (ECF): European umbrella cycling advocacy organization coordinating national cycling groups including ADFC. Comparable in mission (cycling policy, infrastructure advocacy) but operating at the supranational level with a wider portfolio.
• Bund für Umwelt und Naturschutz Deutschland (BUND): Major German environmental advocacy NGO with a similarly membership-funded, state-chaptered structure. Operates overlapping themes (sustainable mobility, climate protection) but on a broader environmental mandate.
• NABU (Naturschutzbund Deutschland): One of Germany's largest membership-based environmental organizations. Comparable in funding model (membership + donations), state federation structure, and advocacy focus, though broader than cycling.

Emerging players

• Deutsche Umwelthilfe (DUH): German environmental and consumer advocacy organization active in transport and mobility policy. Overlaps with ADFC on mobility/climate advocacy but is structurally different (donation-funded, no individual membership base).
• Fridays for Future Deutschland: Climate movement with a strong cycling and mobility policy agenda. Co-organizes the Radsternfahrt with ADFC BW; overlaps in advocacy but is volunteer-driven, decentralized, and lacks a paid membership infrastructure.

Regional players

• Bundesverband Zukunft Fahrrad (BVZF): German industry association for the cycling economy, representing manufacturers, retailers, and service providers. Complementary to ADFC: focuses on industry and policy from a commercial perspective rather than consumer advocacy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ADFC.BW
• Instagraminstagram.com/adfc_bw
• LinkedInlinkedin.com/company/adfc-bw

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allgemeiner Deutscher Fahrrad-Club (ADFC) Landesverband Baden Württemberg e.V.